The Meru Cabs Service is a Licensed Metered Taxi Operation and is Governed by the Fares Prescribed by the Department of Transport for Your City

7/30/2019 The Meru Cabs Service is a Licensed Metered Taxi Operation and is Governed by the Fares Prescribed by the Dep

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The Meru Cabs service is a licensed metered taxi operation and is governed by the fares

prescribed by the Department of Transport for your city. The digital tamper proof meter on board

and the printed receipt that we give ensures that the passenger pays strictly in line with theprescribed fare structure and no more!

Digital tamper proof meter in a Meru cab

Fares (Select a city)

Mumbai

Day Time Night Time5:00 am to mid-night Mid-night to 5:00 am

First KM Rs 22 Rs 27.5

Rate after 1st KM Rs 15 / Km Rs 18.75 / Km

Waiting Charges Rs 0.50 / min Rs 0.62 / min

*Note : The night time fare is 25% extra over the day time fare. For a journey starting in the 'day time'

and finishing in the 'night time' will be charged accordingly for the distance covered during the

respective fare types.


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Meru Cabs was one of the first companies to launch metered "Radio cabs" in India under its brand

"Meru."

First launched in Mumbai in April 2007, Meru Cabs has grown exponentially terms of fleet size and

geographical presence. Customers benefit from a relaxed commute in a well equipped, air-

conditioned cab, which is readily available 24/7. The printed receipt at the end of the ride assures the

customer of tamper proof billing.

Headquartered in Mumbai, Meru Cab Company provides a radio taxi service in the four key metros of

India - Mumbai, Delhi, Hyderabad and Bangalore. Meru Cabs delivers a reliable taxi service by

concentrating on each touch point with its customers and devising systems, processes or

technologies that will deliver a reliable interface. Meru Cabs uses GPS/GPRS enabled technology in

all of the cabs to ensure complete passenger safety. Each Meru cab is owned & maintained by Meru

Cab Company Private Limited.

The name "Meru" is derived from the symbolic mountain of the gods, an icon of unshakeable reliability

and character - a core value which lies at the heart of Meru's promise to its customers.

Meru - A spectacular growth story

Meru Cabs has grown consistently in its 3 year history in terms of the fleet, people revenues and

popularity.

Meru Cabs launched in Mumbai with 45 cabs in 2007; expanded to three other cities in 2008

(Delhi, Hyderabad & Bangalore)

Scaled to a fleet of 5,000+ cabs in three years, across Mumbai (1800), Delhi (1200),Hyderabad (800) and Bangalore (1200)

o The 3rd largest "Radio Taxi" company in the world

o The largest operator in each of the cities where it operates

o More than 20,000 trips per day

o Serves more than 1 million passengers a month

Most preferred choice of commuters in all cities. 90% customer satisfaction in 3rd party audit

One of the few transportation companies in the world to deploy an Oracle ERP, Siebel CRM

and an Aspect IVR

The only taxi operator in India to partner with the airports at Mumbai, Delhi, Hyderabad &

Bangalore The only company in India to have won the 'Best IT User Awards' by NASSCOM CNBC TV-

18 in 2008, 2009 & 2010

Benefits to Society

We at Meru Cabs believe that business enterprise is never complete if it does not make a contribution

beyond building a good business. Our constant endeavour will be to raise the standards for everyone

who comes into contact with Meru Cabs.

For those who drive our vehicles, we provide an opportunity to be part of a modern fleet that places

the highest premium on vehicle uptime and vehicle quality. Our fleet engineers work 24/7 to ensure

that our chauffeurs have the minimum disruption by way of vehicles not being serviceable. Our

backend technology, comparable to the best in the world, ensures that we connect customers to our


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cabs better than anyone else does, ensuring steady business for our chauffeurs. Accident insurance,

medical insurance, also allows them to have a safety net to provide security in the event of an

untoward incident. Our concern for our chauffeurs is to ensure that by making them earn a

respectable livelihood, with good economics, we would be able to make their personal lives better.

