THE OFFICE OF

MARKETING AND COMMUNICATION ANNUAL REPORT July 2017 – June 2018 |

THE OFFICE OF

MARKETING AND COMMUNICATIONANNUAL REPORT | July 2017 – June 2018

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Greetings,

The Marquette University story is

a rich one. It is grounded in the

Catholic, Jesuit tradition and steeped

in a 137-year history of excellence,

faith, leadership and service. It is

also modern and innovative, reflective

of shifting demographics and the ever-changing higher

education landscape.

In the Office of Marketing and Communication, it is our job —

and our great privilege — to tell that story.

With that, though, comes responsibility. When we tell the

Marquette story, we must remain ever mindful of our tradition

and the immense pride our students, alumni, faculty and staff

have in this university. The 31 talented professionals who

comprise the OMC team take this charge seriously.

We in OMC also know we are responsible for casting a light

on our university’s great mission and deep traditions, while

also communicating change — those necessary transformations

Marquette must make to remain competitive and relevant in

an ever-changing higher education landscape.

It is no accident that we are collaborative and innovative in

our work at a time when innovation and collaboration are the

necessary drivers of Marquette’s momentum.

On the coming pages you will see the ways in which we

measure our work across a variety of marketing communi-

cation platforms and the global impact of that work. Further,

we’ve outlined just a few of the innovative approaches we’re

taking to communicate what’s best about Marquette and its

bright future.

I hope you enjoy learning more about OMC and how we tell

the Marquette story — a story that inspires and challenges

us all to Be The Difference.

Regards,

Dave Murphy

Vice President

OFFICE OF MARKETING AND COMMUNICATION

Marquette University’s Office of Marketing and Communication is a team of 31 professional

writers, designers, marketers, web developers and communication specialists that serves

the Marquette community in the areas of brand marketing, interactive marketing, marketing

projects, and communication and public relations. OMC promotes the academic reputation

of Marquette and tells the Marquette story to all audiences through traditional media, social

media, print publications, video, web and interactive.

Mission and vision statement

The Office of Marketing and Communication team discovers what is best and most important

about Marquette University. We communicate it with creativity and impact to students,

alumni, parents, faculty, staff and the broader community. We counsel and lead our university

partners as together we implement best practices in marketing and communication.

Our vision is that Marquette University will be recognized as the nation’s best example of

a university that inspires students and alumni to Be The Difference in the world.

marquette.edu/omc

BRAND B R A N D VO I C E V I S UA L P L AT F O R M B R A N D A R C H I T E C T U R E P HOTOG R A P H Y VO I C E K E Y M E S SAG I N G A DV E RT I S I N G

DESIGN A R T D I R E C T I O N C R E AT I V E D I R E C T I O N I L L U ST R AT I O N P R O D U C T I O N E N V I R O N M E N TA L G R A P H I C S P HOTO A RC H I V I N G

EDITORIAL M A R Q U ET T E M AGA Z I N E M A R K ET I N G W R IT I N G E D ITO R I A L WRITING REPORTING RESEARCH COPY EDITING PROOFREADING

C O L L E G E B E AT S TO RY D E V E L O P M E N T COMMUNICATION C R I S I S M A N AG E M E N T P U B L I C R E L AT I O N S W R IT I N G R E P O R T I N G STO RY

P IT C H I N G M E D I A R E L AT I O N S I N T E R N A L C O M M U N I C AT I O N R E P UTAT I O N M A N AG E M E N T MARKETING M E D I A B U Y I N G A DV E R T I S I N G

P R O M OT I O N S P RO J E C T M A N AG E M E N T S P O N S O R S H I P S C A M PA I G N P L A N N I N G R E S E A R C H A N D A N A LY T I C S T I M E L I N E M A N AG E M E N T

P R I N T B U Y I N G F U L F I L L M E N T M A N AG E M E N T VIDEO P R O D U C I N G D I R E C T I N G E D IT I N G S C R I P T W R IT I N G R A D I O T E L E V I S I O N C O L L E G E STO RY T E L L I N G M OT I O N G R A P H I C S SOCIAL MEDIA D I G I TA L S TO R Y T E L L I N G

C A M P U S L I F E P HOTOG R A P H Y W R IT I N G P O ST I N G S T U D E N T, A L U M N I A N D PA R E N T E N G AG E M E N T C O M M U N IT Y B U I L D I N G

INTERACTIVE W E B S IT E D E V E L O P M E N T C O D I N G M O B I L E A P P S D I G ITA L A DV E RT I S I N G D E S I G N

July 2017–June 2018

EARNED, OWNED, PAID AND SOCIAL Today’s media landscape is increasingly one of

convergence and integration. As a leading-edge

marketing communication department, OMC

approaches its work with this reality in mind.

