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OBJECTIVEField Club of Omaha sought to raise awareness of their facilities and drive memberships among Millennials.

SOLUTIONA sponsored article published in print and online touting the amenities offered at Omaha Field Club with a focus on recruiting younger members.

INVESTMENT • Omaha.com package with $500 Facebook boost • Full page story in the Sunday World-Herald

PAGEVIEWS Instances of visitors reaching the page, including photo gallery views. 28,000

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Case Study:Field Club of Omaha

Their sponsored article published in late May 2019. The results speak for themselves.

INCREASED AWARENESSThey experienced an extremely high volume of calls and interest in joining.

MEMBERSHIPSWithin one month of publication, they had signed 22 new members.

SEOTheir sponsored article is currently the first Google search result for the phrase “private club Omaha.”(May 2019 through Sept. 2019)

Results:22 new memberships

under the age of 35$146 monthly fee (x12)

$38,544 Annual ROI

SUNDAY, JUNE 2, 2019 • 3EOMAHA WORLD-HERALD LIVING

SPONSORED FEATURE

Omaha’s oldest private club is the new place to be for millennials, young familiesBy Mike Watkins

Special for Field Club of Omaha

Few golf courses in the Omaha area rivaled Field Club whenMatt Foley became a member in 2012.

He was 24 and enjoyed playing rounds and watching tourna-ments on the award-winning course with members and friends.

Foley still loves the club for its golf. But with managementintent on revitalizing one of the city’s oldest and most presti-gious clubs, he’s discovering and enjoying more and more of itsamenities every time he visits.

“I’m lucky to see all of the positive changes,” Foley says.“Whether it is improvements to the course, the fitness center,the clubhouse or the pool area, the new management teamis constantly finding ways to make the club more fun for themembers.”

From management’s perspective, the updates are allowingthe club to catch up on lifestyle changes and capitalize onopportunities.

“Gone are the days where families spent all their leisure timeat a club; we understand that,” says General Manager GregGilg. “We want to be the best at offering leisure amenities thatenrich the lives of our members and their families.”

The earlier a person joins, he says, the more likely that mem-ber will stay a member as they progress in life (marriage, kids,etc.) and their careers. “FCO is positioned to grow with them,”Gilg says.

Millennial Jonathan Sinkiewicz says he has noticed moreactivity at the club since joining last year. New leadership andstaff and an influx of new, younger members – many with fami-lies – are breathing new life into Field Club.

“Discussions on how to better the club are happening on aconsistent basis (with members),” he says. “Along with thebrand-new outdoor patio, possible renovations to the courseand fun social gatherings like trivia nights and live music,are changing the ‘attitude’ of the club the most. That can beattributed to the people running it.”

Foley enjoys the new 19th hole bar area with its fire pits,lounge furniture and live music every Saturday night.

Management’s decision to lower fees for junior golf and juniorfamily golf memberships (starting at $146 monthly for ages35 and under) was needed to attract new graduates and youngprofessionals, Sinkiewicz says.

According to Gilg, the new price structure is breathing new lifeinto the club.

Workout facilities, lunches, happy hours and special eventslike wine tastings, trivia nights, couples golf outings andthemed pool parties are providing opportunities to network andenjoy a strong sense of community and inclusion, Sinkiewiczsays. “The energy of the club and excitement about its offer-ings is through the roof.”

Becky Beitenman and Adam Johnson, who are in their mid-30s, have been Field Club members for seven years. “Puttsand Pints” and a Titanic-themed dinner are events that were alot of fun, Beitenman says.

There’s plenty for Hallie, 3, and Cameron, 10, to get excitedabout too. Field Club has cooking, craft and etiquette classesjust for kids. Cameron takes part in the junior golf program,and Hallie will start swim lessons and junior golf next year.

“I can relax by the pool, my husband can golf, and we can allmeet back up for dinner later in the Grille,” Beitenman says.“It’s truly so much more than just a golf course and pool. ... It’sour home away from home.”

F I E LD CLUB

Field Club Omaha is capitalizing on amenities that families value: a safe environment for the kids, social activities and a feeling of belonging to a community.

Field Club, in midtownOmaha, has a new 19th

hole bar area with firepits, lounge chairs and

live music every Saturdaynight through summer.The recently renovated

clubhouse has a spiffed-up pool and exercise

room, and a restaurantthat serves upscale

meals and hosts happyhours. The private club’s

programs for kids includea junior golf program and

a cooking school.