For those who avail our service, Meru Cabs offers a cab service that emulates the best taxi service

norms across the world. We try our best to ensure availability; our onboard technology ensures that a

customer pays a fair fare with a printed receipt for each transaction. We try to ensure that your need

for commuting is met every time you need to commute and in as hassle free a manner as possible.

Our cabs use environment friendly fuel. This is especially true in cities where CNG is easily available.

Meru Training Academy

We believe that the critical difference between an ordinary taxi service and a Meru Cabs service lies

in the investment that we make into training our chauffeurs. Our stringent conditions for engaging a

chauffeur include address verification, complete medical check up, testing of driving skills, ability to

manage the on board technology on our vehicles, familiarity with your city and all the mandatory

licensing criteria. And if a potential chauffeur meets these requirements, we put them through an

intensive 5-day training program where we impart knowledge on customer service, hygiene, safe

driving habits and how to handle an emergency.

Meru Cab Company Private Limited operates its fleet of modern, air-conditioned, GPS enabled

vehicles under the brand name, Meru. Meru is rooted in our Indian culture. The Hindu and Jain

mythology refer to Mount Meru as the center of the universe, the abode of Lord Brahma and a

pantheon of gods and goddesses. There are many temples in India and abroad, including the famous

Angkor Vat in Cambodia, that have been built as symbolic representations of Mount Meru. According

to the ancient texts, Meru Mountain was the epicenter of the Earth and when the churning of the

oceans (Sagar Manthan) took place, Mount Meru was able to withstand all the resulting turbulence.

Meru, the brand is today a symbol of our commitment to unshakeable reliability- the heart of our

promise to our customers.

It is this promise of reliability that drives us at Meru Cabs to endeavour to provide the most efficient

services every time to our customers.

We try to make every trip a perfect experience for our customers. If, for any reason we fall below your

expectation, or you believe that we could do better, please do let us know. Call us at 44224422 or

drop an e-mail to [email protected]

Meru- unconditional reliability, always.


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At Meru Cabs, we strive deliver on our core promise of 'unshakable reliability' by devising systems,

processes or technologies that will set a reliable interface for our customers.

Every Meru Cab come with the following features:

Modern, brand-new, air-conditioned comfortable cabs

Usage of clean green fuel - resulting in a cleaner environment and reduced pollution

Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology

and a 24x7 Customer Service Center. This means a quicker pickup and faster response time to

your call for a cab

Tamper-proof digital cab meters, integrated with the GPS-system to ensure every fare is tracked,

thereby ruling out any possibility of over charging by the chauffeur

A printed receipt for every fare, providing details of distance traveled and total amount payable Thoroughly trained chauffeurs in a smart Meru uniform, fluent in English and Hindi

Ability to track the location of the cab 'real-time' through the GPS technology - provides security in

case of an emergency

Routine spot checks by our patrol vans to ensure highest standards of service

Preferred taxi service at airports in Mumbai, Delhi, Hyderabad and Bengaluru

In 2006, India Value Fund (IVF), a premier private equity fund, managing a corpus of over US $ 1.4

Billion took an equity stake in the Company, with a view to creating one of the finest passenger

transportation businesses in the country.

Over the years IVF has made investments into retailing, healthcare, media and entertainment,

specialized engineering and financial services sectors and redefined industry benchmarks in each

investment.

For more information on IVF, please log on towww.ivfa.com.
http://www.ivfa.com/http://www.ivfa.com/http://www.ivfa.com/http://www.ivfa.com/


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Meru Cabs is now the largest radio cab service in India and aims to provide world class taxi services

in every city that it enters. We will always try to be the hallmark for reliable, high quality service in

every city that it operates in.

