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WEDNESDAY, SEPTEMBER 16, 2015

Radio Added To TV Ads Is a Winning NFL Mix. For National Football League advertisers, it could be time for a momentum-shifting substitution. Specifically, subbing in radio buys for some TV ad time can increase consumer exposure and deliver hard-to-reach consumers. Westwood One, the Cumulus Media-owned national radio syndicator for NFL games, says its NFL games deliver both huge overall audiences and more frequency than TV—from casual listeners to die-hard fans. That seemingly makes radio a perfect complement to existing TV advertising, which performs well with the heaviest consumers, but misses out on less avid fans. According to new data from Westwood One and Nielsen, the NFL on Westwood One reaches more than 21 million listeners each season, and 7.3 million men 25-54, or one in five adult men, in the 48 PPM-measured markets. And, perhaps most importantly for the radio industry pitch, listeners are more consistent across levels of fan engagement than TV viewers. For instance, time spent listening for NFL broadcasts on Westwood One was evenly distributed across five types of users (about 20% each for light, medium-light, medium, medium-heavy and heavy), compared to TV broadcasts, where the heaviest viewers represented 54% of all football TV viewing. Among the more casual audiences, radio outperforms TV, with “light” fans accounting for 15% of radio’s audience, compared to just 1% for TV, and “medium-light” fans representing 19% of radio’s listenership, compared to 5% of the TV audience. By advertising on radio, marketers have a better chance at reaching casual NFL consumers, who are still a highly marketable audience. “Time spent among Westwood One’s NFL radio audience is very consistent among the five listening groups of Americans,” Westwood One’s Brandon Berman, senior VP for Sports sales and marketing, wrote in a blog post. “For NFL radio advertisers, this means an even distribution of reach and frequency.” The Big Five—Read which brands spend the most on NFL TV ads at InsideRadio.com.

Engagement High For NFL Game Listeners. The audience profile of Westwood One listeners of NFL broadcasts is enough to make any marketer swoon—affluent, connected to technology and on-the-go. These types of consumers can be hard to reach, but are highly desirable to advertisers, and that makes radio an attractive partner for advertisers. NFL radio listeners are, on average, young, affluent and have children at home, according to a new report from Westwood One and Nielsen. And as advertisers look to reach consumers on multiple platforms, the radio listener is accessing the NFL and sports on multiple devices—and more frequently than TV viewers. For example, 42% of NFL radio listeners seek sports information on a smartphone, 45% more than NFL TV viewers. As interest in fantasy sports surges and advertisers look for tie-ins, radio listeners are 100 times more likely to participate in fantasy leagues—largely done on digital platforms—than TV viewers, with 12% of NFL radio listeners engaged in fantasy sports, compared to 6% of NFL TV viewers. And sports radio listeners attend more sporting events, with 63% going to live sports, compared to 31% of sports TV viewers. Radio also offers NFL advertisers a chance to reach fans who are not home

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on the couch. Out-of-home listening—one of radio’s overall strengths—is big among NFL listeners, with 84% of Westwood One’s NFL listening occurring outside the home. And half of the NFL-on-Westwood One audience tunes in both in the home and away.

Disney Radio—Now It’s Time To Say Goodbye. Nearly one year after the Walt Disney Company hired a broker to shop 23 Radio Disney stations, the company has struck a deal to sell the five remaining signals to Salem Media Group for $2.25 million. The last batch of Mouse House outlets to be sold includes AMs in Tampa, St. Louis, Portland, OR, Minneapolis and Denver. Salem is the largest buyer of the Disney stations, picking up a total of 10. The Christian broadcaster earlier cut deals for stations in Dallas, Atlanta, Boston, Orlando and Pittsburgh. Salem already owned stations in each of the markets, except for St. Louis. Brokered by Bill Schutz of media firm Schutz & Co., most of the Disney stations went to individual buyers. Apart from Salem, only iHeartMedia bought more than one, snapping up sticks in Indianapolis and Salt Lake City, although the latter was for a station that had been involved in an earlier sale that didn’t close. The sale of the five remaining stations are set up as separate transactions and are expected to close separately over an 8-10 day period. Disney held on to KDIS, Los Angeles (1110) as the flagship for its now digital-centric, national Radio Disney brand. All but one of the 23 spinoffs were AM stations. Roll Call—Get the goods on the five sold Disney stations at InsideRadio.com.

