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A Business
The New gTLD Opportunity
Sandeep RamchandaniBusiness Head, Radix
• Directian since 2003• Founding member of LogicBoxes• Set-up Registry Relations, Affiliate Marketing, Product
Management, Ad Syndication
Today: • Business Head of LogicBoxes, .pw Registry and Radix Registry• Product Management for Domain Names• Directi’s primary representative for ICANN meetings
A Little About Me
New gTLDs: What’s the Big Deal?
• That country would be called .com • 65% of new citizens are unable to get a respectable address• No-one belongs, since .com is for everyone yet no-one • Rent rises ~6 % every year• Prestigious addresses are hard to come by and cost a fortune
If gTLDs were countries: Over 70% of world’s population is cramped into a single country
New gTLDs: What’s the Big Deal?
Factoid: 1
Over 65% of check availability returns unavailable
Factoid: 2
.com dominance has led to a meaningless addressing system
Factoid: 3
• ICANN discovers that there is plenty more hospitable land completely inhabited
• Draws out a process to appoint ‘rulers’ of these new countries• Technical, Financial and Business criteria determine merit• Competing prospects fight it out using their financial arsenal
If gTLDs were countries: Over 70% of world’s population is cramped into a single country
If gTLDs were countries: Over 70% of world’s population is cramped into a single country
New gTLDs: What’s the Big Deal?
• Historic: The largest ever expansion of TLDs• One time: Never before and never after will an event
like this occur again• Perpetual: A TLD won is forever, unless serious threat
to stability
Historic, one time opportunity to perpetually own the new internet
‘land bank’
New gTLDs: What’s the Big Deal?
The need for the New gTLDs: A look at the fundamentals
New gTLDs – A look at the fundamentals
New gTLDs – A look at the fundamentals
New gTLDs – A look at the fundamentals
New gTLDs – A look at the fundamentals
New gTLDs – A look at the fundamentals
Less than 15% SMEs know about the new Top-Level Domain Program
Demand for New TLDs
The need for the New gTLD Program
The need for the New gTLD Program
Demand for New TLDs
When educated about the program, 49% of SMEs say they are likely to register a domain within a new TLD related to their business
The need for the New gTLD Program
Demand for New TLDs
There is a market of highly interested SMEs willing to pay a 47% premium for a domain name more relevant to their business
The need for the New gTLD Program
Demand for New TLDs
44% of SMEs said they would have bought a domain within a new Top-Level Domain had the opportunity existed when they were starting their business
Knowing the game and its players
19th June 2011: ICANN Board Approves the new gTLD program!
Knowing the game and its players
Talking Money: • $185,000 Application fee per TLD• Min. $25,000 annual fee
Ground Rules: • Common control between Registry - Registrar allowed• Country names disallowed to avoid confusion with the ccTLD• Other geographic names need to be endorsed by the authorities • ‘Community Applications’ obtain priority over open application
Some Observations: • Each TLD application went over 1000 pages• Top Brands demonstrate keen interest in operating their own closed TLD
Knowing the game and its players
Knowing the game and its players
Knowing the game and its players
Knowing the game and its players
Knowing the game and its players
Knowing the game and its players
Most ‘applied for’ strings
Largest Generic applicants
Donuts(307 applications)
TLDH(92 applications)
Famous Four Media
(60 applications)
UniRegistry(54 applications)
Knowing the game and its players
Largest Brand applicants
Google(101 applications)
Amazon(75 applications)
Richemont(15 applications)
Microsoft(11 applications)
Knowing the game and its players
Largest Registrar applicants
Radix / Directi (31 applications)
Demand / Enom (26 applications)
Tucows (4 applications)
Momentous(4 applications)
Knowing the game and its players
Knowing the game and its players
The ODD ones!
Knowing the game and its players
The ODD ones!
.DOTAFRICAOOPS!!!MY BAD
Knowing the game and its players
The ODD ones!
.Hmmm…
Knowing the game and its players
The ODD ones!
