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8/14/2019 The Internet as a Tool to Restore Social Capital
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The Internet as a Tool to Restore Social Capital
By
Tyrone Schiff
Undergraduate Non-Fiction
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Imagine if a tiny metal can were sent hurtling into space fifty years ago, and as a
result your countrys economy would be altered forever, society would function
differently, and the political system would be forever changed. Anyone who is familiar
with an instrument known as the Internet should be aware of its immense clout and power
over a variety of elements that make up todays world. The metal can was none other than
the first satellite launched into space, Sputnik 1. In order to regain the technological lead
in the arms race, Dwight Eisenhower, the president at the time, launched a project that
eventually led to the Internet, which debuted in October, 1969. Since then, the network
has gone through a number of evolutions that have brought it to its current state. The
Internet is a resource used by a tremendous amount of people around the world, and
substantial data reveals that increases in social capital is related to mankinds usage of the
Internet (Taube, 235). It is evident that the Internet is a resource that has the power to
restore the social capital that has been lost in recent decades.
The Decline of Social Capital
In order to better understand the concepts that are going to be dealt with in this
paper, the discussion of the Internets positive role on social capital will begin with some
definitions of both social capital and the Internet. The concept of social capital is still a
rather new one. In fact, the concept of social capital only arose in the 1980s, as a number
of social scientists considered the role of interpersonal relations in human and social
development (Warschauer, 316). The most significant aspect of social capital that makes
it differ from human capital, which involves individual skills or knowledge, or physical
capital, like financial assets, is the fact that social capital is the capacity of individuals to
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accrue benefits by the dint of their personal relationships and memberships in particular
social networks and structures (Warschauer, 316). Furthermore, there is a definite link
between the individual and his or her own community and environment. Social capital
occurs in a variety of different forms too. For instance, if a friend provides information
about a possible job [] if a parent offers high educational expectations, opportunities,
and support to a child [] if a government bureaucrat can be trusted to do what he says,
these are all different types of social capital (Warschauer, 316). As indicated by these
examples, social capital needs some sort of connection between two or more individuals.
However, when social capital is strengthened between individuals, it also affects the
larger community (Warschauer, 316). A community can be affected by social capital due
to the intrinsic connection between social capital and civic engagement. Social capital
helps promote civic engagement, because it provides insight, perspective, and resources
to tackle issues of concern (Warschauer, 317). The term, social capital was actually
coined by Robert Putnam, who is a professor of public policy at Harvard (Robert
Putnams Profile at Harvard University).
Robert Putnam has made the observation that Americas stock of social capital has
been on the decline for the last half century (Putnam, 666). Putnam describes social
capital as features of social life networks [and] norms that enable participants to act
more effectively to pursue shared objectives (664-5). Putnam feels as though todays
society has become deficient of social capital. In contending that social capital is
declining, he cites the dip in membership records among national organizations,
individuals use of personal time, and lack of attendance for rallies and speeches
(Putnam, 666). Most notably, however, Putnam attributes much of the erosion in social
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capital to television, the electronic revolution, and other technological changes (667).
Putnams main points in regards to technology and its corrosive effect on social capital is
that it displaces time that can be used doing other things, reduces trust, and weakens civic
engagement (678).
Putnam explains that while most forms of social and media participation are
positively correlated, people who watch TV are less likely to attend leisure activities
outside of the home (678). His argument here revolves around the fact that people have
less time in their day to go out of their homes and attend social gatherings and engage in
informal conversation (679). These are critical aspects of social capital that Putnam
believes have been dwindling in the past couple decades. Putnam further attributes the
reduction in trust in society to the advancement in technology. Putnam declares that
heavy users of television are unusually skeptical about the benevolence of other people
overestimating crime rates, for example (679). Putnam believes that this newly formed
schema of human nature is extremely pessimistic (679). This pessimism therefore leads to
a diminishing level of social capital because of the resultant lack of trust. Finally, he
suggests that there is a correlation between newspaper readership and high social capital
as opposed to the low social capital associated with television watching (678). Putnam
has found that those who read the newspaper more than watching television are generally
in 76% more civic organizations (Putnam, 678). Putnam is trying to express that people
who do not engage in activities relating to technology possess far more social capital due
to their involvement in organizations. Ultimately, he argues that each hour spent viewing
television is associated with less social trust and less group membership, which clarify
how harmful technology can be to social capital (Putnam, 678).
