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World Series Creates All-Stars—Local Stations. The Mets and Royals played the longest Game 1 in World Series history Tuesday, allowing “610 Sports” KCSP, Kansas City to perhaps set a record of its own. Between pre-and postgame shows and live play-by-play, the Entercom station was all-Royals, all-the-time from 5:30pm Tuesday till 3:30am Wednesday. The payoff pitch? Ownership of something that galvanized the market unlike anything else. For sports stations in the Kansas City and New York metro areas, the 2015 World Series is like a constant barrage of fat fastballs down the middle—the gift that keeps on giving. It fuels daily features and “shoulder” programming, spikes client demand and gooses ratings. “We’re trying to own the coverage,” says Justin Craig, PD at New York’s “ESPN NY 98.7” WEPN-FM, which carries the national ESPN feed with Dan Shulman and Aaron Boone. (Mets flagship WOR has the hometown play-by-play with the faithful’s favorite, Howie Rose.) For WEPN-FM, that goes beyond just carrying the games to include airing famous “moments” from the regular season and previous World Series, including the Mets championships in 1969 and 1986. KCSP turned Royals outfielder Jarrod Dyson’s famous “That’s What Speed Do” quote into a regular feature devoted to stolen bases. Such features help the stations meet heavy client demand for association with the World Series. “Everybody wants to jump on the hot train and be part of the magic because it’s what the city is talking about right now,” Craig says. Being the Royals flagship allows KCSP to simultaneously say please and thank you to clients, using tickets and entrance to exclusive parties to thank loyal clients and as door-openers to new ones. Expanded pre-and postgame shows also help accommodate brisk client demand. “We are constantly creating new opportunities for sponsors because the demand is so high,” says KCSP program director John Hanson.

World Series Showcases Value Of Live Events. In an on-demand sports world of podcasts and YouTube clips, live play-by-play retains a singular value as essential event programming that defies time-shifting. Programmers say it’s critical to successful sports radio—as the exciting World Series is already proving out well. “This is the one thing you can’t get later, you have to get it now,” says Justin Craig, program director at “ESPN NY 98.7” WEPN-FM, New York. Adds “610 Sports” KCSP, Kansas City PD John Hanson, “Live play-by-play is the one place where everybody’s gathered at the same time to experience the same thing.” Social media has helped sports radio build a closer bond with audiences, including those watching the game on TV. “Twitter is our living room,” Hanson says. Listeners use the social platform to share their reactions to plays and calls during the broadcast. In the run-up to the World Series, KCSP’s post reach on Facebook hit 600,000 during the past week, after having not exceeded 390,000 throughout the season. Around midnight of the Series’ marathon opening game, the station tweeted followers, asking if the person next to them was still awake. “We were flooded with pictures of people that had passed out,” Hanson says. WEPN-FM uses social media to let fans know where to tune to hear the games, pointing to both the FM broadcast and Tiny URLs that link to the live stream. Both stations expect to reap ratings bonuses in the current Nielsen survey. Among men 25-54, WEPN-FM had an average in-game share two to three times greater than its average evening share during the 2014 World Series, according to the station, without the benefit of a hometown team in the match-up. Ratings Goin’ To Kansas City—Read about Royals flagship KCSP’s continued hot streak since summer, only at InsideRadio.com.

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Postgame Show Keeps Party and Profits Going. There may be no better community builder in sports radio than the postgame show, where the audience gathers to celebrate, commiserate and vent. That goes double during the World Series, as stations in New York and Kansas City have learned first-hand. “It’s part of the experience because it’s another place for everyone who has experienced one thing together to talk about it with each other,” says Entercom’s “610 Sports” KCSP, Kansas City program director John Hanson. Over the years, both Royals fans and players have shared their personal stories with Josh Vernier, who hosts KCSP’s Royals postgame call-in show. “Our station gets a great popularity bump because they have such a strong connection with him,” Hanson says. The postgame show provides a critical link for continuity of coverage, says “ESPN NY 98.7” WEPN-FM, New York PD Justin Craig. For instance, Michael Kay’s afternoon drive show talks Mets right up until the pregame show. After the field clears, there’s a lengthy postgame show. “It’s a great one-stop shop,” Craig says. “I want listeners to be able to talk about the game beforehand, hear it live and then talk about it afterwards.” For fans whose team wins the championship, the talk can last all night. When the Royals clinched the ALCS, KCSP’s postgame show lasted until 3:30am the next day. And should the team go all the way, Hanson predicts it’ll be an all-night affair that won’t end until the following day’s morning show.