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SUNDAY, JULY 21, 2019 • 3BOMAHA WORLD-HERALD MIDLANDS

0000061685-01

SPONSORED FEATURE

Ensuring the sustainabilityof your banana split

Special for Nebraska Corn Board

If you thought GMOs were just about corn and soybeans, think again. Plant breeding innovation such as genetically modi-fied organisms and specialized stretches of DNA called CRISPRs could have a positive impact on a number of foods. Thebanana split included.


“Globally, the carbon footprintof wasted food exceeds 3 billiontons annually, creating about 7% ofgreenhouse gas emissions,” saysBethany Shively, vice president ofstrategic communications for theAmerican Seed Trade Association.

In the United States alone, 133billion pounds of food are wastedannually, contributing to 18% oftotal U.S. landfill methane (green-house gas) emissions.

“Plant breeding innovations suchas new varieties of potatoes andmushrooms that don’t bruise andturn brown could go a long way insignificantly reducing food waste,”Shively says. “That new potatoalone could eliminate 1.5 billionpounds of wasted potatoes eachyear.”

Some 20% to 25% of crop yieldsin the United States are lost topests, disease or post-harvestlosses. That number reportedly isas high as 50% in the developingworld. GMOs and other plant breed-ing innovations are key to reducingthose losses and increasing theworld’s food supply, Shively says.

“The genetically engineered cropson the market today are really help-ing produce an abundance of foodat an affordable price,” says Dr.Richard Goodman of the Food Aller-gy Research and Resource Programat the University of Nebraska-Lincoln.Discover more about GMOs atGMOAnswers.com. Learn aboutgene editing at Innovature.com.

How geneediting couldreduce food

waste and loss

BethanyShively


Talk about a caffeine jolt! Withouthuman intervention and innovativeplant breeding, several types ofcoffee beans could face extinctionby 2050. Three significant threats:

Climate change: 79% of landwhere coffee is grown today will beunsuitable for coffee production.

Infestations: 30% of Brazil’s cof-fee crops were infested with coffeeberry borers in 2017, causingprices to double.

Disease and fungi: In 2014, $250million in Central American coffeeproducts were lost due to coffeeleaf rust. Currently, 100% of Ken-ya’s coffee crop could be damagedby a coffee disease outbreak.Source: Innovature.com

Three threatsto your

morning coffee

Here’s how GMOs, other advances are improving the food we eat

THE RACE TO SAVEBANANAS FROMEXTINCTION

Nearly half of the 100billion bananas eateneach year are the samevariety — and that varietymakes up 99 percent ofbanana exports to theUnited States. Thosebananas are highlysusceptible to diseases,especially two new onesthat are rapidly killingbanana plants aroundthe world. By making tinychanges to a banana’sgenetic code, scientistsare developing dis-ease-resistant varietiesthat will help savebananas from the threatof extinction.

DARK DAYS FORCHOCOLATE?

Chocolate comesfrom the delicate cacaotree, which is vulnera-ble to pests and fungalinfections. Cacao trees inwest and central Africa,where 60% to 70% of theworld’s cacao beans areproduced, are especiallyat risk. Scientists areusing CRISPR geneediting tools to tweakthe tree’s genomes tohelp the tree survive inenvironments affectedby climate change, pestsand diseases. And thatmeans more chocolate.

CREATING ASAFER PEANUT

Peanuts are one ofthe most common —and dangerous — foodallergens. While there areno GMO peanuts on themarket, scientists areworking on varieties thattarget the proteins thatcause the allergy. Thatwould allow huge num-bers of people to enjoythis food without worryingabout their personalhealth and safety.

SAVING THESTRAWBERRIES

Almost 90 percent ofU.S. strawberries aregrown in California, wheregrowers are constantlyfighting disease withoutthe use of chemicals.Scientists are unravelingthe strawberry genome topinpoint specific genesthat can protect theplants. Other researchmay lead to strawberriesthat are even sweeter,more firm and have alonger shelf life.

MORE MILK FROMFEWER COWS

The nation’s dairy herdhas fallen from 26 mil-lion cows in the 1940sto about 9 million today.Thanks to a wide rangeof breeding technologies,herds are producing fourtimes more milk. Theseadvancements also havereduced the environmen-tal impact of producinga glass of milk by nearlytwo-thirds.


For thousands of years, hu-mans have used selection andbreeding techniques to developcrops and animals and improvetheir contributions to mankind.Centuries ago, Central Americannatives used selective breeding

to transform aspindly grasscalled teosinteinto the plant thateventually becamethe productivecorn plant weknow today.