Schurz’s Stations Are Music To Gray’s Ears. One fringe benefit of the television industry’s continued consolidation—more TV broadcasters are finding themselves also operating in radio. Yesterday’s $442.5 million announced acquisition by Gray Television of Schurz Communications’ broadcast assets includes 13 radio stations in three small markets. Gray says it has every intention of holding on to and learning from its new radio properties. Speaking on a conference call with analysts Tuesday morning, Gray senior VP of business affairs Kevin Latek admitted, “We don’t know much about radio.” But the company liked what it saw after meeting with the Schurz radio management team. “The radio groups they run are very impressive radio operations, and we expect we’ll learn something from them,” Latek said. Revenue represents a smaller part of the value of holding onto the clusters, which dominate at least two of the three markets where they operate. The clusters in South Bend and Lafayette, IN and Rapid City, SD will add up to less than 1% of total Gray cash flow on a pro forma basis. Rather it’s the promotional support they bring to their sister TV stations. Responding to a question from Wells Fargo Securities managing director Marci Ryvicker, Gray president & CEO Hilton Howell said he isn’t looking to buy more radio stations. “That’s not our DNA,” he said. But Gray is taking Schurz at face value on radio’s local value. “The Schurz team is completely convinced that in the smaller markets where they are represented, having these dominant clusters of radio stations has immensely helped the promotional ability and the news dissemination ability of their TV stations,” Howell said.

Podcast Fans Love Audio—Six Hours Of it Daily. A new report paints a portrait of the typical podcast listener as young and educated, and using their mobile phone to listen. Perhaps not surprisingly, they’re also huge fans of audio. Those are among newly released findings from Westwood One’s “State of the American Podcasting” report. The information is based on a custom study from Ipsos and a cross tabulation from Edison Research’s quarterly “Share of Ear” report. In that study, Edison estimates podcasts reach 5% of all Americans 13+ every day. The new data shows podcast listeners to be voracious consumers of audio, spending 45% more time with audio than the U.S. average. Edison defines audio broadly, including AM/FM radio, satellite, streaming, music videos on YouTube and a consumer’s personal music. The podcast audience spends six hours, 12 minutes daily with audio compared to four hours, seventeen minutes for the total U.S. “The pattern with podcast listeners seems to follow the arc of video-on-demand, where time spent with all video jumps dramatically as people consume video in different forms beyond television,” according to the report. “Podcast listeners go all-in—their consumption of all audio jumps sharply.” The study also updates an earlier Edison finding showing that podcast users listen to podcasts the most, spending almost one-third of their audio time tuning in. AM/FM ranked second at 20%, then streaming (15%) and owned music (15%). Other findings, reported by Inside Radio on Friday, include: The shorter the podcast, the more likely listeners will listen to the full podcast. Half of all podcast time spent occurs on mobile devices, followed by computers. And middays and nights are podcasting “primetime.”

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Bad Blood Continues In Taylor Swift Suit. The former country KYGO-FM, Denver (98.5) morning deejay who is suing Taylor Swift outlines his side of the night, and the incident, in question in court papers filed September 10 with U.S. District court in Denver. As previously reported, David Mueller, known as Jackson on the “Ryno and Jackson” morning show, was fired two years ago, based on what he calls false allegations that he inappropriately touched Swift during a backstage photo session at the Pepsi Center. Making the high-profile case all the messier, it is Mueller’s contention that it was actually KYGO PD Eddie Haskell who had the egregious exchange with Swift. The court filing states, “Mr. Haskell excitedly told [Mueller] about his experience meeting Ms. Swift earlier that night. Mr. Haskell stated that Ms. Swift had recognized him and yelled out ‘Eddie!’ and then had rushed to him and given him a big hug. He described and demonstrated how he had put his arms around her, hands on her bottom, and then explained that he and one of his friends in the industry think Ms. Swift must wear bicycle shorts under her stage outfits.” The court filing also claims that after Mueller was falsely accused by Swift for inappropriate contact, the singer’s representatives contacted then-station owner Lincoln Financial Media and said they were “considering all their options if KYGO did not ‘handle’ Mr. Mueller.” He was fired by the station the next day. Another new tidbit revealed in the court filing is that Mueller says he underwent polygraph exams following the incident. Mueller’s suit against Swift claims he lost his $150,000 a year job and other business opportunities because of the allegations.

