ckThe Inside TrackThe Inside TraFoodmate Shines at IPE 2012This year Foodmate utilized a demonstration area that showcased

its newest and most innovative product offering yet: the OPTI Thigh

Deboner. Not only did this demo room bring in new faces to the

Foodmate booth but it allowed Foodmate to show just how much of a

player they have become in the poultry processing industry since they

first began in 2006.

The OPTI Thigh Deboner demonstrations not only generated a high

volume of foot traffic, but also led to multiple orders both during and

after the show. Once this machine is visualized, there is no denying its

effectiveness and efficiency. Foodmate’s Food Service Cut-Up System

and OPTI Flex Cut-Up System were also on display at IPE and orders

were generated on the spot for these newly developed solutions!

Another key feature of Foodmate’s booth was the new logo and

branding that was announced on January 1, 2012. The branding was

carried over into the new booth and signage displayed at IPE 2012 and

it aided in showcasing Foodmate’s core concepts of new innovations

and progression in the poultry processing industry.

Inside

New Branding 2

Dark Meat Solutions 3 - 5

Cut-Up Solutions 6

Sharp Ideas 7

Foodmate Expands 8 - 9

Meet Our Staff 10 - 11

Contact Us 12

Foodmate bi-annual newsletter Volume 4 June 2012

The Inside TrackThe Inside TrackckFoodmate Introduces New Branding

These are exciting times at Foodmate! In January 2012 we launched our new logo and branding. The new logo is a reflection of the refresh taking place inside Foodmate, and our renewed sense of purpose showing our core business as a manufacturer of poultry processing equipment.

The new design is indicative of more improvements to come as we grow and develop into an industry leader.

                                                               

            The “graphic” in the Foodmate logo shows progression and forward movement. The new logo applies two colors, namely green and blue, symbolizing the chicken and the cut up parts. We thank our clients, colleagues and staff for sharing in our journey to get to this point. We look forward to your continued support as we work to further improve and continue to make a positive impact in the industry and in the communities we serve.

Old Logo New Logo

2

Flexibility and YieldThe Foodmate OPTI Leg Processor is designed to anatomically remove the back from the saddle to create a back out whole leg. The unique design of the OPTI Leg Processor lets the saddles run straight through the machine and never change direction. The legs are pulled away from the back and there is no need to twist the back away from the hip sockets. This results in a smoother process, putting less strain on the backs and hocks, and improving yield. The machine can run a wide size range while maintaining an optimal anatomical cut with minimal to no adjust-ments. Since the introduction in 2011, numerous customers have installed and benefited from the OPTI Leg Processor. All have reported very positive results with significant yield improvements while reducing rework caused by bone content. The OPTI Leg Processor can be installed in either a new Foodmate Cut-Up System or it can easily be integrated into your existing frame or flex cut-up system.

Dark meat solutionsDark meat solututions

a wide size range with minimal adjustments

of the “turn”

Improves oyster retention

since the legs do not twist in the machine

height adjustment by the actuator

OPTI Leg Processor

3

Unique Features and Benefits of the OPTI Leg Processor:

Dark meat solutionsDark meat solututions

5

High Yield and Hand-Cut AppearanceThe Foodmate OPTI Thigh Deboner was developed to solve problems commonly found in both manual and automated thigh deboning operations. The unique concept and design of this machine will provide high meat quality and optimal yield, and only requires a few trimmers and inspectors.

The innovative scraper design and tendon cutting system gives the meat a hand-cut appearance and does not shatter or crush the bones. Unlike other automated thigh deboners, the OPTI Thigh Deboner does not require a rubber disc to clean the bone, which significantly reduces operating cost.

There are many benefits with the OPTI Thigh Deboner over hand deboning systems. Adding this feature will provide more consistent results, requires less operator training and more importantly, doesn’t create ergonomic issues with your employees due to repetitive motion.

OPTI Thigh Deboner

Meat pull down unit Oyster tendon cutting unit

4

Unique Features and Benefits of the OPTI Thigh Deboner:

handle 80 – 100 thighs per minute

with the self-adjusting thigh holder

bone shattering or fragmenting

5

Foodmate recently introduced a new double bladed, front halving machine to address problems commonly found with single bladed front halving machines.

Using two blades instead of one large blade gives a straighter cut across the hips and gives more control over the number of ribs that stay attached to the front half. The Double Bladed Halving Machine increases consis-tency and allows for a straight cut, eliminates the need for a pre-cutter, allows for easy adjustments due to the simple construction, and integrates easily into existing frame or flex cut-up systems.

