1

The Leaders of TV and Streaming

2ATEME © 1991-2021.

Get Together with Video Delivery Experts

LUNCH & NETWORK

Market Trends & Drivers Why Ateme is winning the Market

10:00 am

10:20 am

10:40 am

11:30 am

RemiCSO

MickaelCTO

11:00 am

DamienCPO

MickaelCTO

ChristopheResearch Eng.

How 5G & Open CachingCreate More Opportunities

8K & 5G demonstration

12:00 pm

12:20 pm

12:40 pm

1:00 pm

2:00 pm

Our Cloud Solutions

Remi CSO

AlexandreVP solutions

ChrystelleCloud Arch.

FrédéricDep. VP Eng.

RemiCSO

DamienCPO

Go-To-Market for Maximizing Revenues

GoingGreen

Next Gen Compression & Advanced Visual Technics

3ATEME © 1991-2021.

Enabling Streaming/TV/Content Leaders Captivate Audiences

Drive the acquisition of new viewers

Boost audience engagement

Unleash monetization

Enable Sustainable Services

4ATEME © 1991-2019

Market Trends & Drivers Why Ateme wins the Market

5ATEME © 1991-2021.

The Streaming War is On…and This is Good for ATEME

Consequence on ATEME = Positive ! The more, the merrier !

More than 400 (and counting) streaming services Worldwide

6ATEME © 1991-2021.

With Higher Consumption Come Higher Expectations

The Technology – good or bad- is a dimensioning reason for cancelling a service

Video Quality, rebuffering, waiting times are the Top 3 issues

Technology

The reasons for cancelling a subscription The most frustrating aspects of watching video online

Source: The state of Online video 2020, Limelight Networks

Technology

7ATEME © 1991-2021.

The Mandatory High Quality of Experience

Perfect Video Quality

Same delay on Streaming vs Broadcast

Immediate Start, no rebuffering

8ATEME © 1991-2021.

Ever Experienced the “Spoiling Effect”?

Broadcast OTT

30 Seconds Delay

Broadcast Latency Standard OTT Latency

9ATEME © 1991-2021.

Differentiation with Personalized Engagement

Increase Loyalty

customized virtual channels.

Regionalize Streams

localized versions of Live channels

Increase Revenue

Dynamic Ad Insertion Cloud DVR

10ATEME © 1991-2021.

ATEME + Anevia = Enabling The Differentiation

ENCODING DELIVERY

11ATEME © 1991-2021.

The Quadrant of Our Playground

The Red OceanThey have only encoding or deliverywith difficulties to scale/penetration

and grow the business

The DinosaursThey have a complete offering,

Yet very slow to move. So they are losing ground & revenues

The LeadersHaving the complete offering

Right org/mindset/culture to adaptIncreasing revenues

The Niche PlayersThey have only encoding or delivery

Burning cash like there is no tomorrow,

Looking (hoping) for a quick exit

END-TO-END SOLUTION

INCREASING REVENUES

NICHE PRODUCTS

DECREASING REVENUES

12ATEME © 1991-2019

Next Gen Compression & Advanced Visual Technics

13ATEME © 1991-2021.

VVC: Successor of HEVC enabling to divide bandwidth by 2, enabling 4K/8K transmission

Extensive Involvement in Standardization

Ateme working on NextGen Audio/Video Standards

AV1: Internet leaders partnering in 2017. a royalty-free alternative to HEVC, looking for AV2

Ateme working on innovations for enhancing delivery

Open Caching: Interconnection of caches, so content are closer to end-viewers, CDN monetization enabled

DVB-I: Linear TV over the Internet

Ateme active members of:

14ATEME © 1991-2021.

Video History Made with 3 Emmy® Awards in ‘20

awarded with three Emmys®

• Development of perceptual metrics for video encoding optimization: how ATEME can mimic the human eye

• Artificial Intelligence optimization for video compression: how ATEME can reduce total cost of ownership without compromising on quality

• Development of massive processing optimized compression technologies: How ATEME can help SVOD providers produce more and better content in the cloud

The Technology & Engineering Emmy® Awards are awarded to a living individual, a company, or a scientific or technical organization for developments and/or standardization involved in engineering technologies that either represent so extensive an improvement on existing methods or are so innovative in nature that they materially have affected television.

15ATEME © 1991-2021.

ATEME Innovative Video Core Compression

BIT

RA

TE0

10

00

10

01

11

…

H.264 HEVCMPEG-2

1993 2003 2013 2018

AV1

2020 2020

MPEG-5

EVC

VVC

Video Codec with Associated Bitrate Savings (at Same Video Quality)

AV2 H.267?

2024 2026

Year + 3 CE

manufacturersavailabity

x10 complexity

Every 10 years

16ATEME © 1991-2021.

Coding block structure – Complexity vs better QoE

H.266 / VVCH.265 / HEVCH.264 / AVC

17ATEME © 1991-2021.

World First VVC demonstration

Decoding and PlayerUHD Source

VVC encoding

First VVC demo

CDN

VVC Low latencyplayback

First OTT demo

VVC encoding

[1] m54377, « End-to-end UHD satellite broadcast transmission using VVC », T. Biatek, M. Abdoli, T. Guionnet, M. Raulet (ATEME), T. Wrede, J. Outters, T. Christophory (SES), H. Beauzée-Luyssen, S. Latapie, J.-B. Kempf (VideoLabs), P.-L. Cabarat, W. Hamidouche (IETR)

[2] m54379, « End-to-end OTT streaming using DASH/VVC », Thibaud Biatek, Mohsen Abdoli, Thomas Guionnet, Mickael Raulet (ATEME), Jean Le Feuvre (Telecom Paris), Pierre-Loup Cabarat, Wassim Hamidouche (IETR)

[3] m54195, « Request for a Constrained Main 10 Profile in VVC Version 1 », W. Wan (Broadcom), R. Foray (Allegro DVT), D. LeGall, A. Wells (Ambarella), H. Edward, G. Sines (AMD), D. Singer, A. Tourapis (Apple), S. Pejhan, M. Raulet (ATEME), P. Pahalawatta, E. Petajan (ATT Inc.), S. Davis (Charter Communications), D. Grois, Y. Syed (Comcast Cable), D. Nicholson (Ektacom), X. Ducloux, P. Haskell (Harmonic Inc.), J. Le Tanou (MediaKind), C. Hau(NBCUniversal), A. Luthra (Picsel Labs), T. Suzuki (Sony), E. Chai (Ubilinx), J.-M. Thiesse (VITEC),

18ATEME © 1991-2021.

