3

‘ THE SOUL OF THE D IAMOND I S THE L IGHT ’

De Bee r s , T h e J ewe l l e r o f L i g h t , c r ea t e s t ime l e s s t r e a s u r e s

t h a t r e v ea l a nd c e l eb r a t e na t u r a l b eau t y. A s t h e de f i n i t i v e d e s t i n a t i o n

f o r d i amond j ewe l l e r y, we ha ve a que s t f o r i n n e r b r i l l i a n c e , b r i ng i ng

l i g h t n e s s , f em i n i n i t y a nd de l i c a c y t o o u r s ub l ime d i amond j ewe l l e r y.

D raw i ng on d i amond ma s t e r y s i n c e 1888 , De Bee r s J ewe l l e r y i s

s k i l l f u l l y d e s i g ned t o s howca se o u t s t a nd i ng beau t y, r e f l e c t i n g t h e d i amond

a s t h e u l t ima t e m i r a c l e o f na t u r e . Ou r p i e c e s a r e c on ce i v ed t o r e v ea l t h e

b r i l l i a n c e o f t h e d i amond , i t s l um i nou s s e c r e t s a nd i n f i n i t e d ep t h s .

T h e c r ea t i o n o f e xqu i s i t e d i amond j ewe l l e r y, f r om s e l e c t i n g

t h e wo r l d ’s f i n e s t d i amond s t o impec cab l e c r a f t sman sh i p and

s oph i s t i c a t ed de s i g n s , i s t h e De Bee r s d i f f e r e n ce .

THE JEWELLEROF LIGHT™

OUR HERITAGE

4

A D IAMOND I S FOREVER ®

De Bee r s ha s b een t h e f o r emo s t name i n

d i amond s f o r o v e r 125 y ea r s . B u i l d i ng on t h e De Bee r s l e gacy wh i c h

i n t r odu ced t h e 4 C ’s t o c on s ume r s i n 1939 and c r ea t i ng t h e now wo r l d - f amou s

s l ogan “A D i amond i s F o r e v e r ” i n 1947 , De Bee r s D i amond J ewe l l e r s

i s p r o ud t o ma i n t a i n t h i s p i o nee r i ng h e r i t age .

Wi t h an e x t e n s i v e n e two r k o f s t o r e s , De Bee r s i s d e l i g h t ed

t o s howca se t h e i r o u t s t a nd i ng d i amond j ewe l l e r y t o t h e wo r l d .

THE ULTIMATETREASURES

T he d i amond o c c up i e s an a s t o n i s h i ng l y u n i q ue

p l a c e i n t h e s t o r y o f c i v i l i s a t i o n .

T h e wo rd d i amond come s f r om t h e G r ee k

‘Adamas ’ t o mean i n conque rab l e . Once be l i e v ed t o b e

t e a r s f r om t h e God s and s p l i n t e r s f r om t h e f a l l i n g s t a r s ,

d i amond s ha ve f o r a l l t ime cap t i v a t ed t h e h uman

imag i na t i o n w i t h t h e i r o u t s t a nd i ng beau t y.

D i amond s a r e t h e mo s t b eau t i f u l a nd an c i e n t

c r ea t i o n s o f na t u r e . My s t e r i o u s l y f o r ged f r om t h e h ea r t

o f t h e ea r t h , ea ch d i amond wa s c r ea t ed be tween 990 m i l l i o n and

4 .25 b i l l i o n y ea r s ago , mak i ng t h em a s o l d a s l i f e o n t h i s

p l a ne t a nd t h e o l d e s t t r e a s u r e a pe r s on can own .

7

E ve r y d i amond ha s i t s own pe r s ona l i t y ; a t De Bee r s we

me t i c u l o u s l y hand s e l e c t ea ch d i amond f o r i t s u n i q ue beau t y.

A d i amond ’s c ha ra c t e r u n f o l d s f r om w i t h i n i t s i n f i n i t e d ep t h s and

r e f l e c t i o n s . De Bee r s c e l eb r a t e s t h i s d i v e r s i t y a nd u s e s an e xpe r t

e y e t o e n s u r e t h a t a l l d i amond s s howca sed i n o u r j ewe l l e r y

e x h i b i t s upe r i o r F i r e , L i f e a nd B r i l l i a n c e .

