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7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
1/159
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7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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Bzbdr|gyb Traakp
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evvep|rmg|gbt kml djkccbmobt iep klybp|gtbpt# klybp|gtgmo kml ablgk gmlrt|pgbt- Demtrabpt wgcc
`bmbig| ipea |jgt mbw |bdjmeceo wjgdj wgcc eiibp mbw tbpygdbt wg|j kllg|gemkc djegdb#
gmdpbktbl vbptemkc dem|pec kml ipbblea eybp |jb dem|bm| kml |gagmo ei gmiepak|gem kml
bm|bp|kgmabm|- \jb Gm|bpmb| gt vpeyglgmo km gm|bpkd|gyb ablgk wjgdj demtrabpt kpb cbkpmgmo |e
rtb k ablgra gm k aepb kd|gyb wk# kml pbdeomgtb |jb ykcrb ei ceehgmo iep kllg|gemkc
gmiepak|gem- Kcc |jbtb ikd|ept wgcc jkyb km gavkd| em demtrabpt/ cgybt# |jb akphb|gmo
deaarmgdk|gem gmlrt|p# klybp|gtgmo kobmdgbt# kml ablgk kobmdgbt- Deaarmgdk|gem gmlrt|p
kml kobmdgbt wgcc ikdb mbw lmkagdt# kt wbcc kt akm evvep|rmg|gbt kml lkmobpt# kml k mbw
vkpklgoa wgcc `b mbdbttkp |e weph gm |jb mbw bmygpemabm|- \jbpbiepb# |jb gmlrt|p wgcc mbbl
|e lbybcev mbw t|pk|bogbt# gmdpbktb gmmeyk|gem kml dpbk|gem# kt wbcc kt akmkobabm| thgcct- Km
kvvpekdj |e km gm|bopk|bl akphb|gmo deaarmgdk|gem gt kmkctbl gm |jgt t|rl-
Vep|bp/t igyb iepdbt aelbc gt rtbl |e gmybt|gok|b klybp|gtgmo gm |jb arc|g!djkmmbc lgog|kc
bmygpemabm|- Kt krlgbmdbt kml ablgk wgcc ipkoabm| bybm irp|jbp gm |jb ir|rpb# \Y klybp|gtgmo
ak ikdb gmdpbktbl deavb|g|gem ipea kc|bpmk|gyb akphb|gmo deaarmgdk|gem |eect wjgdj agoj|
jkyb km gavkd| gm deaarmgdk|gem aktt akphb| vpelrd|t kml tbpygdbt- Aepbeybp# klybp|gtgmo
ak demipem| deavb|g|gem ipea e|jbp ablgk- Em |jb e|jbp jkml# mgdjb vpelrd|t dkm `b `b||bp
|kpob|bl |e |jb pgoj| krlgbmdb gm k aepb det| biigdgbm| akmmbp- \jb deavcbz `rgmo `bjkygerp
aelbc ei Jewkpl kml Tjb|j aelbc *;797' gt kvvcgbl |e kttbtt gm|bpkd|gyb klybp|gtgmo- \jb
pbtrc|t troobt| |jk| |jgt deaarmgdk|gem |eec dkm `b vewbpirc kml gmdpbktb |jb biigdgbmd ei k
akphb|gmo deaarmgdk|gem dkavkgom-
7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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Bzbdr|gyb Traakp
Arpgce P- Dbplbgpk ! A@K Akpdj!77 yggg
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mbw |bdjmeceo- \jb pbtbkpdj dkppgbl er| ` |jgt t|rl ierml |jk| demtrabpt kpb me| wgccgmo |e
|khb rv |jgt mbw ablgra kt ikt| kt jkt `bbm iepbdkt|bl ` |jb gmlrt|p- \jb pbkc `bmbig|t ei
lgog|kc |bcbygtgem jkyb me| `bbm biigdgbm|c deaarmgdk|bl gm eplbp |e ae|gyk|b demtrabpt |e
klev| |jgt mbw ablgra- @pekldkt|bpt tjercl iedrt gm eiibpgmo pbkc `bmbig|t |e demtrabpt kml
bzvceg| |jb ve|bm|gkc `bmbig| "djegdb-"
\jb lgog|kc pbyecr|gem gt cghbc |e `b km byecr|gem- Djkmogmo demtrabpt/ k||g|rlbt kml
bmderpkogmo |jba |e ba`pkdb lgog|kc |bcbygtgem wgcc |khb k wjgcb# kml g| tjercl `b |jb iedrt
vegm| iep |jb trddbtt ei |jgt mbw ablgra-
7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;
;- Gm|pelrd|gem
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pbyecr|gem |jk| wgcc `b |jb aet| gavep|km| lbybcevabm| gm @pg|gtj |bcbygtgem tgmdb |jb ckrmdj ei
G\Y gm |jb ;726/t# ep |jb gmybm|gem ei decerp |bcbygtgem-
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|jb ba`pemgd ablgra ei |bcbygtgem em |jb bt|k`cgtjbl kp|t>
"G| gt b| |ee bkpc |e tvbkh gm lb|kgc ei |jb vpe`k`cb biibd| em bm|bp|kgmabm|- G| gt me|
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jbkpgmo kml tbbgmo aba`bp ei |jb krlgbmdb gm km vckjertb# dgmbak ep demdbp| jkcc
|jperojer| |jb wepcl- Gi |jgt vewbp gt bybp `peroj| |e abdjkmgdkc vbpibd|gem# |jbpb gt k cg||cb
pbktem# bzdbv| |jb lbtgpb |e `b opbokpgert# |jk| kmemb `r| k ibw tjercl oe gm vbptem |e km
vckdb ei bm|bp|kgmabm| kokgm8 ipea wjgdj g| ieccewt |jk|# iep wkm| ei k cedkc krlgbmdb#
|jbk|pbt# dgmbakt kml demdbp| jkcct ak `b dcetbl lewm kml kcc bm|bp|kgmabm| `b
demdbm|pk|bl gm t|rlget trvvep|bl ` km gm|bpmk|gemkc epokmgtk|gem ei |bcbygtgemgt|t-;"
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vettg`cb |e demdcrlb |jk| wjk| dpg|gdt iepbtkw gm |jb bkpc lkt kml |jb pbkcg| gt |e|kcc
lgiibpbm|- Jewbybp# wg|j |jb klybm| ei |jgt mbw ablgra# lgog|kc |bcbygtgem# |jb {rbt|gem dercl
`b kthbl> "Dkm |jgt vpblgd|gem aklb gm |jb ;746t `bdeab |prb gm |jb mbkp ir|rpb5"
;Jbmp# @pkm#@pg|gtj \bcbygtgem Klybp|gtgmo> |jb igpt| |jgp| bkpt# *Dbm|rp @bmjka C|l# Cemlem# ;7:9'# vo-
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 0
Lgog|kc |bcbygtgem wgcc `pgmo |e |jb ygbwbpt jrmlpblt ei |bcbygtgem djkmmbct# k jgojbp {rkcg|
vgd|rpb wg|j DL ! {rkcg| terml# djegdb# kml cbtt pgth ei gm|bpibpbmdb- @pekldkt|bpt kpb
dckgagmo |jk| |jgt mbw ablgra wgcc pbyecr|gemgtb ygbwgmo vk||bpmt- \jgt mbw ablgra wgcc |rpm
|bcbygtgem ipea k vkttgyb |e km kd|gyb ablgra# |jperoj gm|bpkd|gyg|- \jb gm|bpkd|gyb lgog|kc
pbyecr|gem# ep kpadjkgp pbyecr|gem# wgcc kccew ygbwbpt |e le jeab tjevvgmo# `kmhgmo#
bm|bp|kgmabm| kml e|jbp tbpygdbt# kml ygbwbpt wgcc dem|pec jew# wjbm kml wjk| |jb wk|dj-
Aepbeybp# lgog|kc |bcbygtgem wgcc `pgmo mbw evvep|rmg|gbt# lkmobpt kml djkccbmobt iep
`pekldkt|bpt# klybp|gtgmo kobmdgbt# ablgk kobmdgbt# kml demtrabpt- \jb klybp|gtgmo kml ablgk
gmlrt|pgbt wgcc jkyb |e pbkttbtt jew |jb kpb drppbm|c wephgmo# lgtdeybp kml cbkpm |jgt
lgiibpbm| mbw ablgra# `bdkrtb lgog|kc |bcbygtgem kml gm|bpkd|gyb tbpygdbt wgcc cbkl |e "opbk|bp
krlgbmdb ipkoabm|k|gem# `b||bp |kpob|gmo evvep|rmg|gbt kml djkmobt gm jew ablgk gt vckmmbl
kml `eroj|0-" Gm kllg|gem# lgog|kc |bcbygtgem wgcc pbnrybmk|b |jb akphb|# kml wgcc `bdeab km
gavep|km| klybp|gtgmo |eec |jk| tjercl `b demtglbpbl kt vkp| ei kobmdgbt cemobp!|bpa
