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www.weareconnections.com
The global networking platform for senior decision makers to create long lasting
business relationships
www.weareconnections.com
Proud winners
of Best Tradeshow 2015 and Best conference 2016
by Eventex Awards
Hosted events
in over 10 countries on three continents
50+
buyer nationalities represented
90%
supplier and buyer outstanding satisfaction
95%
attendees at director level or above
is built on the belief that
is conducted between
not companies.
BUSINESSPEOPLE,
We believe that a business relationship founded on
shared experience, trust and friendship will be deeper, more genuine and longer lasting.
www.weareconnections.com
What do I get as a supplier?
> Intimate access to an exclusive group of leading buyers
> Inspirational speakers and roundtable discussions to provide stimulating insights and thoughtful debate
> One-to-one meetings ‘The Connections Way’ - with a bespoke diary based on selected preferences
> Up to three nights’ hosted accommodation
> VIP ground transfers from/to the airport
> All meals during the event programme
> Extensive marketing and PR opportunities
> Stimulating cultural experiences
The Connections Way
A t each carefully planned Connections event, you will
be joined by up to 100 handpicked senior decision makers; a mixture of the industry’s best travel buyers, world-leading suppliers and sponsors. All senior level.
You can expect to be inspired by travelling to a different global destination for each Connections event, where you will find an intimate and creative environment dedicated to nurturing business relationships. You will have the time to truly get to know your peers, while bonding over memorable experiences that give a flavour of whichever destination Connections is being hosted.
WHAT TO EXPECT
www.weareconnections.com
L U X U R Y
Focusing on the highest-calibre leisure agents and suppliers in the premium travel
industry, Connections Luxury has taken its unique approach across the world, including Portugal, Abu Dhabi, China and Brazil.
Suppliers represent key and emerging luxury travel markets including hotel chains, boutique hotels, DMCs, airlines, private jet and yacht charters, cruise lines and destinations.
Buyers are handpicked through research and word-of-mouth recommendations. They represent key and emerging luxury travel markets and reflect the region in which the event is located.
Event dates Connections Luxury, Siena
25-28 February
Event supporters
Global Partner
WATCH
www.weareconnections.com
M E E T I N G S
Suppliers are the most relevant and handpicked meeting supplier brands including national, regional and city convention bureaus, hotels, DMCs, as well as event services.
Buyers come from all over the world – 70% are corporate and incentive meeting planners, whilst 30% are International Association meeting planners represent global corporations, eager to book their next international board meeting, global sales kick-offs or incentive trips.
Event dates
Connections Meetings Algarve, Portugal 15-18 March
Event supporters
A t Connections Meetings we match you with relevant buyers or suppliers, enabling you to
forge valuable MICE connections and share ideas through memorable experiences. We carefully curate the content of our thought leadership sessions, so that you leave with more knowledge, a fresh perspective and new ideas for your MICE business.
WATCH
www.weareconnections.com
W E L L B E I N G
Connections Wellbeing series brings together the world’s best wellbeing suppliers and global
luxury travel buyers looking to developing their understanding in this incredibly fast-growing sector. Events, held with the support of Wellbeing Escapes, blend executive-led networking alongside challenging and informative sessions, with hands-on practical experiences showcasing the latest wellness techniques.
Suppliers are globally-known brands who sell wellbeing as part of their core offering including hotels, spas and practitioners.
Buyers are established luxury agents and operators interested in building their understanding of wellness to better serve their clients.
Event dates Connections Wellbeing, Greece
6- 9 May
Event supporters
Global Partner
WATCH
www.weareconnections.com
A D V E N T U R E
Connections Adventure is the global networking event series exclusively for experts in luxury
travel adventure experiences. We bring together a handpicked group of delegates to learn from our up-to-the-minute educational content about high-end adventure travel, to discuss the trends and challenges facing the marketplace with their peers, and to do business in an environment that leads to longer-lasting business relationships.
Suppliers offer the most unique and authentic travel products on this planet – which enable travellers to discover natural wonders and enjoy life-enriching immersion in indigenous cultures.
Buyers are international specialists who are interested in adding extraordinary travel experiences to their portfolio. Whether it’s trekking through the Himalayas, a wine trail from Chile to Argentina, or a photography tour of the Serengeti, we connect buyers with the right high-end adventure suppliers that will deliver the trip of a lifetime for their clients.
Event dates Connections Adventure
28- 31 October
Event supporters
Global Partner
WATCH
www.weareconnections.com
W H I T E L A B E L E V E N T S
This means your event is effectively powered by the Connections team. You tell us what you want to
achieve, the buyers you would like to attract, and we make it happen. We work with you to create a bespoke, one-on-one networking event, where your business will potentially be the sole supplier, and memorable experiences will set the tone for more meaningful relationships with the buyers you choose. Suppliers we’ve worked with include hotels, car hire companies, tourist boards and destination management companies.
INTERESTED IN USING THE CONNECTIONS WAY TO POWER YOUR EVENT?