8

HAND SELECTEDFOR BEAUTY

INSPIRING DESIGN

As t h e J ewe l l e r o f L i g h t , De Bee r s c r ea t e s wond rou s t r e a s u r e s t h a t

c e l eb r a t e t r u e beau t y. We f i n d i n s p i r a t i o n i n a l l e l emen t s o f t h e na t u r a l wo r l d

and t h i s c an be s e en i n t h e de l i c a t e d e t a i l a nd p r owe s s o f o u r d e s i g n .

Honou r i ng t h e d i amond a s t h e f i n e s t p r i z e f r om na t u r e , o u r d e s i g n s a r e

c r ea t ed t o i g n i t e t h e b r i l l i a n c e o f ea ch and e v e r y d i amond .

10

Supe r l a t i v e s k i l l i s e ngaged t o b r i ng a con cep t t o l i f e ,

f r om t h e me t i c u l o u s d e s i g n p r o ce s s t o t h e t a l e n t ed hand s

o f a r t i s a n s who c r a f t t h e s e e x c ep t i o na l p i e c e s .

A l l s e t t i n g s a r e r e f i n ed t o c hanne l l i g h t t h r o ugh

t h e d i amond and enhance r ad i an ce and s pa r k l e . Wh i s t a lway s

t h e h e r o o f t h e p i e c e , g r a ce f u l s oph i s t i c a t i o n i s woven a r ound t h e

d i amond t h r o ugh ha r mony o f f o r m and e xqu i s i t e d e t a i l i n g .

12

WONDROUSCREATIONS

INNOVATIVECRAFTSMANSHIP

T he hand s t h a t c r ea t e o u r j ewe l l e r y a r e t h o s e o f t r u s t e d a r t i s a n s .

Ca r e f u l l y s e l e c t ed t o b e t h e s c u l p t o r s o f o u r p i e c e s , t h e s e

e xpe r t s a r e g u i d ed b y 125 y ea r s o f De Bee r s ma s t e r y.

D e d i c a t e d t o i n n o v a t i o n i n b o t h a r t i s t r y a n d

c r a f t sman sh i p , e xp l o r i ng n ew f r o n t i e r s a nd pu s h i ng bounda r i e s ,

D e B e e r s D i a m o n d J e w e l l e r s m e l d s t h e d i a m o n d ’ s n o b l e

h e r i t age w i t h i t s na t u r a l b eau t y and age l e s s mode r n i t y.

14

UNRIVALLEDEXPERTISE

We a r e p r o ud t o b e t h e on l y b r and t o d emon s t r a t e

t h e b r i l l i a n c e o f o u r d i amond s , u s i ng t h e De Bee r s I r i s .

T h i s p r op r i e t a r y t e c hno l ogy, f o und i n ea ch De Bee r s s t o r e ,

p r o v i d e s o u r c l i e n t s w i t h a n ob j e c t i v e way t o s e e t h e beau t y

o f t h e i r d i amond t h r o ugh t h e e y e s o f a n e xpe r t .

16 17

Asymme t r i ca l p ropor t i ons

and m i sa l igned face t s cause

d iamonds to l eak l i gh t .

S E L ECTED BY DE BEERSSE L ECTED BY OTHER BRANDS

Pe r f e c t p r opo r t i o n s and

f a c e t s e nab l e max imum

l i g h t r e f l e c t i o n .

A t De Bee r s , we u s e o u r t r a i n ed e ye and u n i q ue

i n s i g h t t o go beyond t h e 4 C ’s . E xpe r t s a t t h e De Bee r s

I n s t i t u t e o f D i amond s i nd i v i d ua l l y a na l y s e t h e pe r f e c t i o n o f

ea ch d i amond ’s c u t , p r opo r t i o n s and na t u r a l t r a n spa r en c y, t o

e n s u r e t h a t e v e r y De Bee r s d i amond w i l l c a t c h t h e l i g h t

a nd s pa r k l e w i t h F i r e , L i f e a nd B r i l l i a n c e .

