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PhotographerImmo Klink
Photographer’s AssistantsAnsgar SollmannGeorge Darrell
ProductionEva Novillo at Immo Klink Studio
Production AssistantsJennifer PattisonPigalle Tavakkoli
ModelsRylan CuttingKari KleivTroy RoeLoren PetaFinbarr WalshLars PlutoSpencer EvoyRolf KnudsenAllen O’DonnellDanny McVeyAdam & Ximena TrunoskeNikita NegroniKelly TennantTom StacyJohannes LundbergKat McCainAngus IlesDaniel James Painter
Hair & Makeup Denise KumCarol Greenfield
Additional Photography Elza Wandler
Catalogue IllustrationsBen Lamb
Care Guide IllustrationsAdam Simpson
Layout Mike Fallows
PrinterLenoirschuring
Art Direction, Design & StylingLevi’s® XX
© 2014 Levi Strauss & Co.
www.levisvintageclothing.com
Faithfully capturing the spirit & heritage of
American work wear, Levi’s® Vintage Clothing
reproduces the fits, fabrics and details of bygone
eras. Our source material is our own archive
and our inspiration is the hardworking men and
women that the Levi’s® Brand has equipped for the
last 140 years. Through our seasonal collections,
iconic reissues and special editions, we relive our
treasured history and offer timeless products to
discerning connoisseurs that are as obsessed with
it as we are.
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Safely preserved in a vault deep inside our
headquarters in San Francisco lies an archive of
over 20,000 rare and unique examples of Levi’s®
clothing and artifacts dating back to as early as
1873. Kept at an even temperature and wrapped in
unbleached cotton, these delicate specimens are
carefully protected by the Levi’s® Historian and
strictly reserved for the use of our designers. Each
season, our team pores through the archives with
white-gloved hands, uncovering the secrets of our
past and then bringing them back into the world
through faithful reproductions that are as fresh
now as they were back then.
T H E L E V I ’ S ®
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION
1950s Levi’s® Hawaiian Shirt
Reproduction of a 1950s Levi’s® Hawaiian shirt100% Rayon with all over flower print
Classic Hawaiian fit with spread collarShell buttons
Levi’s® Sportswear label
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION
1940s Bay Meadows Hawaiian Shirt
Reproduction of a 1940s Levi’s® Hawaiian shirtCotton linen fabric with all over surf print
Pullover style with spread collarBay Meadows label
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION
1960s Western Hawaiian Shirt
Reproduction of a 1960s women’s Levi’s® Western shirt100% cotton with all over flower print
Diamond snap closureHand cut zig zag hem detail
Levi’s® Saddleman label
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION
Levi’s® Rodeo Shirt
Reproduction of a Levi’s® Rodeo shirt100% lightweight cotton with discharged horse print
Slim fit with spearpoint collarShell buttons
Levi’s® Rodeo label
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Item: Notes:
FROM THE ARCHIVE SPRING SUMMER 2015 REPRODUCTION
1966 Super Slims
Reproduction of the Levi’s® Super Slims dating from 1966Heavyweight pre-shrunk denim
High waisted super slim fitBlack Tab Big ‘E’ with orange lettering
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In the early 1950s, with the birth of Rock ’n’ Roll the youth of America cast off the heavy shackles of the wartime past and began to explore, create, and shape pop culture in ways previous generations hadn’t. With fast cars, drive-ins and bowling alleys, teenagers influenced an era and nation with their music, style and fast living that would go on to define them forever. In Spring 2015, Levi’s® Vintage Clothing pays tribute to the emergence and spirit of these rock and roll vanguards.