Broadcasters Challenge Proposed LPFM Rule Changes. Americom, Beasley, Entercom, Greater Media and five other radio groups have asked the FCC to reject proposals by low-power radio advocates to convert the service from non-commercial to commercial status, increase transmission power, give it the same full signal protection as primary stations and make other changes. In joint comments filed with the FCC, the groups say proposals by the Low Power FM Advocacy Group (LPFM-AG) “are directly contrary to the policy goals espoused by the commission in establishing the LPFM service” and that granting them would essentially convert the service into “commercial FM lite.” When the FCC licensed the new class of stations, its intent was to allow community organizations to deliver unique, hyper-localized, hyper specialized programming responsive to local community needs, the broadcasters claim, not to create “a commercial FM lite.” The request by low-power radio advocates for co-primary status between low power and full power FM stations, “runs counter to unambiguous federal law,” the commenters say. They characterize a proposal to allow low power stations to share the same technical rules as those used by FM translators as a masked attempt to increase power to levels approaching those of class A stations, which would add “further interference to an already clogged FM band.” And the commenters call “arbitrary and impractical” a proposal that LPFM stations receive preferential treatment in the form of lesser forfeitures for FCC rule violations. The groups aren’t alone in opposing the proposals. In separate comments, Hubbard Broadcasting, Educational Media Foundation, the NAB and a group of 47 state broadcaster associations also asked the commission to reject the proposals.

Carmakers Tout Safety Tune-Ups On D.C. Radio. Leading car manufacturers are hitting the airwaves in Washington D.C., with a new radio campaign aimed at lawmakers that trumpets safety and technology innovations. The Alliance of Automobile Manufacturers, a trade group representing Ford, Chrysler, GM, Toyota, Volkswagen and others, initiated the radio campaign this week on Hubbard Broadcasting news WTOP-FM (103.5), using the market’s top-rated station to hit government policymakers. Ads will run during drive time, presumably to reach radio listeners while they’re commuting to and from Capitol Hill, and the spots will run through December. The 60-second ads feature top safety and lobbyist officials from the 11 automakers in the group, according to the Detroit News. The first batch, running over the next two weeks, will feature each company highlighting its efforts to improve crash safety and develop advanced technologies. The ads are in the form of mock newscasts. Auto manufacturers have been under pressure from Washington D.C. to make costly technology safety features standard in vehicles and Congress has considered including mandates in an overarching highway bill. At the same time, technology companies including Apple and Google are making automotive advances of their own with self-driving cars, putting heat on the car companies to ramp up their own high-tech developments. The Alliance of Automobile Manufacturers notes that nine car companies operate labs in Silicon Valley and have

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been exhibiting in force at technology trade shows, including the 2015 Consumer Electronics Show, where auto company exhibits commanded 165,000 square feet of space, up 17% over the 2014 show, according to the Detroit News. In addition to the radio campaign, the group is advertising on websites popular with D.C. staffers, with banners that read: “Here’s what automakers are doing to innovate,” linking to the audio spots.

Competitive Info: Outfront Is Upfront On Prime Billboards. Outfront Media, the former CBS Outdoor, has launched Outfront Prime, the new brand for its “super premium” outdoor assets comprised of some 250 of the most highly trafficked billboard locations across the U.S. The company says the special offering of primo inventory enables advertisers to reach high-end consumers in priority markets such as SoHo in New York, Sunset Boulevard in Los Angeles, The Magnificent Mile in Chicago and Union Square in San Francisco. Outfront Prime will have a dedicated “concierge team,” while customers will also benefit from a customizable suite of creative solutions and opportunities for public relations and social media amplification. Initial Prime advertisers include both existing clients and new brands in the luxury category such as Jimmy Choo, Calvin Klein, BMW, Grey Goose, Tiffany and David Yurman, among others....Media Dynamics, Inc. has released its final estimates for TV’s primetime 2015-16 Upfront. The five broadcast TV networks took in $8.36 billion in ad sales—down 3.7% from last year’s total of almost $8.7 billion. “The broadcast networks have now lost ad revenues for three consecutive Upfronts, which is something we haven’t seen before,” commented Media Dynamics president Ed Papazian. “And they are down a sobering 11% since the 2012-13 season,” he added. Cable’s Upfront ad sales have also softened, but the broadcast networks are bearing the brunt of advertiser defections, which he says is not surprising, considering the networks’ much higher CPMs. According to Media Dynamics, the average broadcast network :30 CPM for adults was $24.40, compared to only $13.34 for cable. Generally, however, advertisers seem willing to pay more per viewer, despite spending less overall. The broadcast networks have increased their CPMs by 61% over the past 10 years and cable’s increases have been slightly higher, at 66%.