Here are the bright minds behind our uninhibited growth story:

Mr. Neeraj GuptaManaging Director

A first generation entrepreneur, Mr. Neeraj Gupta has teamed up with India Value Fund to create the

finest radio taxi service in India under the Meru brand name. Under his guidance, now, Meru has become

a synonym to radio taxi. His entrepreneur skills have made Meru, a single largest radio cab service in

India with fleet size more than 3500 cabs.

During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with,

Entrepreneur of the Year Award by the Bombay Management Association (BMA) for his significant

contribution in the Public Transportation and to provide high quality innovative transportation service.

Udyog Rattan Award by the Institute of Economic Studies (IES).

Excellence Award to his company given by Institute of Economic Studies (IES)

Award from All India Passengers Association - Largest & Best Taxi Company in the Country.

Best Entrepreneur of the Year Award from All India Passengers Association

Best IT User Award to Meru Cab Company Pvt. Ltd. - Nasscom

Mr. Gupta, prior to this venture, set up Mumbai's largest fleet service business, catering to the needs of

some of the finest names in the media and outsourced services business.

Mr. Rajesh PuriChief Executive Officer

Mr. Rajesh Puri is the CEO of Meru Cab Company. Prior to Meru Cabs, Rajesh was the President -

Operations at Tata Teleservices Maharashtra Ltd. After completion of his mechanical engineering, he

post graduated in management from S P Jain Institute of Management, Mumbai. He has a wealth of

experience across sales, marketing, operations and distribution. Over the last 22 years, he has worked

with some of India's finest blue chip companies across industries. Post his initial years at ONGC in oil

exploration; he has led growth efforts at Godrej GE, Whirpool, Electrolux & Airtel. In each of his

endeavors he has led his brands from start-up to unassailable leadership.


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Mr. Parthasarathi GhoshChief Financial Officer

Mr. Parthasarathi Ghosh is a seasoned Finance and Accounting professional, having more than 15 years

experience in accounting, financial and commercial roles. His last assignment prior to joining Meru Cabs

was as Vice President - Finance for Canara HSBC Oriental Bank of Commerce Life Insurance Company,

responsible for providing leadership to the finance team and managing financial risk for the JV. Prior to

this, he has held key roles in the finance and accounting teams at Aviva Life Insurance, Reckitt

Benckiser, and ITC. He is a qualified Chartered Accountant.

Mr. Nilesh SangoiChief Technology Officer

Mr. Nilesh Sangoi brings with him 16 years of experience in setting up and managing various aspects of

Information Technology for large Corporates. In his last assignment, he worked as Asst. Vice President -

IT at Star TV's India operations. In over a decade long stint, he helped build the technology platform from

scratch and provide technology support in the rapid growth phase of the organization. He is a CertifiedInformation Systems Auditor (CISA) and Certified Information Security Manager (CISM) from ISACA,

USA.

Mr. Gavin D'abreoExecutive Vice President - Operations, Sales & Marketing

Mr. Gavin D'abreo started in advertising with FCB Ulka and then moved to marketing, product

management & sales. He has had stints with Tata Teleservices, Sterling Resorts, Nerolac Paints, & was

last with Saregama India. He enjoys start up environments, setting processes / systems and of course

brand marketing & sales in the service industry. He post graduated in management in 1991.

Mr. Ronald RosarioExecutive Vice President - New Business Initiatives

Mr. Ronald Rosario is an Automobile Engineer and MBA in Marketing, with a varied function

experience. His last assignment was heading Sales & Operations with Shell, the global Oil major, where

he has also spearheaded startup of Project functions. His earlier assignments include stints with RIL

Industries as Western Region Head during business setup phase. In BPCL he had contributed to various

functions such as Operations, Engineering Projects, Supply, Distribution and Sales for over 12 years. A

small stint in Rallis India a TATA company is where he started his career. He has more than 18 years of

work experience with setting up Project teams and Operational teams to deliver results.

