Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
MenuTrends Keynote | Desserts 2014 1Contact Datassential: 312-655-0594
DESSERTSTHE KEYNOTE REPORT
Brian [email protected]
January 2015MENUTRENDS KEYNOTE
SAMPLE SLIDESget the full report: 312-655-0594 or [email protected]
MenuTrends Keynote | Desserts 2014 2Contact Datassential: 312-655-0594For the first time Datassential’s MenuTrends Keynote
Series is leveraging the power of MenuTrends, our trend-
tracking database, and combining it with extensive consumer
and operator survey data, from motivations to behaviors to
opportunities, in order to bring together trends, data, and
insights in a comprehensive report that dives deep into key
industry topics and categories.
For more details, please contact Brian Darr at: 312-655-0594 or [email protected]
The MenuTrends Keynote Breakfast report is an invaluable resource to help you understand the complete breakfast landscape…away-from-home and at-home, detailing consumer’s behavior, motivations and preferences.
Every day two-thirds of consumers eat breakfast, most of it at home. But in the past few years restaurants have been working hard to lure customers away from their kitchens by expanding into the breakfast day part and adding innovative breakfast items. In order to understand the breakfast landscape, from consumer habits and preferences to opportunities for operators, manufacturers, and distributors, Datassential focused on breakfast for the launch of our brand new MenuTrends Keynote report series.
Nearly 90% of consumer report eating a sandwich in the last week, with the majority prepared and eaten at home. As supermarkets and restaurants continue to compete for consumers’ dollars, sandwiches are a large and important battleground. Consumers are encountering a wider variety of sandwich options and flavors so manufacturers, distributors, foodservice operators and retailers need to better understand consumer habits and preferences.
The new MenuTrends Keynote on Sandwiches details what consumers are already eating, what they are interested in trying, and how that compares to the sandwiches that operators are menuing. We asked over 1,000 consumers for their thoughts on a wide range of sandwich options, flavors, trends, and ingredients, uncovering preferences and motivations with direct implications for both foodservice and retail segments.
Upcoming Topics 2015
* Desserts * Burgers * Kids Menus * Alcoholic Beverages
* Appetizers * Side Dishes * Growing Spicy Flavors * BBQ / Southern
* Non-Alcoholic Beverages * Salads * The New Healthy
SHOW, BUT DON’T GIVE OR LEAVE BEHIND
This report can be presented live or via webinar, but can not be distributed to outside companies.
If your company has purchased this report, you are encouraged to excerpt key exhibits and build them into your own presentations.
However, you should not provide significant sections of this report to any outside company without express written consent from Datassential.
MenuTrends Keynote | Desserts 2014 4Contact Datassential: 312-655-0594
OBJECTIVES &
METHODOLOGYKEY INSIGHTS
CAKE &
CHEESECAKE
INGREDIENT
SPOTLIGHT
CAKE
VARIETIES
9 24
10241
CONTENTS
CHEESECAKE
VARIETIES
PIES, TARTS, &
COBLERS
112
124
PIE VARIETIES
COOKIES &
BROWNIES /
BARS
COOKIE
VARIETIES165 203
BROWNIE
VARIETIES
DESSERT
BARS222
154
213
PRODUCT
OPPORTUNITIES226
APPENDIXSUPPLEMENTAL DATA
228
click to jump to a section
13
DESSERT
LANDSCAPE21
MEGATRENDS
64
178
26
OPERATORS
295
