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The Hinduja Group. Gulf Worldwide. Gulf’s products are blended in 19 locations worldwide Sales and Marketing of the Gulf Brand are situated in more than 100 countries. Houghton International. Houghton was founded in 1865 HQ in Valley Forge, Philadelphia - PowerPoint PPT Presentation
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The Hinduja Group
The Hinduja Group was established in 1914
In 1984, ‘Gulf Oil International Ltd. (GOI)’ was formed by The Hinduja Group
Global Investments with holdings across ten industry verticals
Gulf Worldwide• Gulf’s products are blended in 19 locations worldwide• Sales and Marketing of the Gulf Brand are situated in more than 100 countries
• Houghton was founded in 1865
• HQ in Valley Forge, Philadelphia
• Formulate and manufacture Metal Working Fluids globally, with a broad product offering
• Market leaders in the industry with a top market share, serving 79 countries
• Major customer base – over 15,000 worldwide
Source: Kline & Company, Inc. – Metal Working Fluids 2011
In December 2012 Gulf Oil Corporation Ltd. partnered with Houghton International, the world’s number one Metalworking Fluids (‘MWF’) company
Houghton International
Formed in 2008 - Based in Hong Kong
Extensive range of high quality OEM- approved marine lubricant products
Trusted lubrication and service provider to the world’s shipping industry – reliable supplies and value-added services
Deliveries at over 900 major ports, in 80 countries – Always by the Ship’s Side
Gulf Oil Marine
Gulf Oil Marine Mission
Provision of a superior customer service,
globally and 24/7
Innovative, sustainable lubrication
and technical solutions for customers
A top tier supplier with
a leading market share
by 2018
Gulf Oil Marine Worldwide - 2013
Long history of producing quality products to meet the demand of the market
Offers one of the widest product ranges of any lubricants company
Gulf products meet technical standards set by Industry bodies
Approvals from Original Equipment Manufacturers (OEMs)
Lubricants
Major OEM Approvals
Lubricants: Product Range and Route
Other Equipment
Machines
Engines
Route To MarketDirect Resell
er
Industrial, Marine, Automotive
Customers
FOR
Gulf produces
Automotive
Comprehensive range of lubricants, with the latest OEM recommendations
Includes oils for: Cars, Bikes, Trucks and buses, as well as antifreeze and brake fluid
With a range of quality: Basic: Gulf Multi Oils
Mineral: Gulf Max Oils
Synthetic: Gulf Formula Oils
Semi – Synthetic: Gulf TEC Oils
Specialty: Gulf Competition Range
Industrial
Used by a wide range of different industrial customers
Industrial oils for: hydraulic systems, gear boxes, rotating equipment - (e.g. pumps and compressors) and much more
Top Industrial product - Gulf Harmony hydraulic oils. Includes:
Basic Mineral ProductsAshless Anti-wearHigh Viscosity IndexSuper Clean Oils
Established the first ever branded petrol station in 1913
All stations provide high quality fuel, meeting stringent national standards
Over 2,750 branded service stations internationally
Latest opening in Colombia in 2013
Fuel Retail
Turkey Jordan
Luxembourg Silverstone Circuit, UK
Sweden
Colombia
Global Service Stations
Gulf is constantly growing the retail business, with plans to expand
Retail affiliates have agreements with third party companies (ex. Cactus Shoppi in Luxembourg – luxury delicatessen offer)
Opportunities to sell Gulf branded products – ex. Gulf lubricants, Car Care range
Visual standards and service station operation manuals are provided to assist new licensees
Fuel Retail Licences
Gulf’s MultiAuto Car Care range is a professional and dedicated company with more than 30 years of expertise in the vehicle care market
Range includes; polishes, clutch cleaners, wax spray and other care products
Distributed globally, through Gulf’s network
Car Care
Gulf and Motorsport History
The Gulf brand is also renowned for its presence in motorsport, with over 70 years of history:
1964 Birth of
the GT40
1968/69/75
Victory at Le Mans
1969Deal with
Porsche
1971‘Le
Mans’ – cult
classic is
released
1989Birth of McLaren Gulf
2008 to
todayTeam Gulf - AMR
Custom made lubricants are used in races as part of the FIA World Endurance Championship
Both Gulf and AMR embrace engineering development in the technical partnership
First year of partnership - won the title at the Le Mans 24Hrs
2013 - Podium finish at every round so far, with victory at Silverstone, and Sao Paolo
Aston Martin Racing
Gulf Racing
Privateer team based in the UK
Racing two McLaren MP4-12C GT3s in the Gulf colours
Competing in the Blancpain Endurance Series, visiting many high profile circuits
Focus of many print and media publications
• The IPL Cricket Tournament in India• Macau GP with Gulf Oil Marine• Denny Hulme Festival in NZ• Trinidad and Tobago Powerboat Regatta• Sponsor of CNN IBN show ‘Leader Talk’
Recent events include:
Other Partnerships
Social Media & Campaigns
Gulf is present on Facebook, Twitter and Pinterest:www.facebook.com/gulfoilinternational www.twitter.com/gulflivery
• Growing presence with over 1,600 fans
• Livery competition attracted over 450 entries during the month
• Promotion through Gulf and Aston Martin Racing Social Media
• Pinterest boards created with entries, encouraging ideas
• 2013 PR Initiative – Road to Race Car
• Focus on how Gulf’s
partnership supports the team in its bid to win
• Chief engineer provides the brief for journalists on Gulf’s lubricants development with the team
• Featured in 20 print articles in 9 countries as well as global TV and online coverage
PR Activity
First published in the 1930s
Today over 24,000 copies distributed globally every year
The tri-annual publication provides up to date news about Gulf’s global operationsIncluding: Distributor News, Technical and Plant News, Market Trends, Motorsport Section amongst others
Orange Disc
• The popular branding of Gulf has generated a cult of fans through merchandise (clothing, models, timepieces etc.)
• A licensing agreement with Gulf is required as part of Gulf’s pan EU registration trademark – the first of its kind
• GOI network can also be used promote these items further
Merchandise
Thank you