The most innovative mask. New generation of skin care.prokcssmedia.blob.core.windows.net/sys-master-images/h4a/h56/... · Securing ‘Stable Business Strategy’ with various product

Science Meets Dream Genic www. Genic21.com

2013.01

The most innovative mask. New generation of skin care.


History

Growth

Foundation

Take Off

2001~2004

• Established in 2001

• Signed supply contract with USA Spa

Sciences Inc.

• Launched at the Walgreen, Target, CVS

• Established manufacturing facility

• Established affiliated research center

• Obtained Ministry of Science and

Technology’s KT Mark(Korean Excellent

Technology)-“Soluble Hydrogel for

Transdermal Cosmetics

2005~2009

• Patent Registration (Temperature Sensitive States-

changing Hydrogel Composition and Method for

Preparation (2005)

• Launched ‘Choi Eun Kyung’s Coenzyme Q10

Intensive Care System’ at CJ Home Shopping (2005)

• Nonsan Plant completed (2005)

• Start OEM/ODM business (ABLEC&C, 2005)

• CGMP Certified (Korean Cosmetic Association)

• Launched ‘Ha Yu Mi’s Platinum Hydrogel Mask’ pack at CJ home

shopping

• Certified ‘Anti-wrinkle effect’, ‘Skin whitening effect’

for Hydrogel Mask

• Launched ‘Ha Yu Mi’s Cel-Derma Anti wrinkle Hydrogel Mask’ pack

2010~현재

• Launched new products, ‘Cell-Derma Hydrogel

Mask’ season III IV, Body pack, etc

• Selected as the guaranteed brand by KOTRA

• Established R&D center

• Certified CCMS (Consumer Complaints

Management System)

• Established the second manufacturing facility

(to be completed in the 2nd half of 2011)

• Won ‘Award of Industrial Service Medal’


Organizational chart

Shareholder’s meeting

The board

C E O Auditor

R & D

DATA

PROCESSING

MANAGEMENT

SUPPORT

FRANCHISE

BUSINESS

FACTORY

PURCHASING

TEAM

PR

TEAM

DESIGN

TEAM

ONLINE

SALES

ESTHETIC

SALES

QUALITY

MANAGEMENT

OEM/ODM

OVERSEAS

SALES

HOME

SHOPPING


Market Share (No.1 Market share)

‘08 ‘09 ‘10

12.3 (7.4%)

37 (20.0%)

66.5

(33.4%)

166.5 184.9 199.3

(million dollar)

CGMP

• Excellent cosmetics manufacturing and quality management standard

• CGMP certification for the suitable company

• 39 companies certified as of the end of 2010

ISO-GMP

• Intensified cosmetics facility standard according to CGMP

• Importance to be reinforced along with Korea-US and Korea-EU FTA

• We are suitable place before ISO-GMP becomes compulsory

Sales

6.5 8.7 13.7

41.9

81.9

30.1

'06 '07 '08 '09 '10 '11.1Q

(million dollar)

Grow 13 times

Company Overview

• Date of founding : September. 27th, 2001

• Employee : Total under 500 (including temporary employee) • Location : 1F, 66, Yangjae-dong, Seocho-gu, Seoul, 137-130, Korea • Total Sales: 820 million dollars in 2012. • Main Item : Mask pack, Skincare products, Personal care goods and Bio-film

Introduction


Manufacturing facility and Production capacity

Securing 400 million dollars production capacity annually with the completion of production facility in the 2nd half of the year

< Expansion of production capacity with a new plant facility installation >

(Unit: million dollar)

[China factory site - Plan to open in 2013]

[The 1st manufacturing facility in domestic]

60%

87%

33%

[The 2nd manufacturing facility in domestic]

100 100 100 100

60

150 200

50

100

Before … 2011 2012 2013

Factory in China

The 2nd factory

The 1st factory


Product Portfolio

Securing ‘Stable Business Strategy’ with various product portfolio (From our own-brand to OEM/ODM)

OEM ODM

Mask Pack Skincare Products Others

Bio-film (Film

cosmetics)

Water free Shampoo


Accumulated sales quantities are over 170 million pcs currently

‘Hydrogel Mask’ pack, Create the Market !

Market leader in functional cosmetics industry (Accumulated sales hit 180 million dollars with superior effect of Hydrogel Mask pack)

Hydrogel Mask pack

Well known as ‘Ha Yu Mi Pack’ in Korea, Incredible HIT!

• Ranked No.1 selling product at Hyundai home

shopping in 2010

• Supplying 230,000pcs to CJ shopping & 210,000pcs to

Hyundai home shopping from January through May in

2011

• Average turnover per time being broadcasted is 0.39

million dollars (rising 26% comparing to the previous

year)

• Launched the whole BIG 4 home shopping

companies


* Temperature sensitivity condition change Hydrogel composite and manufacture (Korea Patented No. 506543, PCT patented in Russian, China, Applied to US, Japan and EU PCT) * Hydrogel composite and its compact with water transfer preventing function (Korea Patented No. 853301) * Image change Hydrogel composite and its usage (Korea Patented No. 864541)

Hydrogel Mask (Cosmetic Brand based on Bio-Technology)

‘Water-Soluble Hydrogel’ applied trans-dermal DDS (Drug Delivery Systems) become commercialized successfully !!!

Hydrogel Cosmetics ?

-Cosmetics using Gel in which water is dispersed medium -New concept of Cosmetic delivering nourishment and active ingredients into skin deep as plaster and patch with slow evaporating moisture & active ingredients, unlike normal cream or lotion.