MenuTrends Keynote | Desserts 2014 5Contact Datassential: 312-655-0594
EXHIBIT GUIDEDESSERT LANDSCAPE
Dessert Penetration by Segment
Dessert Menu Average Sizes
Average Dessert Prices
Dessert Timeline
MEGATRENDS
MAC: Dessert MegaTrends
MegaTrends Interest Rating, by Age
Spicy Desserts
Herb Flavors
Mexican Chocolate
Exotic Fruits
Asian Flavors
Hybrid Mash-Ups
Savory Flavors
Alcohol Infusions
Healthy/Better For You
Seasonal Specialties
Nostalgic Desserts
Mini Desserts
INGREDIENT SPOTLIGHT
MAC: Dessert Flavors
Blood Orange, Time Trend
Pomegranate, Time Trend
Mexican Chocolate, Time Trend
Bacon, Time Trend
Bourbon, Time Trend
21
22
23
24
25
26
27
28, 235
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43-44
45-46
47-48
49-50
51-52
INGREDIENT SPOTLIGHT (cont’d)
Maple, Time Trend
Chocolate Hazelnut, Time Trend
S’mores, Time Trend
Peanut Butter, Time Trend
Chocolate Chip, Time Trend
Desserts: Seasonal Ingredients & Flavors
CAKE & CHEESECAKES
MAC: Dessert Ingredients/Toppings
Cake Penetration by Segment
Cheesecake Penetration by Segment
Cake & Cheesecake: Menu Average Sizes
Cake: Average Prices
Cheesecake: Averages
America’s Favorite Cake
America’s Favorite Cheesecake
Cake: Where Eaten AH or AFH
Cake: Variety Eaten
Cheesecake: Where Eaten AH or AFH
Cheesecake: Variety Eaten
Cake & Cheesecake Consumers
Recency: % who had cake or cheesecake
Cake or Cheesecake Consumption by Meal Part
At vs. AFH Cake or Cheesecake by Meal Part
AFH Cake: Where Purchased
AFH Cheesecake: Where Purchased
At Home Cake: Preparation Methods
At Home Cheesecake: Preparation Methods
53-54
55-56
57-58
59-60
61-62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
MenuTrends Keynote | Desserts 2014 6Contact Datassential: 312-655-0594
EXHIBIT GUIDECake & Cheesecake Drivers and Barriers
A Truly GREAT Cake…
A Truly GREAT Cheesecake…
At Home: Attribute Importance vs. Performance
At Home: Drivers (aided)
At Home: Drivers (unaided)
At Home: Barriers
At Home: Frustrations & Disappointments
AFH : Attribute Importance vs. Performance
AFH: Drivers (aided)
AFH: Drivers (unaided)
AFH: Barriers
AFH: Frustrations & Disappointments
Cake Varieties
MAC: Cake Flavors
Cake: Top Varieties Overall
Cake: Top Menued Varieties, by Segment
Cake: Top Menued Varieties, by Region
Cake: Fastest Growing Varieties
Cake: Healthy Cake Terms QSR vs. FSR
Cake: Noteworthy Trending Ingredients & Terms
Cake Varieties: Interest
Cake Varieties: Awareness & Appeal
Cheesecake Varieties
MAC: Cheesecake Flavors
Cheesecake: Top Varieties Overall
Cheesecake: Top Menued Varieties, by Segment
Cheesecake: Top Menued Varieties, by Region
85
86
87
88-89, 239
90, 240
91-92
93, 241
94, 242
95-96, 243
97, 244
98-99
100, 245
101, 246
102
103
104
105
106
107
108
109
110, 247-248
111
112
113
114
115
116
Cheesecake Varieties (cont’d)
Cheesecake: Fast Growing Varieties
Cheesecake: Healthy Terms QSR vs. FSR
Cheesecake: Noteworthy Trending Ingredients &
Terms
Cheesecake Varieties Interest
Cheesecake Varieties Awareness & Appeal
Unique Cake & Cheesecake Interest
Unique Cake & Cheesecake Awareness & Appeal
PIES, TARTS, & COBBLERS (shortened to ‘Pie’)
Pie Penetration by Segment
Pie: Menu Average Sizes
Pie: Average Prices
Pie: Averages
America’s Favorite Pie
Pie: Where Eaten AH or AFH
Pie: Variety Eaten
Pie, Tart, & Cobbler Consumers
Recency: % who had pie
Pie Consumption by Meal Part
At vs. AFH Pie by Meal Part
AFH Pie: Where Purchased
At Home Pie: Preparation Methods
Pie Drivers & Barriers
A Truly GREAT pie starts with having…
At Home Pie: Attribute Importance vs. Performance
