Although our graphic artists have reviewed this proof, mistakes do happen, please carefully review copy, position, and layout. This proof is not accurate for colour. Obtain a colour target proof from separator to validate colours. © 2014 Iovate Health Sciences International Inc.

IOVATE HEALTH SCIENCES INTERNATIONAL INC. Colours Print InfoFinishing

INITIALS DATE

Aqueous VarnishUV CoatingTape LaminateFoil StampEmbossOtherNotes / Special Instructions:

Colour of cap: TBDColour of bottle: TBD

Material of bottle: HDPE Size of bottle: TBDccPrintout size: 100% DO NOT PRINT

Dieline Comments Other

FlexoGravureLithoOther

PSLPSL (Double)Bar Wrapper / PouchShrinksleeveBoxboard CartonCorrugate CartonOther Designer

Sr. DesignerPkg. Mgr

MM/DD/YYMM/DD/YYMM/DD/YY

BoxboardCorrugatePaperBoppMetalized BoppClear SubstrateOther

USAArt Origination Date: Date: Feb 13 2014Designer: LM/MWFile Name:

Vers

ion

a20 FIN

AL

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AFT

Profile. 100% Pure Whey_012714

Distributed by Iovate Health Sciences U.S.A. Inc. 1105 North Market Street, Suite 1330, Wilmington, DE 19801. Made in the U.S.A. from domestic and international ingredients. © 2014. For lot no. and expiry date: see bottle.

muscletech.comTwitter @TeamMuscleTechFacebook.com/MuscleTech

EU Plant No. 1721557

MIXES INSTANTLY

AWARD-WINNINGTASTE

MIXES INSTANTLY

AWARD-WINNINGTASTE

24gProtein

5.5gBCAAs SERVINGS

4 67gGlutamine & Precursor

NEWNEWESSENTIALSERIESESSENTIALSERIESESSENTIALSERIESESSENTIALSERIES

™

RESEARCH & DEVELOPMENT

�These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Directions: Mix 1 scoop with 6 oz. of cold water or skim milk in a glass or shaker cup. Use between major meals and before and after exercise. Read the entire label before use and follow directions provided.

WARNING: Do not use if pregnant or nursing. Consult a medical doctor before starting a diet or exercise program.

Do not use if packaging has been tampered with.

Note: To maintain product freshness, store in a cool, dry place (60°F to 80°F). This product is sold by weight. Some settling may occur. Shake container before use.

NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION.

MuscleTech® is America's #1 Selling Bodybuilding Supplement Brand based on cumulative wholesale dollar sales 2001 to present.

WHEY PROTEIN ISOLATE & WHEY PEPTIDES – PRIMARY SOURCE WHEY PROTEIN ISOLATE & WHEY PEPTIDES – PRIMARY SOURCE WHEY PROTEIN ISOLATE & WHEY PEPTIDES – PRIMARY SOURCE WHEY PROTEIN ISOLATE & WHEY PEPTIDES – PRIMARY SOURCE WHEY PROTEIN ISOLATE & WHEY PEPTIDES – PRIMARY SOURCE

AMERICA’S

#

BODYBUILDINGSUPPLEMENT BRAND

SELLING

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MuscleTech® is the Leader in Science with a Multi-Million Dollar Research Budget – A portion of every dollar spent on MuscleTech® supplements is allocated toward scientific research to discover new and more effective ways to increase lean muscle and strength, and improve athletic performance. In fact, Team MuscleTech® researchers have collaborated with researchers at over 20 universities and research facilities around the world to study the various key ingredients found in our powerful formulas.

At MuscleTech®, our researchers are passionate about supplements. Our mission is to develop the most scientifically advanced and effective supplements to help you build muscle and strength, lose weight, and improve athletic performance. Thanks to our millions of loyal customers, we are fortunate to be the most-awarded and best-selling sports nutrition brand over the past 20 years. Many supplement companies do not disclose their ingredients, and don’t invest in science and research, or quality control. We are different. MuscleTech® invests millions in product research and development, and quality control – and our supplement facts always tell you EXACTLY what you are getting: The Most Powerful Supplements on Earth!

THE MOST POWERFUL SUPPLEMENTS ON EARTH.TMTHE MOST POWERFUL SUPPLEMENTS ON EARTH.TM

CLINICALLYDOSED

FO

RMULATED WITH

KE

Y INGREDIEN

TS

FULLYDISCLOSEDINGREDIENTSNo Proprietary Blends

GUARANTEEDBANNED SUBSTANCE FREEManufactured according to

cGMP standards, as is required for all dietary supplements.