In the late 19thcentury, Austrianscientist GregorMendel discov-

ered the fundamental laws of

inheritance by working with peaplants. That led to traditionalcrossbreeding, which combinesthe desirable traits of two organ-isms to create a new, improvedvariety. Honeycrisp apples area good example. Chickens withlarge, meaty breasts are another.

A technique called mutagene-sis uses radiation or physical orchemical agents to induce randommutations in plants. Seedlesswatermelons were created in thismanner in the 1930s.

The 1990s brought geneticallymodified organisms — or GMOs— obtaining a beneficial trait fromone organism and transferringit into a crop plant. This “trans-genic” process has been usedto create corn hybrids that fightrootworm, cotton that resists pinkbollworm, papaya that resistsdisease, and potatoes resistant toColorado potato beetles and twoplant viruses, plus other signifi-cant crop improvements.

Today, new gene editing tools

such as CRISPRact like molecularscissors, capableof targetingstrands of DNAwithin an organ-ism — allowingprecise editsor deletions toachieve a desiredresult.

“You can’t getany closer tonature than byusing science toimprove an organ-ism within itself,and that’s whatthe new gene edit-ing tools allow usto achieve,” says

Bethany Shively, vice president ofstrategic communications for theAmerican Seed Trade Association.

Many in the scientific andagricultural communities admitthat advocates have done aninadequate job of communicating

the benefits — and the safety —of these innovations. As a result,science has outpaced consumerunderstanding and acceptance,and opponents have filled thatvacuum with scare tactics andmisinformation, Shively says.

Social media has added fuelto the GMO fire, says MichaelStebbins with the Council forBiotechnology. “We’re all familiarwith Ruby Red grapefruit. It wascreated years ago by bombard-ing it with radiation in order todevelop that pink hue we all knowand love,” he says. “If we hadsocial media back then, we likelywouldn’t enjoy that product today.In fact, we may not even havemicrowave ovens in our homes.”

The confusion and controversyaround plant breeding innovationis hindering efforts to addresskey challenges such as feedinga growing global population, lossof agricultural land and improvinghuman health,

GMOs such as Golden Rice, with

higher levels of beta carotene thatconverts to vitamin A to help pre-vent blindness in undernourishedpopulations, have hit roadblockscaused in part by activist groups,according to Stebbins.

“I’m concerned that the oppo-sition to this technology in theWest is poisoning the well amongdecision makers in developingcountries, whose citizens couldreally benefit from these innova-tions,” Stebbins says.

“The impact is really felt in de-veloping countries where smallerfarmers are battling bad soils,inconsistent rainfall and disease,”says Karen Batra, managing direc-tor of agriculture and environmentcommunications for BIO. “GMOsand genetic engineering couldmake a huge difference in thelives and diets of people aroundthe world.”Learn more about GMOs atGMOAnswers.com. See more ongene editing at Innovature.com.

Plant breeding innovationFrom Gregor Mendel’speas to CRISPR andbeyond.

KarenBatra

MichaelStebbins

Learn more by visiting nebraskacorn.org

1/3 Page Vertical 1/2 Page Vertical 1/2 Page Horizontal Full Page

$1,500 $2,500 $2,500 $5,000

SUNDAY, JULY 21, 2019 • 5BOMAHA WORLD-HERALD MIDLANDS

Monday (animals get thetreats on Monday), makesthe public feel invested inthe zoo animals.

“It has gone really well,”said zoo Director AnthonyMason. “I regularly havepeople walk up to me in thezoo or at the grocery storeand tell me ‘My kids love it.’

“It’s educating the publicabout the enrichment theanimals get, why it’s import-ant and at the same time get-ting people more involvedand feeling like they havemore of a connection withthe animals at the facility.”

The idea started, Masonsaid, during a brainstormingsession with staff. About ayear later, it’s down to a rou-tine, with zookeepers plan-ning options weeks in ad-vance and preparing treatsas theywatch the votes tally.

The 23-acre zoo is thelargest in western Nebras-ka, and one of only four fa-cilities accredited by theAssociation of Zoos andAquariums in the state. Ithouses more than 70 spe-cies, including chimpanzees,lions, tigers, panthers, le-murs, alpacas, zebras, add-ax and grizzly bear brothersthat were rescued from thewild after their mother waspoached in Wyoming.

Mason said the zoo is plan-ning a large exhibit for thebears, including a functionalwater tower that will act asa climbing structure for thebears and will feed a streaminside their enclosure.

The zoo is soliciting dona-tions to help fund the exhib-it, and expanding its reachon social media throughcampaigns such as Enrich-ment Monday will only helpthat effort.

“There are some coolthings we’re doing out herewith very little resources,”Mason said.