To that end, OMC’s work falls primarily into

four categories: earned, owned, paid and social

media. These groups do not operate in isolation;

rather, they overlap and influence one another.

For OMC, this means building collaborative,

cross-disciplinary marketing communication

teams for projects and campaigns, big or small.

The following pages provide a snapshot of

OMC’s work and its impact across these four

convergent categories.

OMC EARNED MEDIA

OWNED MEDIA

PAID MEDIA

SOCIAL MEDIA

125,000 TOTAL FOLLOWERS Facebook,Twitter and Instagram

14,000NEWS STORIES

Placed in print/online media worldwide

240AD PROJECTS

1,606PRINT, VIDEO AND WEB

PROJECTS

EARNED MEDIA Earned media are news stories in local, regional, national, international

and trade news outlets across print, digital and broadcast platforms. OMC

has broad and deep relationships with reporters, editors and producers

nationwide and works to place stories about all facets of the university.

The team also responds to reporter requests for expert commentary on a

wide range of story topics. OMC tracked more than 14,000 print and web

stories about the university from July 1, 2017 – June 30, 2018.

Reach for July 2017 – June 2018

Print/Web: 5,300,000,000

Popular new honors seminar on the musical Hamilton

30 media stories ran across the country after the story was pitched to the Associated Press.

5.4 million people viewed the stories.

Marquette’s Foxconn technology showcase and recruitment event

116 news stories ran in television, print and online news outlets.

OWNED MEDIA OMC considers owned media to be any print, video and web-based

products that it controls and that are unique to the university’s brand.

Examples include brochures, programs, invitations and magazines;

informational and documentary-style videos; and websites and

webpages within the marquette.edu domain. From July 1, 2017 –

June 30, 2018, OMC completed more than 1,606 owned media

projects for the university, including web service requests.

Impressions for July 2017 – June 2018

Print: 2,004,262

Video: 285,920

Web: 24,107,747

TOTAL: 26,397,929

University homepage Be The Difference promotion

University publications published in-house

opus college of engineering magazine 2017

Research for the Greater GoodAdvancements must come with responsibility.

Broadening the Education SpectrumFaculty color the classroom with industry practices.

Behind the Building BoomMilwaukee is experiencing a development explosion with young alumni igniting the way.

Unheralded HeroesDirectors add value to the student experience.

college of education 2018

PATHS PIPELINE

The College of Education is paving the way to address the teacher supply challenge.

to the

ExperiencingLos AngelesSix students arrive with quickened heartbeats and dreams of careers in this sun-splashed capital of creativity. What happens next may change their lives.

| Diederich College of Communication | 2017 | No. 06 |

DOCUMENTING MILWAUKEE'S LOST BRONZEVILLE

NEIGHBORHOODP. 2

YOU CAN CALL ME AL: ALUMNUS ANTHONY CRIVELLO

PLAYS A LEGEND ON STAGEP. 18

VISUAL COMMUNICATION DEVELOPS A CAMPUSWIDE

CULT FOLLOWINGP. 22

A DAY: A photo essay capturing Eckstein Hall

A LIFE: A profile of Ralph Jackson, Eckstein Hall’s architect

A REGION: Migration to and from the Milwaukee area

A WORLD: Ingrid Wuerth on the unexpected threat to peace

And more: Clement and Kearney on Edmund Campion

SUMMER 2018

Ralph Jackson

What you’ve accomplished is already impressive. But you’re poised for something greater.

Marquette University’s Graduate School of Management has the programs, expertise and

reputation to guide you toward the most successful time of your career. Through one of

our rigorous and recognized programs, including our new online MBA and master of

science in supply chain management, you’ll advance your career as an ethical leader

capable of solving challenging problems. And, you’ll be backed by the prestige of the

Marquette name.

Learn more at marquette.edu/gsm.

REACH FORMORE.

Marquette University, P.O. Box 1881, Milwaukee, Wisconsin 53201-1881 USA

COMPETING IN FINANCE, SUPPLY CHAIN AND MORE, MARQUETTE TEAMS MEAN BUSINESS

P. 20

DREAM TEAMS: PROFESSORS AND EXECUTIVES JOIN FORCES FOR BETTER TEACHING

P. 24

the magazine for marquette university college of business administration | 2018

Graduates of the ACRE program are making Milwaukee’s commercial real estate market — and

leadership landscape — more dynamic and diverse.