Apple Set To Add More Beats Per Minute. The Beat goes on for Apple, as it looks to expand its successful radio station app. Apple Music has already pounced on Pandora and Spotify with the launch of Apple Music in June, which the company says now reaches 6.5 million paying users. And Beats 1, the company’s 24/7 global “radio station,” is set to add new stops as well. Beats 1, which offers live music, interviews and culture from studios in Los Angeles, New York and London, will soon have sister channels, according to Edison Investment Research analyst Richard Windsor. “Our research indicates that radio stations Beats 2, 3, 4 and 5 are in development,” with the intention of having “them advertising funded,” Windsor said in a story in Investors Business Daily. He adds that despite Apple Music’s on-demand streaming music and Internet radio, “its real target is radio.” Apple’s answer to broadcast radio, Beats 1 incorporates personalities, slogans, forward momentum and listener shout-outs as part of its formula. It’s on-air lineup includes former BBC Radio 1 DJ Zane Lewis from Los Angeles, “Hot 97” WQHT, New York morning man Ebro Darden in New York, and Julie Adenuga, from London’s Rinse FM. Windsor said, “Despite grabbing all the headlines, the recorded music industry is currently worth around $16 billion while radio advertising is worth around $44 billion per year.” Apple Music will be the default streaming radio service on hundreds of millions of iPhones and other iOS devices.

Ad Insider: Walgreens Sees Rite Stuff in Deal. The largest retail drug chain in the country has struck a deal to buy the third-largest for $9.4 billion as Walgreens Boots Alliance looks to add Rite Aid’s 4,600 stores. Walgreens already has about 8,200 locations. Both were among the top 40 advertisers in radio last year. Fiat Chrysler reported a $334 million quarterly loss for the third quarter largely due to recall costs and other special charges—the good news was a revenue increase to over $30 billion and improved operating profit before the special charges….With automotive sales remaining strong, it’s no surprise that major auto retail groups are having stellar years. AutoNation, the largest seller in the

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country, had a 9% overall revenue gain and a 12% profit improvement, with new vehicle retail sales up 7% and its websites helping to generate 25% of sales. Group 1, the third-largest seller, had a 4.4% gain in domestic stores in new vehicle revenue but a 10.3% increase in used vehicle comps. Results for other revenue opportunities were also good—parts and service same-store revenue was up 6.6% and finance and insurance profit grew 10.8%....Ford’s $1.9 billion third-quarter net income was more than double the profit posted in the same period a year earlier, which was hurt by restructuring and higher warranty costs and weaker truck production. Sales of its top-selling F-150 truck have rebounded with dealer stocks back to normal levels after a long production ramp for a redesigned version. The F-series transaction prices remain high at about $42,000 last quarter and pricing is expected to say strong—it is still the top-selling vehicle in America through the first seven months of the year.

In New Post, CBS’ Sottolano Works Local, Live. CBS Radio has promoted Jeff Sottolano from director of programming to VP of programming. In his expanded role, Sottolano continues to report to executive VP of programming Chris Oliviero and remains based at the company’s New York headquarters. Sottolano made the move from local radio—he was program director of sports WIP-FM, Philadelphia—to national for the company in January 2014. Now he’ll work with its local markets to identify programming opportunities and develop strategies to improve ratings. He’ll also be more involved with research, including acting as liaison with Nielsen and other data partners for both programming and sales. CBS says Sottolano will also work on execution of live events, including developing national concerts and other brand extensions, alongside senior VP of programming and music initiatives Michael Martin and director of music initiatives Chad Fitzsimmons. And he’ll collaborate with CBS Local Digital Media to grow audience engagement and enhance on-air content and brands online and via mobile platforms. Sottolano’s joined CBS in 2001 as an intern at WZNE-FM, Rochester, NY. He was named promotions director in 2002, and two years later became program director/on-air personality. In 2006, he transferred to then-rock WYSP, Philadelphia where he held various programming and marketing roles, including program director beginning in 2008, a position he held after the station flipped to sports as WIP-FM in 2011. “Jeff has made significant contributions to our content platform, not just over the air, but also to our strong digital and live event assets,” Oliviero said in a release. “With today’s announcement, he will now be better positioned to take a leadership role as we continue to craft our growth strategy, one which is squarely founded on CBS Radio’s best-in-class brands.”

