MARKETING COMMUNICATIONS

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WHAT IS IT?

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Marketing communications is a systematic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to

reach the end user.

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COMPONENTS

Branding STP Advertising and other promotions PR

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BRANDING

Giving recognition to your Product or service

Delivering a message regarding what your offering is all about

Ensuring customer loyalty by projecting the right image

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STP

Segmentation. Targeting. Positioning.

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SEGMENTATION

A market segment is basically a set of individuals unique in some way or the other.

Sharing one or more common characteristics. Having similar needs. Responding to market conditions in the same

manner. Have similar behavioral patterns. May or may not be belonging to the same community, group or niche.

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TARGETING

Selecting the target audience for whom your product or service is meant to be, most likely based on

Age group Likes and dislikes Gender Socio-economic factors Geographic location

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POSITIONING

Positioning refers to the image your target audience has regarding your product or service as compared to your competitors.

It is all the more essential in today's setup, where literally no sector is devoid of an oligopolistic setup.

Primary, and in most cases, the ONLY objective : To highlight your product's USP in the most striking manner.

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ADVERTISING

Starts the process of brand communication.

Lets the audience know about your brand.

Allows you to create an instant bond with the end user.

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SALES PROMOTION &

PERSONAL SELLING

Get one on one with the customer.

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PUBLIC RELATIONS

A means to state the facts about your offering and bringing the audience to a personal level.

Organize events and other promotional gimmicks such as contests, schemes & offers, open houses etc. to attract customers.

Instant feedback for your product or service.

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TO SUM IT UP !

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Contact us - marketing@rupizmedia.com www.rupizmedia.com