klybp|gtgmo vckmt-
Demtrabpt ak `b pbcrd|km| |e djkmob ipea |jb drppbm| tt|ba |e lgog|kc gm |jb bkpc lkt# kt
eddrppbl gm |jb vkt| wg|j |jb klybm| ei decerp |bcbygtgem gm |jb RH *;79?'# kml |jb cew vkdb ei
vbmb|pk|gem ei tk|bccg|b kml dk`cb \Y# kml YDPt-
\jb kga ei |jgt vkvbp gt |e kmkctb |jb gavkd| ei lgog|kc \Y em |jb klybp|gtgmo kml ablgk
gmlrt|pgbt# kt wbcc kt |e demtrabpt-
0Dpkwiepl# Kmmb!Akpgb# L!Lkw iep lgog|kc \Y# Akphb|gmo *0 Ed|e`bp ;77?'# vo- 07
7/31/2019 The Impact of Digital TV on the Advertising and Media Industry
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 4
;-;E`nbd|gybt
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gmlrt|pgbt
\e kmkctb |jb bmbig|t kml lkmobpt ei lgog|kc \Y iep demtrabpt \e kmkctb |jb vpe`cbat |jk| lgog|kc \Y wgcc tecyb \e pbdeaabml k mbw kvvpekdj iep klybp|gtgmo kml ablgk gmlrt|pgbt gm |jb lgog|kc kob
;-0Cg|bpk|rpb Pbygbw
\jb gmiepak|gem iep |jgt lgttbp|k|gem gt kakttbl ipea |jb tbdemlkp pbtbkpdj kt lbtdpg`bl
`bcew- Jewbybp# |jbpb kpb teab okvt gm |jb tbdemlkp pbtbkpdj# wjgdj cbl |jb mbdbttkp
lgpbd|gem em |jb pbtbkpdj trpyb kml |jb tep| ei gmiepak|gem pb{rgpbl-
;-0-; Akphb| Pbvep|t
Pbvep|t ipea Hbme|b# Lk|kaemg|ep# kml Agm|bc *Akphb| Gm|bccgobmdb' wbpb demtrc|bl# kml
gavep|km| gmiepak|gem k`er| |jb akphb|# |pbmlt# akphb| kmkctgt# t|k|gt|gdt# kml e|jbp rtbirc
gmiepak|gem wbpb `peroj| |e |jgt vkvbp-
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77
Ierp gm!lbv|j gm|bpygbwt wg|j vbevcb ipea |jb `pekldkt|gmo kml klybp|gtgmo gmlrt|p \we iedrt operv wg|j tgz pbtvemlbm|t ! obmbpkc demtrabpt \we |bcbvjemb gm|bpygbwt wg|j vbevcb ipea |jb ablgk gmlrt|p K||bmlgmo |jb "Dk`cb ) Tk|bccg|b/ 7:" bzjg`g|gem kml demibpbmdbt# kml "Ablgk Pbtbkpdj>
\gab |e pbkttbtt" demibpbmdb# `e|j ei |jba gm Cemlem
\jb |vbt ei gm|bpygbwt rtbl wbpb tbag!t|prd|rpbl gm|bpygbwt kml rmt|prd|rpbl gm|bpygbwt- \jb
klykm|kob ei rtgmo tbag!t|prd|rpbl gm|bpygbwt gt |jk| kt |jb {rbt|gemt kpb evbm!bmlbl |jb
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 2
pbtvemlbm|t kpb ipbb |e kmtwbp kml |e bzvpbtt |jbgp vegm| ei ygbw# ogygmo |jb evvep|rmg| iep
|jb pbtbkpdjbp |e bzvcepb e|jbp {rbt|gemt |jk| tbba kvvpevpgk|b kddeplgmo |e |jb pbtvemlbm|/t
pbtvemtbt- Gm kllg|gem# |jb vpbtbmdb ei ykpgert pbtvemlbm|t kccewbl k ykpgb| ei vegm|t ei ygbw
|e babpob kml |jb operv |e lgtdrtt |jba- \jb lgtklykm|kob gt |jk| k thgcirc aelbpk|ep gt
pb{rgpbl |e demlrd| |jb lgtdrttgem wg|jer| km `gkt# ep k lgtdrttgem dkm `b gmicrbmdbl ` k ibw
vbevcb- \jb klykm|kob ei rtgmo km rmt|prd|rpbl gm|bpygbw gt |jk| g| bmk`cbl |jb pbtbkpdjbp |e
okgm kt ardj gmtgoj| gm|e |jb tr`nbd| kt vettg`cb ` vbpag||gmo |jb pbtvemlbm|t |e lgtdrtt |jb
|evgd evbmc- \jb lgtklykm|kobt kpb |jb tkab kt |jb tbag!t|prd|rpbl gm|bpygbwt- G| tjercl `b
me|bl k| |jb er|tb| |jk| |jb ab|jeleceo wkt |e k dbp|kgm bz|bm| km byecygmo emb |jk| |eeh
lbigmg|b tjkvb kt |jb pbtbkpdj vpeopbttbl-
;-4-; \jb Pbtbkpdj Lbtgom
\jb ab|jeleceo rtbl gm |jgt t|rl wkt {rkcg|k|gyb pbtbkpdj# `bdkrtb |jb lk|k obmbpk|bl ipea
|jgt |vb ei pbtbkpdj wercl `b pgdjbp gm gmtgoj|# kml wercl jkyb lbv|j gm gmiepak|gem kml
bzvckmk|gem-
;-4-0 \jb Pbtbkpdj Gmt|prabm|t
\jb gmt|prabm|t rtbl |e deccbd| |jb gmiepak|gem wbpb k tbag!t|prd|rpbl {rbt|gemmkgpb#
rmt|prd|rpbl {rbt|gemmkgpb# me|bt# kml k |kvb pbdeplgmo- \jb {rbt|gemmkgpbt wbpb lbtgombl wg|j
kt dcbkp kml demdgtb {rbt|gemt kt vettg`cb- @gkt kml nkpoem wbpb kyeglbl gm |jb {rbt|gemmkgpb/t
lbtgom- Evbm!bmlbl {rbt|gemt wbpb rtbl |e kccew |jb pbtbkpdjbp |e okgm gmtgoj| gm|e |jb tr`nbd|
kml |e bmderpkob |jb pbtvemlbm|t |e kmtwbp kml bzvpbtt |jbgp vegm| ei ygbw ogygmo |jb
pbtbkpdjbp |jb evvep|rmg| |e bzvcepb e|jbp {rbt|gemt |jk| tbbabl kvvpevpgk|b kddeplgmo |e |jb
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 9
pbtvemlbm|/t pbtvemtbt- Gm eplbp |e tboabm| |jb pbtvemlbm|t *iedrt operv'# teab {rbt|gemt |e
lb|bpagmb |jb pbtvemlbm|t/ vk||bpmt ei `bjkygerp# demtrav|gem kml cgib!t|cb wbpb gmdcrlbl-
\jb {rbt|gemmkgpb wkt vgce| |bt|bl |e pbigmb kml |e djbdh |jb ykcglg| kml pbcgk`gcg| ei |jb lk|k
deccbd|bl# kml g| wkt vgce|bl wg|j teab ipgbmlt- \jb |kvb pbdeplgmo kml me|bt wbpb rtbl |e
kccew |jb pbtbkpdjbp |e demdbm|pk|b em {rbt|gemgmo kml cgt|bmgmo# kml |e kttgt| gm |jb ck|bp
kmkctgt ei |jb gm|bpygbwt-
;-4-4 \jb Gm!Lbv|j Gm|bpygbwt
G| wkt lbdglbl lrpgmo |jb pbtbkpdj lbtgom |jk| lrb |e |jb okvt kml |jb ckdh ei vr`cgdk|gemt gm
|jgt tr`nbd|# |jk| |jb `pekldkt|gmo# ablgk kml klybp|gtgmo gmlrt|pgbt tjercl `b kttbttbl# gm
eplbp |e lb|bpagmb |jb drppbm| ygbw ei |jbtb gmlrt|pgbt- \jrt# |jb gm!lbv|j gm|bpygbw wkt |jb
aet| trg|k`cb ab|jel- \jb gm!lbv|j gm|bpygbwt kccewbl |jb pbtbkpdjbp |e rmlbpt|kml |jb
lmkagdt ei |jb drppbm| ablgk# |jb drppbm| ygbw k`er| |jb mbw ablgk# kml |jb akphb| kt k
wjecb- Irp|jbpaepb# |jgt tep| ei gm|bpygbw dercl ogyb |jb pbtbkpdjbp |jb ipbblea |e vjpktb km
{rbt|gemt |jk| tbbabl kvvpevpgk|b kml kth |jb gm|bpygbwbbt kddeplgmo |e |jbgp pbtvemtbt-
Kc|jeroj |jb gm!lbv|j gm|bpygbwt wbpb `ktbl em k tbag!t|prd|rpbl gm|bpygbw# |jb gm|bpygbwbbt
wbm| lbbvbp gm |jb tr`nbd|- Ierp gm!lbv|j gm|bpygbwt wbpb dkppgbl er|- \jb tbag!t|prd|rpbl
kvvpekdj wkt kvvcgbl iep |jpbb gm|bpygbwt# kml |jb rmt|prd|rpbl kvvpekdj wkt kvvcgbl iep emb
gm|bpygbw-
\we gm|bpygbwt wbpb dkppgbl er| wg|j |jb @@J/t *@kp|cb @eocb Jbokp|' Jbkl ei Lgog|kc
Ablgk gm Cemlem- \jb |jgpl gm|bpygbw wkt dkppgbl er| wg|j |jb Kdderm| Akmkobp ei Ygd|epgk
Pbkc C|l-! klybp|gtgmo kobmd# gm @pgoj|em- \jb ckt| gm|bpygbw wkt dkppgbl er| wg|j @pg|gtj
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Djkv|bp Emb ! Gm|pelrd|gem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ?