At Home Pie: Drivers (aided)
117
118
119
120, 249-250
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140-141, 255
142, 256
MenuTrends Keynote | Desserts 2014 7Contact Datassential: 312-655-0594
EXHIBIT GUIDEPie, Tart, & Cobbler Drivers & Barriers
(cont’d)
At Home: Drivers (unaided)
At Home: Barriers
At Home: Frustrations & Disappointments
AFH : Attribute Importance vs. Performance
AFH: Drivers (aided)
AFH: Drivers (unaided)
AFH: Barriers
AFH: Frustrations & Disappointments
Pie, Tart, & Cobbler Varieties
MAC: Pie Flavors
Pie: Top Varieties Overall
Pie: Top Menued Varieties, by Segment
Pie: Top Menued Varieties, by Region
Pie: Fastest Growing Varieties
Pie: Healthy Cake Terms QSR vs. FSR
Pie: Noteworthy Trending Ingredients & Terms
Pie Varieties: Interest
Unique Pie Varieties: Interest
Unique Pie Varieties: Awareness & Appeal
COOKIES, BROWNIES & DESSERT BARS
Cookies Penetration by Segment
Cookies: Menu Average Sizes
Cookies: Average Prices
Cookies: Averages
America’s Favorite Cookie
143-144
145, 257
146, 258
147-148, 259
149, 260
150-151
152, 261
153, 262
154
155
156
157
158
159
160
161
162, 263-264
163, 265-266
164
165
166
167
168
169
170
COOKIES, BROWNIES & BARS (cont’d)
Brownie & Bar Penetration by Segment
Brownie & Bar: Menu Average Sizes
Brownie & Bar: Average Prices
Brownie & Bar: Averages
America’s Favorite Brownie or Dessert Bar
Cookie, Brownie, Bar: Where Eaten AH or AFH
Cookies: Variety Eaten
Brownie or Bar: Variety Eaten
Cookie, Brownie & Bar Consumers
Recency: % who had Cookie, Brownie or Bar
Cookie, Brownie, Bar Consumption by Meal Part
At vs. AFH Cookie, Brownie, Bar by Meal Part
AFH Cookies: Where Purchased
AFH Brownies & Bars: Where Purchased
At Home Cookies: Preparation Methods
At Home Brownies & Bars: Preparation Methods
Cookie, Brownie & Bar Drivers & Barriers
A Truly GREAT cookie, brownie, or dessert bar
starts with having…
At Home: Attribute Importance vs. Performance
At Home: Drivers (aided)
At Home: Drivers (unaided)
At Home: Barriers
At Home: Frustrations & Disappointments
AFH : Attribute Importance vs. Performance
AFH: Drivers (aided)
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189-190, 271
191, 272
192-193
194, 273
195, 274
196-197, 275
198, 276
MenuTrends Keynote | Desserts 2014 8Contact Datassential: 312-655-0594
EXHIBIT GUIDECookie, Brownie & Bar Drivers & Barriers
(cont’d)
AFH: Drivers (unaided)
AFH: Barriers
AFH: Frustrations & Disappointments
Cookie Varieties
MAC: Cookie Varieties
Cookie: Top Varieties Overall
Cookie: Top Menued Varieties, by Segment
Cookie: Top Menued Varieties, by Region
Cookie: Fastest Growing Varieties
Cookie: Healthy Cake Terms QSR vs. FSR
Cookie: Noteworthy Trending Ingredients & Terms
Cookie Varieties: Interest
Unique Cookie Varieties: Interest
Brownie & Dessert Bar Varieties
MAC: Brownie Varieties
Brownie: Top Varieties Overall
Brownie: Top Menued Varieties, by Segment
Brownie: Top Menued Varieties, by Region
Brownie: Fastest Growing Varieties
Brownie: Noteworthy Trending Ingredients & Terms
Brownie & Bars Varieties: Interest
Unique Brownie & Bars Varieties: Interest
Dessert Bars: Top Menued Varieties, by Segment
Dessert Bars: Top Menued Varieties, by Region
199-200
201, 277
202, 278
203
204
205
206
207
208
209
210
211, 279,
280
212, 281,
282
213
214
215
216
217
218
219
220, 287,
288
221, 289,
290
223
224
Brownie & Dessert Bar Varieties
Dessert Bars: Noteworthy Trending Ingredients & Terms
PROUDCT OPPORTUNITIES
APPENDIX: SUPPLEMENTAL DATA