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Though television is specifically indicted by Putnam, the Internet can most
definitely be considered an element of technological change. However, the Internet,
rather than having a damaging effect on social capital, has worked to restore the social
capital that has been depleting in recent decades. The Internet contributes to an ongoing
relationship that is harbored between individuals and communities. It will be established
that while social capital may have been falling in recent decades, the Internet, and the
resources for the promotion of social capital inherent to it, is working to restore this lost
social capital. In order to give a more thorough understanding of the Internet, a brief
history is given here.
The History and Evolution of the Internet
The Internet also has a long and interesting history. The Internet originated in the
United States Department of Defense Advance Research Projects Agency (ARPA). ARPA
was primarily developed to help computer researchers working in the Department of
Defense in the 1960s, communicate with one another over great distances quickly and
efficiently (Abbate). Its original name was ARPANET (Abbate). The Internet, as the
public knows it today, really came into being in 1989. During the 1990s, the growth of
the Internet was tremendous, and this explosive growth continues today in the 21st
century (Abbate). Although the Internet, in its infancy at least, was manufactured,
designed, and used primarily for military purposes, the unforeseen growth of the Internet
into the commercialization center and community setting that it is today was without any
precedent (Abbate). The Internet still has a lot of growing to do, but its role in todays
society is immeasurable, providing an array of ways to both supplement and promote
social capital. As already noted, there are a number of ways to promote social capital, and
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the Internet adds to and makes contributing to the restoration of social capital easier.
Saving Our Time and Keeping Us Connected
In the year 2000, The National Geographic Society published a survey that had
circulated in their magazine, The National Geographic (Wellman et.al, 441). It was in
search of what Americans were doing with the time they spent on the Internet. According
to the study, The most common activity is social, exchanging e-mails at a mean rate of
270 days per year. Other social activities include engaging in chats, playing multi-user
games [] People also use the Internet for less social activities, such as web surfing;
looking for news, digital libraries, and magazines (Wellman et al, 441). Clearly, there is
a lot to do on the Internet and only a limited amount of time to do all of these things. One
of the arguments used to refute the idea that the Internet increases social capital is that the
Internet competes for the other activities that can be done in a 24 hour period (Wellman et
al, 439).
Professor Barry Wellman, a sociology professor at the University of Toronto and
Chair-Emeritus of both the Community and Information Technologies section and the
Community and Urban Sociology section of the American Sociological Association,
asserts that the data on this stolen time is negligible at best (Wellman et al, 439). The
Internet, rather, has been shown through statistical analysis to supplement network
capital by extending existing levels of face-to-face and telephone contact, which are the
most desirable forms of social interaction (Wellman et al, 450). Furthermore, the Internet
is a very efficient tool that leads to saved time that can be spent socializing with the
family, friends, or attending a meeting (Wellman et al, 450). Loss of time is not a valid
argument to make when criticizing the Internet, because the Internet makes up all of the
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time one usually spends away from the Internet due to its great efficiency. People also
tend to do things online that they would typically do in a regular day offline. For
example, people might read newspapers or search for information regardless of whether
they do this online or offline (Wellman et al, 450). Therefore, people still engage in
regular activities whether they are on the Internet or not. If people continue to engage in
activities that they do otherwise, then the notion of the Internet wasting ones time is
dismissed. A more pertinent question is the following: does the Internet improve ones
abilities to maintain and connect with other people, and in particular, people with whom
these individuals may not ordinarily interact with?
A significant study was performed in 2001 in response to this question in Toronto
by Keith Hamptom, an Associate Professor in the Annenberg School for Communication
at the University of Pennsylvania (Keith Hamptom). The community that Hamptom used
has become known as Netville in sociological fields (Warschauer, 318). This community
was being inundated with new residents entering from all over Canada and the United
States (Warschauer, 318). All of the residents were given the option of having broadband
Internet access. Only 60% of the participants in this experiment were given Internet
access at all initially (Warschauer, 318). The study made significant findings on how
people interact with those located far distances from themselves:
The study found that those with Internet access maintained and developed
more extensive social networks of contact and support both within
Netville and outside. Outside the community, the wired residents tended to
maintain or increase their contacts and support from people who lived less
than 50km away, between 50 and 500 km away, or more than 500 km
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away; whereas the unwired residents faced decreased contact or support at
all three distances (presumably because they had just moved to a new
neighborhood and thus removed from old contacts, and were also busy
settling in to their new homes). (Warschauer, 318)
The evidence shows that the Internet helps and promotes contact with people who are in
close proximity, as well as those far away. The final sentence of this passage further
elaborates on the fact that people who use the Internet save themselves time, because
those who were not using the Internet were too busy with other things regarding their
move.
