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24 July 2017 © 2017 All Rights Reserved Proprietary and confidential – Further reproduction or distribution is prohibited The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA

The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

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Page 1: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

24 July 2017

© 2017 All Rights Reserved Proprietary and confidential – Further reproduction or distribution is prohibited

The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA

Page 2: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

New Zealand in an up-cycle

© 2017. All rights reserved. Proprietary and confidential

International tourism contributes

$11.8 billion

Holiday arrivals up

14.1% Indian arrivals up

12.3%

USA arrivals up

29.6%

Australian arrivals up

7.6%

China, Japan and Germany

arrivals up

Page 3: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

New supply is coming…

68.0%

70.0%

72.0%

74.0%

76.0%

78.0%

80.0%

82.0%

$80

$100

$120

$140

$160

$180

$200

2013 2014 2015 2016 May-17

Occupancy rate ADR RevPar

Source: TIA

25,000

26,000

27,000

28,000

29,000

30,000

31,000

32,000

33,000

2012 2013 2014 2015 2016

NZ Room Supply

Source: Stats.co.nz

Page 4: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

Broad appeal brands will always have a home © 2017. All rights reserved. Proprietary and confidential But we need diversity to avoid contraction

Page 5: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

Kimpton Hotel Palomar Phoenix

Lifestyle out pacing

2.9% 3.2%

4.0%

Upper Upscale Total Market Lifestyle

U.S. Rooms Demand CAGR, 2010-15

Launch Year

Hotel Count

1998 49

2007 16

2010 4

2010 4

2001 3

Page 6: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

The rise of luxury lifestyle

“Experiential luxury accounts for almost 55% of total luxury spend worldwide, and has grown

50% faster than sales of luxury products.”

– Boston Consulting Group

“Consumers want to be one IN a million, not one OF a million.” – The NPD Group

Page 7: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

“Forty-four percent of Chinese consumers said that they prefer experiential luxury such as spas and resorts rather than material items.”

– Mintel Research Group

A growing global trend

Page 8: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

Boutique, lifestyle & niche

© 2017. All rights reserved. Proprietary and confidential

Page 9: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

The new traveller is defining the product

Page 10: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

INDEPENDENT BOUTIQUES

CLUB CONCEPT

PRIVATE RESIDENCES

Neighborhood story

Wellness niche Luxury lifestyle

IHG’s evolving experiences

Page 11: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential
Page 12: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

© 2017. All rights reserved. Proprietary and confidential

Page 13: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential
Page 14: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential
Page 15: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

© 2017. All rights reserved. Proprietary and confidential

The challenge of boutique

Page 16: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

“America’s Best Employer,” 2016

“Best Companies to Work For,” 2009, 2011-16

Bring the experience to life

Page 17: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

© 2017. All rights reserved. Proprietary and confidential

Beware of Whales..

Page 18: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

What we need to do, together

1.  Invest in diversified hotel stock 2.  Capture the evolving traveler market 3.  Attract the right talent 4.  Deliver an experience

Page 19: The Hotel Evolution - New Zealand (NZ) Watts.pdf · 2017-07-23 · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, ... “Experiential

Thank you