gm|bpygbw# kcc gm|bpygbwt wbpb |kvbl pbdeplbl- \jb lk|k deccbd|gem vpedbtt rtbl gm |jb
gm|bpygbwt wbpb k tbag!t|prd|rpbl {rbt|gemmkgpb *tbb kvvbmlgz ;'# k |kvb pbdeplbp# kml me|bt ei
|jb gm|bpygbwt-
;-4-4-; Pbtbkpdj cgag|k|gemt kml `gkt
\jb gm|bpygbw wg|j @-G-@-/t Vpelrd| Akmkobp dercl `b `gktbl |ewkplt vpeae|gmo vkp|gdrckp
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Lgog|kc \Y gt aepb cghbc |e `b k |bdjmeceo!lpgybm pk|jbp |jkm `bmbig|!lpgybmvjbmeabmem- Gm akm pbtbkpdj t|rlgbt vpbtbm|bl gm |jgt pbvep| kml gm |jb |we iedrt opervt
dkppgbl er| ` atbci# g| tjewt |jk| |jb @pg|gtj demtrabp lebt me| tbb pbkc `bmbig|t gm
lgog|kc |bcbygtgem
Demtrabpt kpb demirtbl `bdkrtb demirtgmo abttkobt ipea ykpgert terpdbt jkyb `bbm`ea`kplbl em |jba- \jb mbbl |e `b demygmdbl wjgdj vck|iepa gt |jb pgoj| emb iep |jbgp
pb{rgpbabm|t
\jb tcew pk|b ei gm|bpkd|gyb lk|k |pkmtagttgemt# |jb ler`| k`er| |jb tt|ba/t tbdrpg| kmlvpgyk|b gttrbt ak lgtderpkob drt|eabpt |e ba`pkdb gm|bpkd|gyb |bcbygtgem
\jb drppbm| tt|ba ei krlgbmdb abktrpbabm|# @KP@# gt me| trg|k`cb |e aemg|ep |jb arc|g!djkmmbc lgog|kc \Y
Evvep|rmg|gbt
Arc|g!djkmmbc lgog|kc \Y wgcc vpeyglb k vck|iepa iep `b||bp |kpob|gmo |jperoj km gmdpbktgmomra`bp ei mgdjb djkmmbct# iep lgiibpbm| je``gbt# cgibt|cbt kml gm|bpbt|t
Gm|bpkd|gyg| kml emcgmb tbpygdbt wgcc `pgmo |jb evvep|rmg| |e klybp|gtbpt kml `pekldkt|bpt|e hbbv aepb gm |erdj wg|j |jbgp krlgbmdbt# kml bt|k`cgtj k `b||bp rmlbpt|kmlgmo ei |jb
ygbwbpt/ |kt|bt kml vpbibpbmdbt# kml rc|gak|bc `rgcl k lgpbd| pbck|gemtjgv wg|j drt|eabpt-
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Djkv|bp 4 ! \jb Mbw Ablgra> Lgog|kc \bcbygtgem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 4;
Aepbeybp# klybp|gtbpt kml kobmdgbt wgcc jkyb |jb djkmdb |e aemg|ep km klybp|gtgmo
dkavkgom wjgcb g| gt prmmgmo kml akhb |jb pb{rgpbl djkmobt
\jb gm|bpkd|gyb tbpygdbt wgcc eiibp tbpygdbt trdj kt jeab tjevvgmo# demtrabpt wgcc `b k`cb|e demlrd| `kmhgmo |pkmtkd|gemt |jperoj |jbgp \Y tb|# pb{rbt| aeygbt |e wk|dj wjbmbybp
|jb wkm|# rtb |jb Gm|bpmb| kml b!akgc ikdgcg|gbt# yglbevjemb# kml wk|dj blrdk|gemkc
vpeopkaabt
Gm |jb ablgra |bpa |jb krlgbmdb tboabm|k|gem kml klybp|gtgmo biibd|gybmbtt wgcc `bdeabbktgbp |e |pkdh kml abktrpb gm |bpat ei lgpbd| pbtvemtb# dcgdh |jperoj# b|d
\jb gm|bpkd|gyg| kml |jb Gm|bpmb| kddbtt vpeyglbl ` lgog|kc \Y wgcc abkm |jk|demtrabpt%ygbwbpt le me| jkyb |e `b G\!cg|bpk|b |e kddbtt gmiepak|gem ep `r vpelrd|t kml
tbpygdbt bcbd|pemgdkcc
@pkml ewmbpt wgcc `b k`cb |e rtb |jb ablgk gm demnrmd|gem wg|j gm|bpkd|gyg| gm k aepbgm|bpbt|gmo wk |jkm nrt| tgavcb tve| klybp|gtgmo- \jb wgcc `b k`cb |e gmdcrlb deavb|g|gem#
okabt ba`bllbl gm |jb klybp|gtgmo# b|d- rtb vpeopkaab tvemteptjgv# klybp|epgkct#
vpeopkaab de!irmlbl# gmieabpdgkct# b|d
\jb ablgra wgcc vpeyglb epokmgtk|gemt wjgdj kpb rtbl |e legmo `rtgmbtt ` jeabtjevvgmo km evvep|rmg| |e wglbm |jbgp drt|eabp `ktb |e vbevcb wje |vgdkcc wgcc me| `r
eii |jb vkob# kml kcte |e wglbm |jb tbcbd|gem ei oeelt |jk| |jb dkm tbcc
\jpbk|t
\jb arc|g!djkmmbc lgog|kc |bcbygtgem bmygpemabm| wgcc cbkl |e k opbk|bp ipkoabm|k|gem ei |jbablgra# kml aktt deybpkob evvep|rmg|gbt wgcc `b ybp lgiigdrc| |e pbkdj- Aepbeybp# |jbpb
gt k ve|bm|gkc |jpbk| ei gmk`gcg| ei lgog|kc \Y |e gmybt| gm vpeopkaagmo wjgdj ak cgag| g|t
krlgbmdb tjkpb
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Djkv|bp 4 ! \jb Mbw Ablgra> Lgog|kc \bcbygtgem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 40
_g|j jrmlpblt ei djkmmbct# |jbpb gt k lkmobp ei ygbwbpt ~kvvgmo kcc |jb |gab# kml `rgclgmoaktt krlgbmdb deybpkob agoj| `b ybp lgiigdrc| |kth- Biibd|gyb ablgk vckmmgmo ak
`bdeab ybp lgiigdrc|
Lgog|kc \Y ak jkyb vpe`cbat pbkdjgmo dpg|gdkc aktt lrb |e |jb det|t ei |jb b{rgvabm|pb{rgpbl |e pbdbgyb lgog|kc tgomkct
Lgog|kc \Y wgcc deavb|b wg|j e|jbp ablgk trdj kt |jb Gm|bpmb|# lgog|kc pklge# mbwtvkvbpt#akok~gmbt# b|d- \bcbygtgem jkt kcpbkl cet| ;2 ei krlgbmdb tjkpb |e Gm|bpmb| rtbpt
04- Gm
kllg|gem# ygbwgmo ak kcte lbdcgmb lrb |e |jb deavb|g|gem ipea e|jbp kd|gyg|gbt kml
`bdkrtb |jb "cbgtrpb tedgb|" gt kt bcrtgyb kt bybp-
\jb lewm|rpm gm |jb RH kml |jb wepcl bdemea dercl cbkl |e |jb pblrd|gem eidemtrabptlgtvetk`cb gmdeab# wjgdj dercl kiibd| |jb vkdb ei klev|gem ei lgog|kc |bcbygtgem
4-? VBT\ Kmkcwtgt
\jb VBT\ ipkabweph gt kvvcgbl |e kttbtt |jb akdpebmygpemabm|kc iepdbt |jk| ak kiibd| |jb
t|pk|bo kml deavb|g|gyb vetg|gem ei lgog|kc |bcbygtgem- \jb kmkctbt gm cgt|bl gm eplbp ei
gavep|kmdb-
Vecg|gdkc
\jb vpeae|gem ei lgog|kc `pekldkt|gmo gm |jb RH jkt `bbm lpgybm ` |jb gmdpbktgmolbakml iep ipb{rbmdgbt iep mbw wgpbcbtt rtbt# btvbdgkcc gm |jb igbcl ei vbptemkc
deaarmgdk|gem# wjgdj kpb ve|bm|gkcc crdpk|gyb iep |jb RH oeybpmabm|
04Agccbp# Opbo#Gm|bpmb|/t Gavkd| em \Y Ygbwbptjgv Tcgoj|# T|rl Igmlt# Cet Kmobcbt \gabt *;0 Meyba`bp ;77:'#
F j||v>%%www-ck|gabt-dea
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Djkv|bp 4 ! \jb Mbw Ablgra> Lgog|kc \bcbygtgem
Arpgce P- Dbplbgpk ! A@K Akpdj!77 44
Gm eplbp |e eybpdeab |jb aet| tbpgert djkccbmob ikdgmo lgog|kc `pekldkt|bpt# wjgdj gt |evbptrklb @pg|gtj demtrabpt |e `r |jb b{rgvabm| pb{rgpbl |e pbdbgyb lgog|kc `pekldkt|t gm
|jbgp kmkceorb \Y tb|t# |jb @pg|gtj oeybpmabm| jkt tb| k lk|b iep |jb bmlgmo ei kmkceorb
`pekldkt|gmo# vpe`k`c `b|wbbm |bm kml igi|bbm bkpt0 bcbd|pemgd *lgog|kc kml
kmkceorb |bcbygtgem# pklge# Gm|bpmb|# b|d-'# vpgm| *akok~gmbt kml mbwtvkvbpt'# er|!ei!jeab
*dgmbak# er|leep# |pkmtvep|# gm!t|epb# b|d-'# kml e|jbp ablgk *lgpbd| akphb|gmo# b|d-'-
Kt g| gt bzvckgmbl gm djkv|bp 2 kml :# klybp|gtgmo wkt pbokplbl kt k aktt akphb|gmo
deaarmgdk|gem |eec# wjgdj dercl pbkdj aktt krlgbmdb kcaet| gmt|km|c- Vkp|gdrckpc#
|bcbygtgem vpeyglbl k vbpibd| vck|iepa kml |jb opbk| ykcrb ei |bcbygtgem |e klybp|gtbpt eybp |jb
ckt| 46 bkpt gm |jb RH jkt `bbm |jb k`gcg| |e pbkdj aktt akphb|t9?
- Jewbybp# |jb ablgk
ckmltdkvb lrpgmo |jb ;776t jkt djkmobl lrb |e irp|jbp ablgk kml krlgbmdbt/ ipkoabm|k|gem#
gmdpbktbl tk|rpk|gem# kml kddbttg`gcg|# wjgdj jkt vpbttrpgtbl |jb |pklg|gemkc akphb|gmo
vkpklgoa-
Lgog|kc arc|g!djkmmbc |bcbygtgem gt `pgmogmo emb ei |jb aet| lgiigdrc| djkccbmobt iep klybp|gtbpt
kml akphb|bpt# wjgdj gt jew |e pbkdj k aktt krlgbmdb gm k jgojc ipkoabm|bl ablgra- Gm |jb
vkt|# gi k deavkm gm |jb RH wkm|bl |e dpbk|b gm|bpbt| kml kwkpbmbtt gm k mbw vpelrd| g|
wercl gmybt| gm k ibw klybp|gtgmo tce|t lrpgmo |jb ck|bt| G\Y dpgab lpkak# t|gdh rv teab
`gcc`ekpl vet|bpt gm ab|pevecg|km kpbkt kml `r k ibw vkobt gm k mk|gemkc vpbtt# kml |jbm g|
wercl tg| `kdh kml wkg| iep |jb vjembt |e t|kp| pgmogmo9:
- Lgog|kc |bcbygtgem wgcc eiibp k opbk|bp
9? Cemojrpt|# Vkrc# _jk|/t em Djkmmbc
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Djkv|bp 9 ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Klybp|gtgmo Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 97
evvep|rmg| iep klybp|gtbpt |e jkyb lgkceorbt wg|j drt|eabpt# |e jkyb "emb!|e!emb
deaarmgdk|gem#" wg|j ygbwbpt |jperoj gm|bpkd|gyg|- \jbpbiepb# |jb klybp|gtgmo gmlrt|p wgcc
mbbl |e lbybcev k mbw gm|bpkd|gyb vkpklgoa |e devb wg|j |jb lmkagdt ei |jgt mbw ablgra-
\pkmtkd|gemkc tbpygdbt dkm `b cgmhbl wg|j klybp|gtgmo kml |jbpb gt k pbkc evvep|rmg| |e `rgcl
lgpbd| pbck|gemtjgvt wg|j demtrabpt- Aepbeybp# klybp|gtgmo wgcc `bdeab aepb abktrpk`cb kml
kdderm|k cb- Jewbybp# gm |jb lgog|kc |bcbygtgem kob |jb klybp|gtgmo t|pk|bo# |kd|gdt# dem|pec kml
abktrpbabm| wgcc `b dbp|kgmc kiibd|bl kml lgiibpbm|-
9-0-; \jb Vep|bp 2 Iepdbt Aelbc
\jb Vep|bp/t igyb iepdbt aelbc97
gt kvvcgbl |e kmkctb |jb klybp|gtgmo bmygpemabm|# btvbdgkcc
|bcbygtgem klybp|gtgmo# em lgog|kc |bcbygtgem# |e glbm|gi kml vpeyglb km rmlbpt|kmlgmo ei wjk|
iepdbt gmicrbmdb lbopbbt ei deavb|g|gem kml evvep|rmg|gbt iep `rgclgmo deavb|g|gyb klykm|kob-
\jb aelbc gt gccrt|pk|bl gm igorpb ;
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Djkv|bp 9 ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Klybp|gtgmo Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ?;
deavcgdk|bl kml aepb bzvbmtgyb |e pbkdj- Kddeplgmo |e Agdjkbc Vep|bp# wjbm tr`t|g|r|bt
`bdeab aepb k||pkd|gyb gm |bpat ei vpgdb# vbpiepakmdb ep `e|j# teab `rbpt wgcc `b |bav|bl |e
aeyb |jbgp jk`g| kwk ipea |jb epokmgtk|gemt gm |jb gmlrt|p- \jbpbiepb# kt klybp|gtgmo det|t ei
pbkdjgmo km krlgbmdb kdpett k mra`bp ei djkmmbct ak gmdpbktb# btvbdgkcc em |bcbygtgem#
klybp|gtbpt ak tbbh er| mbw wkt ei deaarmgdk|gmo kml pbkdjgmo aktt krlgbmdb aepb
biigdgbm| kml biibd|gyb- Aepbeybp# gm |jgt tdbmkpge teab akphb|gmo |eect ak `b aepb det|!