‘ F i r e ’ i s t h e r a i nbow o f l i g h t y ou s e e when a d i amond i s c u t

t o p e r f e c t i o n , ‘ L i f e ’ i s t h e s c i n t i l l a t i o n and s pa r k l e o f t h e d i amond

and ‘ B r i l l i a n c e ’ i s t h e u nde r l y i ng b r i g h t n e s s o f t h e d i amond , how much l i g h t

i s p r o j e c t ed bac k t o t h e e y e , f r om any g i v e n ang l e . A De Bee r s s e l e c t ed

d i amond w i l l a lway s ca t c h t h e l i g h t a nd s pa r k l e w i t h p e r f e c t i o n .

SPECTACULARSOLITAIRES

De Bee r s o f f e r a s pe c t a c u l a r a r r a y o f

s o l i t a i r e s f r om pu r e c l a s s i c s t o t h o s e w i t h a mode r n tw i s t ,

r oman t i c b l oom o r n ea t ha l o s o f t h r ead pavé .

De s i g ned w i t h m i n ima l me t a l t h a t p e r f e c t l y f o l l ow s

t h e c on t o u r s o f t h e d i amond , t h e b r i l l i a n t s pa r k l e o f a De Bee r s

s e l e c t ed d i amond i s a s t u t e l y a c c en t ua t ed and w i l l

r ad i a t e w i t h t h e l i g h t o f y ou r l o v e .

21

P r i z ed a s wo r k s o f a r t , D i amond s o f Cha ra c t e r,

u ndoub t ed l y an swe r t oday ’s q ue s t f o r p u r e one - o f - a - k i nd i nd i v i d ua l i t y.

To s e l e c t D i amond s o f Cha ra c t e r r equ i r e s s upe r l a t i v e s k i l l a nd

De Bee r s d r aws on i t s u n r i v a l l e d e xpe r t i s e t o l o o k beyond t h e q uan t i f i ab l e ,

s l ow l y r e v ea l i ng t h e r ema i n i ng s e c r e t s o f t h e d i amond wo r l d .

I n t e n s e l y i n d i v i d ua l , t h e s e r a v i s h i ng r a r i t i e s c ap t u r e

t h e h ea r t a nd l i g h t t h e s o u l . I t i s s a i d t h a t t h e r e i s o n l y o ne

co l o u r ed d i amond f o r e v e r y t e n - t h o u sand co l o u r l e s s .

DIAMONDS OF CHARACTER

23

2524

De Bee r s Cu t s o f Cha ra c t e r e x h i b i t r ad i an t c ha r i sma .

Ou r s t r i n gen t s e l e c t i o n p r o ce s s e ngage s t h e s e n s e s t o r e s u l t i n

s t u n n i ng s hape s w i t h t r u l y magn i f i c e n t l i g h t p e r f o r mance .

CUTS OF CHARACTER

De Bee r s D i amond J ewe l l e r s f u s e s t h e e s s e n t i a l t ime l e s s n e s s

o f t h e d i amond w i t h d ynam i c c on t empo ra r y de s i g n , b r i ng i ng

a s o u l a nd e n chan tmen t t o c l a s s i c d i amond j ewe l l e r y.

C r ea t i v i t y a nd mode r n i t y a r e u nde rp i n ned

w i t h t r ad i t i o n and t r u s t , wh i l e i n no va t i o n i s ba l an ced

w i t h a t r u e u nde r s t a nd i ng o f e t e r na l b eau t y.

27

CONTEMPORARYCLASSICS

2928

The s e c l a s s i c d e s i g n s ha ve been c r ea t ed

w i t h De Bee r s ’ s i g na t u r e f em i n i n i t y a nd f l u i d i t y.

31

De Bee r s H i gh J ewe l l e r y d e s i g n s a r e wond rou s wo r k s

o f a r t r e v ea l i ng t h e me sme r i s i ng my s t i q u e and a l l u r e o f d i amond s .

Poe t i c v i s i o n i s b r o ugh t t o l i f e t h r o ugh t h e s e n s i t i v e s e l e c t i o n

and p i o nee r i ng app roach o f De Bee r s who s e e k t o ha r n e s s t h e l i g h t .

S t u nn i ng c r ea t i o n s o f a u n i q ue na t u r e a r e t ime l e s s l y e l egan t ,

s u c c e s s f u l l y ba l an c i ng i ngenu i t y a nd c l a s s i c a l g r a ce .