Share of Stomach: At Home vs. AFH
Average Share of Visitations: by Restaurant Type
Consumer Demography
AFH Dining Selection Criteria
Overall AFH Dining Opinions
MegaTrends Interest Rating: by Age
Cake & Cheesecake Frequency: AH vs. AFH
Pie Frequency: AH vs. AFH
Cookie, Brownie, Bar Frequency: AH vs. AFH
AH Cake & Cheesecake: Attribute Importance by Age
AH Cake & Cheesecake: Drivers by Age
AH Cake & Cheesecake: Barriers by Age
AH Cake & Cheesecake: Frustrations by Age
AFH Cake & Cheesecake: Attribute Importance by Age
AFH Cake & Cheesecake: Drivers by Age
AFH Cake & Cheesecake: Barriers by Age
AFH Cake & Cheesecake: Frustrations by Age
Cake Varieties: LOVE IT, by Gender & Age
Cake Varieties: LOVE IT, by Income & Ethnicity
Cheesecake Varieties: LOVE IT, by Gender & Age
Cheesecake Varieties: LOVE IT, by Income & Ethnicity
QSR: Cake & Cheesecake Trends
FSR: Cake & Cheesecake Trends
Independents: Cake & Cheesecake Trends
225
227
228
229
230
231
232-233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
MenuTrends Keynote | Desserts 2014 9Contact Datassential: 312-655-0594
EXHIBIT GUIDEAPPENDIX: SUPPLEMENTAL DATA (cont’d)
Chains: Cake & Cheesecake Trends
AH Pie: Attribute Importance by Age
AH Pie: Drivers by Age
AH Pie: Barriers by Age
AH Pie: Frustrations by Age
AFH Pie: Attribute Importance by Age
AFH Pie: Drivers by Age
AFH Pie: Barriers by Age
AFH Pie: Frustrations by Age
Pie Varieties: LOVE IT, by Gender & Age
Pie Varieties: LOVE IT, by Income & Ethnicity
Unique Pie Varieties: LOVE IT, by Gender & Age
Unique Pie Varieties: LOVE IT, by Income &
Ethnicity
QSR: Pie Trends
FSR: Pie Trends
Independents: Pie Trends
Chains: Pie Trends
AH Cookie & Brownie: Attribute Importance by Age
AH Cookie & Brownie: Drivers by Age
AH Cookie & Brownie: Barriers by Age
AH Cookie & Brownie: Frustrations by Age
AFH Cookie & Brownie: Attribute Importance by Age
AFH Cookie & Brownie: Drivers by Age
AFH Cookie & Brownie: Barriers by Age
AFH Cookie & Brownie: Frustrations by Age
Cookie Varieties: LOVE IT, by Gender & Age
Cookie Varieties: LOVE IT, by Income & Ethnicity
Unique Cookie Varieties: by Gender & Age
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
APPENDIX: SUPPLEMENTAL DATA (cont’d)
Unique Cookie Varieties: by Income & Ethnicity
QSR: Cookie Trends
FSR: Cookie Trends
Independents: Cookie Trends
Chains: Cookie Trends
Brownie & Bar Varieties: LOVE IT, by Gender & Age
Brownie & Bar Varieties: LOVE IT, by Income & Ethnicity
Unique Brownie & Bar Varieties: LOVE IT, by Gender &
Age
Unique Brownie & Bar Varieties: LOVE IT, by Income &
Ethnicity
QSR: Brownie & Bar Trends
FSR: Brownie & Bar Trends
Independents: Brownie & Bar Trends
Chains: Brownie & Bar Trends
DESSERT OPERATORS
Cake, Cheesecake, & Pie Operators
Cookie & Brownie/Bar Operators
Average Dessert Food Cost
Purchase Formats: Cake & Cheesecake
Brand Importance Cake & Cheesecake
Purchase Formats: Pie
Brand Importance: Pie
Purchase Format: Cookies, Brownies, & Bars
Brand Importance: Cookies, Brownies, & Bars
Challenges to Selling Cakes, Cheesecakes, Pies
Challenges to Selling Cookies, Brownies, & Bars
Operator Focus: Traditional Desserts or On-Trend
282
283
284
285
286
287
288
289
290
291
292
293
294
296
297
298
299
300
301
302
303
304
305
306
307
308-309
MenuTrends Keynote | Dessert 2015 10Contact Datassential: 312-655-0594
Soup Varieties: Detailed
Profiles
10
SAMPLE SLIDES
MenuTrends Keynote | Desserts 2014 11Contact Datassential: 312-655-0594
Over 90% of all restaurants offer some variety of dessert.
