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Bacardi tv advertising campaign

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  • 1. BCRI AADA vr in C m a n 0 0 det g a p ig 2 1 isF IT T NL AI ROL tn I M y 0 0 I 2dpee ttn C m a nI a Srtg &m l e ttn uo a 21nrsnaio : a p ig d , t e y I p m naio e a e

2. F t io C m a n g n ala n a p ig A e dir tBCRI AADP r1 W a B C R It d f ? at : h t A A D s n so arP r2 H w A A D cne t te akt at : o B C R Ia ne h m rer ?P r3 W ow wn t t g t at : h e a to a er ?Part 4: What does Flirtation mean?Part 4: The Big IdeaPart 5: S trategy and OperationsP r 6 B dget a d S edu at : u n ch leP r 7 E a a ion a t : v lu tP r 8 Ou lookt t e f t r at : t o h uu e 2 3. What have we learned las t time? 3 4. B C R I rn vl s edt b c nid rd A A D ba d a e n e o e o s ee u 4 5. C nu in a o oh s sc lid o sm g l h la a o ias e c 5 6. B C R Io m n a n ut e ru h t a e l e A A D c m u ict m s b bo g to n we l iov 6 7. T re a d n e fte rn ag t u ie csith ba d 7 8. What does Flirtation mean? 8 9. I j tlin n s in s t c e !t u ftg o t g at h d s s irra 9S uc: G o pN m h n ugC nu A ; T e yo g o W h s 0 0 o re ru y p e b r o sl G h Tp l y f ise 2 1 to 10. I j tlin n s in s t c e !t u ftg o t g at h d s s irra 10S uc: G o pN m h n ugC nu A ; T e yo g o W h s 0 0 o re ru y p e b r o sl G h Tp l y f ise 2 1 to 11. The Big Idea 11 12. + Flirtation = 13. + Flirtation =F t it fvus l wh l o r ira13 14. W a is fvu?ht al o rac ategory of thingsdis tinguis hed byeneral atmos phere s ome of a plac e orc harac teris tic s ors ituation and thequality. effec ts it has on people.he tas te experienc e in the mouth. 14 15. F t it fvus l wh l o r iraBAC ARDI Flavoured Rums Flirting F vus l or a D f e tye o wm n ifrn t s f o e e p M in / ix r ix g M t e u V rtn/ h n e aiaio c a g C ct s o k ila D f e tye o ftg ifrn t s fir e plin Fus rit D f e t m tn /elg ifrn e oio s f in e e V rtn aiaio D f e t iru s n e ifrn cc m t cs e a Coe h ic D f e t nirn e t ifrn e vo m ns e Ts ate D f e t es s a g s ifrn id a / t t ie e re Fa rn rga t Fa rn rga t1515 16. S trategy and Operations 16 17. F t io s rla n t yir t o G o po f n s h te rsn te ag t u ie cs ru f ie d ta rpee th t e a d n e rr Pe p B y, B y wle osa da ah l rp y os os il B y n B c e rbo V r u c aat s e rsn vr u wy o te ig tftg/ aio s aio s h rc r rpee taio s as fh r h lin vr u eirfvusl ora Sic o l t h iq e le f e e n uif c T e rc g is te sl s rrn s te ru h y eo n e h m e e o f d in h go p v ie T la o th c aat s n d c vrh irl o rftg/ rk a b u te h rc r a d isoe te fvu (irk e a lin din) Cet a ine rt cm a n n a vr e h ft trs ra n t a d a p ig a d det te l s ie e g eis ir o in iv u l a din h go p d id ay n te ru l17 18. C harac ters 18 19. - Oli -- Sam - - Josh -- Luke - - Archie - - Jack - 20. - Oli - - Sam -- Josh -Oi, S ma dJ s T e rp y os l a n oh h Pe p B y E motional C ore Values : W l e g o e n s, f t ye j m n e- in , p n es a a , n y e tlbnso How do they flirt? M k c m l e t m k a ir me n f lo dae o p ns ae g l ila d e g o im ,se Repres enting the BAC ARDI Brand values : Fie d h / o ia il rn sip S c bity 20 21. - Oli - - Sam - - Josh -Oi, S ma dJ s T e rp y os l a n oh h Pe p B y Fie d hrn sip S c bito ia ily21 22. - Oli - - Sam - - Josh -Oi te a whte l ,lh m n it h p n a S mte e tm n lea h g nl a ikse J s te rt b ya oh h pe y o lt lyucna as