THE LAND OF PUSH

THE LAND OF PULL

PEOPLE HAVE SHIFTED

Isolated to connected

Unaware to informed

Passive to active

CONNECTED IN THREE WAYS

1. Connected to technology and new media 24/7

2. Connected to each other in tight circles and loose connections

3. Connected to brands as peers, advocates and partners

THE CONNECTED GENERATION

Age

Technology-driven lifestyle

Worldview

WHO IS A PART OF THE CONNECTED GENERATION?

THE CONNECTED WORLDVIEW

Experience

Expression

Connection

Transparency

Reinvention

WHAT DO THEY SOUND LIKE?

THE SOCIAL CUSTOMER MANIFESTO

I want to have a say

I don’t want to do business with idiots…

POP QUIZ!

One point for every “yes” answer

Six or more and you are connected!

ARE YOU A PART OF THE CONNECTED GENERATION?

MARKETING TO WOMEN 2.0

1.0 An established truth about women consumers

2.0 How connected young women are living out this trait in fresh ways

Love is creating a strategy for applying this insight to move women from “liking your brand” to “loving your brand”

HER NETWORK

1.0 She shares word-of-mouth at twice the rate of men

2.0 Her tight circles and loose connections = word of mouth on steroids

Love is KEEPING IT UNDERGROUND by providing compelling experiences for the insiders

Dove “Evolution”

HER BUSY LIFE

1.0 She is crazy busy and craving ways to save time

2.0 She is editing and innovating in order to save herself and others time

Love is SIFTING THROUGH THE CLUTTER and identifying the top picks

She is seeking her “twinsumer”

HER EXPECTATIONS

1.0 She has a longer list

2.0 Using her giant virtual megaphone she both rewards and criticizes brands

Love is delivering new experiences, entertainment, and education to BRING IT TO LIFE

HER DESIRES

1.0 She wants to experience your brand messages and say “That’s Me”

2.0 She wants you to fan her flame in print, pixels or film

Love is SHINING THE SPOTLIGHT and putting her into your story

Shaun White

Lisa Johnson

HER HEART

1.0 She wants your brand to act responsibly and support worthwhile causes

2.0 She is seeking volunteer and giving opportunities that deliver a paycheck of the heart

Love is designing GIVE BACK opportunities that are smarter, hands-on and personal

HER CREATIVE GENE

1.0 She is a powerful source of insight and wants to be heard

2.0 She wants to co-create your brand as a peer and partner

Love is creating an architecture of participation so you can BUILD IT TOGETHER

REACHGROUPCONSULTING.COM