This evidence solidifies the notion that the Internet helps communication through
usage of the Internet, but what about other forms of communication like the telephone or
the coveted face-to-face communication? One of the perks of being able to use the
Internet in this experiment was being included in an e-mail group know as Net-1
(Warschauer, 318). It has been shown that because of communication on this list and the
social ties that arose from exchanges online and later offline, wired residents had
substantially more contact of every sort within the community than did non wired
residents (Warschauer, 318). These exchanges took the form of being recognized by
name, the amount of people actually spoken to, the number of people called on the phone,
and the number of people visited at home. Furthermore, those residents who were wired
had a tremendous amount of contact with the participants of the experiment who werent
wired, due to the fact that the wired residents took responsibility for sharing and passing
on information from the Net-1 list to their non-wired neighbors (Warschauer, 318). This
is a positive indicator of social capital, because it depicts a society of people that work to
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strengthen their community outside of the realm of the Internet. The Internet is evidenced
here to be a resource that communicates and connects, not only through the Internet itself,
but through opening doors to other methods of communication that are highly sought
after from a social capital perspective.
The Internet did not Invent Trust
Eric Uslaner, a professor in the Department of Government and Politics at the
University of Maryland in College Park, asserts that trust is a significant component of
social capital in his paper, Social Capital and the Net(Uslaner, 62). Assuredly, trust is
definitely part of what comprises social capital, but the Internet does not necessarily
enhance or hinder trust, because it is merely the device used to connect individuals and
communities, as opposed to the individuals and communities themselves. In order to
understand trust a little better, a long term analysis of the state of trust in the United
States will be a sufficient place to start.
A disheartening trend has been occurring in the United States, In 1960, 58% of
Americans believed most people can be trusted [] (Uslaner, 60). By the 1990s,
barely more than 33% of Americans trusted one another (Uslaner, 60). Trust has been on
the decline even without the Internet, and this is recognized by Robert Putnam. His
original argument was that watching a lot of television keeps Americans inside their
homes and away from the civic organizations and social connections that generate trust
(Uslaner, 62). Putnams new culprit is the Internet because of the large leap it has made in
the world of technology.
However, it is important to notice that trust and the Internet are not completely
unrelated. Going online certainly does take a certain amount of trust, especially when
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considering ones privacy and when making purchases with a credit card. However, the
same is true about our everyday lives outside of the world of the Internet. People who are
trusting wont lock their doors at night or purchase guns, because they feel safe in their
homes. Trust is a component of personality, and neither the Internet nor television
remakes peoples personalities (Uslaner, 63). Trust is something that is taught to
individuals by their parents and is influenced by their own particular upbringing. The fact
of the matter is that the Internet is filled with pornography, but it didnt invent it, and
nobody is forced to visit these sites. And, yes, there are plenty of opportunities on the
Web to give to charities, find volunteering opportunities, and join support groups
(Uslaner, 64) The Internet prevails in its ability to bring together people who already
have something in common family ties, friendship, working in the same office, political
views, or needing the same kind of medical information or psychological support
(Uslaner, 63). These factors are the core of what makes the Internet a huge champion of
social capital.
The Internets role assisting Community Organizations
A critical step in trying to increase social capital is getting people involved in
networks, communities, and organizations. These types of mediums exist due to either
personal interest or proximity to others. With statistical significance, studies have shown
that when there is an increase in Internet use, the Internet [] increases organizational
involvement (Wellman et al, 444). This particular study was measured in the frequency
of emails that were sent daily (Wellman et al, 444). In a comparison done between face-
to-face interactions, phone calls, letters written, and e-mails sent, the greatest factor in the
number of total communications an individual had with another was based on their rate of
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sending e-mails (Wellman et al, 445). Another significant correlation between increased
participation in organizations due to the Internet was found, and it was an individuals
level of education. This is a somewhat disconcerting correlation due to the fact that it
implies that only an educated few are receiving the full benefits of the Internet. Yet, there
is a lot of good that comes from this association as well. More education will ultimately
allow the individual to encounter more issues that need resolving. If the Internet improves
social capital, and it has shown thus far that it does, these educated individuals will be
more civically engaged as a result of their Internet use. While this may not be the most
ideal situation initially, this scenario at least gives the opportunity for more civic issues
on a local, national, and international level to be tackled. The social capital of the
educated will be used to further the uneducated. There are many illustrations of this.