Event dates Connections Switzerland, 5-8 September
Embracing Airline Digital Transformation
A spotlight on what travellers value
TWE_AMADEUS_Apr-2017-001and024 copy.indd 29 28/07/2017 12:27
SERVICE
PRODUCT CONVENIENCE
A Spotlight on What Travellers Value 54 Embracing Airline Digital Transformation
Executive summary
And it’s an era where there will be more potential than ever for brands to get closer to consumers, understand what they value, and use machine learning to drive better‑informed decisions about how to market to each of their customers.
Interestingly, 82% of global CEOs are concerned about the relevance of their products or services, according to KPMG’s ‘Now or Never 2016 Global CEO Outlook Report’. And almost half (45%) feel they could better leverage digital means to connect with customers.
So, how is the aviation industry faring in comparison to others when it comes to harnessing the potential of the Fourth Industrial Revolution to emotionally connect with travellers?
Compared with certain industries, such as fashion, motor and even hospitality, aviation is a relative newcomer to understanding retail consumer techniques. Unlike brands outside the aviation industry – which have always had to engage with customers to compete in the market – traditional airlines often had a monopoly over regions and routes, and therefore were under less pressure to win over travellers and achieve brand loyalty. The story is slightly different with the low‑cost carrier business model, and these airlines have been earlier adopters of sophisticated, competitive marketing techniques as a result.
Now, however, airlines face saturated markets, where they have to fight to win and retain customers. And so, marketing strategies need to not only adapt to the Fourth Industrial Revolution, but to recreate the experience travellers have become accustomed to in other areas of their lives.
The concept of moment marketing – reaching consumers at the right time with targeted information – is becoming commonplace. It’s about understanding all the influences customers are under at any given time – be it weather, election results or the latest social media craze – and always being ready to respond with relevant offers that will deliver something of value to them, then and there.
It’s an exciting time. The aviation industry
What do passengers value most about airline travel? Why do they fly with one airline rather than another? How can airlines secure their brand loyalty? These questions can be answered by using the below paradigm to understand airline customers’ values.
= factual/physical components of the flight
= how customers interact with the airline during the journey
= time‑saving components
is early on in the journey, but airlines are starting to look beyond segmentation to understand what individual travellers value each time they make a booking, and bundling or unbundling their offering appropriately to drive a sale.
Technology providers and airlines have been working together to enhance their booking experience, and to follow a customer through their journey, offering relevant touchpoints and service enhancements along the way.
“Quite often, the human brain produces unstructured questions, such as ‘I’ve got a break some time between June and July, and I can spend £1,000, where should I fly to?’” says Professor Dimitrios Buhalis, Director of the eTourism Lab at the School of Tourism at Bournemouth University. “But most of our current technology systems
Currently, the consumer looks for information. In the future, the information will look for consumers
Professor Dimitrios Buhalis, Director of the etourism lab at the school
of tourism, Bournemouth university
don’t deal with unstructured questions; they deal with a demand like ‘I need to book a flight to Miami next Friday’ – very structured, data‑driven enquiries.
“I think the next stage of airline travel technologies will deal with travellers in a different way. We’re going to get to a situation where travel behaviour will be analysed to the extent that airlines will be able to predict where customers are going to fly to next.”
This paper will:
■ Explore what today’s airline travellers really value, and apply behavioural theories to the flight booking process, including an analysis of the ‘trigger points’ that prompt customers to pay for an upgrade
■ Reveal which components of air travel are valued the most and the least by readers of the telegraph, according to a survey created for this paper by Amadeus and Connections. The results will be revealed throughout these pages
■ Assess the latest industry strategies for better understanding consumer values – and even influencing them
■ Report on best practice, emerging trends and the latest technologies that are revolutionising the way airlines will be presenting their products to travellers in the near and not‑so‑near future.
The paradigm: product vs service vs convenience
The saying goes that everybody has a price. But in order to have a price, everybody has to have a value.
For airline customers, this value is the sweet spot where they feel that the balance between product, service and convenience is achieved.
56%The total package is most important
to me
QWhen booking a flight, which of the following statements do you agree with most?
24%I look for the lowest price
20%I would always book with my
preferred airline unless there is a significant difference in price
We’ve entered the Fourth Industrial Revolution, an era of datafication, constant connectivity and digital workforces. It’s an era where artificially intelligent machines will complement global manpower, allowing the humans at the helm to benefit from more efficient and accurate outcomes, and where digital solutions are enabling businesses to serve customers in completely new ways.
Each time a customer searches for a flight, they bring their individual values to the search:
PRODUCT: “it’s a long flight – i want as much legroom as possible.”
SERVICE: “i want to feel like my
holiday has started as soon as i step on the plane.”
CONVENIENCE: “i need a direct flight; i don’t have time for a stopover.”
On any given journey, a customer may place a different value on each component, depending on the context of their flight.
For each traveller, the balance between product, service and convenience will shift, affecting the overall price that they are willing to pay for a flight.
PRODUCT CONVENIENCE
SERVICE
source: unless otherwise credited, survey statistics in this report are based on the results of a survey carried out by the telegraph (uK). see page 2 for methodology.