WideOrbit Makes Programmatic Automatic. Ad management provider WideOrbit is launching a programmatic marketplace for radio stations that use its ad trafficking software. Branded as WO Programmatic Radio, the cloud-based platform will match advertiser demand with inventory from the company’s WO Traffic clients to enable buyers and sellers to make automated ad transactions. Entravision Communications is the exchange’s first radio client. Programmatic or automated ad buying is expected to account for $14.88 billion of the roughly $58.6 billion digital advertising market this year, according to eMarketer. It’s slowly making its way to traditional media including radio and TV, where buyers see it as an easier way to place media buys across a large number of stations, reduce operational costs and use data to more carefully target their campaigns. WideOrbit says integrating the automated exchange with its ad trafficking software will make it simple for stations to review, accept and air programmatically transacted ads. Participating stations aren’t required to “carve out” inventory to participate, the company says, and can review offers alongside existing business, listen to the ad copy and decide if and when to accept offers. In a press release, Entravision COO Jeff Liberman said the exchange will allow its general managers to “compare programmatic offers with their other sold business” and will “help us guarantee that our programmatic sales channel is driving new revenue to our stations.”

Marketron Improves Third-Party Pay Play. A new tool being added this fall by Marketron could make processing advertising payments easier. The business software provider is adding a third-party payment processing tool called Payments to its Marketron Traffic 7.2 revenue management system. Marketron says the tool will allow payments made by advertisers and agencies through any third-party payment processor—such as lockboxes, banks and credit cards—to be automatically imported into its system. That would eliminate having to manually enter and apply individual third-party payments, Marketron says, improving accuracy and creating a more efficient back-office workflow. The company has been beta-testing the tool and other upgrades with some of its customers, according to senior VP of client services Jeff London. Other updates to Traffic 7.2 include eInvoicing for multiple stations, the ability to un-generate a log and the addition of a convenience fee option for the PayNow solution.

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VICE PRESIDENT OF SALESSummitMedia Honolulu currently has an opening for a Vice President of Sales to oversee the sales department for all six SummitMedia Honolulu radio stations. This position is responsible for creating, driving, and achieving revenue goals of the cluster. Duties include but are not limited to developing, strategizing and executing a comprehensive sales plan designed to achieve revenue goals, training and developing a talented sales staff, monitoring sales activities on the stations, and making client calls with the sales staff.

Ideal candidate must have the following:• A minimum of 4yrs of experience in radio or television sales with a demonstrated ability to develop and drive revenue. • Prior experience in preparation of marketing proposals.• Ability to manage individual sellers and train sellers on techniques in successful selling.• Experience with assisting sellers in finding and developing new local clients• Monitoring the daily activity of the sales personnel.• Developing systems to properly manage local accounts and station rates.• Experience with Non-traditional revenue and Digital sales is required. • Maintain a “bank” of potential sales personnel for possible future employment. • Knowledge of Tapscan, and Scarborough Research is required.

If interested in applying for this position, please forward a resume to: SummitMedia Birmingham Attn: Helen Mitchell 2700 Corporate Drive Suite 115 Birmingham, AL 35242 Or, email to: Helen.mitchell@summitmediacorp.comIt is the policy of SummitMedia LLC to provide equal employment opportunity to all qualified individuals without regard to their race, color, religion, national origin, age, or sex in all personnel actions including recruitment, evaluation, selection, promotion, compensation, training, and termination. Discrimination because of race, color, religion, national origin, age, or sex is prohibited. If you believe you have been the victim of discrimination, you may notify the Federal Communications Commission, the Equal Employment Opportunity Commission, or other appropriate agency.

SEALED BID AUCTIONTAMA BROADCASTING STATIONS

WTMP AM & FM Tampa, FLWJSJ-FM Jacksonville, FL

To request an “Invitation to Bid” for terms, procedures, Station Offerings and LOI form, please contact: Scott Savage, Receiver for Tama Bdcstg.

scott@savagemediagroup.net Sealed Bids will be opened on September 30.