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Effective Corporate Branding:Align the “I” and the “Me”*
Content
Cultural Cohesiveness
Consistent Processes
How you see yourself is the “I.” How others see you is the “Me.”For your brand to work, these need to match.
*Symbolic Interactionist Theory
“I” = Message
Sent
“Me” = FeedbackReceived
Copyright 2013 by Dannielle Blumenthal