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Opposite1950s Casuals Bomber Jacket
1960s Western Shirt1950s Blouse / Bandana
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Opposite1950s Sportswear Tee / 1880s Triple Pleat Blouse
1950s Shorthorn Shirt / 1930s Menlo Leather Jacket1930s Levi’s® Leather Jacket
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Opposite1960s Western Shirt
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Above1950s Sportswear Tee / 1950s Casuals Slacks1950s Blouse / 1950s Casuals Skirt / Bandana
Above1950s Shorthorn Shirt / 1930s Menlo Leather Jacket / 1978 501® Jeans
1930s Levi’s® Leather Jacket / 1950s 701® Jeans
26 27
Opposite1960s Western Shirt
1950s Shorthorn Shirt / 1930s Menlo Leather Jacket
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Opposite1960s Casuals Tee / 1930s Levi’s® Leather Jacket
1950s Sportswear Tee / 1950s Climate Seal Jacket1930s Bay Meadows Tee / 1950s Climate Seal Jacket / 1937 701® Jeans
30 31
Opposite1960s Casuals Tee / 1930s Levi’s® Leather Jacket
1950s Climate Seal Jacket1930s Bay Meadows Tee / 1950s Climate Seal Jacket / 1937 701® Jeans
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Opposite1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans
1940s Crew Sweatshirt / 1953 Type II Jacket
Previous page1960s Casuals Tee / 1930s Levi’s® Leather Jacket
1950s Hoodie1940s Crew Sweatshirt / 1953 Type II Jacket
1950s Climate Seal Jacket / 1937 701®
36 37
Opposite1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans
1940s Crew Sweatshirt / Levi’s® Biltmore Chinos / Bandana
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Opposite1940s Crew Sweatshirt / Levi’s® Biltmore Chinos / Bandana
1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans
40 41
Above1950s Suede Trucker Jacket / 1954 501® Jeans
1950s Hawaiian Shirt / 1950s Sandlubbers
Above1940s Bay Meadows Hawaiian Shirt / 1944 501® Jeans
42 43
Opposite1940s Levi’s Tee / 1950s Casuals Pedal Pushers
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
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Opposite1950s Sportswear Tee / 1960s Western Wear Lamé Vest / 1960s Lamé Ranch Pants
1950s Bowling Shirt / 1954 501®Z Jeans
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Opposite1950s Bowling Shirt / 1954 501®Z Jeans
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
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Opposite1950s Bowling Shirt / 1954 501®Z Jeans
1950s Sportswear Tee / 1960s Lamé Ranch Pants
Previous page1940s Levi’s® Tee
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
52 53
Opposite1930s Bay Meadows Tee / 1955 501® Jeans
1940s Levi’s® Tee / 1950s Casuals Pedal Pushers
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Opposite1950s Bowling Shirt / 1954 501®Z Jeans
1940s Levi’s® Tee / 1950s Casuals Pedal Pushers1930s Bay Meadows Tee / 1955 501® Jeans
1950s Sportswear Tee / 1960s Lamé Ranch Pants
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Opposite1955 Sawtooth Denim Shirt / 1933 501® Jeans
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Opposite1950s Sportswear Tee / 1954 501®Z Jeans
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Above1950s Bowling Shirt / 1954 501®Z Jeans
Above1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
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Opposite1940s Levi’s® Tee
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt1950s Bowling Shirt
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Opposite1930s Bay Meadows Tee / 1953 Type II Jacket / 1955 501® Jeans
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Opposite1930s Bay Meadows Tee / 1953 Type II Jacket / 1955 501® Jeans
Levi’s® Rodeo Shirt / 1955 501® Jeans1960s Western Shirt / 1947 501® Jeans
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Opposite1950s Sportswear Tee / 1947 501® Jeans
1930s Bay Meadows Tee / 1950s Casuals Skirt
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Above1960s Casuals Tee / 1947 501® Jeans
1950s Blouse / 1950s 701® Jeans1930s Bay Meadows Tee / 1950s Casuals Skirt
1950s Sportswear Tee / 1947 501® Jeans
Above1950s Sportswear Tee / 1947 501® Jeans