Mr. Ashutosh Vaidyassociate Vice President - Facilitation

Graduate in Commerce and Marketing Management from Xaviers College, Mr. Ashutosh Vaidya has 27

Years of experience in the Car Rental business. He has worked for Konduskar and Suss Travels. Besides

this, he has also handled 'Apna Utsav', Festival of France on behalf of Govt. of Maharashtra as well as the

Jet Airway's Cabin and Cockpit Crew Transport.


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Mr. Dileep KaulVice President - Fleet Management

Dileep is a Mechanical Engineer and a post graduate from Symbiosis. Started his career with LML in

services, he then moved on the Mahindra and Mahindra as the Zonal Head for services.

He has had stints with Tata Motors, Leaseplan, Avis and OTE at Oman. His core skills lie in After Sales

and Customer Service apart from Operations. He has a rich experience in the automotive sector of more

than 22 years.

Images
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The Meru storyJuly 15, 2010 7:05 PM


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Meru Cabs to expand operation in overseas market

next year

26th dec 2010:

MUMBAI: Having achieved close to 50 per cent market share in India, radio cab service provider Meru

Cabs , now plans to expand its operation in the overseas market next year.

"Meru has good demand in the Indian market. Presently, we have close to about 50 per cent share in

the domestic market. Now onwards, we want to expand our operation in the overseas market next

year," Meru Cabs' Chief Executive Officer Rajesh Puri said.

"We will start operation at least two countries in the Asian market next year," he said. Puri, however,

did not reveal the country name.

The country's largest radio cab service provider plans to ramp-up its operations by adding 2,500 cars

and hiring an equal number of drivers by December 2011 to cater to increased consumer demand.

"Presently, we have 5,000 cars and plan to deploy another 2,500 cabs by December 2011 to cater to

the consumer demand," Puri said.

Meru plans to invest Rs 200 crore for procuring and deploying 2,500 cabs. "Rs 200 crore investment

will go into procuring and deploying 2,500 cabs," he said.

"Currently we have 5,000 drivers across four cities. We plan to recruit additional 2,500 drivers by

December 2011," he said.

The company receives around 50,000 requests for cab bookings in a single day across Mumbai, Delhi

, Bangalore and Hyderabad . "We receive around 15 lakh requests for cabs in every month," he said,

adding "during peak hours, the company found itself rejecting nearly 40 per cent requests, prompting

it to hire additional drivers."


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Meru cabs

No longer does one have to argue about fare or even be sceptical about safety as the

feature 'panic button' that is installed in every car enables the driver to connect to thecontrol centre in case of an emergency. There is a first aid kit also in all vehicles just incase! People who inadvertently leave behind items can get them back through the 'Lostand Found' tracking system in place. It is easy as the customer has to call and inform thecar number, date and time of travel which would be available on the printed fare receipt.

Mobile Communication TerminalThere is a Mobile Communication Terminal (MCT) in each car which has a built-in GPSreceiver, LCD display screen and GPRS connectivity, helps the driver to communicatewith the control room. Meru's datacenter hosts a set of communication servers,application servers and database servers which are in constant touch with each carthrough GPRS. The latitude and longitude information is plotted on GIS map for real timetracking.

Better business sense and quality serviceThe GPS will monitor where the cab was, at what time, how many fares were picked up,when the cab went off duty, and how much money the driver made. Customers have ahassle-free safe drop. The management is happy so are the customers. Greattechnological combination with many practical applications is a boon to one and all.Technology increases profits, improves safety and delivers better service for customers.Meru cab, which was launched in April 2007, has won the NASSCOM-CNBC IT User

Award in the Travel segment in recognition of the proactive and holistic approach to ITadoption. Meru cab has opened the way and provided a new leash of life to customerswith GPS-enabled taxis. Meru has over 1,600 cabs across Mumbai, Bangalore,Hyderabad and Delhi.

