The Internet and E-Commerce The Internet and E-Commerce

Section 1-3Why It’s Important

E-commerce has revolutionized the business world, making it essential for companies in virtually every industry to have an online presence.

Understanding the mechanics of the electronic marketplace will help you to appreciate its nature, scope, and importance.

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The Internet and E-Commerce The Internet and E-Commerce

Section 1-3Key Terms

electronic commerce

bricks-and-mortar business

multichannel retailer

pure-play retailer

Section 1-3 2

The Internet and E-Commerce The Internet and E-Commerce

The Evolution of Electronic Communication

The introductory stage of the computer revolution lasted about four decades, when the Internet was still in the stages of development, revision, and refinement.

 

The permeation stage of the computer revolution began when computer usage took hold in personal lives, workplaces, homes, and schools. This continues today.

Section 1-3 3

The Internet and E-Commerce The Internet and E-Commerce

Characteristics of E-Commerce

A bricks-and-mortar business is a traditional business that does not engage in e-commerce.

bricks-and-mortar business a business with a physical storefront

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The Internet and E-Commerce The Internet and E-Commerce

Characteristics of E-Commerce

A multichannel retailer has a physical location and an e-commerce component.

multichannel retailer a retailer that sells its products via traditional channels (catalog, bricks-and-mortar, and telephone) as well as via an online channel

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The Internet and E-Commerce The Internet and E-Commerce

Characteristics of E-Commerce

While some companies generate sales from both real-world and online storefronts, pure-play retailers mainly sell online.

pure-play retailers retailers that sell primarily through the Internet

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Purpose of E-Commerce

The basic goal of e-commerce is to reach and transact business with customers using electronic means.

 

E-commerce is bringing new opportunities, challenges, and adventures to today’s business world.

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Section 1-3 Review

How can the introductory and permeation stages of the computer revolution be differentiated?

Describe how e-commerce has changed business.

What jobs has e-commerce created?

1.

2.

3.

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