Text of Sweet Street Desserts â€œBeyond Balanced Dessertsâ€
Sweet Street Desserts Beyond Balanced Desserts
25 years of Frozen Gourmet Dessert Expertise Privately held company with Woman Owned Minority Status Extensive Product line Innovative, quality driven organization Extensive dessert marketing research Current manufacturing environment is 180,000 square feet Facility located in Reading, PA 99.9% fill rate SWEET STREET COMPANY OVERVIEW
Cutting Edge Desserts For Every Slice of the Day Our Mission We at Sweet Street Desserts choose to be the leader in the gourmet dessert industry, setting the standard by which all others are judged. Being a leader in sweet indulgence is our way of life. To maintain our leadership, we will be missionaries of the dessert experience, expanding its pleasures to all parts of the day and all parts of the world. With our unwavering commitment to profitably create a constantly evolving and extraordinary line of great tasting, high quality desserts, innovation will always be essential to our success and cutting edge products will always be our future.
Above all, we are dedicated to creating a dynamic and gratifying environment so compelling, our customers, suppliers and co-workers will want to participate in achieving mutual success. By continuing to conduct ourselves with the utmost integrity and by anticipating the best interests of these valued people, our companys sweet success will be certain. Our Mission
Patrons rate taste and appearance as the two most important qualities when choosing a dessert. Sweet Street is rated #1 in taste and appearance by commercial and non-commercial operators Sweet Street # 1 in Taste. Commercial Operators 1 61.8% Nearest Competitor 42% On-Site Operators 2 57% Nearest Competitor 39% Sweet Street # 1 in Appearance. Commercial Operators 1 65.1% Nearest Competitor 41.5% On-Site Operators 2 63% Nearest Competitor 36%
Sweet Success Elite Program Designed to enable you to maximize your dessert sales, increase check averages and cater to your important customer base. The SSD Sweet Success Elite program provides the tools and knowledge to take your dessert menu to the next level. Each part of our Elite program is designed so that it is customizable specifically for your needs. The Elite program consists of our Balance Dessert Menu Building Program, the facts behind customer satisfaction and desserts, our LTO program, a wait staff training program, and our Sweet Reward program that enables you to earn points that can be used for merchandising materials and other prizes.
Customer Satisfaction A Critical Component of Success The restaurant industry is built on patron frequency This is the lifeblood of the industry gaining and keeping repeat customers A restaurants reputation is built on the quality and consistency of their product. This differentiates long term growth and short term trendiness Customer Satisfaction is the most important attribute to measure consistency and to determine the potential for repeat business. Statistics show a powerful correlation between dessert sales and increases in Customer Satisfaction.
Desserts are Important to our Important Customers. % IncreaseSegment 38.1% Full Service Upscale Hotel Group 30.7% Mid-Scale Italian Category 29.5% Major Casual Dining Chains 29.1% Casual Dining Steak/Rib Category 25.7% Major CD Bar & Grill Chains 23.6% Casual Dining Bar & Grill Category Source: MPD Group/MPD Food World/Crest Dessert incidence increase significantly with patrons who are overall highly satisfied with their experience. Highly Satisfied customers are your most important patrons Frequent your establishment regularly Encourage others to patronize it Create positive word of mouth advertising Loyalty and resulting repeat business drive your bottom line
Desserts Turn Satisfied Customers Into Highly Satisfied Customers. x +29.7% Customers who rank their overall experience highly satisfied increase by 29.7% when they order desserts. Major Casual Dining Chains With DessertWithout Dessert% Change 33.5%43.4% Highly Satisfied 79.3% of patrons felt the after dining experience influenced the overall satisfaction level of a meal
Moving a customer from Satisfied to Highly Satisfied can lead to great things!!! SatisfiedHighly Satisfied Visits per month4.2 visits7.3 visits Length of patronage4.4 years8.3 years Average monthly spend $ 210$ 318 96% of patrons tip more when they are highly satisfied with their restaurant experience 99.3% of patrons frequent an establishment more frequently when highly satisfied 96.5% of patrons always or will often, recommend a restaurant if they are highly satisfied
How Do We Remove the Word Average from Every Check?