Hyundai-iHeart Ad Alliance Was Radio-Active. Hyundai’s late-September partnership with iHeartRadio and rockers Imagine Dragons to promote its compact crossover, Tucson, pushed the creative boundaries of advertising alliances. “IHeartRadio Presents Destination Unknown: A Hyundai Tucson Experience” peaked with a live concert event in Los Angeles, teasing the program with a radio promotion and a social media “scavenger hunt.” The intricate plan was laid out in a story in Marketing Daily, where digital banner ads and advertising on iHeartRadio alerted Imagine Dragons fans of the chance to win tickets to a concert in a secret location. Multiple teams were chosen from social, digital and radio ads, with a hashtag allowing them to build social community votes and ultimately win tickets and attend a band meet & greet. Tightly integrating the brand into the promotion, a listener “scavenger hunt” had teams of fans cruising around Los Angeles in Tucsons trying to find the location of the secret performance, aided by clues. On September 30, the concert aired live on iHeart alternative, mainstream rock and active rock radio stations across the country, and was streamed live on Clear Channel Outdoor billboards in Times Square, with follow-up coverage on iHeartRadio’s video platforms and YouTube channel, as well as Imagine Dragons’ Vevo site, and Hyundai’s video and social sites. The campaign was created by GreenLight Media & Marketing.

Rickey Smiley Comes To TV For ‘Real’ Deal. Syndicated radio host Rickey Smiley has parlayed his audio success to a spot on television. The stand-up comedian will launch his previously announced docuseries “Rickey Smiley For Real” on Tuesday, Nov. 10 via TV One. Both TV One and Smiley’s radio syndicator, Reach Media, are part of Radio One. The hour-long series

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“takes a humorous look at Smiley’s hectic life as he manages his career, single fatherhood and personal life,” according to a release, while offering “a voyeuristic view into what makes Smiley a successful media mogul in radio, comedy and television, as well as capturing the syndicated host as he juggles two families—one at home and the other at work.” The TV series will showcase his “Rickey Smiley Morning Show” cohosts, including Da Brat, Gary With Da Tea, Headkrack, Rock T and Juicy, and radio show producers Beyonce and Hollywood. It also introduces viewers to his four children—sons Brandon and Malik and daughters D’Essence and Aaryn—as well as his extended family of colleagues and friends, including nephew Craig, live-in assistant Miss Pat, personal assistant Angie, business consultant Bruce Demps and childhood friend and family lawyer Nikita Blockton. “’Rickey Smiley For Real’ showcases the ‘real’ Rickey,” said D’Angela Proctor, TV One’s senior VP of Original Programming and Production. “We see his real job, real friends, real kids and his really crazy life.” Smiley’s 25-year career launched through his stints as an opening act for the likes of Steve Harvey, George Wallace and Carl Strong. In addition to radio and TV, he has appeared onstage and in films.

Ford Buys Heavy Promo For Holiday Price Event. Ford plans to start running one of its biggest sales promotions since the recession next week, offering vehicles for within about $200 of dealer invoice. The “Friends & Neighbors Pricing Event” starts next week and will be promoted with a heavy rotation of TV, print, radio and digital advertising. The ads will feature Ford employees inviting consumers to enjoy discounts normally available only to their friends and neighbors, according to a guide distributed to dealers obtained by Automotive News. The guide shows discounts of up to 10% off the suggested retail price, which can be combined with other incentives already being offered. In addition, the sale, which runs through Jan. 4, lets dealers earn more from each transaction than they otherwise would; $126 more on the sale of a 2015 Focus and $471 more on a 2015 F-150, for example. The deal applies to new 2014-2016 model-year Ford vehicles with the exception of some performance vehicles and large commercial vehicles. And there will be extra discounts on Black Friday and also late in the year when the automaker looks to boost its final sales tally for 2015. “This is not your normal, ‘Let’s take $500 off a car,’” said Jim Seavitt, owner of Village Ford in Dearborn, MI. “Last time we did something like this was…when things were pretty bad.” But things aren’t exactly bad this year for Ford. U.S. sales have been a bit slow for much of 2015, but the company bounced back with a 23% increase in sales in September.