1960s Casuals Tee / 1947 501® Jeans1930s Bay Meadows Tee / 1950s Casuals Skirt
1960s Western Hawaiian Shirt / Customized 1967 505® Jeans1960s Casuals Tee / 1954 501®Z Jeans
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Opposite1950s Casuals Skirt
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Opposite1960s Western Hawaiian Shirt / Customized 1967 505® Jeans
Levi’s® Rodeo Shirt / 1955 501® Jeans1960s Western Shirt / 1947 501® Jeans
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Opposite1940s Crew Sweatshirt / 1950s Hawaiian Shirt / 1953 Type II Jacket
1960s Casuals Tee / 1930s Levi’s® Leather Jacket
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AboveLevi’s® Rodeo Shirt / 1950s Suede Trucker Jacket1920s Sunset Shirt / 1930s Levi’s® Leather Jacket
AboveLevi’s® Rodeo Shirt / 1950s Suede Trucker Jacket1920s Sunset Shirt / 1930s Levi’s® Leather Jacket
88 89
Above1920s Sunset Shirt / 1930s Levi’s® Leather Jacket / 1962 551®Z Jeans
Above1880s Triple Pleat Blouse
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PLAIDS
BLUE
RUST
PINK
PURPLE RODEO
BLACK RODEO
MEN’S FLOWERS
BLUE DOT
PALM TREE
GREY STRIPE
JAQUARD
GREY MELEE
LICORICE
GOLDEN OAK
PURPLE
MAUI BLUE
JERSEY
MILK WHITE
JERSEY STRIPE
CANDY
ORANGE, BLACK
RED, WHITE
BLUE, WHITE
GOLDEN OAK
MAUL BLUE
NAVY
FOG
LICORICE
BEDFORD CORD
TWILLS
STONE
SAND
TWILL STRIPES
WOMEN’S FLOWERS
SURF
HONEY
SUEDE & LEATHER
PINK CADILLAC
RED
BILTMORE BLUE
BLACK
LICORICE
LUREX
COTTON
GOLDEN OAK
GOLD
TAKE A LOOK AT THE LEVI’S® LINEHere’s a sample of some of the fine fabrics and exciting colors in the great new LEVI’S® VINTAGE CLOTHING line.
Whatever fabrics or colors your customers are looking for — exciting and new or tried and true — they’ll find ‘em in the new Spring Summer 2015 LEVI’S® VINTAGE CLOTHING line.
SANDLUBBER BLUE
YELLOW
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S ome folks like to wear their rigid 501®s without washing. If you make this commitment it will take time for a wear pattern to appear, but
eventually you will get the most dramatic look and become the envy of all your friends. As you won’t be washing your 501® jeans you may want to find an
alternative way to freshen them up. You could dry-clean, but that’s only if you don’t mind chemicals being used on your denims. You could also try hanging your jeans outside in the fresh air for a few days. Folding up your jeans and putting them into your freezer also does the same job.
THE WORN LOOK
The wear effect on a true
rigid jean will always give
the most dramatic look.
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BUY ’EM SMALL
If you’re not going to wash
your rigid Levi’s® 501® jeans,
buy one size smaller in the
waist and buy your true
size for length.
1
DON’T WASH ’EM
After the first few wears of
your new jeans the waist
will stretch to your size.
2
GET THE
L E V I ’S ®
J E A N S
FROM YOUR RIGID
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If you don’t feel the need to get technical, just head to the laundry room and wash ‘em the way your Mom would. Be sure to turn your rigid 501®s
inside out and machine wash at 86° F / 30° C. Don’t tumble dry, or you’ll wind up seeing a shrink in more ways than one. Dry your jeans in the open air if you
can, it makes them smell real good, like nature. Or if you’re a homebird, hang them in a warm place until they’re crispy. The next few washes will shrink them a little more and a gradual fade will occur. Just avoid tumble drying and hot radiators, they are to denim what kryptonite is to Superman.
The first time you wear your 501®s, climb into the bathtub and let them soak on your body. Hotter water equals more shrinkage. When
you’re finished, drain the tub, squeeze the excess water from your legs then get outside in the sunshine with a good book and let your denim become a second
skin. If the sun is on vacation, stay indoors and make like a yoga enthusiast, bending and stretching your jeans into shape. When you’re happy with the result, slip them off and dry them over the back of a chair. When your jeans are dirty, just climb back into the tub and wash with a little soap.