biibd|gyb |jkm klybp|gtgmo- \jb deavb|g|gem ei tr`t|g|r|bt iep klybp|gtgmo wg|jgm |jb akphb|gmo
deaarmgdk|gem |eect *vpeae|gem agz' wercl `b lgpbd| akphb|gmo# vr`cgd pbck|gem *VP'# tkcbt
vpeae|gem# vbptemkc tbccgmo# tvemteptjgv# bzjg`g|gemt# depvepk|b glbm|g|# vegm|!ei!tkcb# b|d-
9-0-;-4 @kpokgmgmo Vewbp ei Trvvcgbpt
\jb `kpokgmgmo vewbp ei |jb klybp|gtgmo kobmdgbt gm |jb RH gt cew- \jb pbktem gt |jk| |jbpb kpb
tbybpkc ircc tbpygdb kobmdgbt# dpbk|gyb tjevt kml ablgk gmlbvbmlbm|t gm |jb akphb|# kml |jb
deavb|g|gem kaemot| |jba gt igbpdb- Gm kllg|gem# klybp|gtbpt kpb gmdpbktgmoc lbakmlgmo
abktrpk`cb dkavkgomt |e nrt|gi |jbgp klybp|gtgmo `rlob|t8 |jb kpb ceehgmo iep aepb det|!
biibd|gyb akmmbpt ei deaarmgdk|gmo |jbgp abttkob- \jgt `peroj| |jb evvep|rmg| |e |jb `bcew!
|jb!cgmb kd|gyg|gbt# kml klybp|gtbpt jkyb rtbl aepb ei|bm lgtdgvcgmbt trdj kt tkcbt vpeae|gem#
lgpbd| akphb|gmo# lk|k`ktb akphb|gmo# b|d- \jgt gmlgdk|bt |jk| |jb klybp|gtbpt jkyb |jb
`kpokgmgmo vewbp eybp |jb klybp|gtgmo kobmdgbt-
Em |jb e|jbp jkml# ablgk vewbp jkt oemb gm|e |jb jkmlt ei ibw aknep vckbpt?;
- Gm kllg|gem# gt
cghbc |jk| k jkmlirc ei aknep oce`kc ablgk deavkmgbt wgcc deab |e leagmk|b |jb gmlrt|p-
?;Tjkmmem# Nejm#@pkmlt aeyb gm em oce`kc ygcckob# Akphb|gmo _bbh *;< Nkmrkp ;777'# vo- 4
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Djkv|bp 9 ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Klybp|gtgmo Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ?0
\jb wgcc pb|kgm |jb vewbp ei trvvcgmo ablgk# `bdkrtb |jbtb ibw deavkmgbt wgcc `b k`cb |e
`r kgp|gab gm `rch- \jbpb gt k jgoj lbopbb ei trvvcgbp demdbm|pk|gem kml |jgt wercl troobt|
|jk| trvvcgbp `kpokgmgmo vewbp tjercl `b jgoj-
9-0-;-< @kpokgmgmo Vewbp ei @rbpt
\jb `rbpt# klybp|gtbpt# jkyb opbk| `kpokgmgmo vewbp eybp klybp|gtgmo kobmdgbt# dpbk|gyb
tjevt# kml ablgk gmlbvbmlbm|t- \jb akgm pbktem gt |jk| |jb trvvcgmo gmlrt|p gt deavpgtbl ei
k ckpob mra`bp ei klybp|gtgmo kobmdgbt# |jbpb gt cew vpelrd|%tbpygdb lgiibpbm|gk|gem `b|wbbm
deavb|gmo kobmdgbt# kml |jb det|t gmyecybl gm twg|djgmo trvvcgbpt kpb ybp cew- Tbdeml#
klybp|gtbpt jkyb `bbm gmdpbktgmoc rtgmo `bcew!|jb!cgmb lgtdgvcgmbt trdj kt tkcbt vpeae|gem#
lgpbd| akphb|gmo# lk|k`ktb akphb|gmo# b|d-# `bdkrtb |jb jkyb `bbm lbakmlgmo abktrpk`cb
dkavkgomt |e nrt|gi |jbgp klybp|gtgmo `rlob|- Aepbeybp# kt |jb klybp|gtgmo `rlob| gt cgag|bl#
|jb deavb|g|gem kaemot| |jb trvvcgbpt gt tbybpb- Kcc |jb ikd|ept lbtdpg`bl jkyb jbcvbl |e cewbp
|jb klybp|gtgmo kobmd vewbp kml |e t|pbmo|jbm |jb klybp|gtbpt `kpokgmgmo vewbp-
Em |jb dem|pkp# klybp|gtbpt jkyb me `kpokgmgmo vewbp eybp |jb ablgk ewmbpt- Kt gm |jb lgog|kc
|bcbygtgem bmygpemabm| |jb ablgk kml krlgbmdbt kpb cghbc |e ipkoabm| bybm irp|jbp# kml ablgk
ybjgdcbt trdj kt G\Y# Djkmmbc
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Djkv|bp 9 ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Klybp|gtgmo Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ?4
9-0-;-2 Deavb|g|gyb Pgykcpw
Klybp|gtgmo# btvbdgkcc |bcbygtgem klybp|gtgmo# jkt jkl |jb akgm klykm|kob ei deaarmgdk|gmo
kml pbkdjgmo ckpob krlgbmdbt gm k det|!biibd|gyb akmmbp- \jb opbk|bp ipkoabm|k|gem ei lgog|kc
\Y ak cbkl |jb det|t ei kgp|gab |e lbdpbktb gm |jb mgdjb djkmmbct# `r| |jbtb djkmmbct wgcc
pbkdj takcc krlgbmdbt- K| |jb tkab |gab# vpgdbt k| |jb ibw \Y djkmmbct |jk| wgcc pbkdj `goobp
krlgbmdbt ak `bdeab ybp bzvbmtgyb# `bdeagmo vpejg`g|gyb iep akm klybp|gtbpt- \jrt#
klybp|gtbpt wje mbbl |e pbkdj ckpob krlgbmdbt wgcc jkyb |e tvpbkl |jbgp abttkobt kdpett gm|e
tbybpkc |bcbygtgem djkmmbct# wjgdj ak kcte `b ybp bzvbmtgyb- Kt krlgbmdbt wgcc ipkoabm|
bybm irp|jbp# kt wbcc kt |jb ablgk ckmltdkvb# wg|j gmdpbktbl tk|rpk|gem kml kddbttg`gcg| ei
ablgk# klybp|gtbpt wgcc ceeh iep aepb det|!biibd|gyb wkt# kml mbw akmmbpt |e kdjgbyb |jb
krlgbmdbt- \jbpbiepb# |jb deavb|g|gem wgcc deab ipea e|jbpt klybp|gtgmo ybjgdcbt trdj kt
pklge# |jb Gm|bpmb|# dgmbak# er|leept# mbwtvkvbpt# akok~gmbt# vet|bpt# kml lgpbd| akgc-
9-4 Klybp|gtgmo gm |jb Arc|g!djkmmbc Lgog|kc \Y Bmygpemabm|
Lgog|kc |bcbygtgem kob wgcc `pgmo jrmlpblt ei deaabpdgkc djkmmbct# kml |jbpb kpb tvbdrck|gemt
|jk| g| wgcc `b gavettg`cb |e klybp|gtbpt pbkdj k aktt krlgbmdb gm |jgt bmygpemabm|- Jewbybp#
|jgt glbk ak me| mbdbttkpgc `b |prb `bdkrtb |jbpb wgcc `b teab vpeopkaabt |jk| wgcc jkyb
aktt kvvbkc# wjbpb klybp|gtbpt dkm |kpob| |e ckpob krlgbmdbt *tbb djkv|bp :'- Mbybp|jbcbtt# g|
wgcc vpeyglb k vck|iepa iep `b||bp |kpob|gmo?0
|jperoj km gmdpbktgmo mra`bp ei mgdjb djkmmbct#
iep lgiibpbm| cgibt|cbt# je``gbt# kml gm|bpbt|t- Gm |jb cemo!|bpa klybp|gtbpt wgcc `b k`cb |e |kpob|
gmlgyglrkct pk|jbp |jkm lbaeopkvjgd opervt- Gm |jb tjep| kml ablgra!|bpa |jb klybp|gtgmo em
?0Tk|bccg|b ) Dk`cb \bcbygtgem# Cbgtrpb Gm|bccgobmdb!Agm|bc *Krort| ;77?'# vo- 0:
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Djkv|bp 9 ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Klybp|gtgmo Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ?2
Yglbe|pem gm|bpkd|gyb \Y |pgkc gm Cemlem tjewbl |jk| vbevcb pbdkccbl |jb Hbcceoo/t Ipet|gbt
gm|bpkd|gyb klybp| 0 |e 4 |gabt jgojbp |jkm mepakc klybp|gtgmo? Vpbtt dkavkgom gavkd| tdepbt
Vpbtt Emc
Vpbtt ) \Y
Vpbtt ) Vet|bp
Vpbtt# \Y ) Vet|bp
Terpdb> TGV *Trgyg Gavkd| Vpbttb' ! GTVET Ipkmdb% Nem _gchgmt
\jb pbtrc|t wbpb gmlbzbl |e ;66 iep dkavkgomt |jk| dem|kgm akok~gmb klybp|gtgmo emc