Over$10 Million

#1 IN QUALITYCONTROL

Over$10 Million

INVESTED

AMERICA’S

#

BODYBUILDINGSUPPLEMENT BRAND

SELLING

ww

SPORTS NUTRITION BRAND 1MOST AWARD

WINNINGMOST AWARD

WINNING

#

GROWING 1# FASTEST

SPORTS NUTRITION BRANDYEARS20

of EXCELLENCE

PATENTSMOST PATENTSAWARDED &

PENDING

NO. 1

Tens ofMillions

of CUSTOMERS

$

SCIENCELEADER IN

A PORTION OF EVERY DOLLARTO MORE RESEARCH

USAMADE IN THE

FROM DOMESTIC &INTERNATIONALINGREDIENTS

1#MO

ST CLINICAL STUD

IES

IN SCIENCE

SELLING

U.S.MILITARY

BODYBUILDINGSUPPLEMENT

BRAND

#1

Cumulative Sales

Total Average Yearly Sales Growth Since 1995

™

PLATINUM 100% WHEY – Unlike other inferior whey protein formulas that use heat, harsh acids, and salt, a superior cold-pressed microfiltration process is used to produce the ultra-pure whey protein isolate found in every scoop of Platinum 100% Whey. The whey protein isolate in Platinum 100% Whey is so pure, that the formula mixes instantly in a shaker cup or even in a glass using a spoon. And just as important as the quality and purity of the whey protein in Platinum 100% Whey is its taste. We conducted third-party taste tests on real consumers to help us formulate a first-in-class taste profile that’s second to none.

In a groundbreaking clinical study, the key ingredient in Platinum 100% Whey helped test subjects build 5.1 lbs. of pure muscle and add 14 lbs. to their bench press!� 1. Burke et al., 2001. International Journal of Sport Nutrition and Exercise Metabolism. 11(3):349-64.

Mus

cle

Gain

ed lb

s. Muscle Gained With

Platinum 100% Whey

1

2

3

4

5

6

Placebo

AMINO ACID PROFILE IN PLATINUM 100% WHEY

AlanineArginineAspartic AcidCysteineGlutamine & PrecursorGlycineHistidineIsoleucineLeucineLysineMethioninePhenylalanineProlineSerineThreonineTryptophanTyrosineValineTotal BCAAs From Protein Total EAAs From Protein

PerScoop1,216mg

576mg2,559mg

498mg4,072mg

428mg434mg

1,576mg2,453mg2,218mg

521mg735mg

1,496mg1,092mg1,781mg

445mg674mg

1,460mg 5.5g

11.6g NATURAL AND ARTIFICIAL FLAVORSNATURAL AND ARTIFICIAL FLAVORSNATURAL AND ARTIFICIAL FLAVORSNATURAL AND ARTIFICIAL FLAVORSVANILLA CAKEVANILLA CAKE

Serving Size: 1 Scoop (34g)Servings Per Container: Approx. 67

Supplement Facts

Amount Per Serving % DailyValue

*Percent Daily Values are based on a 2,000 calorie diet.†Daily Value not established.

OTHER INGREDIENTS: PROTEIN BLEND (WHEY PROTEIN ISOLATE, WHEY PEPTIDES), WHEY PROTEIN CONCENTRATE, NATURAL AND ARTIFICIAL FLAVORS, SOY LECITHIN, CALCIUM CARBONATE, GUM BLEND (CELLULOSE GUM, XANTHAN GUM, CARRAGEENAN), SUNFLOWER-BASED CREAMER (SUNFLOWER OIL, CORN SYRUP SOLIDS, SODIUM CASEINATE, MONO- AND DIGLYCERIDES, DIPOTASSIUM PHOSPHATE, TRICALCIUM PHOSPHATE, SOY LECITHIN, TOCOPHEROLS [PRESERVATIVE]), SALT, SUCRALOSE, ACESULFAME-POTASSIUM. CONTAINS MILK AND SOY INGREDIENTS. PROCESSED IN A FACILITY THAT ALSO PROCESSES WHEAT, PEANUT, TREE NUT, EGG, SESAME, AND SHELLFISH INGREDIENTS.

Calories 130 Calories from Fat 15 Total Fat 1.5g 2%* Saturated Fat 1g 5%*Cholesterol 55mg 18%Total Carbohydrate 4g 1%* Sugar 2g †Protein 24g 48%*Calcium 375mg 38%Sodium 120mg 5%

1. PMS 7499 flavour 2. Silver (background)3. Pantone yellowC4. white5. Black6. Line black7.Gold overprint

DIETARY SUPPLEMENT NET WT. 5.00 lbs. (2.27kg)DIETARY SUPPLEMENT NET WT. 5.00 lbs. (2.27kg)DIETARY SUPPLEMENT NET WT. 5.00 lbs. (2.27kg)DIETARY SUPPLEMENT NET WT. 5.00 lbs. (2.27kg)DIETARY SUPPLEMENT NET WT. 5.00 lbs. (2.27kg)

9453US 0114

4mm

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Varn

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Ink F

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5mm

Copy

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Area

643mm Total Slit Width638mm Total Print Width

267.4

63m

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271.4

63m

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196mm Long Fold 129mm Short Fold318mm LAYFLAT 2