MENU PENETRATION: of all restaurants, % that offer desserts
Dessert Penetration by Segment(% of restaurants serving desserts)
The likelihood of an operator
serving a dessert increases as the
menu becomes more expensive.
84%
87%
92%
96%
99%
91%
QSR FastCasual
Midscale Casual FineDining
ALL
Source: Datassential MenuTrends
MenuTrends Keynote | Desserts 2014 12Contact Datassential: 312-655-0594
6.0
6.5
7.0
7.5
8.0
8.5
9.0
9.5
10.0
10.5
11.0
11.5
12.0
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
QSR Midscale Casual Fine Dining Total U.S.
Dessert Menu Average Sizes(Average number of desserts)
Total US: 9.7 +28%
Casual: 8.3 +13%
Fine Dining: 9.3 +7%
Midscale: 10.4 +28%
Average Number
of Desserts
9-Year
Growth
QSR dessert menus have grown
notably since 2005.
QSR: 11.3 +54%
Source: Datassential MenuTrends
MenuTrends Keynote | Desserts 2014 13Contact Datassential: 312-655-0594
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Retro desserts
continue appearing in
fine dining restaurants
DESSERTS IN TIME
Chick-fil-A
introduces
their new
Hand-Spun
Milkshake line
Domino’s releases
its Oreo Dessert
Pizza
The New York Times
calls the Mille Crêpes
cake at Lady M “at least
the second-best cake in
the city”
Sonic debuts
their new
Cheesecake
Bites
Donuts + cookies +
muffins + brownies:
the mashups
proliferate
McDonald’s
begins testing
its S’mores Pie
in select
markets
Dunkin releases
their own
croissant-donut
hybrid
Burger King releases its
Bacon Sundae as a
summertime LTO
Au Bon Pain expands
their “Portions” menu
with 5 desserts
Dominique Ansel’s
Cronut™ begins the
hybrid dessert trend
Starbuck’s
briefly sells
Mango
Pineapple
Empanadas
Wendy’s adds
two coffee-
flavored
Frosty
varieties
Cinnabon releases
their line of specialty
cupcakes
Chili’s puts a spin on
their signature Molten
Cake by adding white
chocolate
Jack In The Box
introduces their
Mini Churros
Dairy Queen introduces
Blizzards with Girl Scouts
Tagalongs® mixed in
McDonald’s starts
offering its signature
McFlurry in “Snack
Size”
MenuTrends Keynote | Dessert 2015 14Contact Datassential: 312-655-0594
Fine Dining
Chef-Casual
Food Trucks
Upper-Casual
Fast-Casual
Casual Independents
Ethnic Independents
QSR
C&U
Lodging
Casual Chains
B&I
Midscale
Grocery Deli
C-Stores
K-12
Menu Adoption
Cycle
THE DATASSENTIAL MENU ADOPTION CYCLE (MAC)F&B trends follow a predictable life cycle, based on their availability in key away from home and at-home segments.
For the past 30 years, the market sweet spot has been in the PROLIFERATION stage. But times are changing, and
we predict that the new sweet spot will shift to ADOPTION in the years ahead.
Ethnic Markets
Farmers MarketsSpecialty Grocers
Supermarkets
Club Stores
Specialty Retailers
Dollar Stores
Discount Grocers
Drug Stores
MenuTrends Keynote | Desserts 2014 15Contact Datassential: 312-655-0594
MENU ADOPTION CYCLE
DESSERT MEGATRENDS
INCEPTION ADOPTION PROLIFERATION UBIQUITY
Bacon
Dessert Bars
Bourbon
Sorbet
Pretzel
Pumpkin
Cannoli
Cheesecake
Cookies
Ice CreamCake
Red Velvet
Chipotle
Gelato Churros
Seasonal Specials
Asian Flavors
Exotic Fruits
Tiramisu
Bread Pudding Skillet Desserts
Mini Desserts
Artisan Donuts
S’mores
Herb Flavors
Healthy/BFY Desserts
Mexican Chocolate
Savory Flavors
Empanadas
Spicy Desserts
Alcohol Infusions
Pies
Panna Cotta
Budino
Hybrids/Mash-Ups
Nostalgic Desserts
MenuTrends Keynote | Desserts 2014 16Contact Datassential: 312-655-0594
Interest Rating: MegaTrends (Top 2)
QB0 : Described are some dessert trends you might not already be familiar with. For each, please indicate how interested you are in trying that type of cake and cheesecake trend/item. 5-point scale, top 2 (very interested and interested)
n=2527
Seasonal dessert specials are of particular interest to over half of consumers.LTOs or promotions relevant to a specific seasonal flavor or event may be a motivator for consumption of desserts that
have limited availability. Over half of consumers are highly interested in minis, retro, and healthy desserts.