Contains active ingredients Water-Soluble Bio Matrix

Active ingredients and Moisture

Keep moisture from evaporating

Patent


Types and comparative Analysis of Mask

Hydrogel Mask pack supplements current defects and induces the change of perception of mask pack

Type Picture Feature Strength Weakness

Water Soluble

Hydrogel

Natural polymers of cross link method

• Very effective, Easy to use • Penetrate effect ingredients well

• Soothing, Cooling effect

• Manufacturing surplus can be occurred

Sheet Inject essence into nonwoven fabric mask

• Easy to use • Slippery texture

Peel Off Peel off after applying pack, plaster

• For Aesthetic specialists use only

• Not easy to use

Wash Off Wash off after applying the pack

• Exfoliate effect

• Pernicious ingredients can be permeated


Effect of Hydrogel Mask

The testing result of dark

circle after use

Before After

4weeks Before

After

2weeks

After

4weeks

Skin Barrier Improvement Report

Imp

rove

me

nt

ra

te(%

)

Hydro gel mask

Sheet mask

0 30min 1 hr 2 hr 6 hr 24 hr 4 hr

Skin elasticity improvement

rate after use

The testing result of dark

circle after use

Skin Elasticity improvement

circle after use

4 weeks 2 weeks 0 week

Skin elasticity improvement rate

Comparison of Moisturizing Effect

0

Reducing dark circle after

use

0 week 4 weeks 8 weeks

The testing result of dark circle


Cooling Effect by Hydrogel mask

(a) Before use

(b) In use

(c) 5 minutes after removing the mask


Puretree Essence & Sheet mask

• Feature

Tissue or cloth wetted with cosmetic essence fluid

• Type

Collagen, Green Tea, Aloe, Coenzyme Q10, Lemon, Pomegranate etc.

Cotton, Silk, Rayon etc.


• 3 Layer Structured Nonwoven Fabric: As it is composed of pure cotton, polyester and PET, it has very excellent elasticity and restoring force. • Tight Feeling When it is attached to the skin, it gives excellent tightness and lifting sense in a moment. It is positioned as a shape memory mask in Japan. (ex: Kanebo / Kracie..) • As it gives a very excellent feeling tightened on to the skin and has superior liquid preservation capability, it can be used for a long time. • As it is completely fitted on the skin in tight, it allows contents to have very excellent permeability. • It can be separately used on the upper face (top side) and lower face (bottom side).

Stretch Nonwoven Fabric

Fabric

Long Fiber Nonwoven Fabric

• As it uses cotton as raw material, it is very friendly to the human body.

• The Best Tightness and Transparency

It has continuous long fiber with very excellent tightness.

It has an advantage of lint free (fluff, etc.) comparing to the short fiber.

It gives no heterogeneous feeling or side effect when it is tightened on the skin.

• The Best Liquid Absorption/Preservation

As the fiber tissue absorbs moist, it absorbs moist about 13 times of its dead weight.

Up / Down Stretch Left / Right Stretch


Film Cosmetic

• Functional active ingredients input – concentrated solution

• Instable ingredients input

• Content expansion of concentrated ingredients

• Localized wrinkle or dark area targeting correction

• Easy to carry

Main ingredients

Arbutin, Adenoxine, CoenzymeQ10, Hyaluronic Acid

How to Use

1. After cleansing, apply the serum to the entire face and massage gently

2. Apply a drop of serum to the targeted wrinkle or dark area

3. Gently spread it to the size of the film

4. Place the film on the targeted area, and apply a drop of serum on the film

5. Tap gently, making sure that the whole patch is soaked and wait 5 seconds

6. Massage until the mixture fuses with skin

Cel-Derma Film Program of Genic (Clinical Test for Anti-Wrinkle)


Water Free Shampoo is an instant spray shampoo with non-toxic natural functional ingredients.

It is less cohesive and highly dispersible unlike other similar products. It protects hair and

improves scalp.

Product WATER FREE SHAMPOO

Contents: 100ml, 120ml, 500ml 1,000ml (Other options available)


- No need to rinse off by water. Fast, easy and no side-effect.

- Ecological.

- The natural plant & seaweed extracts are safe for daily use.

- Excellent hair conditioning effect.

- The micro capsule guarantees a longevity of the effects.

- Cleanses hair completely and promotes hair health.

Features of Water Free Shampoo

How to Use

1. Pump to dispense the contents. 2. Apply the foam onto hair and massage. 3. Wipe off with dry towel.


생산본동 제2생산동

World Class Production Capacity

The best production capacity by CGMP certification in 2007 (Excellent Manufacturing technology & Production facility)

CGMP

• Excellent cosmetics manufacturing and quality management standard

• CGMP certification for the suitable company

• 39 companies certified as of the end of 2010

ISO-GMP

• Intensified cosmetics facility standard according to CGMP

• Importance to be reinforced along with Korea-US and Korea-EU FTA

• We are suitable place before ISO-GMP becomes compulsory


Process Chart

Process Preparation Stage

Washing Hands with Clothes Air Shower Air Purification (Hepa Filter, Differential Pressure Gauge)

Process Stage

Liquid Generation Apparatus Coating (Hydrogel Mask pack coating)

Inspection Stage

Microorganism Test & Quality Inspection Instrumental Analysis (Checking contents)


Manufacturing Facility

Liquid Mixer

Essence Automatic Machine Hydrogel Coating Machine

Hydrogel Automatic Machine


Warehouse

Raw Material Subsidiary Material

Pallet Packing Finished Products


Business Partners (OEM&ODM)


Documents

The most innovative mask. New generation of skin care.prokcssmedia.blob.core.windows.net/sys-master-images/h4a/h56/... · Securing ‘Stable Business Strategy’ with various product