Double Bladed Halving Machine

Thigh & Drumstick Cutter

The Foodmate Thigh & Drumstick Cutter is a multi-purpose machine that can be used for both retail and food service applications. It has a simple construction design that contains no rebuild points, thus reducing the cost of ownership. It provides an anatomic cut and depending on the type of cut, various configurations are possible. The electrical sync allows for more accurate cutting and the absence of a 90 degree gear box lowers maintenance costs.

Foodmate’s dark meat revolution includes integrated solutions that provide the desired end result by focusing on optimizing every step.

Cut up solutionsCut-up solutionsns

6

improved Cut-Up Line design with a new type of shackle. This shackle will not turn in the wrong position and damage cutting modules and it fixes current turning points because the shackle cannot turn in a wrong position at the cutting modules. These shackles can also be released from the cut-up line at all positions. The Foodmate

durability, and are significantly easier to clean.

Frame Line Rebuilds

A full conversion kit includes the following parts:

New ChainNew Shackles with Locking BlockNew Side Plates (including Turning & Correction Points)New drive/idler wheels with rotating shackle guide

The new Foodmate shackle can be used in two different applications:

New Foodmate Cut-up SystemsExisting Systemate / Dapec / Meyn Frame Lines

The Foodmate Food Service Cut-Up System is designed to meet all 8-piece, 9-piece and dark meat cut-up requirements.

A typical 8- and 9-piece machine consists of a tail cutter, food service wing cutter, inline fat puller, pre-cut and/or keel cutter. For a 9-piece cut, it includes the lengthwise halving machine, thigh popper, food service halving machine, food service thigh/drum cutter and static un-loader. All pieces can be collected in a synchronized conveyor with pockets.

The Foodmate Food Service Cut-Up System is supplied with auto-correcting magnetic cut-up shackles which significantly reduces the opportunity for the shackles to be turned in the wrong direction when entering the cutting modules.

The unique turn point and side plate configuration makes the machine easy to clean and flexible for future line modifications.

The standalone machine requires minimum installation time because all of the single point connections are integrated into the machine.

Food Service Cut-Up System

Magnetic Shackle Block Replacements

An innovative improvement for your flex cut up shackles. The Magnetic Shackle Block was designed to eliminate common problems found with triggers and springs, integrate with existing Dapec/Meyn flex cut up systems,and improve line efficiency. This system was also designed to reduce maintenance time and cost while minimizing misfeed into cut up modules.

Hygienic improvements include: No cut outs, no cubby holes at top of block, and no nooks for dirt to collect. This new and improved design features: Fewer parts to purchase and maintain, turn block located at the exact same as current flex block, and no more springs and triggers!

Splitter Blade How to Reduce Rework on Whole Bird Splits

Many suppliers to the food service industry often struggle to meet production goals and quality standards due to off-center cuts caused by the whole bird splitter. As a result of this feedback, Foodmate has developed a cost-effective and simple solution to this problem.

The new Foodmate whole bird Splitter Blade has proven to increase efficiencies and reduce the amount of rework in many food service processing facilities.

Our customers have reported a significant decrease in rework which improves flock utilization throughout the processing facility.

The Foodmate blades are designed to maximize yield, reduce rework and improve cutting efficiencies by providing a quality and cost-effective blade solution.

Sharp IdeasdeaSharp Id as

7

Foodmate Launches Powerful New Tool to Increase

Customer Satisfaction Foodmate US has launched its SAP business management software to govern all aspects of the business process through a single system.

The SAP systems allows Foodmate US to manage its finance, sales, warehouse and production, customer relations, and purchasing more efficiently. The system offers multi-language and multi-currency capabilities, too.

“Launching our SAP system permits our staff to work more efficiently in serving Foodmate US customers,” Foodmate US owner Scott Hazenbroek said. “With our rapid growth, the SAP software offers functionality as we grow. It is an effective tool for our staff in servicing our customers.”

With the new software, Foodmate US will be able to manage its growing customer base, increase sales-force productivity, and cut order lead times. It will gain a real-time view of operations, and allow Foodmate US to respond to changing market trends and customer needs.

Coming Soon:

Foodmate US, Inc. website - June 1, 2012

Foodmate expandsFoodmate expapands

8

Foodmate US Names Operations and Engineering

Manager

Foodmate US has named veteran engineer David Hughes as Operations and Engineering Manager.

In his new role, Hughes will implement and manage the Foodmate US business system, developing standard procedures for enterprise resource planning, customer relationship management, accounting, engineering, and warehouse logistics. In addition, Hughes will provide support for manufacturing, sales and project engineering.

has worked for three large poultry equipment companies over the past 16 years as a sales engineer, engineering manager, operations engineer and project designer.