59%
57%
53%
52%
42%
36%
35%
32%
29%
28%
23%
23%
Seasonal Specials
Mini Desserts
Nostalgic Desserts
Healthy, Better-for-you Desserts
Exotic Fruit Desserts
Mexican Chocolate
Savory Flavors
Dessert Alcohol Infusions
Asian Dessert Flavors
Hybrid Desserts
Desserts with Herb Flavors
Spicy Desserts
MenuTrends Keynote | Desserts 2014 17Contact Datassential: 312-655-0594
Chains are making an effort to
highlight various fruits and
flavors of the season.
Berries, lime, pumpkin, gingerbread… all
flavors that make an appearance in
particular months.
PROLIFERATION: Seasonal Specials
Notable
Flavors
RESTAURANT ITEM DESCRIPTION
CALIFORNIA PIZZA
KITCHEN
STRAWBERRY
SHORTCAKE
our fresh shortcake biscuit piled high with seasonal strawberries,
whipped cream and housemade candied lemon zest.
COCO’S
RESTAURANT &
BAKERY
SUMMER CITRUS
HARVEST PIE
a refreshing combination of lemon and Key lime with just the right
tartness! A traditional Key lime filling layered with a velvety lemon chiffon,
topped with fresh whipped cream.
LONGHORN
STEAKHOUSE
PUMPKIN SPICE LAVA
CAKE
warm pumpkin spice cake, cream cheese icing, Maker's Mark
bourbon-caramel sauce and candied pecans.
STARBUCK’SPEPPERMINT BROWNIE
CAKE POP
peppermint chocolate cake mixed with buttercream and candy cane
pieces, dipped in white chocolate and sprinkled with candy cane bits.
Strawberry
Blueberry
Frozen Yogurt
Key Lime
Mango
Peach
Pumpkin
Maple
Gingerbread
Peppermint
ON THE MENU
Source: Datassential INSIDER
DESSERTS
MenuTrends Keynote | Desserts 2014 18Contact Datassential: 312-655-0594
Unique fruits from all corners of
the world are being showcased
on dessert menus.
These unique varieties are an excellent
way to demonstrate the kitchen’s
creativity and more worldly flavor profiles
for progressive operators.
INCEPTION: Exotic Fruits
Notable
Flavors
Kumquat
Persimmon
Quince
Blood Orange
Guava
Jackfruit
Star Fruit
Yuzu
ON THE MENU
Source: Datassential INSIDER
DESSERTS
RESTAURANT ITEM DESCRIPTION
NANATOASTED COCONUT
CHEESECAKEtoasted coconut cheesecake with kumquat ambrosia.
PALM COURTCOCO PASSION NUT
TARTEcoconut cake, passion fruit curd, crème chantilly guava puree.
THE CYPRESS ROOM BLOOD ORANGE TART citrus salad, basil, champagne vinegar meringue.
THE DISTRICT BRAZO GITANOvanilla sponge cake, dulce de leche chantilly, star fruit,
passion fruit sorbet.
MenuTrends Keynote | Desserts 2014 19Contact Datassential: 312-655-0594
proliferationDATASSENTIALMenu Adoption Cycle
S’mores
Nostalgic classic in many forms
Currently on 2% of dessert menus
Featured most often in a traditional
format as well as a flavor for dessert
pizzas, ice creams, cakes, and pies
+133% since
2010
MenuTrends Keynote | Desserts 2014 20Contact Datassential: 312-655-0594
n=1267QB30 : A truly great cake…
59% Moist & RichIS
10% IS Light & Airy
14% USES Natural Ingredients
11% HAS Great Frosting
6% HAS Great Filling
A truly GREAT cake…
MenuTrends Keynote | Desserts 2014 21Contact Datassential: 312-655-0594
Cake Eaten
n=780QB2: Think back to the very last time you had cake. What type of cake was it? QB3: Was is FROM/AT HOME: made from scratch/semi-scratch, from a mix, fully-cooked; or AWAY FROM HOME: from a restaurant or other eating establishment.
