Embed Size (px)
Citation preview
Holger Bietz – General Manager – Projects, Financial and Commercial Bangkok, Thailand 20-23 August 2013
THE IMPORTANCE OF CCS AND CCS COMMUNICATION
Economic growth projections
2 Source: International Energy Agency 2012 2°C scenario
Economic growth predictions / Energy inputs
3 Source: International Energy Agency 2012 2°C scenario
Potential emissions by current fossil fuel reserves
Source: International Energy Agency 2012 4
Potential emissions by current fossil fuel reserves
Source: International Energy Agency 2012 5
CCS Communication and Public Engagement
§ “CCS is an integral part of any lowest-cost mitigation scenario where long-term global average temperature increases are limited to significantly less than 4 °C”. IEA, 2013
§ Given the vital role CCS plays in addressing climate change it is important to communicate the benefits of the technology to the public.
§ Public engagement and communication activities are key to the success of individual projects
6
Opportunities exist for CCS-M case studies to include communication and public engagement aspects in their work.
Key Underlying Processes
Key public engagement processes brought to life in the ULCOS-Blast Furnace CCS project in France:
Ø Context analysis
Ø Stakeholder identification and mapping
Ø Identification of issues and materiality analysis
Ø Design and evaluation of the project stakeholder
engagement plan
7
Common Success Factors
Alignment and shared vision across key government bodies (national, state, local) and development teams. SHARED VISION
SOCIAL CONTEXT CONSIDERED
Social context genuinely considered during project site selection and throughout the project’s design and implementation phases.
CORE COMMUNICATIONS
FUNCTION Communication/outreach experts imbedded in project team from project outset.
EARLY ENGAGEMENT
Time and effort invested at the outset of a project to interact with and truly understand stakeholders.
Carefully considered and targeted messaging or framing of the project. TARGETED FRAMING AND MESSAGING
Having the ability to adapt solutions to meet stakeholder concerns FLEXIBLE PROJECT IMPLEMENTATION
STRATEGY
Overcoming the lack of understanding around CCS with education and the lack of iconic imagery with real experiences – site visits, meeting teams, pilot sites, rock samples.
EDUCATE AND CREATE TANGIABLE
EXPERIENCES
Common Success Factors
Alignment and shared vision across key government bodies (national, state, local) and development teams. SHARED VISION
SOCIAL CONTEXT CONSIDERED
Social context genuinely considered during project site selection and throughout the project’s design and implementation phases.
CORE COMMUNICATIONS
FUNCTION Communication/outreach experts imbedded in project team from project outset.
EARLY ENGAGEMENT
Time and effort invested at the outset of a project to interact with and truly understand stakeholders.
Carefully considered and targeted messaging or framing of the project. TARGETED FRAMING AND MESSAGING
Having the ability to adapt solutions to meet stakeholder concerns FLEXIBLE PROJECT IMPLEMENTATION
STRATEGY
Overcoming the lack of understanding around CCS with education and the lack of iconic imagery with real experiences – site visits, meeting teams, pilot sites, rock samples.
EDUCATE AND CREATE TANGIABLE
EXPERIENCES
Support on offer from the Global CCS Institute
Graphic Communication Materials and Fact Sheets Best practice guidance,
regulatory and public engagement toolkits Education Resources
Build early trust through open communication Apply toolkits and best practices
Provide education
Contact details
For more information on any of the topic areas covered today or for assistance in sourcing further research or educational material, please contact me on the details below:
Holger Bietz General Manager – Projects, Financial and Commercial Email: [email protected]