Organizations that use technology, specifically the Internet, help communities through
varying projects.
A project run in India by an NGO called Prayas attempted to help children who
have been abandoned and left on the street. In the past this group had implemented
housing programs, health clinics, [and] counseling services (Warschauer, 320). Prayas
intended to use the Internet to train the children vocationally, rather than merely placing
computers in the slum (Warschauer, 320). By giving the children the ability to use the
Internet, they helped these once abandoned children try to help themselves. The Internet
helps promote social capital for both parties involved in this example. The Internet is the
resource that Prayas used to educate the Indian children, and the Internet was used by the
children to educate themselves. Prayas was able to set up a far better computer training
program that was organized and had specific purpose (Warschauer, 321). Eventually, the
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education that is attained from the Internet will be used by those learning, and they can
now contribute and spread social capital of their own.
On the other side of the spectrum, there are also organizations that learn how to
use the Internet to their advantage in order to provide the best available resources to those
in need. A group called the Community Digital Initiative, which is based out of Riverside,
California, helps low-income Latinos in the area by providing them with a center that
offers violence-prevention groups, a dispute-mediation group, a volunteer center, court-
referral programs, housing programs, transportation-access programs, crisis-intervention
programs, community health projects, and legal-aid organizations (Warschauer, 320).
With such a wide array of programs offered it would be quite easy for this center to lose
track of everything and fall apart. However, the Internet has made it easier than ever to
organize and function effectively. Managers, administrators, and members of these
groups participate in workshops to learn how to use computers and the Internet to
function more effectively (Warschauer, 320). They learn anything from how to set up a
mailing list to keeping track of organizational finances. The Internet allows for this
massive collaboration to occur. The Community Digital Initiatives efforts are also
multiplied due to the significant amount of connectedness they are able to achieve with
these groups who come to the community center through usage of the Internet. Clearly
the power of the Internets ability to increase social capital is visible here. The Internet is
able to take a plethora of organizations and bring them together under one roof, where
they can be used more effectively and efficiently.
A final example of how organizations use the Internet to foster social capital can
be seen in the Bresee Foundation, which carries out community events in Central Los
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Angeles (Warschauer, 321). This particular part of the city is infested with crime,
homicide, gang-related shootings, auto-theft, domestic violence, and drugs
(Warschauer, 321). It is also home to the Rampart police scandal, in which Los Angeles
Police apparently planted evidence and faked altercations to send people to prison
unlawfully (Warschauer, 321). Evidently, the community is in dire need of help and some
social capital. The Bresee Foundation has a number of resources for its community, and
one of its more recent additions was a computer center called Cyberhood (Warschauer,
321). The Bresee Foundation believes that in order to build their community back up,
they must foster their leaders from within. The way this foundation achieves this goal is
through employing a number of the individuals who come into their Cyberhood center;
some 25% of the employees at Bresee are formerly clients of the center (Warschauer,
321). In Cyberhood, teenagers employed from within the community who show natural
ability with the Internet and computers in general are hired to help others in the
community. Cyberhood and the Bresee Foundation are cornerstones of how the Internet
can be used to bolster social capital. The Internet encourages personal insight, and within
this organization that insight is encouraged and shared with others. This is but one of the
many examples of the Internet working alongside the community trying to help those less
fortunate help themselves. The Internet provides its users with the tools to teach
themselves and others. All of these examples of the Internet improving social capital
work on improving the individual. The Internet, however, also further allows individuals
to contribute to their own community, maximizing social capital. There are other areas in
which the Internet advances the well being of social capital, and that is through the
medium of political involvement.