o n o o a l y cut nwt l k o da dm koo g o n ae ote ir ko h a teh g l n w im s h sh t bin eeyn im o rg vr e ooh r f lo d wl n wtese g o , e koels eter J s t e a we at oh a s h .ktg te. Oi le t tlo e r liks o eh lf h p r a e t me eo is em n n s ilh rm r h n s a dn trloe o et n a aueeyn ta h d en vr e h t e o stot e a e xda po ca s rl e p rah k aa po c t ftgwh p rah o lin itirh v a ir ie db cue ae g l n ea sfrt m s tin s lo oth g inif eg l J s d en se ir. oh o st e it sh s o b s, b t is e to uy u h in l in tk gt g l c d g a in o ir.u l s a ftg it j th wy slin , su te a irsm t ko h s lana s n w e t h st eil H s las h o e h e a y te n te wh isT ea ie a l e e . h l s lo d lvg t vr is ra g l a o oe h dem ir h t t oh r c m t f a v etes o e o o dic rh a dh m t t e im n is a s ae km vdt Fa c o aoe o rn e na dte cn rs h tn h y a t t im o ua vna e fh . da t o tisgf h np cm n.a io l e e tsa b teee h r. 23. L k a dAc ie B y wle osue n rh os il B y b E motional C ore Values : C r syS o t eyF n Cetit uioit p na it u , ra y,n , iv How do they flirt? M k a ira g , le op y n e t tae g l u h ik t l a d ne al a r in- Luke - Repres ents the BAC ARDI Brand values : Fie d h / uto Lern sip L s f if r- Archie - 23 24. L k a dAc ie B y wle osue n rh os il B y b- Luke -Fie d h rn sipL sf l uto ifre- Archie - 25. L k a dAc ie B y wle osue n rh os il B y b L k te a m yo e Ac ie p r e inue h cl it f n rh s at r a tn cim . K o nf h srat sne f u o rr e n w o is acs e s o h m u, ric le t m ks ir l g wh is rz s rs iks o ae g l a h it h cay t ie.s u o Awy u f aa g a dd en m dm k galas p o l h n o st in ain r u- Luke - f lf im e. o o h slof Ac ie T e o e h t e eey o e t srh h J kr e a s vr m m n a it k c m sY ucn las e o Ac ie obino e. o a a y rl n rh t rg w y f a dg m s t te ru . H se ftg u n a e ino h go p e eslinn ir a p y g o e t e te h ey p rahs l in , f n a s h c ek a po cat k a dte ir l e . H su o s rs h hn h g l o it e flft ie wics vl o a as rv e g o e t t m n.l y poid s o d ne a e twr in- Archie - 26. Jc T e a h lak h B c e r o E motional C ore Values : R kt in , A tn m, I p l it R b l n is- a g uo o y m u ivy e eioks ,l How does he flirt? V r c am g g aoie t a df wrey h r in , o lrne n o addr Repres ents the BAC ARDI Brand values L t S ir / pim ma p it O t is in - Jack -26 27. Jc T e a h lak h B c e r o L t s irain p it O t ispim m - Jack -27 28. Jc T e a h lak h B c e r o E motional C ore Values : R kt in , A tn m, I p l it R b l n is- a g uo o y m u ivy e eioks ,l How does he flirt? V r c am g g aoie t a df wrey h r in , o lrne n o addr Repres ents the BAC ARDI Brand values L t S ir / pim ma p it O t is in Jc tea if e es o e inak h ld h se sm t g h h le, h wn s pu th g t itL e teiks e o t t nile e . iks oo s tin o h sl s b o a td a dko s h k f im e a a it f s , n n wfu h w oww h l ie. E j s n h o t ito t o tea s n y a ig t u wh d o tea sb t n y a ig t u whtea ie h l , u e j s n h o t it h l s d o d m r. R rlh s s a y ir ie doe ae a a t d g l n ,ye f r b th t a oite h ee.u ta s p siv in is ys - Jack -28 29. Implementation 29 30. Siloc m tt o elBCRI AADP r 1 : W a B CA DI sa dsf ? ath t A R t n orP r 2 H B CA DI ca en ert e ma k ? a t : ow A R n t h r etP r 3 W o we wa t t t r ? at : hn o a getP r 4 W a doesF t t mea ? at : h t lira ionnP r 4 T e B Idea a t : h igP r 5 Sr t a t : t a egy a d Oper t sn a ionP r6 B