So far, the zoo’s Enrich-ment Monday has deliveredCheerios to donkeys, dustbaths to chinchillas, fruitchunks to crows, fruit ice tochimpanzees, a big salad toa Sulcata tortoise, a wholecantaloupe to a panther andplastic Easter eggs filledwith dog food to raccoons,among other things. Poststypically get more than 200votes.

A few other zoos havecontacted the Riverside Dis-covery Center asking per-mission to do their own spinon Enrichment Monday.Santa Fe College TeachingZoo in Gainesville, Florida,for example, let followerschoose between a puzzlefeeder, hanging tissue paperflowers or rat burritos forits barred owls.

In a landslide vote, theychose rat burritos. Recipe:one rat, one piece of lettuceto wrap the rat.

[email protected], 402-444-1734twitter.com/_ChrisPeters

Zoo:Doing ‘cool things’ with little resourcesContinued from Page 1

R I V E R S I DE D I S CO VERY CENTER

A spider monkey enjoys a fruit ice treat at the Riverside Discovery Center. Fans of the zoo’sFacebook page voted as part of the zoo’s Enrichment Monday campaign to choose a treat for thespecies. Below, a lemur approaches its own fruit ice treat, also chosen by voters.

JOHNSON COUNTY

Memorial pays homage to over 560 veterans

BEATRICE, Neb. (AP)— When traveling past thesouth side of the JohnsonCounty Courthouse, it’s hardnot to notice the four large,sleek, black granite panelsinscribed with over 560 vet-erans’ names.

The Johnson County Vet-erans Memorial is a viewthat Kevin McKinney, whohelped spearhead the proj-ect, gets to see every daywhile working at Farm Bu-reau Financial Services.

McKinney said the proj-ect started nearly threeyears ago, and the memori-al was initially going to beplaced between the Veter-an’s Club and the JohnsonCounty Historical museum.But after some delibera-tion, the memorial’s com-mittee decided it should beon county property, the Be-atrice Sun reported.

Becky Woltemath of Au-burn designed the project.An artwork collage of mili-tary history, equipment andpersonnel is featured along-side the names, with wordslike honor, service, freedom,duty and bravery writtenboldly at each panel’s base.At the center of the memo-rial flies the American flag,with all five service flagsstanding behind it.

“It exceeded every expec-tation we had,” McKinneysaid. “When you see it onpaper, you’re going, ‘That’spretty cool.’ But once you

see it, it’s ‘Oh, holy smokes.This thing is incredible.’ ”

The project cost roughly$134,000, which was com-pletely raised through dona-tions in 15 months.

All missing in action orkilled in action residentsof Johnson County were in-cluded on the memorial atno charge. The names weresubmitted from brochuresand based on records held atthe county Veterans Office.

Other veterans or theirfamilies could donate tohave their name on a wall,or receive a personalizedpaver or bench.

“I had calls from all overthe United States trying toget names on that wall,”

McKinney said. “(They) hadan affiliation with JohnsonCounty, or a family memberthat they wanted on there,or a family member thatlives here now wanted it.”

The memorial took abouta month and a half to build,and McKinney said roughly600 people attended the ded-ication on May 26.

Roger Lempke, a retiredadjutant general of the Ne-braska National Guard anda Tecumseh native, was theguest speaker.

The memorial hasn’t beenup for two months yet, butMcKinney said there’s near-ly 100 names that need to beadded. He said those will beadded after Labor Day, with

additional names to be add-ed on an annual basis.

“If we ever do fill thewalls up — it may not hap-pen in my lifetime, but itmay — then we’ll just haveto consider more walls,”McKinney said.

McKinney said donationscan be taken at any timethrough visiting him at theFarm Bureau or calling 402-335-8271, and that he hopesto see the memorial growand expand.

“I’m biased, but I think it’sone of the best ones around,”McKinney said. “The bestcompliment we can get asa committee is people outthere looking at it.”

Donations paid forthe $134,000 cost ofthe granite panels

THE A S SOC I AT ED PRE S S

The Johnson County Veterans Memorial is located on the south side of the Johnson CountyCourthouse in Beatrice, Nebraska. The memorial was dedicated on May 26.

0000052957-01

SPONSORED FEATURE

‘A time to catchup with familyand friends’

By Keven WarnekeSpecial for Sarpy County Fair Board

J.T. Oltman knows where he’ll be in early August: atthe Sarpy County Fair in Springfield, Nebraska, with fourgenerations of his family. “We’re there from sunup tosundown,” says Oltman, of Papillion.