NAB Thanks Ad-vantageous Congress in Politico. The NAB has taken out an ad in politics and policy news publication Politico with a bold banner headline proclaiming “Thank you! A majority of the House is standing up for free, local radio!” It is followed by names of the 243 members of Congress that have co-sponsored the Local Radio Freedom Act, which opposes a federally mandated broadcast performance royalty on airplay. As Inside Radio previously reported, a majority of 218 House members opposing a performance royalty was obtained on the record Oct. 22. The non-binding resolution reached the landmark in less than eight months. Below the lawmakers’ names, the NAB ad continues: “The National Association of Broadcasters applauds the 243 members of Congress—including the majority of the House of Representatives—supporting local radio and the towns and cities we serve by cosponsoring the Local Radio Freedom Act. Local radio stations are the pulse of communities, providing the entertainment, weather, news and emergency information listeners need and want. A performance tax on local radio is bad for radio, bad for artists and bad for listeners.” It also includes a Web link for NoPerformanceTax.org and #SupportLocalRadio. The ad in a publication widely read on Capitol Hill is running just as the Future of Music Coalition concluded its annual Policy Summit in Washington. At the event, musicians and songwriters spoke about organizing to enact changes in the way they are paid at a time when Congress, federal regulators and the courts are examining different parts of the music ecosystem.

Inside Radio is written by Paul Heine, Chuck Taylor and Allison Romano, and is edited by Rob Edelstein. If you have comments on a story, a news release, or a news tip, send it to editor@insideradio.com, or call 800-275-2840. To advertise in Inside Radio, contact Karen Bak karynbak@insideradio.com, and for anything else, contact Gene McKay, genemckay@insideradio.com

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THURSDAY, OCTOBER 29, 2015DEAL DIGEST

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S A L E S

Denver – IHeartMedia strikes a $950,000 deal to buy the Golden, CO-licensed K231BQ at 94.1 FM from Marco Broadcasting. The translator has most recently been simulcasting’s Marco’s pro-pot format KBUD (1550) as “Smokin’ 94.1.” Marco bought the two signals from 4-K earlier this year for $875,000. The filing says iHeartMedia will rebroadcast the HD3 format of adult alternative KBCO (97.3) on the translator which is expected to be an FM simulcast of “News Radio 850” KOA.

Florida Keys – A.D. Horn’s Tradewinds Radio strikes a $750,000 deal to buy the “Key Talk 1300” WFFG, Marathon and the oldies “Mix” trimulcast of WKEY-FM, Key West (93.7), WGMX, Marathon (94.3) and WKEZ-FM, Tavernier (96.9). Dania Beach, FL-based Tradewinds operates a network of stations throughout the Caribbean but these will become its first stations on the U.S. mainland where its format originates. The sale will mark the end of The Great Marathon Radio Company. Broker: Media Services Group

Montgomery, AL – Roscoe Miller buys out his Autaugaville Radio partner in the urban/gospel simulcast of WKXN, Fort Deposit (95.7) and WKXK, Pine Hill (96.7) to take full ownership of the two FMs. Miller will pay $600,000 to majority partner A. Rjan Daryanani, who has owned two-thirds of the company. Miller is currently the general manager and program director for WKXK/WKXN.

Fayetteville, AR – Perry Broadcasting files a $350,000 deal to buy Christian CHR “105.3 The Voice” KFMD (1340) from Bunyard Broadcasting. In a separate deal valued at $50,000, Perry will also buy the Fayetteville-licensed translator K287AN at 105.3 FM from Don Campbell. The translator simulcasts KFMD. They become the first stations for Russell Perry in the market. Bunyard will still own classic hits “101.5 Classic Hits” KFMD-FM, country “96.7 The Coyote” KCYT, sports “ESPN Radio 99.5” KAKS, and regional Mexican KUOA (1290) in the Fayetteville market. Broker: Bill Whitley, Media Services Group

Michigan – Baroka Broadcasting agrees to buy hot AC “Stereo 107” WUPM, Ironwood, MI (106.9) and oldies WHRY, Hurley, WI (1450) from Charles Gervisio’s Big G Little O for $200,000. Jesse Baroka is also a real estate agent in Ironwood.

Baltimore – M-10 Broadcasting strikes a $150,000 deal to buy the Aberdeen, MD-licensed translator W260BV at 99.9 FM from Hope Christian Church of Marlton. The translator has begun simulcasting classic hits “Q-1370” WQLL into the White Marsh, Bel Air and Harford County area.

Virginia – Ronnie D. Joyner Ministries files to buy gospel “Mix 105.5” WHLQ, Lawrenceville, VA from Johnson Media Group for $149,000. Jimmy Johnson will still own two AMs across the state line in North Carolina.