HIGHJEWELLERY

CAPTURING THE LIGHT

Our pa s s i o n f o r d i amond s and ded i ca t ed app roach

i s u n r i v a l l e d . Ou r B r and Amba s sado r s a r e a t t e n t i v e and

a c ce s s i b l e , w i t h a n imp r e s s i v e d ep t h o f k now l edge and a

genu i n e u nde r s t a nd i ng o f t h e i nd i v i d ua l i t y o f d i amond s .

A t De Bee r s we be l i e v e t h a t t h e l i g h t i s t h e v e r y s o u l o f t h e d i amond .

We honou r t h i s s e n t imen t b y c r ea t i ng de s i g n s t h a t e nhance t h e r ad i an ce

o f t h e d i amond and a c t a s a c ondu i t b e tween t h e e ne rg y and

s pa r k l e o f t h e d i amond and i t s wea r e r.

33

INTEGRITY

De Bee r s a l s o r equ i r e s ea ch and e v e r y s upp l i e r

t o ope ra t e w i t h i n t h e K imbe r l e y P r o c e s s Ce r t i f i c a t i o n S cheme

and n e ce s s i t a t e s w r i t t e n g ua ran t e e s t o c e r t i f y t h a t d i amond s

a r e no t s o u r c ed f r om i l l e g i t ima t e o r c on f l i c t a r ea s .

Ou r s t r i n gen t app roach and s uppo r t i n g c e r t i f i c a t i o n i s o u r

c on f i d en t d e c l a r a t i o n t h a t e v e r y s i ng l e p i e c e o f De Bee r s J ewe l l e r y

i s e t h i c a l l y p r odu ced and 100% con f l i c t f r e e .

De Bee r s D i amond J ewe l l e r s i s a c e r t i f i e d membe r o f t h e

R e spon s i b l e J ewe l l e r y Counc i l , a n i n t e r na t i o na l n o t - f o r - p r o f i t

o r gan i s a t i o n who s e membe r s a r e c omm i t t e d t o p r omo t i ng

e t h i c a l , s o c i a l a nd e n v i r o nmen t a l p r a c t i c e s .

34

PEACE OF MIND

Comp l e t e l y i n v i s i b l e t o t h e na ked e ye , t h i s e t c h i ng e n s u r e s t h a t ea ch

d i amond w i l l r e t a i n i t s i d en t i t y a s an o f f i c i a l De Bee r s d i amond and i t doe s

no t i n a n y way a f f e c t t h e ca r a t we i gh t , c o l o u r o r c l a r i t y g r ad i ng .

Ea ch p i e c e o f De Bee r s J ewe l l e r y i s a l s o a c compan i ed b y a De Bee r s

c oun t e r f e i t - p r oo f c e r t i f i c a t i o n t h a t do cumen t s e v e r y a spe c t o f y ou r p u r c ha s e .

T h e De Bee r s Ma rque coup l ed w i t h t h e De Bee r s do cumen t a t i o n i s y ou r

u l t ima t e p eace o f m i nd i n t h i s impo r t a n t a nd emo t i o na l p u r c ha s e .

35

De Bee r s ha s d e ve l oped a p r op r i e t a r y p r o c e s s

o f p r o t e c t i o n f o r y ou and you r d i amond . A l l d i amond s

above 0 .20 ca ra t t h a t pa s s o u r s t r i n gen t c r i t e r i a a r e

m i c r o s cop i ca l l y b r anded w i t h t h e De Bee r s Ma rque .

Our j ewe l l e r y i s n o t a lway s s hown t o s ca l e . T h e d r aw i ng s a r e f o r i l l u s t r a t i v e p u r po s e s o n l y.

P r i c e s a r e s ub j e c t t o c hange and me r c hand i s e s hown may no t b e a va i l ab l e i n a l l l o ca t i o n s .

© De Bee r s D i amond J ewe l l e r s L im i t e d 2013 . De Bee r s ®, A D i amond i s F o r e v e r ®,

J ewe l l e r o f L i g h t ™ a r e Tr ade Ma r k s o f t h e De Bee r s g r o up o f c ompan i e s .

D E B E E R S . C O M