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Political Participation
At first the Internet painted a dismal picture of political involvement. In 1998, a
so-called nationally representative sample was used to study the effects of the Internet
and voter participation (Tolbert, 177). The study showed that with the exception of
giving campaign donations, the political behavior of those with access to the Internet and
online political information did not differ from those who did not use the Internet []
(Tolbert, 177). Unfortunately, this evidence came from a single midterm election, and
since 1998, there has been far more data suggesting that the Internet has improved
citizens political participation, which is a component of civic engagement that enhances
social capital. The most critical thing when it comes to political participation is
essentially getting constituents out to vote. Bringing citizens out to vote is considered one
of the most significant rights given to all Americans (Feigenbaum, 2006). A study that
supports the Internets ability to increase participation was published in the 1999 DDB
Life Style Study, which found that the Internets ability to exchange information had a
positive correlation to civic engagement, and contentment (Tolbert, 177). To further
illustrate the Internets ability to bring political information to the masses, consider the
statistics that were gathered by the American National Election Studies (NES) from 1996
to 2000. A study administered by the NES planned to detail whether or not people had
Internet access, and whether or not they had used the Internet to obtain any sort of
political information after the election had taken place (Tolbert, 178). In 1996, 27% of
respondents had Internet access, but only 7% of them used this to obtain political
information (Tolbert, 178). However, consider the great expanse the Internet took in just
four years. In 2000, 63% of respondents had Internet access, and 29% of them used it to
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obtain political information (Tolbert, 178). This is a critical statistic for three reasons.
First, the amount of people who were involving themselves with the political process
through acquiring information grew dramatically. Second, there was a far better ratio of
people using the Internet to partake in politics than in 1996. Third, the Internet was
clearly spreading. People were becoming more aware of political events, because the
Internet allowed them to obtain the information they needed quickly and easily. Political
involvement is one of the chief methods to become civically engaged. With civic
engagement comes an undeniable rise in social capital. The Internet clearly demonstrates
here how it educates more people about political issues, and therefore promotes an
engaged citizenry.
Not only do citizens who use the Internet educate themselves further about
politics, but individuals who use the Internet for political news are more likely to
participate in politics (Tolbert, 182). In this particular instance, the word political
participation was defined as the respondent [voting], talk to others about candidates or
parties, display buttons or signs, work for a party or candidate, attend rallies, [] and
give money to interest groups (Tolbert, 182). This is an impressive list of actions that
contribute to social capital, which rose dramatically in 1998 and 2000 as a result of
Internet use. Furthermore, there seems to be a sort of reciprocal role that the Internet
plays with the individual as far as political participation goes. As it has been noted
already, use of the Internet for political purposes promotes political participation offline.
Similarly, the more people engage in political activities offline, the more they engage in
political discussions online (Wellman et al, 447). Clearly, the Internet provides a wealth
of information to the individual, and perhaps further mobilizes that individual to
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participate in elections. The Internet promotes and expands an individuals ability to
contribute within the political spectrum. Aside from obtaining information via web
surfing, people acquire information regarding politics via e-mail and chat-rooms
(Tolbert, 177).
Online Communities and Their Applications in the Real World
While e-mail and chat-rooms continues to be excellent ways to communicate, the
Internet has done its fair share of evolving and now the world known as the
blogosphere dominates the way people can interact and share news with one another. A
blog is the condensed form of the word web-log, which started out technically as an
online journal of sorts. Since then it has grown into huge conglomerates such as
blogger.com, which has millions upon millions of blogs that are updated 24 hours a day,
seven days a week, and that discuss every topic imaginable. From aardvarks to zygotes,
bloggers write about it all. Upon searching the word politics on the blogger.com
homepage, a massive 2,750,640 blogs are found, and this number is continually growing
(Blogger.com, 2006). Blogs have had incredible impact on social capital based on their
ability to reach people quickly and efficiently. Perhaps one of the most significant events
played by blogs in politics occurred when bloggers united to decry the words of Trent
Lott at Strom Thurmonds 100th birthday party (The Nation, 2002). Strom Thurmond is
somewhat controversial due to the stance he took on segregation. Lotts comments that
day were out of line to say the least: I want to say this about my state. When Strom
Thurmond ran for president, we voted for him. We're proud of it. And if the rest of the
country had followed our lead, we wouldn't have had all these problems over all these
years either (The Nation, 2002). Ultimately, this ended in absolute catastrophe for Lott.
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He ended up resigning as the Senate Republican leader shortly after these comments
surfaced. However, what made this story stand above the rest was the fact that it was due
to the bloggers that it actually got noticed. Trent Lotts words went practically unnoticed
by C-Span, a large media corporation that actually aired Thurmonds birthday as it was
happening. Moreover, these comments by Lott were completely dismissed by major
publications like the Wall Street Journaland The New York Times as anything serious.
How then is it possible that a story that bypassed the major media in the United States
ended up causing a senate majority leader to resign from his post? The answer lies within
the power of the Internet and of blogs specifically.
