Me…? A brand!Me…? A brand!

The Schedule …The Schedule …

Excercise 1: What do you see?Excercise 1: What do you see?◦Do not think… only answer your first

appreciation…◦What do they look to?

Excercise 2: Who Am I?Excercise 2: Who Am I?◦Identify ourselves◦Who do I want to look like to?

Conversation and ideasConversation and ideas

1) What d0 1) What d0 you see?…you see?…

1) What do vou see?…1) What do vou see?…

2) Who Am I?…2) Who Am I?…

2) Who Am I?…2) Who Am I?…

Let us converse…Let us converse…

Remarks…Remarks…

Excercise 1: What did we see?Excercise 1: What did we see?

We often see qualifiers that “rests” in We often see qualifiers that “rests” in our minds.our minds.

◦First impressionsFirst impressions◦MemoriesMemories◦Paradigms = Mind modelsParadigms = Mind models

Remarks…Remarks…

Excercise 2: Who we are?Excercise 2: Who we are?

We surround and build our personality with the We surround and build our personality with the helps of things and people that we feel identified helps of things and people that we feel identified and we lean toward these things and peopleand we lean toward these things and people..

PeoplePeople ThingsThingsBehaviourBehaviour Products Products SpeechSpeech Places PlacesBeliefsBeliefsPreferences and tastesPreferences and tastesMore common things with usMore common things with us

1) What do vou see?…1) What do vou see?…yy

We do not We do not realize realize details!details!

The Brand…The Brand…

The concept:The concept:

““AA namename, usually a , usually a trademarktrademark, of a , of a productproduct or or manufacturermanufacturer, or the , or the productproduct identifiedidentified by this by this namename”” Microsoft® Encarta® 2008. © 1993-2007 Microsoft Corporation.

The humanbeing and the product…The humanbeing and the product…

Humanbeings Products

We are building our “brands” We are building our “brands” always…always…

Learning: arts, sciences, about othersLearning: arts, sciences, about othersInteracting with people.Interacting with people.Living changing times.Living changing times.Spending time with others Spending time with others

(amusements)(amusements)When we realize about something we When we realize about something we

must change.must change.FOCUSFOCUS: What do I want to be?: What do I want to be?

It’s Important…It’s Important…

First impression is important but not First impression is important but not the MOST important.the MOST important.

Look at others as complementary Look at others as complementary brands. (tastes, colors, flavors: brands. (tastes, colors, flavors: ”relative”)”relative”)

Which is the brand I want to project?Which is the brand I want to project?How do I want others look at me?How do I want others look at me?Mind open to change and evolution.Mind open to change and evolution.

I can win or lose many worlds with I can win or lose many worlds with my brand.my brand.

I can win or lose important details I can win or lose important details with my brand.with my brand.