The Journey to Restore The Everglades: Reinventing

CERP

Environmental Politics and PolicyBob TurnerApril 22, 2007

http://www.youtube.com/watch?v=IeFZx3nD8GY

Administrative Details

• May 6 Paper #3 Policy Reform Proposal

• May 11, Final Exam 1:30-4:30– 1 page study sheet permitted

• May 4 Wednesday, Academic Festival:  ES Capstone Presentations 9-12:15 EXTRA CREDIT

Rebuilding the Grassroots

• List enhancement projects

• Email Action Alert Systems

• Scorecard.org

• Future Activists– LCV Education Fund– Environmental Leadership Institute

Audience Driven Communications

• Focus group/media test to identify messages that work

• Emphasis on images/anecdotes not science/policy

• Market segmentation

• Omni-directional lobbying

• Blue Men Group - http://www.youtube.com/watch?v=dsGWpQxMx0k

• •Train-http://www.youtube.com/watch?v=s-_LBXWMCAM

• Tick http://www.youtube.com/watch?v=QU7BO35n47I&feature=related

• Human Life- http://www.youtube.com/watch?v=nMNu68gsAPA&feature=related

• •59thStreet Bridge - http://www.youtube.com/watch?v=AA0nza5WL_s&feature=user

• Evangelicals and Climate • http://www.youtube.com/watch?v=IeFZx3nD8GY

"What Has Five Sides and Is Turning Green?"

• “Assessments conducted by the intelligence community indicate that climate change could have significant geopolitical impacts around the world, contributing to poverty, environmental degradation, and the further weakening of fragile governments. Climate change will contribute to food and water scarcity, will increase the spread of disease and may spur or exacerbate mass migration.” 

Pentagon,  Quadrennial Defense Review 2010

Play Partisan Politics

• Nader and the Green Party 2000– Florida, Nader received 97,421 votes,– George W. Bush defeated Al Gore by 537

votes.

• Environmental Movement is part of the Democratic Party– Targeting of congressional races– Independent expenditures – Campaigning

LCV

Limits

• Political culture

• Agenda is contested

• Corporations have more cash