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24 July 2017 © 2017 All Rights Reserved Proprietary and confidential – Further reproduction or distribution is prohibited The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA

The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

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Page 1: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

24 July 2017

© 2017 All Rights Reserved Proprietary and confidential – Further reproduction or distribution is prohibited

The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA

Page 2: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

New Zealand in an up-cycle

© 2017. All rights reserved. Proprietary and confidential

International tourism contributes

$11.8 billion

Holiday arrivals up

14.1% Indian arrivals up

12.3%

USA arrivals up

29.6%

Australian arrivals up

7.6%

China, Japan and Germany

arrivals up

Page 3: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

New supply is coming…

68.0%

70.0%

72.0%

74.0%

76.0%

78.0%

80.0%

82.0%

$80

$100

$120

$140

$160

$180

$200

2013 2014 2015 2016 May-17

Occupancy rate ADR RevPar

Source: TIA

25,000

26,000

27,000

28,000

29,000

30,000

31,000

32,000

33,000

2012 2013 2014 2015 2016

NZ Room Supply

Source: Stats.co.nz

Page 4: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

Broad appeal brands will always have a home © 2017. All rights reserved. Proprietary and confidential But we need diversity to avoid contraction

Page 5: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

Kimpton Hotel Palomar Phoenix

Lifestyle out pacing

2.9% 3.2%

4.0%

Upper Upscale Total Market Lifestyle

U.S. Rooms Demand CAGR, 2010-15

Launch Year

Hotel Count

1998 49

2007 16

2010 4

2010 4

2001 3

Page 6: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

The rise of luxury lifestyle

“Experiential luxury accounts for almost 55% of total luxury spend worldwide, and has grown

50% faster than sales of luxury products.”

– Boston Consulting Group

“Consumers want to be one IN a million, not one OF a million.” – The NPD Group

Page 7: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

“Forty-four percent of Chinese consumers said that they prefer experiential luxury such as spas and resorts rather than material items.”

– Mintel Research Group

A growing global trend

Page 8: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

Boutique, lifestyle & niche

© 2017. All rights reserved. Proprietary and confidential

Page 9: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

The new traveller is defining the product

Page 10: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

INDEPENDENT BOUTIQUES

CLUB CONCEPT

PRIVATE RESIDENCES

Neighborhood story

Wellness niche Luxury lifestyle

IHG’s evolving experiences

Page 11: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle
Page 12: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

© 2017. All rights reserved. Proprietary and confidential

Page 13: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle
Page 14: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle
Page 15: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

© 2017. All rights reserved. Proprietary and confidential

The challenge of boutique

Page 16: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

“America’s Best Employer,” 2016

“Best Companies to Work For,” 2009, 2011-16

Bring the experience to life

Page 17: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

© 2017. All rights reserved. Proprietary and confidential

Beware of Whales..

Page 18: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

What we need to do, together

1.  Invest in diversified hotel stock 2.  Capture the evolving traveler market 3.  Attract the right talent 4.  Deliver an experience

Page 19: The Hotel Evolution - Convention Management Watts.pdf · The Hotel Evolution Emerging lifestyle products and brands Alan Watts, Chief Operating Officer, AMEA . New Zealand in an up-cycle

Thank you