In his younger days, Oltman showedswine, cattle, rabbits, chickens, ducks,goats and sheep in 4-H competition– and has the ribbons, plaques andtrophies to prove it. These days, hesupervises the swine competition.

The Sarpy County Fair, he says, is afamily affair. His 19-month-old daughterwill attend this year, as will his 86-year-old grandmother. In fact, JoAnn Ostran-sky has attended all 82 county fairs.

“The fair is the reward for all the hard work the 4-H’ersput in,” Oltman says. And it’s fun. “It’s a reunion, a timeto catch up with family and friends.”

While the Sarpy County Fair may not be the oldest orbiggest in the state, it ranks tops with Sarah Rudolph,chairman of the concert and marketing committees.

The fair runs from July 31 through Aug. 4 and featuresall the staples of a fun-filled, something-for-everyoneevent, she says.

Start with the standbys: the carnival, 4-H exhibitionsand the Saturday parade. Next, look to the food stands.The Methodist church food stand is known for its home-made pies, the Masonic Lodge for steak sandwichesand the Knights of Columbus for its breakfast menu. Thefair also features several food trucks.

The addition of a second arena for motor sportscompetition five years ago has allowed the Sarpy CountyFair to expand its entertainment offerings. Friday night’sattraction is the Nebraska Bush Pullers/Lucas Oil West-ern Series Tractor Pull.

The Motor Sports Complex seats 3,500, and thecompetitors love large crowds, says Nichole Jansen,chairman of the sponsorship committee. “The trucksand tractors are loud and make a lot of smoke, and thecompetition is exciting,” she says. “These pullers have asignificant amount of money invested in their trucks andtractors and travel thousands of miles each summer tocompete.”

The Nebraska Bush Pullers portion of the evening fea-tures five classes of tractors and pro-stock 4x4 pickups.The Lucas Oil Western Series features two classes ofpickups: super two-wheel-drives and pro-street diesels.

Saturday night’s concert will feature Rodney Atkins withspecial guest Logan Mize and the Dylan Bloom Band.If advance ticket sales are an indication, Rudolph says,attendance will eclipse last year’s banner turnout. “Con-certs are the rave right now. They put us on the map,”she says.

Last year’s fair drew 85,000 attendees; the all-time re-cord is 87,000, according to Rudolph. “People know thefamily atmosphere at the Sarpy County Fair is absolutelyamazing.”

Jansen attributes the crowds to the carnival rides($20 unlimited-ride wristbands during designated hours)and a variety of events that touch all age groups, notto mention free admission at the gate and free parkingon 30 acres. “You can spend the day at our fair and notdrop a dime,” she says.

You can get in your steps, too, between the 4-H andlivestock buildings, the open class and commercial build-ings and the open-air grandstand.

For more information, including a schedule of events,visit www.sarpyfair.com

You’ll find a family reunion atmosphere andplenty of chow at the Sarpy County Fair

COURTE S Y PHOTO

The demolition derby is the main attraction at 7:30 p.m.Sunday during the fair.

J.T.Oltman

CHR I S MACH I AN / THE WORLD -HERA LD

Zoe Martinez walks her two-month old goat, Marshmallow,before competing in the 2018 Sarpy Country Fair.

6A • SUNDAY, APRIL 28, 2019 OMAHA WORLD-HERALDMAIN NEWS

NATIONConstruction crane fallsin Seattle, killing 4

SEATTLE — Two craneoperators and two people incars on the street below diedwhen a construction craneon the new Google Seattlecampus downtown fell, thecity’s fire chief says.

The crane fell Saturdayafternoon, crushing fivecars, said Fire Chief HaroldScoggins. Three people,including a mother and herchild, suffered injuries thatwere not life-threatening,officials said.

Seattle is experiencing atech company building boom.As of January, there wereabout 60 construction cranesin Seattle, more than anyother U.S. city. — AP

North won’t serve secondterm as president of NRA

INDIANAPOLIS — RetiredLt. Col. Oliver North hasannounced that he won’tserve a second term as thepresident of the NationalRifle Association after he lostsupport of the leadership ofthe gun-rights group.

In a statement read tomembers of the groupSaturday, North said he hadhoped to be endorsed by theNRA’s board of directors forreelection. “I’m now informedthat will not happen,” he said.

North’s announcementcame after his apparent effortto force out top executiveWayne LaPierre. — AP

3 children woundedin Oklahoma shooting

OKLAHOMA CITY — Threechildren suffered injuries thatwere not life-threatening whenOklahoma police fired at arobbery suspect in a pickuptruck Friday, the OklahomaState Bureau of Investigationsaid Saturday.