d e a dS h d l at : u g t n c e u eP r7 E a a n at : vl tu ioP r8 O to t te uue at : ul k o h f r ot 30 31. T a k f yu a e tn h nso o r t nio rt 32. B cu akp 33. Oli(ver) E motional C ore Values W l e g o e n s, f t ye j m n e- in , p n es a a , n y e tlbns o How does he flirt? M ks o p e t m ks g lmeae c m l ns ae a ir il im ,s Repres ents the BAC ARDI Brand values : Fie d h / o ia ilrn sip S c bit yOi te a whte l , yucn lh m n it h p n o aaa as o n o h t bin eeyn l y c u t n im o rg vr e wotg te. Oi le t tlvr n tao e r liks o e eey e h th loh d en h v a ir ie db cue e o st ae g l n ea s frh s o b s, b t is a s n w e e to uy u h m t ko hes lan g t vr is ra g l a t h st o oe h dem ir h t iltm vdt Fa c o a ah n oe o rn e n f io sp cm n. l e et a 33 34. S am(uel) E motional C ore ValuesW l e g o e n s, f t ye j m ne- in , p n es a a , n y e t lbns o How does he flirt?M ks o p e t m ks g lme ae c m l ns ae a ir ilim ,s Repres ents the BAC ARDI Brand values :Fie d h / o ia il rn sip S c bit y S mte e tm n le t l k o da h g nl a iks oo g oe o a dm k oh r f lo d wl n wn ae tese g o , e ko el f h p r a e t me e ae ao is em n n s ilh t s rk rl e a po c t m s tin s le xd p rah o oth g inif a e in l in tk gt g l H s las c d g a in o ir. e a yu l s w te n te tes o e of a v eh o e h oh r c m t o dic r a dte cn rs h t b teen h y a t t im o e h r. u34 35. J os h E motional C ore Values W l e g o e n s, f t ye j m n e- in , p n es a a , n y e tlbns o How does he flirt? M ks o p e t m ks g lmeae c m l ns ae a ir il im ,s Repres ents the BAC ARDI Brand values : Fie d h / o ia ilrn sip S c bit yJ s te rt b ya te ir ko oh h pe y o lh g l n wt lsh a te we er J s t e a im s h s et at oh a s h . km r h n s a dn trlp rah ooe o et n a aa po c t uftgwhg l J s d en se alin it ir. oh o st e it sirsftg it j th wy e . T ea ielin , su te a h is h l sirsda l e ima dh m t t e lo h n is a s alv e ka vna e fh . da t o tisg 35 36. Arc hie E motional C ore Values :C r syS o t eyF n Cetituioit p na it u , ra y ,n , iv How does he flirt?M ks g l u h le t p y n e t t ae a ira g , iks o l a d ne al a r in Repres ents the BAC ARDI Brand values :Fie d h / uto Le rn sip L s f if r Ac ie T e o e h t e eey rh h J kr e a s vr k m m n a it o e. Y u a a as o e t s c m s o cn l yw rlo Ac ie obin f a dg m se n rh t rg u n a e y n inote ru . H se ftga t h go p e eslin sir p y g o e t e te h eyl in , f n a s h c ek at k a po c a dte ir l e . H sup rah n h g l o it e fl s vl o s rs h ha as rv e g oft ie wic l y poid s o d o w e t t m n.ne a e t r in36 37. Luke E motional C ore Values : C r syS o t eyF n Cetit uioit p na it u , ra y,n , iv How does he flirt? M ks g l u h le t p y n e t tae a ira g , iks o l a d ne a l a r in Repres ents the BAC ARDI Brand values : Fie d h / uto Lern sip L s f if rL k te a m yo e Ac ie ue h cl it f n rh s a tp r e incim . K o nf h at r r e n w o is nrsrat sne f u o rle t acs e s o h m u, iks oicm ks ir l g whh cay trs ae g l a h it is rz s ie. s uoAwy u f aa g a dd en m d las p o l h n o st inr um k ga o lf im e. ain f o h slo f 37 38. J ac k E motional C ore Values : R kt in , A tn m, I p l it R b l n is- a g uo o y m u ivy e eioks ,l How does he flirt? V r c am g g aoie t a df wrey h r in , o lrne n o addr Repres ents the BAC ARDI Brand values L t S ir /

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