Benefits to the customer

Modern airconditioned luxury cars Quicker pick up and faster response 24X7 customer service centre Usage of clean and green fuel Tamper-proof meters, integrated with the GPS-system to ensure every fare is

tracked, there by ruling out any possibility of over charging by the driver Ability to track the location of the car in 'real time' through the GPS technology

provides security in case of an emergency Emergency security features installed in the taxi for complete safety, including

display of Customer Service numbers inside each car.
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The Success Story of Meru Cabs Case Study For

Entrepreneurs

There are lot of startups who start their journey with lot of enthusiasm, however over the

period of time they lose the momentum due to competition or lesser consumer acceptance,

wafer thin margins etc.

However MERU cabs is a one great story from which one can learn a lot of things. As

mentioned in management books one should offer a product/ service which fulfils consumerneed or at least makes him feel that his need is fulfilled.

So what is the problem that MERU has addressed?

Problem Statement

Whenever one has to travel by private transport, one is at mercy of taxi/auto drivers. One

has to make several attempts to get the taxi/auto to the desired destination. If you are

travelling for a longer distance, god help you.

What MERU has done is,they gave the consumer the sense of reliability that they will get a

cab to any destination within the city. I feel its a BIG positive factor, i.e. of trust.

Technology

Whenever we talk about MERU cabs, we talk about their technology, GPS, call center for

order booking etc. Yes technology has played a vital role in MERUs success; however there

are many important factors that have helped MERU to be successful.

I feel technology can enable businesses however mere good technology wont lead to a

successful business.

Lets look at what are the other factors

The Economical Factor

I was traveling by MERU cab and was chatting to driver named Mishraji. Mishraji told me that

MERU cab is 60% costlier than normal taxis. However the people still prefer MERU, due to itspunctuality, readiness to go to any corner of the city and overall customer service.
http://www.pluggd.in/wp-content/uploads/2010/06/merulogo.gif


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Though I feel 60% is too high. According to me MERU is 5 to 10% costlier than normal taxis

So the consumer will pay you premium, provided you make him feel that he is getting value

for money

Compensation

Every company feels that they are paying the best to their employees and every employee

feels that he is underpaid. However in case of MERU, the employee pays the company and

both are happy. I will explain briefly the MERU model

MERU hires the driver with certain driving experience and train him on soft skills.

A contract is signed between MERU and the driver. MERU buys the car and gives it to the driver

The fuel cost has to be borne by the driver

The maintenance of the car is taken care by MERU

MERU helps the drivers by providing the booking to drivers through their call centers

The driver is free to take fares if he doesnt get the fare from the call center

In return the driver provides Rs. 800 per day to MERU

Whatever the driver earns above these 800 rupees is his own income.

Now MERU has enabled the employees to earn what they want to earn and they have not

only given them employment but a business

Provide employees the opportunity to earn to their potential. (May be through Performance

Linked Incentives or any other innovative way that fits your business)

The Employee Trust

While talking to Mishraji, he told me that the company CEO MR. Gupta is a great person and

he is happy to work for a person like him. When I asked him about the competition, he said,

in Mumbai nobody comes close to MERU. As per him Easy Cabs tried to replicate the MERUsbusiness model, however they are not very successful. He told that Easy Cabs have 400

cabs, whereas MERU has close to 1700 cabs. Easy Cabs drivers have to pay 900 rupees to

Easy Cabs and also bear the cost of fuel as well as maintenance of the vehicles. Whereas in

MERU the driver have to pay 800 rupees and the company bears the cost of maintenance.

This shows how much Mishraji believed in his company.

The point which I am trying to drive here is that the employee should believe in the

management & the company for it to succeed, i.e. walk the talk.


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So if one gets these things right for a business, it can lead to a successful business. Well its

easy to say but its difficult to implement and thats why all the startups are not successful

the way MERU is.

Whats your opinion?

Documents

The Meru Cabs Service is a Licensed Metered Taxi Operation and is Governed by the Fares Prescribed by the Department of Transport for Your City