Social Networking As An Internet Marketing Tool

Social Networking as an Internet Marketing Tool

How to drive traffic to your website using LinkedIn, Facebook, Twitter, etc.


Copyright © 2008 Coco Design Associates, Inc. All rights reserved.

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Major Search Web Sites

Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, and other services. Google's headquarters, the Googleplex, is located in Mountain View, California. As of June 2008 the company has 19,604 full-time employees. As of October 2007, it is the largest American company (by market cap) that is not part of the Dow Jones Industrial Average.



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Google is the most widely usedsearch engine on the Internet with

over 60% market share to date.

Major Search Web Sites



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Google Results

Google search results & rankings are primarily derived from two things…

Content on YOUR site – Up-to-date, keyword-rich content

Incoming Links from OTHER sites– Other people’s sites linking to YOU– Not you linking to them



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Google Results

The BEST incoming-link sites have:

High traffic to their site High correlation to your content Editable anchor text links



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Let’s create incoming links…

Great sites available to almost everyone

LinkedIn.com

Facebook.com

Twitter.com

PensacolaLeaders.com



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LinkedIn.com

LinkedIn is a business-orientedsocial networking sitelaunched in May 2003mainly used forprofessional networking. As of May 2008, it had more than 24 million registered users, spanning 150 industries.

You can link to threeof your favorite websites AND edit theanchor text. Plus more.



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Facebook.comFacebook is a social networkingwebsite launched on Feb2004. Users can joinnetworks organized bycity, workplace, school,and region to connect andinteract with other people.People can also addfriends and send themmessages, and updatetheir personal profile.

Post links to new pagesdaily. You can controlanchor text. Plus more.



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Twitter.comTwitter is a free socialnetworking and micro-blogging service thatallows users to sendupdates (otherwiseknown as tweets)which are text-basedposts of up to 140characters in length.

You can post links toyour website or anyother website withyour tweets. Noanchor text.



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Pensacola LEADers 1Pensacola LEADers is Pensacola's oldestbusiness referralnetwork. Lead-ersmission has beenbusiness networkingsince 1991. The goalof PL is to enhance the business well-being of its membersand promote thebusiness communityin the Pensacola, Florida, EscambiaCounty and greaterNorthwest Florida area.



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Pensacola LEADersPresenter Article

Great place to create an enhanced page with incoming links

You can link keywords to your site and other sites as well as create anchor text phrases.

Tons of keyword opportunities

Pensacola LEADers 2



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Pensacola LEADersMember Detail Page Add a logo or photo Create a descriptive

paragraph with your most popular keyword phrases

Add a list of your products or services.

Add a link to your website.

Pensacola LEADers 3



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RESULTS

Referring Web Sites to PensacolaLEADers.com

Search Engines

Referring Website

SOCIAL NETWORKING WEBSITES



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Some Popular Social Networking Websites

LinkedIn.com http://LinkedIn.com Facebook.com http://Facebook.com Twitter.com http://Twitter.com PensacolaLEADers http://PensacolaLeaders.com MySpace.com http://MySpace.com Pownce.com http://Pownce.com Delicious.com http://Delicious.com Blogs http://WordPress.com

http://Blogger.com

http://linkedin.com/

http://facebook.com/

http://twitter.com/

http://twitter.com/

http://pensacolaleaders.com/

http://myspace.com/

http://pownce.com/

http://delicious.com/

http://wordpress.com/

http://blogger.com/

Technology

Social Networking As An Internet Marketing Tool