The children, ages 5, 4 and1, were taken to a Tulsa-areahospital, said OklahomaState Bureau of Investigationspokeswoman BrookArbeitman.

Olivia Hill told Sherman,Texas, news station KXII-TVthat she is the mother of thethree and of a fourth childwho was not wounded.

Hill and the four childrenwere in the pickup withWilliam Devaughn Smith, 21,when two officers approachedhim and gunfire broke out inHugo, which is near the Texasstate line, Arbeitman said.Smith’s relationship to Hilland the children wasn’t clear.

Investigators have notdetermined what led to theshooting that also woundedSmith, who was treated andjailed, Arbeitman said. — AP

The Los AngeLes Times

POWAY, Calif. — A gun-man armed with a semiau-tomatic rifle walked into asuburban San Diego Countysynagogue and opened fireon the congregation Satur-day, killing one person andinjuring three in an attackthat authorities believe wasmotivated by hate.

A 19-year-old man wasarrested in connection withthe shooting, authoritiessaid. The gunman enteredthe Chabad of Poway about11:20 a.m. local time andstarted firing.

He was identified as JohnT. Earnest of Rancho Penas-quitos. Earnest appears tohave written a letter postedon the Internet filled withanti-Semitic screeds. In theletter, he also talked aboutplanning the attack.

In the manifesto, he alsotook credit for an arson fireat the Islamic Center in Es-condido on March 24. Therewere seven people inside

the building at the time ofthe fire, but no one was in-jured. The arsonist left anote referring to a shootingrampage at two New Zea-land mosques on March 15that left 50 people dead.

Witnesses said RabbiYisorelGoldsteinwas amongthe injured, reportedly shotin the hand. He apparentlycontinued with his sermonafter being wounded, tellingpeople to stay strong.

“The rabbi and two otherpeople were injured,” saidsynagogue member MinooAnvari, whose husband wasinside when the shootingbroke out. “One guy wasshooting at everybody andcursing.

“One message from all ofus in our congregation is thatwe are standing together, weare getting stronger,” Anvarisaid. “Never again. You can’tbreak us. We are strong.

“Why? The question is,why? People are praying.”

Poway Mayor Steve Vaus,who was at the sheriff’scommand center at near-by Chaparral ElementarySchool, told CNN that theshooting was being investi-gated as a hate crime.

“I understand that thiswas someone with hate intheir heart, hate for theJewish community,” he saidof the shooter.

President Donald Trumpoffered condolences fromthe White House lawn Satur-day. “At thismoment it lookslike a hate crime,” he said.“My deepest sympathies toall of those affected. Andwe’ll get to the bottom of it.”

In a statement, the Unit-ed States Holocaust Me-morial Museum said it was“shocked and alarmed” atthe second armed attackon a U.S. synagogue in sixmonths, this time on the lastday of Passover.

“Now our thoughts arewith the victims and theirloved ones,” said Sara J.Bloomfield, museum direc-tor. “But moving forwardthis must serve as yet an-other wake-up call that anti-Semitism is a growing anddeadly menace.”

On Oct. 27, a man with ahistory of posting anti-Se-mitic and anti-immigrantsocial media messagesopened fire at a temple inPittsburgh, killing 11 peopleand wounding six others.

California synagogue shootingleavesonedead, three injured

THE A S S OC I AT ED PRE S S

Synagogue members console one another outside of the Chabad of Poway in Poway, California. Theshooting Saturday, the last day of Passover, was the second U.S. synagogue attack in six months.

A 19-year-old manis arrested in theapparent hate crime

AMPARA, Sri Lanka (AP)— Militants linked to Eastersuicide bombings openedfire and set off explosivesduring a raid by Sri Lankansecurity forces on a house inthe country’s east, leavingbehind a grisly discoverySaturday: 15 bodies, includ-ing six children.

The gunbattle that beganFriday night and the car-nage that followed comeamid fear of more attacks asofficials hunt for militantsafter coordinated bombingsof churches and luxury ho-tels killed more than 250people last weekend.

Catholic leaders have can-celed Sunday Masses indef-initely. Officials also urgedMuslims to stay home forprayers in an extraordinarycall to curtail worship.

The government Satur-day also formally bannedtwo extremist groups pur-portedly linked to the at-tacks, allowing officials toconfiscate their property,said presidential spokesmanDharmasri Ekanayake.

The U.S. State Depart-ment, citing terror groupsplotting more possible at-tacks, urged Americansto reconsider travel to SriLanka and ordered school-age children of governmentworkers to leave the country.