Many individuals were in utter disbelief about the comments that Lott said and
decided to write about their feelings on various blogs such asInstapunditand John
Marshalls Talking Points Memo (Blogs Make the Headlines, 2002). Instantly, bloggers
from around the country united together to write about their disapproval of Lott. Keep in
mind that Trent Lott had made a fair share of racist and pro-confederate remarks in the
past. In 1978, he led a campaign to reinstate the citizenship of Jefferson Davis (The
Nation, 2002). In 1980, Lott uttered an eerily similar quote to the one he said in 2002
when he said, You know, if we had elected that man [Strom Thurmond] 30 years ago, we
wouldn't be in the mess we are today (The Nation, 2002). The difference this time
around was that citizens could easily communicate through blogging with one another.
The story spread wildly around the Internet and around the country. Bloggers caused a
technological uproar, and this time the media did react to Lotts statements. Talk about a
quick turnaround. Lott made his comments on December 5th, 2002 and resigned on
December 20th, 2002. In this case, the Internet allowed bloggers to organize quickly,
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communicate their similar sentiments, and get real action taken. Moreover, once the
Internet began to flex its might and raise its voice, the large print media had to respond to
the upheaval it was causing all over the net. This example is a testament to the social
capital that can be gained from the usage of the Internet. People banded together in this
situation through an online community that opposed what Lott had to say and made a real
difference through their blogging contributions. However, the sense of community on the
Internet is often criticized:
If high use of the Internet supplements face-to-face and telephone contact
and if it affords greater involvement in organizations and politics, then
both these phenomena should foster more community commitment. Yet
this is not the case. There is no association between Internet use, social
contact, organizational and political involvement, and feelings of
community (or alienation) in everyday life. (Wellman et al, 448).
The quotation makes a lot of very empowering statements about the Internet. It advocates
that the Internet contributes to both social contact and involvement in given organizations
which are clear indications of social capital. However, it is unfortunate that the quote
doesnt realize how strong ones commitment to their online community can be. The
Internet is a new arena in which communities need to be assessed in a new way. Just
because the community does not resemble one that Americans and the world have been
likened to for the past half century does not mean that there is any less commitment to an
individuals online community. The Internet harbors new types of communities that are
different, but still just as potent.
The basis for online communities can be found at the Uniform Resource Locator
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(URL) of Facebook.com. Facebooks about section provides the following description
of their service, Facebook is a social utility that helps people better understand the world
around them. Facebook develops technologies that facilitate the spread of information
through social networks allowing people to share information online the same way they
do in the real world (Facebook.com). Facebook outlines three primary goals in this
section. They advocate that it is a social community. Further, Facebook understands that
it is constantly evolving with new technology that it develops, and finally that it strives to
meet a level of interaction comparable to that of a real world setting. This is most
definitely a tough list of assertions to be made by an online community. Lets see how
they stand up.
Facebook provides their users with the ability to put up a picture of themselves,
write a small profile of some interests, send messages to other users, join groups, write on
another members wall, and poke other users. These features are simple, but they work
successfully. Initially, there were only 650 people from Harvard University who were
using this network, now the site has grown to more than 12 million users (Hundreds
Register for New Facebook Website, 2004). If anything else, the sheer size of this
community creates a commitment to it. Walking around any college campus USA, one
will hear students talk about Facebook, and if someone happens to not be on Facebook,
they pretty much dont exist. Facebook allows a young, tech-savvy demographic of adults
to communicate with one another via this network. Keeping up to date with people all
over the country is easier than ever with Facebooks News Feed.
The News Feed is a relatively new addition to the features found on Facebook. It
stirred up a tremendous amount of controversy due to the fact that it displayed all the
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actions of the people you are connected to via friendships. Facebook understood that
there needed to be some sort of privacy that people were entitled to in this community, so
in order to see anothers profile one must become friends with them first. What
developed from this News Feed was perhaps one of the biggest protests that Generation-
Y has ever participated in. A Facebook group was opened up called, Students against
Facebook News Feed (Official Petition to Facebook) in which students were meant to
join in order to show their disapproval of the addition of the News Feed (Facebook.com).
