Embed Size (px)
Citation preview
2.744 product design
formthe messenger of experience
and color
I’ll always find you
I’ll always find you
the messenger of experience
form and color!
a mini quiz!list 4 steps/levels in a systematic form-giving process
list 3 types of transition or “corner” types, and what qualities they convey
but first…
form-giving processpart 1
structure surface details/color graphicswhat it is topologyproportionsdirectionality
feelingcorner treatments types evoke different feelingsconsistent use of treatments form a style or brandworking in clay gets your hands dirty
form-giving processsurfaces
C0
positional continuity
C1
tangent continuity(first derivative)
C2
curvature continuity(second derivative)
transitionsprecise, structured, dangerous utility, practical, unrefined sophisticated, fluid, inviting
form-giving processsurfaces
hybrid formsprecise + sophisticated
dangerous + inviting
precise + unrefined
form-giving processsurfaces
form/corner treatment vocabulary
surfaceform-giving process
the feeling
rectangle exercise
expressive rectanglesform-giving process
expressive rectanglesform-giving process
happy (elizabeth)
happy (micheal)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
young (ryan)
young (sami)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
old (anika)
sad (ben)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
angry (stephanie)
calm (cameron)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
angry (kevin)
calm (vrushank)
young
old
sad
happy
calm
angry
2.744 product design
the messenger of experience
form and color
form-giving processpart 2
structure surface details/color graphics
detailsform-giving process
sympathetic to the overall structure and surface
proportions/grid
flow and direction
surface corner vocabulary
structure and surface
detailsform-giving process
organize elementsgrouping
proximity
similarity
continuation
common region
connectedness
closure
detailsform-giving process
add predictability and varietyrhythm
color
shape
dimension
arrangement
number
between or within groups
details/colorform-giving process
visible electromagnetic spectrum
400500600700
wavelength (nm)
details/colorform-giving process
our sensors
sens
itivi
ty
rod vision
conevision
400 600500 700wavelength (nm)
details/colorform-giving process
sensors: dark adaptation
minutes in dark
low
high
sens
itivi
ty
10 50
rods
cones
rod/cone adaptation
sens
itivi
ty
minutes in dark
low
high
10 50
color adaptation
rodopsin
resolution of night vision < 20/200
details/colorform-giving process
sensors: dark adaptation
sens
itivi
ty
minutes in dark
low
high
10 50
color adaptation
light sensitivity rangesover 9 orders of magnitude!
but we can only sense across 3 orders at a time
at any time, 106 levels of our range are either black or white
white paper can be 1,000,000,000 times brighter in outdoor sunlight than on a moonless night.
details/colorform-giving process
cone pigments
abso
rptio
n
400 600500 700wavelength (nm)
short medium long
details/colorform-giving process
object color/reflectancefruits and vegetables
refle
ctan
celemon
orange
tomato
cabbage
400 600500 700wavelength (nm)
400 600500 700wavelength (nm)
refle
ctan
ce
object color/reflectance
400 600500 700
wavelength (nm)
refle
ctan
ce
black paper
20% gray card
white bond
details/colorform-giving process
details/colorform-giving process
color and light source
400 600500 700
wavelength (nm)
inte
nsity
sun
tungsten
400 600500 700
wavelength (nm)
refle
ctan
ce
sun tungsten
color temperature?
details/colorform-giving process
color and contextsimultaneous contrast
details/colorform-giving process
color and contextsimultaneous contrast
details/colorform-giving process
our perception of color depends on many things
and so the take-home design message is…?
light source, light levels, surrounding context, adaptation
test in use conditions
details/colorform-giving process
color wheel (circa 1700)your tool for understanding what goes with what
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
details/colorform-giving process
basic color wheelwarm and cool
cool
warm
cooler
cooler
details/colorform-giving process
basic color wheelcolors in common
all contain red
details/colorform-giving process
basic color wheelcolors in common
all contain blue
details/colorform-giving process
basic color wheelcolors in common
all contain yellow
details/colorform-giving process
basic color wheel
this is pure hue
your tool for understanding what goes with what
details/colorform-giving process
color dimensions
hue
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
saturation/purity(blend to center)
lightness/value
inte
nsity
shade (add black)
details/colorform-giving process
color dimensions paint speak
tint (add white)
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
one point
vivid focus, often used in products
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
contrasting or harsh
strong patterns, children’s products
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
similar
quiet, calm, homey
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
separation
accents differences or tones down
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
separation
accents differences or tones down
cool
warm
cooler
cooler
details/colorform-giving process
color and emotions
intense, danger, secure
warm palette
cool
warm
cooler
cooler
details/colorform-giving process
color and emotions
calm, relaxed, unprovocative
cool palette
cool
warm
cooler
cooler
details/colorform-giving process
color and emotions
unsettling (a ralph color scheme)
mixed emotions
details/colorform-giving process
color and emotions
tranquil, weak, inexpensive
value and saturation
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
details/colorform-giving process
color blindness
monochromatism: 0.001% of population
design considerations
value (lightness) based schemes
protanopia: 1% males, 0.02% females(red/green)
dueteranopia: 1% males, 0.01% females(red/green)
tritanopia: 0.002% males, 0.001% females(blue/yellow)
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
details/colorform-giving process
color setting process
i) product goals, image, function, formii) value/lightness, temperature
iii) background color (receding)
iv) accents (color scheme)
v) limit your pallet (typically 3 or fewer)
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
color challengeform-giving process
give feeling/emotion through color
look inside your name carddownload exercise file and referencesset color paletteuse only colors in palette only change colors
name feeling_username.png 150 dpiemail [email protected] file
angry 1
young 2
old 3
mysterious 4
happy 5
sad 6
calm 7
form-giving processa structured approach
structure surface details/color graphics
laptop/software you are comfortable using for graphic/text editing (ppt, keynote, illustrator, photoshop, etc.)
learn how to put text on a baseline before class
