Global Communications: Muscletech in Russia

Agenda

Brand Overview

Brand Overview

Brand Overview

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Overview - Russia

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Emerging Trends in Russia

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Overview - Russia

Overview - Russia

Overview - Russia

Objective

Target Market

Day in the Life

Big Idea

Big Idea

Yuri LeonovBodybuilder

Natalya AntyukhOlympic Athlete

Olga FilchenkovaInstagram Fitness Model

Alexey LesukovBodybuilder

Big Idea

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Big Idea - Rationale

Challenges

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Media Selection

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Media Rationale (Online)

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Media Rationale (OOH)

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Control Mechanisms

Creative Mock-ups (Online)

Creative Mock-ups (OOH)

Creative Mock-ups (OOH)

Creative Mock-ups (OOH)

Creative Mock-ups (OOH)

Executional Strategies

Measurables

Future Considerations

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Resources