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Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.
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The New Digital Experience Team
March 20th, 2014 ie. Digital Strategy Innovation Summit, New York
The Team1. Uses diverse tools, techniques, and processes
2. Engages all parts of the business to build great experiences
3. Creates opportunities for collaboration on Agile teams
Stakeholder Interviews
Data Analysis
Usability Testing
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration Analysis
Experience Mapping
Knowledge Sharing
Information Architecture
Wireframing, Prototyping, Paper Prototyping
User Flows (Cores and Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Strategic Services
Backlog and MVP Definition
User Stories
Requirements Management
Knowledge Management
Artifacts, e.g. Personas…
What do you mean by “Diverse”?
What do you mean by “Experience”?
What do you mean by “Experience”?
!
" "What do you mean by “Experience”?
!"• “Visitors”
• Creators
• Client
• Team"
What do you mean by “Agile”?
What do you mean by “Agile”?
#Work
Incrementally
What do you mean by “Agile”?
# $Work
IncrementallyWork
from a List
What do you mean by “Agile”?
# %$Work
IncrementallyWork
TogetherWork
from a List
What do you mean by “Agile”?
# %$ &Work
IncrementallyWork
TogetherWork
from a ListTrack Status
& Velocity
pho
to b
y N
atur
alTu
rn C
C
Describe the framework to actualize our work, share it with our teams, and make it transparent to clients.
' ( )Research Collaborate Validate
The Process
*Establish
pho
to b
y A
ndre
w M
agill
CC
Research: Problem Statements
Problem Statement
Describe difficulties residents are having with the current San Mateo sites.
Research: Problem Statements
Problem Statement
Describe difficulties residents are having with the current San Mateo sites.
Research: Problem Statements
Wor
dle
and
Rese
arch
by
ISIT
E De
isgn
Problem Statement
Describe difficulties residents are having with the current San Mateo sites.
Research: Problem Statements
Wor
dle
and
Rese
arch
by
ISIT
E De
isgnDescription
Residents find it confusing to know whether they are on an official county site
Establish: Goals & Objectives
Bra
nd G
raph
ic b
y L
Stud
io
Establish: Goals & Objectives
Bra
nd G
raph
ic b
y L
Stud
io
Goal (Theme)
The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites
Establish: Goals & Objectives
Bra
nd G
raph
ic b
y L
Stud
io
Goal (Theme)
The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites
Objective
Site Survey Results show that visitors see an association with the County
Collaborate: Epics and User Stories
Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites
Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites
User Story
…to quickly go to any department home page, a site visitor can invoke a list of all department sites from any San Mateo page
Validate: Test Charters
Validate: Test Charters
Test Charter
Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations
Validate: Test Charters
Test Charter
Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations
Test Charter
Measure the effectiveness of the sites’ department menu in associating sites with the county using a survey
The Future• Work in small, defined pieces
• Define pieces in standard ways
• Share the definitions
Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping, Paper Prototyping
User Flows (Cores and Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP Definition
User Stories
Requirements Management
Knowledge Management
' ( )*Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping, Paper Prototyping
User Flows (Cores and Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP Definition
User Stories
Requirements Management
Knowledge Management
Frame each activity in a sentence. “ ”
+Share
Research earlier'
(
*
)
Build organizational design thinking
Define more objectives to measure
Validate in more ways, with more people, sooner
,
-
.
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