Hughes and his wife, Jeanette, live in Canton, Ga., with their children, Brandon, 16, and Joshua, 12.

“David has provided innovative solutions in the food processing industry for a number of years,” Foodmate US Owner Scott Hazenbroek said. “He has a great reputation in the poultry industry for designing custom processing solutions for customers, and that will continue to be a part of his job. But he also will look for ways to create more efficiency in-house to help our staff address customer needs and ensure customer satisfaction.”

Hughes comes to Foodmate US with 16 years experience in engineering and design of poultry processing equipment. He has six years experience in manufacturing engineering and design and 10 years experience in precision and general machining. The California native

9

Meet the Staff – SalesScott HazenbroekPresident and Founder of Foodmate US, Inc.scott@foodmateusa.comPhone: 678-819-5274

Scott Hazenbroek has 17 years experience in the processing equipment business. He oversees the company’s operation in North America. Scott graduated college in the Netherlands and is bilingual in Dutch and English, and speaks German and French.

Matt Foster

mfoster@foodmateusa.comPhone: 678-995-2410Territory: Arkansas, Iowa, Kansas, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Texas

design and implement equipment installations and upgrades to help increase production on meat and poultry processing lines.

Foster has more than 15 years of experience in the poultry industry having worked for two poultry equipment and three processing companies. He has a varied background in the industry having held positions as service technician, purchasing manager and maintenance supervisor. Foster previously served in sales and technical support for

Foodmate US.

Tim Morgan Area Sales Managertim@foodmateusa.comPhone: 404-219-9276Territory: Alabama, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, Washington DC, West Virginia

With nearly 20 years in the poultry equipment industry experience, Morgan has a diverse background with 10 years in the packaging, three years in poultry processing, and six years in services and installation.

10

Meet our staffMeet our staff

John Trayler Senior Service Engineerjtrayler@foodmateusa.comPhone: 678-995-2361

In his role as a Senior Service Engineer/Technician, Trayler installs Foodmate equipment and provides maintenance for US customers. He is also be responsible for providing customers with technical support and advice on poultry equipment.

Trayler has seven years of experience in the poultry industry serving as senior service technician for two equipment companies before joining Foodmate. The Georgia native is also certified as an Electrical Journeyman Wireman.

Meet the Staff – ServicePaul BreureTechnical Services Managerpaul@foodmateusa.comPhone: 678-819-5221

As Technical Services Manager, Breure uses his technical expertise to assist the company’s sales managers and customers. He oversees sales engineering, project management and new product implementation.

Having worked for several large poultry processing equipment companies in the U.S. and Europe over the last 20 years, Breure has a thorough knowledge of processing plant operations. He has served in many capacities including project manager, service manager, and international field technician.

Breure is an expert in poultry plant automation and has a strong background in electrical engineering.

David Harris Service Engineerdharris@foodmateusa.comPhone: 770-925-5382

As a service technician, Harris will install new equipment and provide service for Foodmate US clients throughout North America.

Harris has worked in the poultry industry since 1996 and has developed an expertise in installing new equipment.

In his 15 years in the industry, Harris has experience as a service technician, maintenance technician and in research and development.

11

FOODMATE

FOODMATE B.V.

Postbus 1405 3260 AK Oud-Beijerland Phone: +31-186630240 Fax: +31-186630249

info@foodmate.nl www.foodmate.nl

FOODMATE US300 Wilbanks Drive, Ball Ground, GA 30107

Phone: 678-819-5270 (U.S.) Fax: 678-819-5273

info@foodmateusa.com www.foodmate.nl 12

Foodmate is an equipment manufacturing company based in the Netherlands. Founded in 2006, we focus primarily on poultry processing, and we recently launched Foodmate US, expanding our worldwide distribution into North America. Driven by research, paired with unmatched knowledge and decades of experience, it’s our mission to innovate, automate and bring cost-effective solutions to the industry. Our product line spans a wide assortment of processing equipment designed for live bird handling, killing and de-feathering, eviscerating, chilling, weighing, cut-up systems, deboning, and more. In addition to manufacturing, we

provide an extensive variety of spare parts and service for other processing equipment and reconditioned machines. Further supporting the industry, Foodmate also delivers equipment that can be used in industrial washers including crate washers, pallet washers and container/drum washers. Our team represents decades of industry knowledge and experience resulting in the engineering, development and implementation of new designs for our clients and their ever-changing needs.

“We innovate, automate and bring cost-effective solutions to the industry.”