EASY DOES IT
Leave the Laundromat with
everyday jeans you can
wash and wear.
3A SNUG FIT
A tub shrunk jean will
shrink to fit snugly to your
bodyshape.
3
BUY ’EM BIG
If you plan to machine wash
your rigid Levi’s® 501® jeans,
buy two sizes bigger in the
waist and two sizes bigger
in length.
1
MEASURE UP
If you plan to shrink your
rigid Levi’s® 501® jeans in
the bathtub, buy your true
size in the waist and two
sizes bigger in length.
1
LAUNDRY DAY
To achieve your size,
machine wash your jeans
inside out at 86° F / 30° C.
2RELAX ’N’ SOAK
Shrink your jeans in a
warm bathtub for at least
30 minutes.
2
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Although the Levi’s® 501® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Every season, Levi’s® Vintage Clothing offers a selection of the most notorious of these “Icons”, reviving the fits, fabrics and details of original garments found in the Levi’s® Archives.
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120 121
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124 125
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Items (clockwise from top left)
98 1955 Sawtooth Denim Shirt / 1950s Crew Sweatshirt / 1933 501® Jeans
1970s Western Denim Shirt / 1970s Suede Trucker Jacket / 1944 501® Jeans
99 1920s Sunset Shirt / 1940s Crew Sweatshirt / 1954 501®Z Jeans
100 1970s Levi’s® Sweatshirt / 1954 501®Z Cut Off Jeans
1950s Hoodie / 1950s Tab Twill Chinos
101 1950s Shorthorn Shirt / 1967 505® Jeans Customized
1970s Levi’s® Tee / 1966s Levi’s® Super Slims
102 1960s Casuals Tee / 1960s 519® Bedford Pants
1970s Levi’s® Tee / 1978 501® Jeans
103 1970s Levi’s® Tee / 1978 501® Jeans
105 1950s Casuals Bomber / 1960s 519® Bedford Pants
106 1950s Westernwear Shirt
1940s Crew Sweatshirt
1950s Sportswear Tee
107 1950s Sportswear Tee / 1966 Levi’s® Super Slims
1950s Westernwear Shirt, 1960s 519® Bedford Pants
1950s Sportswear Tee
108 1940s Crew Sweatshirt / 1960s 518® White Levi’s®
109 1950s Blouse / 1970s Trucker Jacket / 1954 501®Z Jeans
110 1970s Levi’s® Tee / 1960s 518® White Levi’s®
111 1970s Levi’s® Tee / 1960s 518® White Levi’s®
112 1950s Blouse / 1954 501®Z Jeans
114 1950s Blouse / 1954 501®Z Jeans
115 1950s Shorthorn Shirt / 1966 501® Jeans Customized
116 1950s Shorthorn Shirt / 1978 501® Jeans
1950s Sportswear Tee / 1966 501® Jeans
117 1950s Blouse / 1954 501®Z Jeans
118 1940s Levi’s® Tee / 1954 501®Z Jeans
119 1950s Sportswear Tee / 1966 501® jeans
1950s Shorthorn Shirt / 1978 501® Jeans
120 1950s Casuals Bomber / 1960s 519® Bedford Pants
121 1950s Denim Western Shirt / 1970s Denim Jacket / 1966 501® Jeans
122 1930s Bay Meadows Tee / 1970s Trucker Jacket / 1966 501® Jeans
1950s Westernwear Shirt / 1960s 519® Bedford Pants
123 1950s Crew Sweatshirt / 1960s 606® Jeans Customized
124 1960s Bedford Trucker Jacket / 1967 505® Jeans
125 1970s Western Denim Shirt / 1970s Suede Trucker Jacket / 1944 501® Jeans
1950s Crew Sweatshirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized
1950s Casuals Bomber / 1960s 519® Bedford Pants