Sri Lankan officials haveacknowledged that someof the island nation’s intel-ligence units were givenadvance notice about theattacks, but that little wasdone to prevent them.

Indian police had detaileda plot for what would be-come the bloodiest attacklinked to the Islamic State inSouth Asia.

Sri Lankanmilitants set offbombsduringraid, killing 15

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SPONSORED FEATURE

Hy-Vee’s newventure: patioand grill outlet

By Scott StewartSpecial for Hy-Vee

Hy-Vee is known fortrying new things in themarketplace.

So when store directorsin greater Omaha saw thesheer quantity of patio andgrill inventory destined fortheir individual locationsthis spring, they pitchedthe idea of a metro areapop-up shop.

In March, it opened asthe Hy-Vee Patio & GrillOutlet at Shadow LakeTowne Center in Papillion,near one of the retailer’sgrocery stores in an areabooming with new homeconstruction.

Chris Higginbotham, proj-ect manager for the outlet,said the 20,000-square-foot retail space offersa selection that goesbeyond what’s available atindividual Hy-Vee stores.

The core products arepatio sets, umbrellas,chairs and grills — every-thing needed to createa “total outdoor livingspace.”

Yard art is plentiful, too,with whimsical barnyardanimals and insectsselling especially well,Higginbotham said.

Ditto for children’s lawnchairs and patio furniturein animal themes (thinkfrogs, ladybugs and mon-keys).

Grills range from Traegerwood pellet barrel modelsto portable charcoal op-tions made for tailgating.

The outlet also carries

dining and bistro setsand has coordinating seatcushions for individualpieces and sets.

But what really standsout is the sea of chairs,from colorful Adirondack,to slingback and zero-grav-ity styles, to rocking chairsand folding campingseats.

“We started with over10,000 chairs,” Higgin-botham said.

The plan is to keep theoutlet open through Me-morial Day, and most likelyinto June — or until mostof the inventory is sold.“Ultimately, what’s left willgo back to the stores andthey’ll continue to sell it,”Higginbotham said.

This is the Des Moines-based grocery chain’s firstexperience with a pop-upstore. The concept is be-ing tested in Iowa as well.

Hy-Vee’s other inno-vations include in-storeMarket Grille restaurants,checkout lane indicatorlights and fulfillmentcenters for online groceryorders.

“It’s the wave of thefuture,” Higginbotham saidof the fulfillment center.

“Our goal with the outletstore is to offer affordable,quality furniture,” Higgin-botham said. “When youthink lawn furniture orgrills, you don’t just think,‘Let’s go to Hy-Vee andget one.’ But we’re tryingto get everybody to knowthat you never know whatyou’re going to find at aHy-Vee.”

Extra-large shipment of merchandiseprompts an idea for a pop-up shop

KURT A . K EE LER

Traeger pellet grills for wood-fired flavor are hot sellersat the Hy-Vee Patio & Grill Outlet at Shadow Lake TowneCenter. The inventory fills a former office store bay.

KIDS’ OUTDOOR FURNITURE

YARD ART

PATIO FURNITURE

8B • SUNDAY, JULY 28, 2019 OMAHA WORLD-HERALDMIDLANDS

resembling those of the minionsfrom the “Despicable Me” movies.

Angel Lipton was sporting herown unique look: a unicorn head-band, tutu and knee-high socks shebought at a previous color run.

Lipton, who is retired from themilitary, said she ran in multiplecolor runs when she was stationedin Hawaii.

Saturday’s event was her firstcolor run sincemoving to the Oma-ha area five years ago.

“Since I retired from the mili-tary, I try to find ways to have ca-maraderie and try to find ways todo things with other people,” shesaid. “This is the perfect avenuefor that.”

Lipton said she was walking theevent with an Army veteran andan active-duty Air Force member.

The Color Run came to Omahain 2012, said Katie Morrison, a Col-or Run spokeswoman.

The race partners with a localcharity in every city where it isheld. In Omaha, it partners withthe Omaha chapter of the JuniorLeague.

Laura Praus of the JuniorLeague said that by providing acertain number of volunteers, thegroup receives $8,000 from theColor Run. This year, about 100volunteers came out.

It’s not only a chance for JuniorLeague members to log volunteerhours, Praus said, but it’s great tosponsor such a fun event.

The Color Run’s website saysthe organization has partneredwith 80 different charities so farand given away more than $5 mil-lion nationally.

This year’s race did have onesignificant tweak. The route— which was presented on theevent’s website as circling down-town Omaha — instead weaved in,out and around Parking Lot D ofthe CHI Health Center.

