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The Journalist Role
in Shaping News
Influences on News Coverage
Functions of Journalists
Report the News “rough draft of history”
Monitor Power (i.e. government, business, etc.)
Uncover Injustice “bring to light”
Tell Stories “delight & amaze”
Sustaining Communities “conversation with itself”
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Journalists…
News reporters?
OR
News shapers??
Do journalists reflect or mold public opinion?
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Expectations of Journalists
Citizens have a right to expect journalists to:
Have a priority of truth.
Be loyal to citizens.
Practice a discipline of verification.
Be independent from those they cover.
Serve as an independent monitor of power.
Provide a forum for public criticism and compromise.
Make the significant interesting and relevant.
Keep news comprehensive and proportional.
Exercise their personal conscience.
• from The Elements of Journalism: What News people Should Know and the Public Should Expect
by Bill Kovach and Tom Rosenstiel
What journalists DO:
Agenda-settingplacing issues on the public agenda for discussion
Gate-keepingprocess of determining what becomes news
Navigationguiding audience through information to solid meaning
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Being “in the Know”
News Media is responsible to know
the news
Research
Sort & Sift
Inform
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Editorial Influences
Time constraints
Space constraints
Advertising space
Research & sources
Editorial priorities
Local focus
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Shaping News
Selecting topics audiences read & hear
News agenda sets public agenda
Molding &reflecting public opinion
What news highlights infers significance
prominence + emphasis = importance
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The News Process...
Which news do
we cover?
Ignore?
Rejected
Gatekeeping
Function
Not all that pass
through the “gate” get
equal treatment
Agenda setting
Function
Framing
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Setting the Agenda...
Framing = taking a particular perspective on a story
tone, language
sources used
treatment of sources/differing sides
omitting a particular view or perspective
positive vs. negative words
OTHERS?...
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Other Influences on News...
Commercial Interests
Editorial Boards & Standards
Ethical Codes
Personal Perspectives of Journalists
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This raises the questions…
Isn‟t news suppose to be objective?
Aren‟t journalists suppose to be
unbiased?
Myth of Objectivity
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What is Objectivity?
“Best obtainable version of the truth”
Presenting info without reflecting any
personal or corporate bias.
Scientific concept of neutrality
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History of Objectivity
Post-WWI (1900s) Reaction to sensationalism/propaganda
1947 Hutchins Commission on Freedom of the Press “A free society needs from journalists „a truthful,
comprehensive and intelligent account of the days‟ events in a context which gives them meaning‟.”
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Accepted Journalistic Standard:
Objectivity:
- observable facts
-reporting free of biases
Became a journalistic ideal.
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Challenge to Objectivity
Hard to get facts
Hard to tell what facts mean
Hard to tell what a fact is
Often reporters often have only a few hours to learn as many facts as possible to write a story that will then be edited down to half the size.
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Challenge of Objectivity
Journalists are human and have opinions.
Complete objectivity implies neutral/no values.
Many admit total objectivity is impossible.
U.S. Society of Professional Journalists
dropped "objectivity" from code of ethics in
1996
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NEW STANDARDS:
Accuracy & Fairness
Accuracy: paying attention to detail & being precise in relaying information Context as important as details.
Fairness: allowing all available and viable viewpoints opportunity for response Avoid following own biases
Seek different viewpoints
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Standards of Fairness
Emphasis on impartiality
Journalist's opinion should not be visible
Avoid promoting a particular point of view
Do not set out to prove something
Report significant viewpoints fairly
Consider all key players
Present complete & honest picture
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Journalists must:
Be aware of own opinions • keep in check
Avoid telling one-sided stories• look for contrasting views
• seek out differing opinions especially when facts are in dispute
Verifying assertions with facts
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Selects topics audience will read & hear
Leads public to judge what is important
• Molds public opinion
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In Summary…
The media has influence over what is news.
Being a journalist = being a news maker
Process of news creation is limited and has biases.
Journalists need to strive for fairness & accuracy.
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Source
(Michael Schudson in Discovering the
News)
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Activity
Looking at lead/main story in the section:
• What make this a front page news story?
• What factors may have played a role in how this
particular story was told [framed]?
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History of Objectivity Post-WWI (1900s)
Journalists try to make sense of world
Societal influences:• Shift in traditional values (i.e. Freud)
• Emerging economic forces (i.e. Marx)
Reaction to sensational, opinion reporting Shift emphasis to observable fact
“Transparent” techniques to pursue truth • Disclosure of objectives & methods
1947 Hutchins Commission on Freedom of the Press “A free society needs from journalists „a truthful,
comprehensive and intelligent account of the days‟ events in a context which gives them meaning‟.”