Innovative AV1 and Film Grain Preservation

SourceWhat we encode

What we synthesize Decoder

19ATEME © 1991-2021.

Towards a Better High Quality Of Experience

+ +

+10% +15% +10%

+

+10%

Higher Resolution Better Colors More Pictures Immersive Audio

20ATEME © 1991-2019

How 5G & Open CachingCreate More Opportunities

21ATEME © 1991-2021.

Market trend : 5G DL

Where will 5G Have the Biggest Impact ?

22ATEME © 1991-2021.

How 5G Technologies Create More Business for ATEME

Higher Video Quality

New codecs, 4K, HDR

Lower latencyPersonalized streaming

CDN, Ad replacement

True multi-screen service

Full OTT Service (including for STB)

Higher Bandwidth Edge Computing Fixed-Mobile Convergence

End-User Benefits

Will drive new investments in…

End-User Benefits

Will drive new investments in…

End-User Benefits

Will drive new investments in…

23ATEME © 1991-2021.

Why Service Providers invest in an OpenCaching CDN

With OpenCaching

Without OpenCaching

Better Quality of Experience for Content ProvidersAdditional revenue for Service Providers

24ATEME © 1991-2019

Our Cloud Solutions

25ATEME © 1991-2021.

A micro-service architecture ? What is it ?

▪ Micro-services architecture is about breaking down a software system into stand-alone unitsthat can be deployed independently and communicate in a lightweight, language-independentmanner and together they serve a business purpose.

1 big unit – 1 purpose Multi units – 1 purpose Multi independant units – Multi purpose

26ATEME © 1991-2021.

An Agile R&D Organization

▪ Efficient Dev and Tests▪ Code reuse▪ Ease people onboarding▪ Motivates the spirit of creation

Appli1 Appli2

Engine unitsDashboard units

Appli1 Appli2

Monolithic Architecture Micro-services Architecture

27ATEME © 1991-2021.

Future-Proof Investment for our Customers

OS, Virtual Machine

SW Containers

Orchestration

Business Supervision

Processing micro-services ONE Engine for all our applications

ALL CLOUDS DESIGN

TITAN Application

Expertise

ONE Way to drive all our applications

ReliabilityScalabilityElasticity

28ATEME © 1991-2021.

Cloud Providers Certifications Benefit ATEME

Leverage the Sales and Marketing forces of Amazon, Microsoft and Google

Direct access to cloud experts and sandbox credits

29ATEME © 1991-2021.

Working with Cloud Providers to Benefit our Customers

Guarantee of a well designed solutionDay 1

Day 2 Resilient and secure solution

Confidence in ATEME knowledge and expertise

30ATEME © 1991-2019

Our Go-to-Market for Maximizing Revenues

31ATEME © 1991-2021.

End-to-End Video Delivery with Strategic Partners

ENCODING DELIVERY

SECURITY SERVICE PLATFORM ANALYTICS & PLAYER

Industry Standards Interface

32ATEME © 1991-2021.

Why Our Customers Love our Recurring Business Models

The Easy Old Days The Complex New Days

Processing Silos Set Top Box + TVsOne network of distribution

OR

Multiple networks

Multiple Screens out of control

Hybrid Operations

By project approach for each product: RFI, RFP, Test, decisionCAPEX Only

Industry’s habits

Multiple projects over several years → They trust usCAPEX, Pay-as-Grow, Subscription

ATEME’s Game Changer

Benefits for Customers:• Lower engineering/procurement pains• Future-proof solution• Flexible business models matching hybrid evolutive operations

33ATEME © 1991-2021.

How to Address the Market

Who Eyeballs

+30m

5-30m

1-5m

0-1m

Global OTT

Platforms

Tier-1Leaders in G20*

Tier-2Underdogs in G20*

Leaders in G60*

Tier-3/Tier-4Small-scale players in G20*

Underdogs in G60*Leaders in ROW

* https://en.wikipedia.org/wiki/G20**https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)

34ATEME © 1991-2019

Going Green

35ATEME © 1991-2021.

Being in Divergence in Opinion is an Understatement

36ATEME © 1991-2021.

ATEME Leading the Greening of our Industry

ATEME is Founder Member of the ‘’Greening of Streaming’’ Alliance Promoting the changes ensuring

that Streaming becomes as sustainable as we can make it

• Creating working groups for setting Industry’s new standards

• Commissioning papers on the state of the sector

• Measuring the gains in improvements made by our membersOther founder

members include:

By being a founder member, ATEME confirms its leadership position influencing the sustainable future of the Streaming industry

37ATEME © 1991-2021.

Our technologies enable Green StreamingEncoding Technologies

• Expertise in codec development• Microprocessor evolutions• Accelerated distributed processing• Content-aware encoding

Delivery Technologies

• Elastic CDN• Just In Time Packaging• CMAF• Embed Distributed Storage

38ATEME © 1991-2021.

Thank You !www.ateme.com