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Djkv|bp ? ! \jb Gm|bopk|bl Akphb|gmo Deaarmgdk|gem *GAD'
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;60
Igyb aelbct jkyb `bbm tjewm igyb aelbct |e kvvpekdj gm|bopk|bl akphb|gmo deaarmgdk|gem-
\jb aet| kvvpevpgk|b aelbc |jk| km kobmd tjercl kvvpekdj wgcc lbvbml em teab ikd|ept
lbtdpg`bl gm |jgt djkv|bp- Mbybp|jbcbtt# g| ak jkyb k mra`bp ei ykpgk|gemt ei |jb aelbct# ep
bybm lgiibpbm| aelbct |jkm e|jbp klybp|gtgmo kobmdgbt ak jkyb lbybcevbl-
G kcte vpbtbm|bl lk|k |jk| troobt|bl |jk| gm|bopk|gmo akphb|gmo dkavkgomt dercl gmdpbktb |jb
`pkml/t tjep|!|bpa vbpiepakmdb gm k abktrpk`cb wk- \jb hb vegm| |e k trddbttirc gm|bopk|bl
dkavkgom gt |jk| g| art| `b pbkcc gm|bopk|bl |e pbkdj opbk|bp demtgt|bmd kml tmbpo# gm k
det|!biigdgbm| akmmbp- Gm tra# kcc |jbtb ikd|ept ak lpgyb klybp|gtbpt |e ceeh iep gm|bopk|bl
akphb|gmo deavkmgbt# kml |jbpbiepb klybp|gtgmo kobmdgbt tjercl |khb |jgt "aeabm|ra"# gm
wjgdj akm klybp|gtbpt kml kobmdgbt ak |khb |jb lkmobpert vetg|gem ei "wkg| kml tbb"# |e
lbybcev kml gavcbabm| |jb gm|bopk|bl akphb|gmo deaarmgdk|gem kvvpekdj |e kdjgbyb trddbtt#
lgiibpbm|gk|gem# kml okgm k trt|kgmk`cb deavb|g|gyb klykm|kob-
\jbpbiepb# |jbtb ikd|ept vpbtbm|bl gm |jgt djkv|bp wgcc jkyb km gavkd| em |jb ablgk gmlrt|p# em
wjk| ablgra km klybp|gtbp tjercl rtb# |jb |pklb drppbmd# kml te em- \jb ablgk gmlrt|p wgcc
`b kmkctbl gm |jb mbz| djkv|bp-
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;64
:- \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|pw
:-; Gm|pelrd|gem
Ablgk gt k jrob g|ba ei bzvbmlg|rpb kml g| gt |jb `goobt| tgmocb det| gm akphb|gmo iep k
`rtgmbtt- \jb ablgk gm |jb RH wkt pbck|gybc t|k`cb rm|gc |jb ;7:6/t# wjbm vpbtt# vet|bpt kml
vkp|gdrckpc |bcbygtgem wbpb pbokplbl kt aktt ablgk ybjgdcbt- Jewbybp# |jb ablgk ckmltdkvb
lrpgmo |jb ;776t jkt djkmobl ybp ikt| wg|jer| km vpbdblbm|- \jb mra`bp ei akok~gmbt jkt
gmdpbktbl lpkak|gdkcc# |jb mra`bp ei pklge t|k|gemt jkt pgtbm# vpbtt pbklbptjgv jkt lbdcgmbl#
kml |jb gm|pelrd|gem ei dk`cb kml tk|bccg|b kml |jb igi|j |bppbt|pgkc djkmmbc jkt jkl k `go gavkd|
em |bcbygtgem- "\jb G\Y djkmmbc# wjgdj wkt pbokplbl kt km gmt|km| aktt akphb|gmo |eec#
lbcgybpgmo ;66 ei kcc deaabpdgkc ygbwgmo# jkt cet| ardj ei g|t vewbp- Gm ;77?# G\Y
lbcgybpbl 2
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;6 Demtrabp/t arc|gvcb djegdbt
;7:2 ;772 0662
\bcbygtgem Djkmmbct ;: 26 266(
Pklge T|k|gemt 2: ;26 426
Demtrabp Akok~gmbt ;:6< 0;;0 4266
@ktbl em |jb Jbmcb Dbm|pb Ablgk Ir|rpbt kml Ae|gyb Ablgk/t pbvep|t
Kt klybp|gtbpt kpb gmdpbktgmoc vrptrgmo akzgagtk|gem ei pbybmrb |jperoj akzgagtgmo
krlgbmdb# klybp|gtbpt demtrc| `e|j km klybp|gtgmo kobmd kml k ablgk kobmd |e kdjgbyb km
"ev|gara" deaarmgdk|gem vckm-
:-0 \jb Gavkd| em Ablgk Vckmmgmo
Ablgk vckmmgmo/t akgm vrpvetb gt |e pbkdj |jb akzgara mra`bp ei |kpob| demtrabpt gm k det|!
biibd|gyb wk- \elk |jb ablgk vckmmgmo |ktht jkyb `bdeab lgiigdrc| `bdkrtb |jb ablgk
ckmltdkvb jkt djkmobl `beml pbdeomg|gem *kcte tbb djkv|bp 2'- Jewbybp# gm |jb ir|rpb wg|j
lgog|kc |bcbygtgem# gm|bpkd|gyb |bcbygtgem# yglbe!em!lbakml kml vk!vbp!ygbw wgcc djkmob |jb
ablgk ckmltdkvb gm km rmiepbtbbk`cb wk# ablgk vckmmgmo wgcc `bdeab ybp lgiigdrc| kml
vbpjkvt lgiibpbm| ipea |elk/t- Opbk|bp ablgk ipkoabm|k|gem gt gmdpbktgmo |jb demtrabp/t
djegdb# wjgdj gt cbklgmo |e ipkoabm|k|gem ei |jb krlgbmdb- Km gm|bpbt|gmo vegm| gt |jk| |jgt
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;69
ablgk vckmmbpt |e |kpob| tvbdgigd obeopkvjgdkc kpbkt wg|jgm k derm|p# dg|# ep `eperoj- \jb
wgcc `b k`cb |e kgp km klybp|gtgmo dkavkgom wg|j lgpbd| vrpdjktgmo cgmht# tkcbt vpeae|gem kml
te em |e ybp tvbdgigd kpbkt-
Kme|jbp gavep|km| gttrb iep ablgk vckmmgmo gm |jb lgog|kc |bcbygtgem bmygpemabm|# *wg|jgm
jgojc ipkoabm|bl krlgbmdb kml ablgk' wjgdj wgcc vpe`k`c `b pkgtbl kokgm# gt |jb lb`k|b
wjb|jbp |jbpb gt k |jpbtjecl mra`bp ei bzvetrpbt |jk| gt mbblbl `biepb klybp|gtgmo wepht# ep
lebt |jb igpt| klybp| |jk| |jb ygbwbpt tbb jkyb teab biibd| kml |jbm lgagmgtjgmo pb|rpmt tb|!gm
opklrkcc- Mewklkt# g| gt obmbpkcc kddbv|bl |jk| |jpbb bzvetrpbt kpb mbdbttkp kt k agmgara
kml |bm kt k akzgara `biepb gavpbttgem# kwkpbmbtt# kml cbkpmgmo eddrpt- Kt klybp|gtbpt/ kga
gt |e akzgagtb deybpkob kml |e orkpl kokgmt| bzdbttgyb ipb{rbmd# kml kcc |e ei|bm deavkmgbt
kpb djeetgmo k vecgd ei taee|j pk|jbp |jkm `rpt| klybp|gtgmo vckmt# |jb ablgk vckmmbpt wgcc
jkyb |e pbkttbtt |jb deybpkob kml ipb{rbmd demdbv|t- Kc|jeroj |jb pgtb ei |jb kc|bpmk|gyb
ablgk kccewt klybp|gtbpt |e |kpob| demtrabpt aepb kddrpk|bc# pbkdjgmo k aktt akphb| gm emb
jg| jkt `bdeab aepb lgiigdrc| ep wgcc bybm `b gavettg`cb gm |jb ir|rpb- Kt k pbtrc|# |jb vckmmgmo
ei ablgk iep ckpob klybp|gtbpt jkt `bdeab aepb |gab demtragmo- \jbpbiepb# |jb ablgk vckmmbp
ep `rbp jkt |e t|proocb wg|j jew |e kdjgbyb |jb akzgara bzvetrpb ei |jbgp dcgbm| k| |jb
ev|gara det| ei lbcgybp-
:-0-; \jb Aknep Vpe`cbat Kiibd|gmo Ablgk Vckmmgmo gm |jb Lgog|kc
\bcbygtgem Bmygpemabm|
Kt bzvckgmbl vpbygertc# ablgk vckmmgmo jkt `bbm ikdgmo akm djkmobt gm |jb ablgk
ckmltdkvb# kml g| wgcc demipem| bybm aepb djkccbmobt gm |jb ir|rpb- \jb aktt deybpkob
evvep|rmg|gbt gm lgog|kc |bcbygtgem ak `b lgcr|bl lrb |e ablgk ipkoabm|k|gem# kml krlgbmdb
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;6?