TWE_AMADEUS_Apr-2017-004-005.indd 4-5 28/07/2017 12:37
SERVICE
PRODUCT CONVENIENCE
A Spotlight on What Travellers Value 54 Embracing Airline Digital Transformation
Executive summary
And it’s an era where there will be more potential than ever for brands to get closer to consumers, understand what they value, and use machine learning to drive better‑informed decisions about how to market to each of their customers.
Interestingly, 82% of global CEOs are concerned about the relevance of their products or services, according to KPMG’s ‘Now or Never 2016 Global CEO Outlook Report’. And almost half (45%) feel they could better leverage digital means to connect with customers.
So, how is the aviation industry faring in comparison to others when it comes to harnessing the potential of the Fourth Industrial Revolution to emotionally connect with travellers?
Compared with certain industries, such as fashion, motor and even hospitality, aviation is a relative newcomer to understanding retail consumer techniques. Unlike brands outside the aviation industry – which have always had to engage with customers to compete in the market – traditional airlines often had a monopoly over regions and routes, and therefore were under less pressure to win over travellers and achieve brand loyalty. The story is slightly different with the low‑cost carrier business model, and these airlines have been earlier adopters of sophisticated, competitive marketing techniques as a result.
Now, however, airlines face saturated markets, where they have to fight to win and retain customers. And so, marketing strategies need to not only adapt to the Fourth Industrial Revolution, but to recreate the experience travellers have become accustomed to in other areas of their lives.
The concept of moment marketing – reaching consumers at the right time with targeted information – is becoming commonplace. It’s about understanding all the influences customers are under at any given time – be it weather, election results or the latest social media craze – and always being ready to respond with relevant offers that will deliver something of value to them, then and there.
It’s an exciting time. The aviation industry
What do passengers value most about airline travel? Why do they fly with one airline rather than another? How can airlines secure their brand loyalty? These questions can be answered by using the below paradigm to understand airline customers’ values.
= factual/physical components of the flight
= how customers interact with the airline during the journey
= time‑saving components
is early on in the journey, but airlines are starting to look beyond segmentation to understand what individual travellers value each time they make a booking, and bundling or unbundling their offering appropriately to drive a sale.
Technology providers and airlines have been working together to enhance their booking experience, and to follow a customer through their journey, offering relevant touchpoints and service enhancements along the way.
“Quite often, the human brain produces unstructured questions, such as ‘I’ve got a break some time between June and July, and I can spend £1,000, where should I fly to?’” says Professor Dimitrios Buhalis, Director of the eTourism Lab at the School of Tourism at Bournemouth University. “But most of our current technology systems
Currently, the consumer looks for information. In the future, the information will look for consumers
Professor Dimitrios Buhalis, Director of the etourism lab at the school
of tourism, Bournemouth university
don’t deal with unstructured questions; they deal with a demand like ‘I need to book a flight to Miami next Friday’ – very structured, data‑driven enquiries.
“I think the next stage of airline travel technologies will deal with travellers in a different way. We’re going to get to a situation where travel behaviour will be analysed to the extent that airlines will be able to predict where customers are going to fly to next.”
This paper will:
■ Explore what today’s airline travellers really value, and apply behavioural theories to the flight booking process, including an analysis of the ‘trigger points’ that prompt customers to pay for an upgrade
■ Reveal which components of air travel are valued the most and the least by readers of the telegraph, according to a survey created for this paper by Amadeus and Connections. The results will be revealed throughout these pages
■ Assess the latest industry strategies for better understanding consumer values – and even influencing them
■ Report on best practice, emerging trends and the latest technologies that are revolutionising the way airlines will be presenting their products to travellers in the near and not‑so‑near future.
The paradigm: product vs service vs convenience
The saying goes that everybody has a price. But in order to have a price, everybody has to have a value.
For airline customers, this value is the sweet spot where they feel that the balance between product, service and convenience is achieved.
56%The total package is most important
to me
QWhen booking a flight, which of the following statements do you agree with most?
24%I look for the lowest price
20%I would always book with my
preferred airline unless there is a significant difference in price
We’ve entered the Fourth Industrial Revolution, an era of datafication, constant connectivity and digital workforces. It’s an era where artificially intelligent machines will complement global manpower, allowing the humans at the helm to benefit from more efficient and accurate outcomes, and where digital solutions are enabling businesses to serve customers in completely new ways.
Each time a customer searches for a flight, they bring their individual values to the search:
PRODUCT: “it’s a long flight – i want as much legroom as possible.”
SERVICE: “i want to feel like my
holiday has started as soon as i step on the plane.”
CONVENIENCE: “i need a direct flight; i don’t have time for a stopover.”
On any given journey, a customer may place a different value on each component, depending on the context of their flight.
For each traveller, the balance between product, service and convenience will shift, affecting the overall price that they are willing to pay for a flight.
PRODUCT CONVENIENCE
SERVICE
source: unless otherwise credited, survey statistics in this report are based on the results of a survey carried out by the telegraph (uK). see page 2 for methodology.
TWE_AMADEUS_Apr-2017-004-005.indd 4-5 28/07/2017 12:37 www.weareconnections.com
Speakers include:
> Alfredo Pineda, CEO, SHA Wellness
> Anna Bjurstam, Vice President of Spas & