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WWW.LEGALRAASTA.COMDIFFERENCE BETWEEN WORD, LOGO & LOGO COMPOSITE MARKHi, In this video the Legalraasta team will teach our all about the difference between Word, Logo and Logo Composite mark its definition, minimum requirement and advantages.

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TYPES OF TRADEMARK TYPES OF TRADEMARK Entrepreneursoften face a dilemma regarding what totrademarkso as to protect their productand service. Many a brands have trademarked their colour combination in packaging as in caseof Cadburys , Parle-G and some have even trademark the positioning of their labels as in caseof levis Jeans . Today, the companies have trademarked everything ranging from the packaging,colour, name, logo, sign, diagram, picture, writing to even sound and smell. Although, less than20% of companies trademarked anything else than the brand name, logo or logo composite. Solets have a quick glance on the difference between these three called asWord Mark, LogoMark and Logo Composite Mark.

TYPES OF TRADEMARK Entrepreneursoften face a dilemma regarding what totrademarkso as to protect their productand service. Many a brands have trademarked their colour combination in packaging as in caseof Cadburys , Parle-G and some have even trademark the positioning of their labels as in caseof levis Jeans . Today, the companies have trademarked everything ranging from the packaging,colour, name, logo, sign, diagram, picture, writing to even sound and smell. Although, less than20% of companies trademarked anything else than the brand name, logo or logo composite. Solets have a quick glance on the difference between these three called asWord Mark, LogoMark and Logo Composite Mark.

CLASSIFICATION OF WORD MARKWord MarkWhere a mark or identification to the product/service or company is by the use of aword, it is called asword mark.New start ups andentrepreneurswish to register a word as the brand name or to createidentification for a company.For Example- Companies such as Reliance, Parle G, Hero Motors have trademarkedonly the words / brand name, known as word mark.If a same word is trademarked but in different sector for e.g. word toy is registeredtrademarked under class of cosmetics and if same is to be registered under class ofmetals, then it will still be approved, provided that it is not creating confusion amongthe customer about it s ownership issue.But if the existing trademark is very well known and popular e.g. McDonalds, then thereis no chance a same word mark would be approved even if it belongs to unrelated classor sector.

CLASSIFICATION OF LOGO MARK

Logo MarkWhen an owner uses a logo to differentiate its product /service/company, then it isknown asLogo mark.Many a companies such as Apple, Nike, Adidas, and Puma have registered their logo.The reason for registration of logo is the wide and extensive use of these logo on theirproducts which even aid in advertisement, designs, as symbol of prestige and proud.Also, they dont need their brand name within logo as logo alone is the mark for theiridentification

LOGO COMPOSITE MARKClassification of Logo Composite MarkClassification of Logo Composite MarkMany a brand include the logo and brand together i.e. a logo contains the name of thebrand , known as composite mark as in case of Coca-Cola and BMW, Levis. Levis hasmore elaboratelogo composite markthat even entails the positioning of it labels on thejeans.Because of growing trend oftrademark registration, many a start ups are left with theoption to trademark their logo composite as most of the intended names are alreadytrademarked leaving fewer options for new startups to trademark.Although, they face an objection /opposition but still they get clear on the ground thatthey are uniquely presented and have a distinct mark.It's generally a bad idea to use a brand name that isn't entirely unique, as problemscould arise should your brand pose a threat to the already registered brand name.

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