Changed Landscape

JOANNA BAUZA: GROWING A BUSINESS, HEALING A STORM-WRACKED ISLAND

P. 02

the magazine for marquette university klingler college of arts and sciences

2018

the greatness of the liberal arts: a ceo’s tribute

p. 20

taming the tsunami: marquette’sleadership grows in data science

p. 22

saving syriac, a foundationallanguage of christianity

p. 08

Conducting research

with professors,

Arts and Sciences

undergraduates pursue

breakthroughs and

unlock their futures.

THEDISCOVERERS

July 2017–June 2018July 2017–June 2018

SECONDS COUNTAn accelerated path to nursing from other fields

MARQUETTE NURSECOLLEGE OF NURSING MAGAZINE 2018

FIVE QUESTIONS WITH DEAN JANET WESSEL KREJCI

P. 3

DEBRIEFING FOR BETTER CARE

P. 14

COMMITMENT TO THE PROFESSION CEREMONY

P. 8

Global Brigades celebrates 15 years of service,

returning to Nicaragua.

After the StormA displaced student brings help and hope

to the city she was forced to leave.

Coming Full CirclePhysician assistant students return

to Global Brigades as professionals.

Infection DetectionDr. Nil Lodh creates techniques for

disease diagnosis in sub-Saharan Africa.

C O L L E G E O F H E A L T H S C I E N C E S M A G A Z I N E

2 0 1 8

how opioid addictionsrewire the brain

p. 10

subatomic scienceat the south pole

p. 26

A MATTER OF TRUSTNew social robots are coming to our homes, ready to be our household

assistants and companions. Dr. Despoina Perouli is studying them to help ensure we don’t give away our privacy and security when we let them in.

02 81

research | scholarship | innovation

dinner parties andcivil discourse

p. 02

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HOLLYWOOD OR BUST STUDENTS ROCK THE LA EXPERIENCE

July 2017–June 2018July 2017–June 2018

PAID MEDIA Put simply, paid media are advertisements or any other publicity that is paid

for. These include advertisements in print publications and on websites or

other digital properties, such as e-newsletters; outdoor advertisements,

including billboards and airport and train terminal signage; social media

advertising on platforms such as Facebook and LinkedIn; and pay-per-click

search engine advertising. OMC completed 240 print and digital advertising

projects from July 1, 2017 – June 30, 2018.

Impressions for July 2017 – June 2018

Digital: 30,140,838

Print: 2,282,575

Outdoor: 33,959,631

Social: 7,637,331

Search: 815,427

TOTAL: 74,835,802

Concourse C billboard in Mitchell International Airport

Web banner ads

Outdoor digital billboard

SOCIAL MEDIA Social media comprise websites and applications that enable users to

create and share content or to participate in social networking. OMC tracks

20 Facebook and 42 Twitter profiles affiliated with the university, which

include those it actively manages or provides regular ongoing counsel to,

as well as Athletics accounts and high-profile individual accounts, such as

President Michael R. Lovell’s and Coach Steve Wojciechowski’s.

Impressions for July 2017 – June 2018

OMC-managed accounts: 64,200,000

8.7% increase in social media followers

CREATIVE SAMPLES OMC creates a broad assortment of creative marketing materials to promote the

university’s brand, support different institutional goals and reach varied audiences.

Such materials include brand image and call-to-action advertisements, brand

identification and signage, marketing collateral pieces (e.g., banners, posters,

flyers and postcards), photography, and digital and video pieces.

Following are just a few samples of OMC’s recent creative work.

Undergraduate viewbook

College viewbooks

Scenes from the Christmas video

Undergraduate recruitment pieces (yield campaign)

Building bannerUndergraduate viewbook Building banner

BE THE DIFFERENCE.

WE CALL IT A BUBBLER

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CONNECT

THESE ARE

YOUR PEOPLE

EXPLORER ANDUNIVERSITY NAMESAKE

STUDY + COFFEE

BREW

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THE BRIDGE

ULTIMATE MARQUETTE READINESS GUIDE

What to do, what to pack, what to know and what to schedule.

Schedule a summer SPARK SESSION.

It´s mandatory, but that doesn´t mean you won’t have fun.

At the end of August,

you'll MOVE IN, have orientation

and your first day of class.

