The Labb’s Social Media

Priscilla PresleyArianna Henderson

Jacob SolisDominique Hudson

What is the Labb?> The Labb is a Sports Bar and Restaurant located off of the Denton Square.

> They have been open for just over five years.

> Open 7 days a week

> 10 big screen TV throughout large venue

The Labb’s social media before:

What We Did to Start!

CREATED INSTAGRAM ACCOUNT

@THE_LABB_DENTONNEW AESTHETIC APPEAL

CREATED A WEEKLY SCHEDULE

WEEKLY SOCIAL MEDIA SCHEDULE MONDAY (Priscilla)

TUESDAY(Dom)

WEDNESDAY(Priscilla)

THURSDAY(Dom)

FRIDAY(Jacob)

SATURDAY(Jacob)

SUNDAY(Arianna)

IG: > Cocktail of the Week

FB: > Cocktail of the Week> Weekly Schedule

IG: > Repost a sports post

FB: > Drink special for the day with picture

IG: > Trivia genre

FB: > Trivia Reminder

(triva starts 8:30pm)

IG: > Powerful Woman pictures with dart in hand

FB:> Ladies Dart Tournament

IG:> Meet Your Bartender/ customers

FB:>Pictures of our food> Dart Tournament Post

IG: Picture of our drink

FB:> Same IG pic

IG: $2 mimosas//$3 bloody marys

FB:>’’’’

Boomarang Post

Weekly metrics

Setbacks & Limitations> Some setbacks that we encountered were between us and the owner of The Labb.

> The communication between us was almost non existent. We were supposed to receive a weekly update of specials, games, events they wanted to promote but we never received one.

>Owner didn’t seem interested in our ideas for their social media

>Setbacks kept us from achieving greater success.

Was The Campaign A Success? ● 90 Followers on Instagram

● 14/20 Most Reached Posts on Facebook

● Hashtags, Sports, and Fan Photos

● Engagement with Fans

The Next Steps for The LabbMajor Recommendations1.Create a schedule and follow the schedule religiously. 2.Use Yelp. It is always better to respond to a negative review rather than to ignore the customer. Other individuals will take notice to this.3.Create a new Twitter. Twitter creates a space where businesses and customers can converse in a timely manner.

Minor Recommendations1.Check the messages every day. Customers may have questions, but may not have time to come in person to ask them. 2. Don’t create an event; instead, create a post that reminds the customers about the upcoming events.3.Curate content from other bars and social media accounts. This creates a social media community feeling.4.Create a check in system like the app Flok. 5. Create deals with other bars or restaurants around the Square. It’s best to create a community. By sharing customers, the Labb can increase their overall traffic.6. Finally, create a sign or tell customers to visit the Facebook page, Instagram and the Twitter page (after creating a new one). The Labb can gain more engagement simply by asking the customers to converse with them online.

Punch Card App● www.flok.com● $20.00/month

○ Custom App○ 250 mobile punch cards○ 250 push campaign messages

■ Birthdays■ When in the area■ Incentive to come back

○ Analytics

CHEERS