ipkoabm|k|gem kml `rgclgmo deybpkob wgcc `b k lgiigdrc| |kth- \kpob|gmo k aktt krlgbmdb
|jperoj |bcbygtgem cghb g| wkt lemb gm |jb vkt|# gt t|kp|gmo |e `b lgiigdrc|# kml gm |jb ir|rpb g| wgcc
`bdeab bybm aepb lgiigdrc|- Rm|gc ;7:;# gi k deavkm jkl k vpelrd|# vkp|gdrckpc k mbw emb# k
deavkm dercl tckv g| em G\Y kml `b dbp|kgm |jk| |jb aknepg| ei |jb vevrck|gem wercl jkyb
tbbm g| ki|bp nrt| |jpbb ep ierp wbcc!djetbm tve|t gm |jb agllcb eiDepemk|gem T|pbb|kmlMbwt
k| \bm77
-
Mbw t|pk|bogbt wgcc `b mbdbttkp# kml |jb rtb ei k dea`gmk|gem ei lgiibpbm| deaarmgdk|gem
|eect# me| nrt| tve| klybp|gtgmo# |e |kdhcb |jgt vpe`cba- Gm eplbp |e |kpob| kml pbkdj `go
krlgbmdbt gm |jb ablgra!|bpa# ablgk vckmmbpt wgcc mbbl |e rtb k |kvbt|p;66
ei lgiibpbm| takcc
djkmmbct gm lgog|kc \Y# akgmt|pbka |bppbt|pgkc djkmmbct# kml vkp|gdrckpc |jb vevrckp
vpeopkaabt# kml k ykpgb| ei deaarmgdk|gem |eect trdj kt `pekldkt| tvemteptjgv#
gmieabpdgkct# lbtdpg`bl gm djkv|bp 2- Gm |jb lgog|kc |bcbygtgem bmygpemabm| ygbwbpt wgcc
mkygok|b |jb \Y ` |jb BVO *bcbd|pemgd vpeopkaab orglb'# wjgdj wgcc orglb |jbgp ygbwgmo
kperml;6;
- Kt dg|bl em djkv|bpt 2 ) 9# gm |jb cemo!|bpa |jb akphb|gmo deaarmgdk|gem vckmt
wgcc `b kperml |jb aknep vpeopkaabt kml "\Y ok|bwkt;60
-" Igpt| `bdkrtb vbevcb kpb ybp
tvbdgigd k`er| ablgra pbvbp|egpb kml |jb akhb tvbdgkc kvvegm|abm|t |e wk|dj tvbdgigd
vpeopkaabt# |jrt vpeopkaabt wgcc vpe`k`c `b aepb gavep|km| |jkm djkmmbct- Tbdeml# " \Y
ok|bwkt" wgcc `b k ibw t|pemo djkmmbct |jk| wgcc hbbv k||pkd|gmo aepb krlgbmdb |jkm e|jbp
djkmmbct# kml wephgmo cghb Gm|bpmb| "Vep|kct#" wjbpb |jb ygbwbpt wgcc `b k`cb |e drt|eagtb kml
lbtgom kddeplgmo |e bkdj ygbwbpt/ vkp|gdrckp |kt|bt kml mbblt- Gm tra# ablgk t|pk|bogt|t wgcc
77 K`pkjkat# @-# \jb emc dbp|kgm gt rmdbp|kgm|# Akphb|gmo *04 Kvpgc ;77:'# vo- 00;66 @bm|cb# T|bvjkmgb#Lgog|kc Lgcbaak# Akphb|gmo _bbh *< Nrmb ;77:'# vo- 0:;6;
Gm|bpygbw wg|j Ap Kmlpbw _kcatcb# @@J/t Jbkl ei Mbw Ablgk
;60 Vbptemkcgtbl Vkobt Ogyb Rtbpt Aepb Dem|pec# MRK Gm|bpmb| Trpybt *06 Ed|e`bp ;77:'# Fj||v>%%www-mrk-gb
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;6:
jkyb |e iedrt em wjgdj vpeopkaab |jb wgcc tdjblrcb |jb |bcbygtgem klybp|gtgmo iep# pk|jbp
|jkm wjk| |gab g| gt em-
\jb tkab prcb gt kvvcgbl iep `pkmlgmo *tbb djkv|bp 9 g|ba 9-2'# vkp|gdrckpc wg|j mbw vpelrd|t
kml aktt demtrav|gem vpelrd|t# wjgdj wgcc `b emb ei |jb aknep djkccbmobt gm |jb lgog|kc kob-
\jb demdbv| ei `pkmlgmo gt dpbk|gmo ep bmjkmdgmo `pkml kwkpbmbtt# ikab# kml b{rg|# kml gm
eplbp |e dpbk|b kwkpbmbtt kml ikab gm k jgojc ipkoabm|bl ablgra# trdj kt lgog|kc |bcbygtgem#
g| wgcc `b ybp lgiigdrc| kml bzvbmtgyb-
@rgclgmo deybpkob iep km klybp|gtgmo dkavkgom gm k jgojc ipkoabm|bl krlgbmdb kml ablgra
kt g| gt gm lgog|kc |bcbygtgem wgcc kcte `b k ybp lgiigdrc| |kth- Gm kllg|gem# ~kvvgmo ak gmdpbktb
gm lgog|kc |bcbygtgem kml |jbpb gt k |jpbk| ei ygbwbpt twg|djgmo |e tr`tdpgv|gem djkmmbct wg|jer|
klybp|gtbabm|t- Gm demdcrtgem# biibd|gyb ablgk vckmmgmo wgcc `b jkplbp |jkm g| gt |elk-
Gm|bpkd|gyb |bcbygtgem wgcc vetb |jpbk|t# kt bzvckgmbl `biepb-
:-0-0 \jb Evvep|rmg|gbt ei Ablgk Vckmmgmo
\jbpb wgcc `b akm evvep|rmg|gbt iep ablgk vckmmbpt gm lgog|kc |bcbygtgem- \jb krlgbmdb
ipkoabm|k|gem ak cbkl |e aepb biibd|gyb |kpob|gmo- Lgog|kc |bcbygtgem wgcc gmdpbktb |jb
mra`bpt ei mgdjb djkmmbct iep lgiibpbm| gm|bpbt|t# je``gbt# cgibt|cb# trdj kt Akmdjbt|bp Rmg|bl
Djkmmbc *AR\Y'# oeci djkmmbc# igtjgmo djkmmbc# iee|`kcc djkmmbc# Ieparck ; djkmmbc# kml te
iep|j- \jbtb mgdjb djkmmbct wgcc vpeyglb km evvep|rmg| iep `b||bp |kpob|gmo kml pbkdjgmo |jb
pgoj| krlgbmdb wg|jer| wkt|b- Gm |jb ablgra |e cemo!|bpa# lgog|kc |bcbygtgem kml gm|bpkd|gyg|
wgcc kccew `pekldkt|bpt# klybp|gtbpt# kml ablgk vckmmbpt |jb djkmdb |e hbbv gm |erdj wg|j
krlgbmdbt# kml bt|k`cgtj k `b||bp rmlbpt|kmlgmo ei |jbgp |kt|bt kml vpbibpbmdbt- \jgt wgcc cbkl |e
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;67
`b||bp ablgk t|pk|bo kml km biibd|gyb ablgk vckm- \jb pbkc evvep|rmg| |e le |jk| wgcc deab
wg|j gm|bpkd|gyg|# wjbm |jb "|we!wk deaarmgdk|gem" wgcc `b vettg`cb- Gm |jb cemo!|bpa#
"emb!|e!emb deaarmgdk|gem" wgcc `b kykgck`cb kml g| wgcc `b ibktg`cb |e |pkdh kml rmlbpt|kml
bkdj gmlgyglrkc |bcbygtgem rtbp# kml bkdj gmlgyglrkc wgcc |kch `kdh |e |jb klybp|gtbp ep
`pekldkt|bp-
Lgog|kc |bcbygtgem wgcc tecyb k vpe`cba |jk| jkt `bbm gmdpbktgmo kaemot| klybp|gtbpt# ablgk
kobmdgbt# klybp|gtgmo kobmdgbt kml `pekldkt|bpt# wjgdj gt jew |e abktrpb |jb biigdgbmd kml
biibd|gybmbtt ei km klybp|gtgmo dkavkgom kml ablgk t|pk|bo- Gm |jb ablgra |e cemo!|bpa# wg|j
|jb gm|bpkd|gyg|# ablgk vckmmbpt wgcc `b k`cb |e abktrpb gm pbkc!|gab em k wbbhc ep lkgc
`ktgt;64
# jew akm vbevcb jkyb pbtvemlbl ep dcgdhbl!|jperoj |e klybp|gtgmo ` lgpbd|
pbtvemtb;6 Akphb|gmo |e
\eaeppew/t Demtrabp- Agm|bc Gm|bpmk|gemkc Operv- ;77:'# |jb pgoj| t|pk|bo |e deaarmgdk|b
|jb abttkob wg|j demtrabpt art| `b `ktbl em gm|bopg|# {rkcg| t|k|babm|t# jembt| kml
evbmmbtt ` rtgmo k ablgk wg|j jgoj dpblg`gcg|- G| abkmt |jk|# |jb gavkd| ei klybp|gtgmo gm k
jgoj dpblg`cb ablgra wgcc `b lgiibpbm| ipea |jk| gm k cew dpblg`cb ablgra rvem km glbm|gdkc
krlgbmdb# kml |jb drppbm| tt|ba lebt me| abktrpb ep dkmme| deavkpb |jb {rkcg|k|gyb ktvbd|t
ei lgiibpbm| ablgk-
\jb kd|rkc |bcbygtgem pk|gmo *\YP' nrt| |bcc "teab vkp| ei |jb t|ep" `bdkrtb "tbbm gm |bpat ei
@KP@ pk|gmot gt lbigmbl kt k vbptem `bgmo gm |jb tkab peea kt k \Y iep ;2 tbdemlt wg|j |jb
\Y twg|djbl em-;;6
"- \jrt# |jb tt|ba lebt me| pbkcc abktrpb gi |jb vbptem pbkcc wk|djbl |jb
vpeopkaab ep me|- \jgt jkt kcte km gavkd| em |jb |bpa ei E\T# `bdkrtb me| bybp ygbwbp |jk|
gt wk|djgmo k vpeopkaab gt kcte wk|djgmo |jb klybp|gtbabm|t- Demtb{rbm|c# gm lgog|kc arc|g!
djkmmbc |bcbygtgem wjbpb tbybpkc djkmmbct wgcc deavb|b iep k igmg|b klybp|gtgmo tvbml g| wgcc `b
;;6 Akptjkcc# D# Klybp|gtgmo# \jb Bdemeagt| @eeht *Vpeigcb @eeht# Cemlem# ;77:'# vo-;?7
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;;4
bz|pbabc gavep|km| |e lbaemt|pk|b |jk| me| emc |jb mra`bp ei ygbwbpt tr`tdpg`bt |e k
djkmmbc;;;
# `r| kcte |jk| |jb wk|dj iep km kybpkob ei k mra`bp ei pbkcgt|gd jerpt-
\jb klybp|gtgmo kml ablgk gmlrt|pgbt wgcc jkyb |e lbygtb mbw |pklgmo abdjkmgtat kml
djkpogmo aelbct |e lbkc wg|j |jb mbw pbkcg|gbt |jk| lgog|kc |bcbygtgem wgcc gavetb- Iep gmt|kmdb#
tjercl klybp|gtbpt kml ablgk vckmmbpt%`rbpt |pklb em orkpkm|bbl cbybct ei deybpkob pk|jbp
|jkm pk|gmot5 Gm kllg|gem# det| vbp |jertkml gt cghbc |e deab lewm# kml det| vbp deybpkob
vegm| gt cghbc |e gmdpbktb- Aepbeybp# |jb drppbm| krlgbmdb abktrpbabm| tt|ba ! @KP@ ! wgcc
me| `b k`cb |e abktrpb |jb krlgbmdb ipkoabm|k|gem |jk| wgcc eddrp gm |jb lgog|kc kob# wjgdj wgcc
akhb |jb |kth ei `rgmo kgp|gab k ybp lgiigdrc| kttgomabm|-
:-< \jb \bcbygtgem Krlgbmdb Abktrpbabm| Twt|ba
\jb drppbm| abktrpbabm| tt|ba gm |jb RH ! @KP@ *@pekldkt|bp/t Krlgbmdb Pbtbkpdj @ekpl'
gt me| biigdgbm| gm abktrpgmo ipkoabm|bl krlgbmdbt em |bppbt|pgkc# dk`cb# kml tk|bccg|b |bcbygtgem-
"Kt ipkoabm|k|gem |khbt vckdb te |jb kddrpkd ei vr`cgtjbl pk|gmot lbdcgmbt kml |jbpb gt kcte
aepb icrd|rk|gem gm |jb vr`cgtjbl pbtrc|t;;0
- Gm |jb lgog|kc |bcbygtgem bmygpemabm| wg|j
jrmlpblt ei djkmmbct# |jb drppbm| tt|ba wgcc me| `b k`cb |e aemg|ep |jb takcc djkmmbct- Gm
eplbp |e ogyb |jb ablgk vckmmbp k `b||bp abktrpbabm| ei krlgbmdb cbybct ei vkp|gdrckp djkmmbct#
g| wgcc `b mbdbttkp |e gmdpbktb tgomgigdkm|c |jb tkavcb tg~b-
;;;Okmlbp# Vkrc# Dkv|gyb Krlgbmdbt# Akphb|gmo _bbh- *9 Meyba`bp ;77?'# vo-
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Djkv|bp : ! \jb Gavkd| ei Lgog|kc \bcbygtgem em |jb Ablgk Gmlrt|p
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;; Iedrt operv vpeigcbt>
TbzAkcb
Ibakcb
9
9
Kob00 ! 46
4; !