If the users of Facebook and students on Facebook didnt have any sense of community
commitment there would not have been nearly as much hullabaloo about this issue as
there ended up being. Close to 800,000 people joined the group, showing their
commitment to this online community. A story was published in the Washington Postthat
brought the protest into plain view. This also demonstrates further how actions on the
Internet have a great deal of influence on the world outside of the Internet. Within days,
as a result of this petition being signed by a substantial amount of people, the owner of
Facebook.com, Mark Zuckerberg, developed privacy settings for users as a compromise
and expressed his own opinion of what had occurred:
This may sound silly, but I want to thank all of you who have written in
and created groups and protested. Even though I wish I hadnt made so
many of you angry, I am glad we got to hear you. And I am also glad that
News Feed highlighted all these groups so people could find them and
share their opinions with each other as well. (Facebook.com)
Zuckerberg, along with the 12 million users who are on Facebook, view this online
website as a community of individuals that can come together, enjoy the features of the
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site, and band together to fight against issues that involve them. A great way that
Facebook creates a sense of community is through its groups. Whether you join groups
such as Oppose Divestment from Israel, Support Peaceful Investment in the Region,
which are very politically charged, or more fun groups like the, International Liger
Defense Fund, Facebook allows the user to find like minded individuals who want to
educate one another on a given topic of interest (Facebook.com). This sort of inviting
community breeds commitment. The Facebook community allows individuals to connect
and work with one another and find those out there with similar passions. When people
are able to connect with one another, find an issue they are collectively passionate about,
and then act on that issue, that is community; that is how social capital is built.
The Internet Serving the Needs of Humans
It has been a central ingredient to this paper to express that the Internet is the
glue that holds communities and other social networks together through means of
promoting and furthering social capital (Preece, 37). It is important to recognize its role
as glue. The Internet cannot function without people adding to it, however, it is highly
effective as a device to create order and streamline efforts. In the immediate aftermath of
the September 11th terrorist attacks, a sense of community was established quickly.
People banded together and helped each other grieve over the tremendous tragedy that
just occurred. While some reached for a telephone to call loved ones or watched TV to
see the horrible images, close to 30 million Americans sought out the Internet, either
through email, instant messaging, or blogging, to support and exchange information
through online communities (Preece, 37). People came together from far distances,
disparities in age, and a variety of cultures to form a community of concerned citizens,
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helping people more readily attain information and make connections through the
Internet, but there are limits to even this. In the future, having to hook-up to use the
Internet needs to become obsolete. America and countries around the world need to put
significant effort into making their own countries wireless. When this occurs, the Internet
can be attainable from any point anywhere in a given country. This will make it far easier
to tap into the resources of the Internet and interact with people. These are barriers
directly related to attaining access to the Internet, but there are ways to improve upon the
experience of surfing the Internet as well.
The Internet is an environment in which rapid exchange of ideas is possible
(Preece, 38). For instance, when a person goes online they can write an email, send an
instant message, blog, or enter a chat room. When a person is offline, they can use a
telephone to communicate, see someone in person, or use newer technologies like video-
conferencing. In order to gain the fullest benefits of the Internet, it would be wise to
integrate the uses of the Internet into our offline communicative activities. Facebook, for
example, has actually done a fantastic job with offline communications as it has settings
that the user can select that will send updates to a mobile phone. Essentially, this makes
all connections that people want to make with one another instantaneous. Connections are
therefore made very efficiently, and people can respond to needs that arise quickly.
Although it has been evidenced that the Internet neither increases nor decreases
trust in the individual, a potential increase in trust will directly increase, restore, and help
social capital, because this lead[s] participants to expect positive future interactions
(Preece, 38). People ought to enjoy their Internet experience, so there is certainly no
drawback to improving trust. One way that trust can be dealt with through the Internet is
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clubs and participate in those we do belong to at lower rates (140). This means that
society may become complacent with the many ills that are currently inflicting the world.
People will be less willing to actively change their environment. Furthermore, without a
good basis of social capital, voting and exercising ones suffrage is no longer appreciated
as much (Sobel, 140).
Voting tendencies have a great deal of correlation to an individuals commitment
to their community. When people dont vote it indicates an apathetic approach to
decisions and policies that may be made about their community. If people dont vote,
they are expressing their indifference. An indifferent society is not going to be able to
tackle issues and solve them collectively. The cure to this decay in social capital lies in
the power of the Internet. It is unmatched in its abilities to connect people across large
distances, age barriers, and cultural differences. The Internet has the ability to harness the
interests of its users and localize and connect them very quickly and efficiently. The
Internet is an educating tool that provides people with the outlets to get involved. Social
capital may have been on the decline, but the Internet is the means to its restoration.
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