The Importance Of The Idea Of Exchange in Anthropological
Theory THE EXCHANGE THEORY
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The Exchange Theory of Bronislaw Malinowski The Exchange Theory
of Marcel Mauss The Kula and The Potlatch The Study of Exchange
Theory Considering Western Economies
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Malinowski and His Theory of Exchange Kula
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The Articles of Kula Soulava Mwali
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The Functions of Kula To create social alliance The ability to
remain fit and healthy for men Creates good social relations
between families and friends Increase personal confidence through
ceremonies. For ex: banishing bad luck
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KULA Was rooted in myth, backed by traditional law and
surrounded with magical rites. Economic Institution Communication
System
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Mauss and His Theory of Exchange Potlatch; a gift exchange
ceremony as kula which is in practice in Pacific Northwest Coast.
The articles in exchange: Tonga Potlatch was bringing the
honour,prestige or mana.
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KULA & POTLATCH Way of Communication Bring Social Cohesion
Organize the Hierarchy in Communities Clean The Spirits of People
Represent the Power, Wealth and Happiness
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Western Commodity Exchange SystemsGift Exchange Systems Value:
Supply and Demand Labour Force Importance Profit Importance No
origin No relationships between objects&people Permanent
ownership=Wealth Value: The Movement History of the Objects No
Labour Force No Profit Origin Importance Deep relationship between
objects&people No ownership=Wealth means to give more
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Western Commodity Exchange Systems Gift Exchange Systems
Monetary Economy,No Trust,Contracts Market Economy Obligations
Individual Profit Importance No Contracts,Trust Importance. Moral
Obligations Social Mobilization Importance