THINGS TO PACKFOR CLASS FOR SUSTENANCE

FOR COMFORTFOR SURVIVAL

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Show your parents around

campus at FAMILY WEEKEND in September.

Let them give you lots of hugs.

THINGS TO LOOK FORWARD TO

EXPLORE MILWAUKEE

TEACH

UNDERSTANDCURA PERSONALIS

TASTE THIS BEST-LOVED

MILWAUKEE BITE

FROZ

EN CUSTARD

WORSHIP

ST. J

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Get your ROOMMATE

ASSIGNMENT in the mail the

first week of June.

MAK

ING NEW FRIENDS

RIVERWALK

MILWAUKEE ART MUSEUM

SUMMERFEST

LAKEFRONT

CHEER ONTHE GOLDEN EAGLES

WE ARE

MARQUETTE

SORT

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WAS

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LEARN THE PILLARS OF OUR MISSION

TAKE A DRINK

WINTER WARM UP • Socks • Hat • Scarf

SNACK FIX • Chips • Pretzels • Popcorn • Candy

BATH BOX • Shampoo • C

on

ditioner • Lotion • Shaving cream

FIRS

T NIGHT ON CAMPUS

GETT

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A FAMILY REUNION

CARE FOR THE WHOLE PERSO

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Sign up for the parent e-newsletter.

Talk to other Marquette parents.

Decide on a day to talk each week. (OK Mom,

maybe two days.)

MOST ADORABLE MEMBER OF THE FORCE

FEARLESSCHALLENGED FOCUSED BOLD

4+1 ACCELERATED DEGREE PROGRAMSEarn a bachelor’s plus a master’s degree in just five years.

OTT MEMORIAL WRITING CENTER

Work with English professors and tutors

from a variety of majors to overcome writer’s

block, organize papers, and get honest feedback.

CENTER FOR GENDER AND SEXUALITIES

STUDIESExplore the

intersection of race, ethnicity,

gender and sexualities, and its effects on our society.

707 HUB Pitch your ideas at

our entrepreneurship, social innovation and

cross-disciplinary problem-solving

headquarters.

APPLIED INVESTMENT

MANAGEMENTGet real investment

experience managing nearly $3M of the university’s endowment.

SERVICE LEARNING

Blend learning with service as you work with

faculty and Milwaukee partners to meet real

community needs.

HONORS PROGRAMDive into specialized courses

and independent studies, attend interdisciplinary

seminars, and learn alongside other smart students who are up for intense inquiry.

WORLD-CLASS FACULTYLearn from, study with,

and be challenged by some of the top professors in

the country.

UNDERGRADUATE RESEARCH

Find plenty of opportunities to take

part in research, no matter your major.

GLOBAL WATER CENTERCollaborate with other universities and industry leaders to help solve the world’s water problems, focusing on issues such as wastewater treatment, rainwater harvesting, desalination, and water law and policy.

HARTMAN LITERACY AND LEARNING CENTER

Conduct research on effective ways to teach literacy, and teach reading skills to kids in the surrounding community.

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CENTER FOR TRANSNATIONAL

JUSTICEDive into justice

issues that extend beyond national

borders.

CENTER FOR PEACEMAKING

Research and promote social justice, human dignity and peace, and explore the

power of nonviolence.

At Marquette University, you’ll experience full-on

intellectual engagement — in class, at one of our

innovation hubs, within any of our academic

centers, and through countless other on- and

off-campus opportunities. Of course, you’ll be

honing your intellect. You’ll also be discovering

the connection between your newfound knowledge

and the good it can do for the world. And by

developing not just the mind, but also the heart,

you’ll know exactly how to go into the world, and

Be The Difference.

STUDY ABROADExplore the world outside Milwaukee in one of more than 50 countries.

LES ASPIN CENTERSpend a

summer in D.C. at a public

sector internship tailored to your major.

BE ANYTHING.

HERE, YOU’LL HAVE THE CHANCE TO

BE THE DIFFERENCE.MARQUETTE UNIVERSITY

LIFE ON CAMPUSSTRENGTHENS BODY,MIND AND SOUL.Here, you’ll make lifelong friends, binge on equal amounts of pizza and Netflix, and still find time for homework.

Our residence halls are home to over 90 percent of our freshmen and sophomores, and our juniors and seniors live right across the street. You’ll find our campus is active and energized 24/7 — though we do appreciate sleeping in on the weekends. Everyone on your floor will be like family, but if you want an even deeper connection, check out our living learning communities such as the Dorothy Day Social Justice Community.