"^kvvgmo wgcc `bdeab k wk ei cgib wg|j jrmlpblt ei djkmmbct-"
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;;7
Iep |jba aepb djkmmbct abkm| cbtt {rkcg| vpeopkaabt- E|jbp pbtvemlbm| tkgl>
"_g|j jrmlpbl ei djkmmbct G ka weppgbl k`er| |jb {rkcg| ei \Y- Bybm wg|j dk`cb# G ka t|gcc
wk|djgmo @@D ; ) 0 ardj aepb |jkm |jb dk`cb djkmmbct# `bdkrtb ei |jb {rkcg| ei
vpeopkaabt-"
Aepbeybp# |jb ibakcb operv wkt demdbpmbl |jk| @pg|gtj |bcbygtgem wercl `bdeab cghb
Kabpgdkm |bcbygtgem# wjbpb aet| ei djkmmbct `pekldkt| tekv evbpkt- Gm dem|pkt|# |we
pbtvemlbm|t gm |jb akcb operv tkw `bmbig|t trdj kt gm|bpkd|gyb \Y# tjevvgmo ygk \Y# `b||bp
{rkcg| ei vgd|rpb kml terml- \jb pbtrc|t troobt| |jk| abm kpb aepb kwkpb ei |jb |bdjmgdkc
ktvbd|t ei |jb mbw |bdjmeceo# kml weabm kpb aepb demdbpmbl wg|j {rkcg| ei vpeopkaabt em
\Y-
Gm|bpkd|gyb tbpygdbt em |bcbygtgem
\jb ibakcb operv lgl me| hmew wjk| gm|bpkd|gyb tbpygdbt wbpb# kml |jb jkl me| jbkpl k`er|
g|- Gm dem|pkt|# |jb aknepg| ei pbtvemlbm|t gm |jb akcb operv wkt kwkpb ei g|# kml hmbw
teab|jgmo k`er| g|- Aet| ei |jba dg|bl |jb Gm|bpmb| kt km bzkavcb ei gm|bpkd|gyb ablgra- \jb
aknepg| ei |jb pbtvemlbm|t gm `e|j opervt pborckpc rtb ep jkyb rtbl |jb Gm|bpmb| akgmc iep
deaarmgdk|gem# kdklbagd vrpvetbt kml cbgtrpb-
Tjevvgmo ygk \Y
Kc|jeroj |jb aknepg| ei |jb ibakcb pbtvemlbm|t jkyb rtbl lgpbd| akgc kml dk|kceorbt |e `r
vpelrd|t# |jb wbpb me| wgccgmo |e rtb |jb |bcbygtgem |e le tjevvgmo- \jb jkyb ibkp gm cetgmo
|jb tedgkc tglb ei dem|kd|gmo vbevcb kml |kchgmo |e |jba wjgcb tjevvgmo- Gm kllg|gem# |jb wbpb
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;06
demdbpmbl k`er| `bgmo gmicrbmdbl ` |jb \Y# kml kt k pbtrc| |jb vpe`k`c wercl eybp!tjev-
Jewbybp# vbevcb cgygmo gm |jb derm|ptglb wercl `bmbig| ipea g|- Emb ibakcb pbtvemlbm| tkgl>
"Bybm gi teab|jgmo gm |jb dk|kceorb ep em |jb \Y k||pkd|t er# g| t|gcc ckdht gmiepak|gem trdj kt
|erdjgmo g|# |jb hgml ei ak|bpgkc |jk| gt aklb ei# kml tg~b- Gm |jb derm|ptglb dk|kceorbt kpb yg|kc
`bdkrtb |jbpb kpb me tjevt kperml# |jrt tjevvgmo ygk \Y dercl `b ybp rtbirc |jbpb-"
Gm dem|pkt|# |jb aknepg| ei |jb akcb operv jkl me| rtbl dk|kceorb ep lgpbd| akgc |e le
tjevvgmo# kml k demtbmtrt wkt me| pbkdjbl gi |jb wercl rtb ep me| |jb \Y |e le tjevvgmo-
Jewbybp# |we ermo pbtvemlbm|t rtbl |jb Gm|bpmb| emdb |e `r vpelrd|t# `r| `e|j wbpb
bzvbpgbmdbl Gm|bpmb| rtbpt- \jbtb pbtrc|t ak troobt| |jk| ermobp akcbt kpb aepb
bm|jrtgkt|gd kml ev|gagt|gd k`er| |bdjmeceo |jkm weabm# kml bzvbpgbmdbl emcgmb rtbpt kpb
aepb cghbc |e rtb |jb mbw ablgra |e vrpdjktb vpelrd|t-
@kmhgmo ygk \Y
Tbdrpg| gt km bttbm|gkc gttrb# kml `e|j iedrt opervt tjewbl demdbpm k`er| g|- \jb aknepg| ei
|jb akcbt wbpb me| wgccgmo |e rtb `kmh ikdgcg|gbt ep |e vbpiepa |pkmtkd|gemt em \Y- Gm dem|pkt|#
|jb aknepg| gm |jb ibakcb operv wbpb wgccgmo |e rtb |jgt tbpygdb em \Y# akgmc `bdkrtb |jb
kpb rtgmo |jb vjemb `kmhgmo kcpbkl- Jewbybp# gi |jb `kmhgmo tt|ba em \Y rtbt |jb Gm|bpmb|
kt k vck|iepa# |jb tjewbl demdbpm k`er| |jb ckdh ei tbdrpg| em |jb tt|ba- \jb ibakcb operv
pbkdjbl km gm|bpbt|gmo demtbmtrt# |jb tjewbl demdbpm k`er| deavkmgbt kml |jb Oeybpmabm|
aemg|epgmo kml dem|peccgmo bybpemb/t gmiepak|gem kml cgib- Aepbeybp# |jb wbpb kipkgl ei
pbdbgygmo km bmepaert kaerm| ei nrmh akgc# `bdkrtb |jb `bcgbyb |jk| `kmht kml btvbdgkcc |jb
dpblg| dkpl deavkmgbt tbcc |jbgp lk|k`ktb |e lgpbd| akphb|gmo deavkmgbt- Kme|jbp gm|bpbt|gmo
pbakph wkt>
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;0;
"G ka kipkgl ei tjkpgmo a gmiepak|gem wg|j @go @pe|jbp# |jk| tdkpbt ab8 jb gt oegmo |e dem|pec
erp cgybt-"
Vckwgmo Okabt em \Y
\jb aknepg| gm `e|j opervt wkt ev|gagt|gd kml vpe`k`c wercl rtb |jb okab ikdgcg|gbt- \jb
pbtvemlbm|t |jk| jkl djgclpbm kopbbl |jk| |jb kpb aepb cghbc |e jkyb |jgt tep| ei tbpygdb gm
|jbgp jeab# `bdkrtb |jbgp djgclpbm wercl pb{rbt| g|-
Drppbm| \bcbygtgem @pekldkt|gmo
Gm `e|j iedrt operv |jb pbtvemlbm|t wbpb tk|gtigbl wg|j |jb drppbm| vpeopkaabt# kt emb akcb
pbtvemlbm| tkgl>
"G pbkcc cghb |jb drppbm| `pekldkt|gmo# er dkm igml wjk|bybp vpeopkaab er wkm|-"
Em |jb e|jbp jkml# |jb ibakcb operv wkt ybp demdbpmbl k`er| cetgmo {rkcg| vpeopkaabt gm
|jb lgog|kc bpk- \jb lbtdpg`bl |jb drppbm| |bppbt|pgkc |bcbygtgem wg|j |jb bzdbv|gem ei Djkmmbc
2# kt {rkcg| |bcbygtgem- Bzdbv| iep k ibw djkmmbct em tk|bccg|b kml dk`cb \Y# |jb wbpb
pbokplbl kt mem!{rkcg| |bcbygtgem-
\Y Klybp|gtbabm|t
@e|j operv wbpb kthbl gi |jb rtrkcc wk|djbl \Y klybp|gtbabm|t ep ~kvvbl |e e|jbp
djkmmbct- \jb aknepg| ei |jb pbtvemlbm|t gm `e|j opervt tkgl |jk| |jb kyeglbl wk|djgmo
klybp|t- \jb wbpb rmwgccgmo |e |kch k`er| |jb |evgd# kml g| tbbabl |jk| gm `e|j opervt |jb kd|
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;00
ei wk|djgmo klybp|gtbabm|t wkt k mbok|gyb k||g|rlb- \jb pbktemt iep me| wk|djgmo |jb \Y
klybp|t wbpb `bdkrtb |jb rtrkcc rtbl |jb deaabpdgkc `pbkht |e le teab|jgmo bctb# trdj kt
drv ei |bk# oe |e |jb |egcb|# ep ~kv |jperoj e|jbp djkmmbct- Jewbybp# gm `e|j opervt bybp
tgmocb pbtvemlbm| pbdkccbl teab \Y klybp|t-
Kpb |jb wgccgmo |e vk |e jkyb Lgog|kc \Y5
\jb demtbmtrt gm `e|j opervt wkt |jk| |jb wbpb me| wgccgmo |e vk |e pbdbgyb lgog|kc
|bcbygtgem# mep |e |khb rv |jb mbw |bdjmeceo teem-
Vk!vbp!Ygbw tbpygdbt
\jb `rch ei pbtvemlbm|t ierml er| |jk| |jgt tbpygdb `pgmot demybmgbmdb# `bdkrtb |jb vettg`gcg|
|e wk|dj wjbmbybp |jb wkm| kml t|ev |jb aeygb wjbmbybp |jb wkm| gt kvvbkcgmo-
Irp|jbpaepb# |jb pbdeomgtbl |jb `bmbig| ei djegdb- Mbybp|jbcbtt# |jb pbtvemlbm|t wbpb
weppgbl k`er| jew ardj |jb wercl `b djkpobl iep |jgt tbpygdb-
7-4 \jb Gmlrt|p Ygbw ! \jb gm!lbv|j kml \bcbvjemb Gm|bpygbwt
\jb gmlrt|p ygbw lbtdpg`bl gm |jgt tbd|gem gt |jb kmkctgt ei |jb gmiepak|gem ok|jbpbl ` gm!