.SUCKS
Reliance intends to issue and use second level domain names in the .reliance gTLD for its various businesses such as:• www.retail.reliance• www.petroleum.reliance• www.polymers.reliance
It has also applied for .Indians which it intends to use to promote its IPL team – ‘Mumbai Indians’.
New gTLDs from and for India
Indian brands in the New gTLD Program
.Airtel .Bharti .Dabur
.Hdfc .Hdfcbank .Indians
.Reliance .Ril .Infosys
.Infy .Sbi .Star
.Tata .Tatamotors .Tvs
• .Desi (2 apps)ASCII Strings
• .कॅा� �म• .नॆ�ट• .संगठनॆ
IDN Strings
Knowing the game and its players
June 2012Digital Archery
Suspended
September 2012Public Comment
Period EndedNovember 2012
GAC Early Warning anticipated
October 2012ICANN 45 Toronto
November 2012Comment Period on Prioritization
Draw ends
December 2012Prioritization Draw
March 2013First set of Initial Evaluation results will be published
April 2013ICANN 46
Beijing
April 2013GAC Advice anticipated
June 2013Final set of Initial Evaluation results will be published
New gTLDs: Timeline
Introducing: RADIX REGISTRY
• 31 gTLD applications; the largest registrar applicant• Asia’s largest application in the program• The ONLY Indian portfolio applicant• Committed $30 million to the initiative• Featured in several prominent media stories
Radix Registry
• Nothing but the VERY BEST gTLDs• Spent 1.5 years researching and preparing applications
Type of Strings Strings
Generics .click, .home, .one, .online, .ping .site, .space, .web, .website, .world, .blog
Industry Verticals .host, .hosting, .hotel, .law, .movie, .music, .news, .play
Business Auxiliary .app, .chat, .city, .deals, .press
Financial .bank, .insurance, .loans
Social and Healthcare .baby, .doctor
E-Commerce .shop, .store
Radix Registry
Radix has applied for TOP 7 of the most valuable new gTLDs according to Sedo!
Radix Registry
3 gTLDs with no competition! • .Host: A dedicated name-space for hosting companies • .Press: A TLD for the journalists and news industry• .Space: A generic, open TLD for all purposes
Radix Registry
The Game Will Change!
The Game will change!
No of gTLDs will go from 18 to over 1500
.BLOG, .CLOUD• Closed TLD, Not available to all Registrars • Tie their existing services to the domain registration• Can Open to all Registrars if ICANN objects
. SEARCH• For Internal use only. No customers
.WEB• Open registration policy. Will be sold through all Registrars
Google’s applications
The Game will change!
.MOVIE, .APP, .CLOUD, MUSIC, .SHOP et all • For Internal use only. No customers
“Only Amazon EU S.à r.l. and its Affiliates will be permitted to register and use Amazon EU S.à r.l. domain names.”
The Game will change!
Amazon’s applications
• Dramatic shift of power from Registry to Registrar and Resellers
• Registrars will have to choose a small sub-set of new TLDs to promote
• Registries will sell directly through their own Registrar• Emergence of industry specialized registrars; ex: the sports
registrar, the professionals’ registrar
Expected Market Changes
The Game will change!
Directi – One step ahead!
Ears to the ground • Closely involved in the policy development process• Active participation in ICANN meetings & gTLD conferences
Gearing up• Ramp-up internally to ensure that we can integrate important TLDs• Evaluation & Prioritization – understand that we will need to choose
what TLDs to offer• Will be our goal to offer the most popular & most relevant TLDs
Directi – One step ahead!
• Launched as an open, generic TLD • Positioned for professional use – individuals and businesses • Focused on Emerging Markets • Powered by CentralNic, will be offered by most top Registrars • No restrictions• Competitive price points• Sunrise begins 3rd December, Landrush - 18th February and
General Availability - 25th March
Directi – One step ahead!
THE NEXT BIG THING in the internet industry is AROUND the CORNER – and we’re ready to meet it head on!
The Next Big Thing
References
ICANNNetnames.comARI Registry Services.NXTSedoNeustar.bizSketchlex.comDomainnamenews.com
Thank YouA Business
Thank [email protected]