FITNESS CENTERSWalk, run, swim, dance and stretch to meet your daily fitness goals at the Rec Plex or Helfaer Tennis Stadium and Recreation Center. Between the two facilities, you’ll have access to a weight room, a track, a pool, gyms, group fitness classes, racquetball and tennis courts, and more.

RAYNOR MEMORIAL LIBRARIESWith a wealth of knowledge at your fingertips, finding the information you’re looking for won’t be a problem. Narrowing it down, however, could be. Since it’s the hub for all undergraduate research, you’ll be spending a lot of time at Raynor. So start by researching which of our 15 study areas are most comfortable.

Find your own fit family at one of more than 30 weekly group fitness classes including SPIN, ZUMBA, YOGA and BOOT CAMP.

THE BREW AT THE BRIDGE literally links past and present by connecting the old library with the new library. It’s a popular place — especially during exam week.

8 MARQUETTE UNIVERSITY 9

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BE THE DIFFERENCE. BE THE DIFFERENCE.

MARQUETTE UNIVERSITY

GRADUATESCHOOL

1324 W. Wisconsin Ave.Milwaukee, WI 53233414.288.7137 marquette.edu/grad

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BEST PRACTICES BETTER OUTCOMES OMC leads and counsels through Marketing Partners program

OMC in 2018 revived its Marketing Partners program, a workshop series designed to

share best practices in marketing and communication with individuals who are charged with

broadly representing the university and their respective colleges, departments or units.

OMC’s mission has always been, in part, to counsel and lead our university partners. This

program is a key opportunity for enhanced communication and connectivity as together

we represent the best of Marquette in pursuit of our shared communication goals. A clear,

cohesive and unified voice has the power to lift and carry the university forward in our

mission to Be The Difference.

In 2017–2018, approximately 40 individuals from across campus have attended four OMC-

led Marketing Partner sessions: the Marquette University Brand; Web and Digital Strategy;

OMC Structure and Process; and the Marquette University Athletics Brand.

MARQUETTE IN MILWAUKEE OMC drives sponsorships with local partners Marquette calls Milwaukee home, and the university remains committed to engaging with community

partners throughout the city. That’s why OMC identifies myriad opportunities each year to sponsor events

with like-minded organizations, advancing Marquette’s brand in the marketplace. Following are OMC-led or

partnered sponsorships over the past year:

• College Possible Dream Big Dinner*

• Hibernian Foundation Taste of Ireland

• High school sponsorships, including but not limited to: St. Ignatius Prep, Pius XI, Wauwatosa West, Catholic Memorial, St. Thomas More, Chesterton, Loyola Academy, Divine Savior Holy Angels, Dominican, St. Thomas Minnesota, Notre Dame Prep, Marquette University High School

• Hispanic Professionals of Greater Milwaukee Gala*

• Milwaukee Archdiocese Soles for Catholic Education Catholic Schools Walk

• Milwaukee Business Journal Power Breakfast*

• Milwaukee Film Festival*

• Milwaukee Irish Fest private alumni event

• Milwaukee Press Club City of Milwaukee Birthday Party and Gridiron Awards*

• Milwaukee Muslim Women’s Coalition*

• National Congress of American Indians*

• Summerfest Show Your College Pride Day

• United Community Center Friends of Hispanic Community event*

• YMCA Martin Luther King, Jr. Breakfast*

*Denotes sponsorships on which OMC partnered with one or more other university departments

★

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★

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MARKS OF EXCELLENCE 2018 CASE Circle Awards (national)

Council for Advancement and Support of Education

Grand Gold, Special Issues

Marquette Magazine Commemorative 100 Years of Hoopla

Pride of CASE V Awards (regional)

Council for Advancement and Support of Education

Gold, Best Specialized or Unit-level Magazine

Marquette Magazine Commemorative 100 Years of Hoopla

Silver, Best Video PSA or Commercial Spot

Off Hours

Silver, Best Alumni/Institution Magazine, 10,000 FTE and up

Marquette Magazine

Office of Marketing and Communication Zilber Hall, Suite 235

100 YEARSCELEBRATING MARQUETTE’S BASKETBALL TRADITION

OF HOOPLA

M A R Q U E T T E M A G A Z I N E C O M M E M O R A T I V E E D I T I O N

*MUBB Delzer FInal V1.indd 1 5/30/17 1:33 AM