RANK ITEM % WHO HAVE EATEN (past 2 weeks)FROM
HOME
AWAY FROM
HOME
1 Chocolate Cake 65% 35%
2 Yellow Cake 72% 28%
3 White Cake 69% 31%
4 Carrot Cake 50% 50%
5 Red Velvet Cake 48% 52%
6 Cupcake 62% 38%
7 Lemon Cake 81% 19%
8 Pound Cake 85% 15%
9 Pumpkin Cake 58% 42%
10 Banana Cake 71% 29%
11 Coconut Cake 59% 41%
12 Apple 75% 25%
13 Caramel Cake 72% 28%
14 Marble Cake 89% 11%
15 Black Forest Cake 35% 65%
16 Angel Food Cake 94% 6%
17 Pineapple Cake 67% 33%
18 Other 67% 33%
Consumers overwhelmingly prefer chocolate cake over other varieties. Yellow and white cakes are also frequent choices mostly consumed at home.
26%
9%
8%
7%
7%
6%
5%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
4%
Among consumers who have eaten a cake within the last 2 weeks
MenuTrends Keynote | Desserts 2014 22Contact Datassential: 312-655-0594
At home, consumers reach for pre-packaged cake mixes.Despite the availability and variety of ready-to-eat retail cakes, the great majority of consumers still prefer cakes
that are home baked, whether from scratch or speed scratch.
At Home Cake: Preparation Methods
n=512
23%
40%
37%
100%
Made from scratch Made using a pre-packagedmix
Fully cooked Total
QB4: For this last cake that you had FROM HOME, was it…
MenuTrends Keynote | Desserts 2014 23Contact Datassential: 312-655-0594
Late Night Snack
Cookie or Brownie/Bar Consumption by Meal Part (within the last week)
n=1281QA6 : When was the most recent time that you had a cookie, brownie, or dessert bar for…BREAKFAST, MORNING SNACK, LUNCH, DINNER, AFTERNOON SNACK, and LATE NIGHT SNACK…within the past week?
Cookies, brownies, and bars are enjoyed most often as afternoon or late night snacks.Consumption crosses easily into every meal part, which suggests being top of mind as a snack as well as a
traditional dessert.
Lunch
DinnerAfternoon Snack
Breakfast Morning Snack
46%
34%
28%45%
25% 28%
MenuTrends Keynote | Dessert 2015 24Contact Datassential: 312-655-0594
GET THE FULL REPORT312-655-0594 or [email protected]
MenuTrends Keynote | Dessert 2015 25Contact Datassential: 312-655-0594
WE KNOW FOOD
for more information, contact BRIAN DARR at
312-655-0594 or [email protected]
DATASSENTIAL is your best source for food industry insights – from the
latest menu trends to the products shoppers want at the grocery store.
MenuTrends Keynote | Dessert 2015 26Contact Datassential: 312-655-0594
MenuTrendsDATASSENTIAL INNOVATION TOOLS
10xlarger than other menu
and flavor databases
15 millionmenu examples from
more than 100k menus
LTOsnew and limited-time
items updated weekly
The industry’s most accurate
system for identifying, tracking,
and predicting flavor trends
FS
CPG
MenuTrends Keynote | Dessert 2015 27Contact Datassential: 312-655-0594
LTO AnalyticsDATASSENTIAL INNOVATION TOOLS
benchmarkdetailed activity reports
for each chain versus its
competitive set
historictrack over 100 months of
LTO activity, dating back
to 2006
weeklynew items and LTOs are
updated each week
On-demand analysis of new
item and LTO activity at
hundreds of restaurant chains
FS
CPG
MenuTrends Keynote | Dessert 2015 28Contact Datassential: 312-655-0594
FLAVOR+DATASSENTIAL INNOVATION TOOLS Fill your retail innovation process
with an ongoing stream of consumer-
tested new product ideas
INNOVATION FUNNEL. Flavor+ is the first step for meaningful,
process-drive innovation. New product-flavor combinations are
assessed each period, prioritized by market opportunity.