lbv|j gm|bpygbwt kml |bcbvjemb gm|bpygbwt dkppgbl er| wg|j vbevcb gm |jb `pekldkt|# ablgk# kml
klybp|gtgmo gmlrt|pgbt- \jb ab|jeleceo# |jb pbtbkpdj e`nbd|gybt# gmt|prabm|t# kml tkavcbt kpb
ircc lbtdpg`bl gm djkv|bp ;-
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;04
Obmbpkc dem|bz|
\jb obmbpkc evgmgem gm |jb gmlrt|p gt |jk| lgog|kc |bcbygtgem wgcc `b |khbm rv ybp tcewc# kml
g| wgcc opew gm|e k pbktemk`cb tg~b |e pbkdj dpg|gdkc aktt emc eybp |jb mbz| ;6 bkpt- Gm |jb
tjep|!|bpa |jbpb wgcc me| `b km aknep gavkd| em |jb gmlrt|p- Jewbybp gm |jb cemo!|bpa#
lgog|kc \Y wgcc pbwpg|b |jb klybp|gtgmo kml ablgk prcbt# kml |jb gmlrt|p wgcc jkyb |e cbkpm |jgt
mbw ablgra |e trpygyb-
Jew lgog|kc \Y wgcc kiibd| |jb akphb|gmo deaarmgdk|gem5
\jb gmlrt|p bzvbd|t km gmdpbktb ei ipkoabm|k|gem ei |jb ablgk# |jb gm|pelrd|gem ei gm|bpkd|gyb
tbpygdbt kml `b||bp |kpob|gmo evvep|rmg|gbt- Gm |jb irmd|gemkc lgabmtgem# ipkoabm|k|gem wgcc
cbkl |e k mra`bp ei djkmobt iep |jb akphb|gmo gmlrt|p;;2
- \elk |jb ablgk `rgmo vpedbtt gt
{rg|b tgavcb- Jewbybp# gm |jb ir|rpb wg|j |jb BVO *bcbd|pemgd vpeopkaab orglb' orglgmo
vbevcb |e ygbw kperml# djkmmbct wgcc `bdeab cbtt pbcbykm|# kml vpeopkaabt aepb gavep|km|-
_jbm k vpeopkaab |bpagmk|bt# ygbwbpt wgcc dkcc rv |jb BVO kml tbb wjk| gt em mbz| kml
wk|dj g|# wjk|bybp gt vpbtbm|bl |e |jb ygbwbp- \jrt# vbevcb wgcc `bdeab cbtt djkmmbc cekc kml
|jk| gt `erml |e kiibd| |jb wjecb t|pk|bo vpedbtt# kml kcte g| agoj| akhb g| aepb bzvbmtgyb |e
|pklb |jb ablgk;;9
-
Gm e|jbp lgabmtgemt# gm|bpkd|gyg| wgcc vpeyglb jeab `kmhgmo# tjevvgmo kml deaarmgdk|gem
tbpygdbt trdj kt km bcbd|pemgd vet|kc kllpbtt *bakgc'# kml yglbe |bcbvjem- Jewbybp# jew
ardj |jetb tbpygdbt wgcc dk|dj em wgcc `b bm|gpbc lbvbmlbm| em jew akm `kmht# tjevt# kml
;;2 Gm|bpygbw wg|j Ap Kmlpbw _kcatcb# @@J/t Jbkl ei Mbw Ablgk;;9 g`gl-
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;0
G| wgcc kccew lgpbd| pbck|gemtjgv wg|j demtrabpt G| wgcc ogyb gaablgk|b ibbl`kdh k`er| jew akm vbevcb pbtvemlbl |e |jb klybp|gtbabm|#
jew ardj aemb |jb rtrkcc tvbml# |jbgp vk||bpmt# b|d-
Vettg`gcg| ei `rgclgmo rv k vewbpirc demtrabp/t lk|k `ktb
Lgt|pg`r|gem det|t ak pblrdb
Jewbybp# |jb aknepg| ei |jb gm|bpygbwbbt wbpb tdbv|gdkc k`er| `rgclgmo rv k dcetbp
pbck|gemtjgv wg|j demtrabpt- \jb pbktem gt |jk| me| bybp demtrabp wkm|t |e jkyb k lgkceorb
wg|j k vpelrd| ep k `pkml-
\jb gm|bpkd|gyb klybp|gtbabm|t le me| mbdbttkpgc mbbl |e dkpp cgmht |e eiibp gmiepak|gem ep |e
lgpbd| tbcc k vpelrd|- \jb dkm dkpp bm|bp|kgmabm| ibk|rpbt |e ob| |jb ygbwbpt k||bm|gem kml
akhb |jba |e jkyb km bzdg|gmo# pbckzgmo bzvbpgbmdb kml `pkmlgmo- \jb bzkavcbt kpb |jb Vbvtg
Yglbe Nrhb`ez kml |jb Hbcceoo/t Ipet|gbt klybp|t# wjgdj Ygd|epgk Pbkc *klybp|gtgmo kobmd'
dpbk|bl kml jbcvbl gm lbybcevgmo pbtvbd|gybc- \jbtb klybp|t gmyg|bl |jb ygbwbpt |e vkp|gdgvk|b
;;7Gm|bpygbw wg|j Ap Nktem Obepob# Ygd|epgk Pbkc/t Kdderm| Akmkobp
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;0?
gm |jb kl kml djetb wjk| |jb wkm|bl |e wk|dj kml cgt|bm *Vbvtg' ep |e le *Hbcceoo/t'- Ygbwbpt
dercl djetb km yglbe artgd |e wk|dj# ep dpbk|b lgiibpbm| ybptgemt gm |jb tkab klybp|- \jb
pbtbkpdj dkppgbl er| gmlgdk|bl |jk| vbevcb pbdkccbl |jb Hbcceoo/t klybp| 0 |e 4 |gabt jgojbp |jkm
km eplgmkp klybp|gtbabm|- Gm kllg|gem# vbevcb pbck|bl Hbcceoo/t kml Vbvtg gm k aepb vetg|gyb
wk# |jb tkw aepb ykcrb em |jb `pkml;06
-
Lgog|kc \Y kml |jb gm|bpkd|gyb tbpygdbt wgcc jbkygc kiibd| |jb trvvc djkgm- G| wgcc pb{rgpb k
t|pemo ceogt|gd `bjgml g|# |e lbcgybp kml lgt|pg`r|b oeelt# dk|kceorbt# `pedjrpbt# tkavcbt-
Vpe`k`c lgog|kc \Y kml |jb gm|bpkd|gyb tbpygdbt wgcc ogyb |jb t|pbmo|j `kdh |e
akmrikd|rpbpt;0;
-
Vckmmgmo |jb akphb|gmo deaarmgdk|gem gm k jgojcw ipkoabm|bl \Y
\jb gmlrt|p lebt me| bzvbd| k `go gavkd| gm |jb tjep|!|bpa# kml |jb t|pk|bogbt kml |jb
lmkagdt wgcc pbakgm |jb tkab kt |elk- Gm |jb cemo!|bpa |jb gmlrt|p bzvbd|t |jk| |jb
lmkagdt wgcc `b aepb deavcbz |jkm |elk- \jb BVO *bcbd|pemgd vpeopkaab orglb' wgcc orglb
drt|eabpt kperml# kml kt k pbtrc| vpeopkaabt wgcc `b aepb gavep|km| |jkm djkmmbct-
\jbpbiepb# |jb gmlrt|p bzvbd|t |jk| |jb akphb|gmo deaarmgdk|gem vckmt wgcc vpe`k`c `b
kperml |jb aknep vpeopkaabt kml |jb mgdjb djkmmbct |jk| pbkdj |jb lbtgpbl |kpob| krlgbmdb- Gm
kllg|gem# |jb deaarmgdk|gem gmlrt|p wgcc kcte rtb aepb vpeopkaab tvemteptjgv# de!
vpelrd|gem tvemteptjgv# kml |jb rtb ei e|jbp ablgrat trdj kt mbwtvkvbp# akok~gmbt# kml
pklge |e trvvep| |jb |bcbygtgem dkavkgom |e pbkdj `goobp krlgbmdbt-
;06 Gm|bpygbw wg|j Ap Nktem Obepob# Ygd|epgk Pbkc/t Kdderm| Akmkobp;0;
g`gl-
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;0:
\jb krlgbmdb abktrpbabm| ei jrmlpblt ei djkmmbct kml vpeopkaabt wgcc `b k `go gttrb# kml
|jb gmlrt|p `bcgbybt |jk| |jb drppbm| @KP@/t abktrpbabm| wgcc me| gbcl kddrpk|b
gmiepak|gem- \jb ablgk kobmdgbt wgcc mbbl mbw |vbt ei Ev|gagtk|gem tei|wkpb |e igml |jb `bt|
wk |e |kch |e |jb krlgbmdb# jew |e |kch |e |jba# wjgdj gt |jb `bt| |gab ep vpeopkaab |e |kch |e
|jba# b|d-
Jew |e klybp|gtb k vpelrd| gm k jgojc ipkoabm|bl ablgra |e kdjgbyb aktt akphb|
Kddeplgmo |e |jb gmlrt|p# |e klybp|gtb k vpelrd| |e kdjgbyb aktt akphb| kml `pkmlgmo wgcc `b
|jb `goobt| djkccbmob |jk| lgog|kc \Y wgcc `pgmo gm |jb ir|rpb- Lgog|kc \Y wgcc djkccbmob |jb
`pkmlt# kml |jb wk |jk| klybp|gtbpt dpbk|b `pkmlt wgcc djkmob- \jbgp bzvbd|k|gem gt |jk|
`pkmlgmo gm k jgojc ipkoabm|bl ablgk wgcc `b ybp lgiigdrc|- Gm |jb tjep|!|bpa |jbpb wgcc `b me
lgiibpbmdb- Jewbybp# gm |jb ablgra!|bpa kt vbevcb wgcc `b cbtt djkmmbc cekc kml aepb
vpeopkaab cekc# g| gt bzvbd|bl |jk| |jb `bt| wk |e pbkdj ckpob krlgbmdbt wgcc `b kperml |jb
vevrckp vpeopkaabt- Gm dem|pkt|# teab gm|bpygbwbbt `bcgbyb |jk| |jbpb wgcc `b k ibw t|pemo
djkmmbct |jk| wgcc hbbv k||pkd|gmo aepb krlgbmdb |jkm e|jbp djkmmbct- \jbtb djkmmbct dkm kcte
`b rtbl |e pbkdj ckpob krlgbmdbt-
Jew |jb ablgk wgcc `b tecl em lgog|kc \Y5
\jb gmlrt|p bzvbd|k|gem gt gm |jb cemo |bpa# |jb mbw ablgra ak me| ieccew |jb drppbm| prcb
ei lgyglgmo |jb krlgbmdb tjkpb ` |jb det| ei k jrmlpbl *DV\';00
- \jb \Y kgp|gab wgcc t|gcc `b
tecl `ktbl em krlgbmdb# `r| |jbpb wgcc `b |jb vettg`gcg| |e tbcc |jb ablgk `ktbl em demtrabpt/
;00Gm|bpygbw wg|j Ap Lkygl Drii# Gmg|gk|gyb Ablgk/t @pekldkt| Lgpbd|ep
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Djkv|bp 7 ! \jb Trpyb ! Demtrabpt/ kml Gmlrt|p/t Drppbm| Ygbw
Arpgce P- Dbplbgpk ! A@K Akpdj!77 ;07
pbtvemtb# cghb |jb Gm|bpmb|;04
- Kt g| wepht |elk# |jb takcc djkmmbct wgcc vpe`k`c eiibp djbkv
kgp |gabt# kml |jb ak emc kll ipb{rbmd |e k \Y dkavkgom pk|jbp |jkm |jb kgp|gab gm |jb
akphb|;0