THE LANGUAGE of FLOWERS

Publicity• Pre-publication media event• Pre-publication author tour to bookstores and accounts• BEA appearance and ARE giveaway• National print review and feature attention• NPR campaign• National and local radio and TV interviews• Local author promotions: San Francisco, Boston• Author tour to 8-10 cities, by request• Online review and feature attention

Advertising• National print advertising in The New Yorker and The New York Times Book Review• Targeted Facebook advertising• Major text and banner advertising campaign through Google’s search and content networks• Banner ads with ARE giveaway offer on Shelf Awareness and PW Daily

Online Marketing• VanessaDiffenbaugh.com—custom-created dedicated book website will feature a variety of content for booksellers and readers alike, including: an author Q&A, reading group guide, excerpt, illustrated flower dictionary, author video, flower-themed quiz and much more• Author video—will be distributed to all the major video portals and search engines as well as more than 450 targeted websites and blogs• E-card promotion—custom-created and book- branded e-cards featuring different flowers and their meanings

“A deftly powerful story of finding your way home, even after you’ve burned every bridge behind you.

The Language of Flowers took my heart apart, chapter by chapter, then reassembled the broken pieces in better working condition.

I loved this book.“—JAMIE FORD, author of

Hotel on the Corner of Bitter and Sweet

Vanessa Diffenbaugh

MARKETING AND PUBLICITY CAMPAIGN

T BALLANTINE BOOKS | www.VanessaDiffenbaugh.com | The Random House Publishing Group

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Promotion• Huge early galley and ARE mailings to consumer and trade, including: - Holiday themed mailings - Random House Reader’s Circle book group leaders - Flower shows and florist conventions - BEA• Targeted outreach to garden clubs, florists, wedding planners, brides to be, group homes, social workers• Author’s Foundation: The author is currently establishing The Camellia Network, a foundation that will give people a chance to help recently emancipated foster youth.

• Early reader promotions on Goodreads and LibraryThing, the top book social networking sites• Teaser excerpt available on document sharing sites• Exclusive content available to online retailer sites• Feature title on AtRandom.com and our Random House Reader’s Circle website• Feature title in the Random Reads e-newsletter, which reaches more than 90,000+ subscribers• Feature title in the Random House Reader’s Circle e-newsletter, sent to 16,000 subscribers, with an opportunity for book clubs to win a chance for a phone chat with the author

THE MOST TALKED-ABOUT DEBUT ACQUISITION OF 2010 WILL BE THE PUBLISHING EVENT OF 2011! Already sold in 25 countries!

“Devastating, hopeful, and beautifully written, The Language of Flowers is a testament to the tender mercies and

miraculous healing power of love.”

—BETH HOFFMAN, author of Saving CeeCee HoneycuttP

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eBook: 9780345525567 * $25.00/$25.00 Can. Random House Audio: 9780307878939 * $40.00/$45.00 Can.e

Ballantine Books Hardcover * 9780345525543 * $25.00/$28.95 Can. * 6-1/4 x 9-1/4 * 336 pp.

Early reader promotions on Goodreads and

ON SALEAUGUST 23,

2011