Oregon – Hunt Broadcasting files a $135,000 deal to buy smooth jazz “The Wave 105.9” KYSJ, Coos Bay, OR from Lighthouse Radio Group. This is the first station for John Hunt. Lighthouse still owns contemporary Christian “K-Light 98.7” KYTT-FM in Coos Bay. Broker: MCH Enterprises

Roanoke-Lynchburg, VA – Mel Wheeler reaches a $95,000 deal to buy the Madison Heights, VA-licensed translator W204AZ at 88.7 FM from Calvary Chapel of Lynchburg. The FCC has approved a construction permit to move the translator to 98.3 FM as a commercial operation. Wheeler will use the signal to improve coverage of AC “Q-99” WSLQ in the Lynchburg area.

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Minneapolis – Maranatha Assembly of God Church files a $52,000 deal to buy Christian CHR “The Remnant 88.1” WAJC from the Religious Information Network. The deal is structured as requiring two payments. The first of $26,000 is due in January 2016 with the second half due by August 2016.

Iowa – Benjamin Shafer files a $40,000 deal to buy the Davenport, IA-licensed translator K248CE at 97.5 FM from Edgewater Broadcasting. The filing says the signal will be used to extend Educational Media Foundation’s Christian CHR “Air1” outlet KAIP, Wapello, IA into the Davenport market.

South Carolina – Palmetto Media Partners files a $35,000 deal to buy the Holly Hill, SC-licensed translator W254BK at 98.7 FM from Roger Blume. The fling says the translator will simulcast contemporary Christian “Way FM” WAYA-FM, Charleston (100.9). Broker: Fowler Media Consulting

Arizona & Nevada – Steven Greeley files a $30,000 deal to buy the Kingsman, AZ-licensed translator K227CS at 93.3 FM from Donald Hendren. Greeley also agrees to swap his Bullhead City, AZ-licensed translator K242AS at 96.3 FM to Hendren in exchange for the Laughlin, NV-licensed translator K292EU at 106.3 FM.

Oklahoma – Libertad En Cristo Ministries files a $25,200 deal to buy KOCD, Okeene, OK (101.5) from FMI Media. KOCD is a construction permit for a Class C2 station. FMI Media won the license in 2013 during Auction 94 with a $15,000 bid – although a 25% bidding credit brought its price down to $9,750. Libertad already owns the nearby Spanish religious KYEH, Liberal, KS (91.5).

Indiana – Doug Wilber files a $20,000 deal to buy the Elkhart, IN-licensed translator W293AZ at 106.5 FM from Laurel Villanueva who has been operating the signal as “Sabor Latino 106.5” in the South Bend market. The filing says the translator will now simulcast religious WFRN-FM (104.7). Wilbur and his wife Lorie also own “Gold Country 1320” WOBL and “Kool Kat Oldies 1380” WDLW in the Cleveland market.

C L O S I N G S

Phoenix – The Walt Disney Company closes a $1.4 million deal to sell Radio Disney station KMIK (1580) to Jacob Barker’s Gabrielle Broadcasting. Barker is currently general manager and minority owner of religious teaching station “1280 The Trumpet” KXEG in Phoenix. He’s requested the new call letters KHEP for the station. Broker: Bill Schutz

Seattle — Iglesia Pentecostal Visperia Del Fin closes a $600,000 deal to buy KBRO (1490), KLDY (1280) and KNTB (1480) from David Drucker’s Seattle Streaming Radio. All three stations are currently off the air.

Texas – Monte Spearman’s High Plains Radio Network closes on a $100,000 deal to buy back classic country KZZN, Littlefield (1490) from Cody West. Spearman previously owned KZZN from 2007 to 2009, when he sold it to Juan Alejandro Ibarra. West purchased the station in 2013. KZZN doesn’t overlap with any of the seven other stations Spearman owns in Texas.

Puerto Rico – Wifredo Blanco-Pi closes a $100,000 deal to buy WGYA, Guayama, PR (1590) from International Broadcasting Corp. The deal was filed in August 2013 and Blanco-Pi has been simulcasting his Spanish news/talk “La Poderosa” format on the station since April 2014 giving the format coverage over the island’s southeast corner. Blanco-Pi also owns airs “La Poderosa” on WAPA, San Juan (680) and WISO, Ponce (1260).

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