The New LogoMaddie’s Fund’s new logo is made up of the illustrated ‘mark’ and the typographical ‘word mark’. They should always be used in combination. Because of the complexity of the artwork, it can only be printed as CYMK or black & white.

The Mark

The Word Mark

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Clear SpaceUse the following guide to determine the required amount of clear space when using the logo.

Logo over imagesPlease use good design sense when placing the logo over an image. The area of placement should take the clear space guidelines into consideration so as not to place the logo too close any active elements within the image. In addition, the area of placement should serve as a “quiet” background, allowing the logo to communicate clearly as the foreground, primary element.

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x

Color Palette Maddie’s Fund® Primary and Secondary PMS palettes for use in branded communications

Primary

Secondary319U

3282U

COLOR CONVERSIONS:

COLOR CONVERSIONS:C27M75Y89K18

R162G82B48

C31M86Y80K33

R132G51B46

C60M22Y53K2

R112G160B136

C19M25Y52

R209G184B135

C48M66Y80K56

R82G57B38

C42M20Y53K1

R156G175B137

C53M22Y40

R126G157B146

C15M13Y21

R216G210B197

C50M57Y73K36

R101G82B62

C82M23Y46K6

R0G137B136

C52

Y19

R124G202B208