EARLY DETECTION SYSTEM. Trends start first at restaurants
and today are transitioning to retail faster than ever. Flavor+
utilizes the Menu Adoption Cycle to detect early stage trends
and then tracks them over time.
Appeal
Uniqueness
Excitement
Frequency
Brand fit
METRICS
FS
CPG
Each period, emerging flavors are
identified through MenuTrends and
the Menu Adoption Cycle.
Those flavors and are then paired
with your specific product categories
and tested with consumers.
Legacy and new flavors are tracked
longitudinally, with full reporting by
shopper segments and demography.
MenuTrends Keynote | Dessert 2015 29Contact Datassential: 312-655-0594
FireflyDATASSENTIAL SALES TOOLS
censusphone-validated profiles
for every FS location in
the US – restaurants, on-
site, and retail food
analyticsanalyze local markets,
brand performance, and
more than 10,000 chains
sell better generate target lists by
segment, menu type,
operational attributes, or
even what’s on the menu
The first true universal operator database,
verified by 5 million phone calls each year
FS
CPG
MenuTrends Keynote | Dessert 2015 30Contact Datassential: 312-655-0594
ConsumerDATASSENTIAL CUSTOM RESEARCH
Segmentation
Concept testing
Proprietary flavor trackers
Category / AAU
Brand strength
Market entry analysis
Customer satisfaction
TURF analysis
Price optimization
Extraordinary eater and
shopper insights that reveal
the “why” behind the “what”
FS
CPG
foodservicetarget users of specific
restaurants, c-stores, and
other segments
retail / cpgsurvey shoppers by store
type or specific brand
global reachexecute research in more
than 70 countries, with full
translation capability
MenuTrends Keynote | Dessert 2015 31Contact Datassential: 312-655-0594
OperatorDATASSENTIAL CUSTOM RESEARCH Expert insights from the
industry’s largest panel of
foodservice decision makers
Concept testing
Category management
Category AAU
Brand tracking
In-store testing
Market entry analysis
Package testing
FS
CPG
40k panelistsby far the industry’s
largest operator panel,
with 40,000 purchase
decision makers
all segmentsreach operators from all
segments – LSR, FSR,
lodging, healthcare, K-12,
C&U, B&I, and more
true feedbacka panel built exclusively
for research, balanced
and unbiased
MenuTrends Keynote | Dessert 2015 32Contact Datassential: 312-655-0594
MONTHLY
QUARTERLY
BI-MONTHLY
ON THE MENU keeps you up-to-date, covering six key trends every month, each with consumer data, menu examples, and expert commentary. Plus, we gather and examine the hottest LTOs from major chains across the country.
TIPS brings you deep analysis of trends at different stages along the menu adoption cycle. Each issue is packed with extensive research, foodservice/menu availability, media coverage, and both consumer AND operator data.
WORLD BITES bring you foods, flavors, and trends from around the globe. Each issue covers 10+ authentic dishes from a single cuisine, with background, menu examples, and extensive consumer data, including market demand.
CREATIVE CONCEPTS is your monthly, in-depth look at the latest trends in restaurant and foodservice concepts. Each issue includes representative establishments, complete with extensive overviews and menu examples.
DINE AROUND takes you on a trendspotting tour of the country. Each month we focus on one city, with an overview of the city and region’s food culture; in-depth operator and manufacturer profiles; menu examples; and consumer data .
INTERNATIONAL CONCEPTS, launching in 2014, brings you chain activity from around the globe, highlighting up-and-coming concepts, trends, and ethnic flavors. Each issue covers six chains in a single market, complete with menu examples.
MONTHLY MONTHLY MONTHLY
CALL MAEVE WEBSTER AT 312-655-0596 OR EMAIL AT [email protected]
TRENDSPOTTINGSTAY IN-THE-KNOW ON THE LATEST TRENDS WITH
REPORTS FROM
MenuTrends Keynote | Dessert 2015 33Contact Datassential: 312-655-0594
a Datassentialsolution
Contact Brian Darr:312-655-0594