Convince Just One Customer and Youll Sell More Desserts. 82.4% would order dessert when someone else at the table orders dessert. 4 76% would order a dessert specifically made to be shared. 5 Train waitstaff to encourage your customers to share. 65.8% would order coffee and tea or an after-dinner drink when someone orders a dessert. 5 88% would order coffee and tea or an after-dinner drink with their dessert. 5 47.9% of patrons choose a restaurant because it serves a dessert they like.
The balanced dessert menua brilliant way to sell more desserts. Offer the flavors that appeal to patrons. Offer the choices that appeal to a broad base of customers Offer the textures that add to appeal. Present an array of shapes Present desserts beautifully to tempt purchase 1 Restaurant Hospitality/Food Management Research, 2002 2 Penton Media, Inc. Consumers Dessert Usage Study, 2001, (of 1,088 surveyed) Textures also give your waitstaff a good starting point for mouthwatering descriptions. Research shows these are your patrons favorite dessert flavors: - Chocolate - Citrus - Fruits and Nuts - Cheesecake With these four flavors, you can appeal to 88% of patrons. 5
Significantly Increase Check Averages with the Right Mix of Desserts. 3 DESSERTCHECK AVERAGE INCREASE Brownie 31.8% Cakes 56.1% Cheesecakes 104.8% Cobblers/Crisps 72.6% Pies 17.2% Other Non-Frozen Desserts 62.3% Average Eater Check. Dessert, excluding ice cream.
The economics behind the Power of One Sell ONE dessert to a Table of 5 and see how it effects the check average 66% would order coffee, tea or an after dinner drink (3 of 5 x $2.50 = $7.50) 88% will order coffee, tea or an after dinner drink with their own dessert (90% order $2.50 beverage = $2.25) 82% would order dessert when someone else at the table orders dessert (3 of 5 x $3.95 = $11.85) Penton Media research, 2002
Wow them with Presentation. 89% are influenced to buy based on the appearance of the dessert. 5 A dessert cart, with attention to presentation, is a legendary influencer in the buying decision. An original platescape can give any dessert your signature. Include a visual description in your menu to capture patrons imaginations early in the meal occasion.
Dessert Limited Time Offers Increase The Bottom. Dessert LTOs are a great tool to increase dessert incidence and boost the bottom line. Dessert LTOs will give your waitstaff a special reason to review the dessert menu...even to your most loyal customer base. LTOs provide your patrons something they want...something special.
19921994199619982002 74%79%83%81%94% Year % Agreement Offering New/Unique Items Are More Important Than Ever. 6 94% now agree with the statement that they are looking for new items they dont prepare at home.
Limited Time Offers (LTOs). Big Time Sales Spikes. LTOs refresh your dessert offering, can spike menu importance by 38%, and boost sales in your operation. 7 82% of LTOs become regularly menued items, increasing sales long-term. 68% of consumers say that the price of desserts does not influence their decision whether or not to order dessert.
Tips for a Successful LTO. Offer something new that complements your main dessert menus balance. Use LTOs to build your dessert menu and increase price point. Create 6-8 week promotions at least four times per year. Promote seasonal items during major holidays. Use table tents and menu inserts to effectively promote. Train your staff on selling desserts and raising check averages.
PULL-THROUGH SALES: SELLING A GREAT DESSERT MENU More benefits from Sweet Success LTO program. - Mardis Gras - Fathers Day - Valentines Day - Graduations and Weddings - Easter - Halloween and Thanksgiving - St. Patricks Day - Independence Day - Cinco de Mayo - Christmas and New Years - Mothers Day MARDI GRAS (Jan 3 THROUGH Feb 28) VALENTINES DAY (Jan 3 THROUGH Feb 28) ST PATRICKS DAY (Feb 1 THROUGH Mar 31) EASTER (Feb 1 THROUGH Mar 31) CINCO DE MAYO (Apr 1 THROUGH May 31) Logo Keep Dessert LTOs Fresh Year-Round Choose from our full-line of high-end desserts tied to holidays and special occasions.
PULL-THROUGH SALES: SELLING A GREAT DESSERT MENU More benefits from Sweet Success LTO program. MOTHERS DAY (Apr 1 THROUGH May 31) FATHERS DAY (May 1 THROUGH June 30) Graduation, Weddings, etc. (May 1 THROUGH June 30) INDEPENDENCE DAY (July 1 THROUGH August 31) INDEPENDENCE DAY (July 1 THR