The modified route didn’t seemto bother the participants. Novot-ny wasn’t hesitant about wantingto do the race again.

“They should do one once amonth,” she said.

[email protected], 402-444-1276twitter.com/colereporter

Color Run: Crazycostumes andcamaraderie arepart of the raceContinued from Page 1

CHR I S MACH I AN / THE WORLD -HERA LD

Clockwise from top, Alexis Wortman, left, and Yolanda Wortman brace as they are sprayed with powder at the Color Run; runners step on a layer of powder onthe ground; and Jessica Cohn, 7, stands during the national anthem before the start of the race. The event benefited the Omaha chapter of the Junior League.

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SPONSORED FEATURE

StampShow creates windows into other worlds

By Scott Stewart / Special forAmerican Philatelic Society

JoLynn Ratzlaff grew up at-tending stamp shows on familyvacations.

She’d spend every Labor Dayweekend at the Omaha Stamp-Show until she was 16, exploringthe show with her brother andfather, Bob Brichacek, a notedcollector in the Omaha area.

“It was something he loved todo,” Ratzlaff says.

Ratzlaff is now 43, with childrenof her own. She inherited a portionof her late father’s collectionin 2014. The Clarkson nativesaid she and her mom plan tovolunteer in Dad’s memory at the133rd annual American PhilatelicSociety StampShow in Omahanext weekend.

“Hopefully, a lot of his friendswill be there,” Ratzlaff says.

The show runs Thursday throughSunday at CHI Health Center Oma-ha. The free event features morethan 75 dealers and more than800 framed exhibits.

Among the highlights is a first-day ceremony where the UnitedStates Postal Service will beginissuing a block of four militaryworking dog stamps. The Thursdayevent will feature working dogsfrom Offutt Air Force Base, aVietnam War veteran deliveringa keynote speech and collectiblehand-canceled envelopes, calledfirst-day cover cachets.

“These ceremonies are prettyimpressive events,” says DawnHamman, incoming president ofthe American Topical Association,co-host of the StampShow.

The sponsoring organizations willmark the 150th anniversary of theGolden Spike, adding interest fortopical collectors. Boys Town alsowill bring the world’s largest ball ofstamps for display.

Of special interest is an InvertedJenny, the 1918 stamp featuringan upside-down airplane. ScottEnglish, executive director of theAmerican Philatelic Society, saysthe stamp was part of a block sto-len at an APS convention in 1955.

“For years, for decades, no oneknew where the stamps were,”

English says.Three of the stamps were even-

tually recovered, but one remainsmissing. The stamp recovered in1982 will be at the Omaha show.

The history behind these smallpieces of artwork add depth to thehobby, as do the friendships thatare formed, say collectors anddealers.

Stamp collecting is a social ac-tivity that brings people together,English says, regardless of theirbackground, economic status, po-litical philosophy or other divisionlines in society. It is also a window

into other worlds.Families are particularly welcome

at the Omaha event, especiallyif they’re just learning aboutstamp collecting. “We see thisas an activity that families can dotogether,” English says.

The show will offer 25-cent box-es and inexpensive starter kits,and a special keepsake for kids.

“We love to show kids all of thepossibilities,” Hamman says. “Alot of adult stamp collectors start-ed out as kids.”

Stamp collectors love interactingwith people interested in exploring

the hobby, whether it’s as a casualcollector or someone interested intaking their collection to the nextlevel.

“It’s an easy hobby to get into,and there are loads of people whowill help you if you’re interested,”Hamman says. “There is some-thing with stamp collecting forevery age.”

English adds: “Stamp collectingis a unifier. It can be a journey.Once you kick off on it, it takesyou to a lot of different places,and that’s the really cool thingabout stamp collecting.”

IF YOU GOAmericanPhilatelicSocietyStampShowWhen:10 a.m. to

6 p.m. Thursday through Saturday;10 a.m. to 4 p.m. SundayWhere: CHI Health Center Omaha,455 N. 10th St.Admission: FreeInformation: stamps.org/stampshow

Free Omaha event willfeature dozens of dealersand more than 800framed exhibits

BO Y S TOWN

U S P S

Items to be featured at the American Philatelic Society StampShow at CHI Health Center Omaha include the world’s largest ball of stamps, at top, anInverted Jenny stamp that was stolen in 1955 and recovered in 1982, at far left, and a new set of stamps honoring military working dogs, at far right.

AMER I C AN PH I L AT E L I C SOC I E T Y AMER I C AN PH I L AT E L I C SOC I E T Y

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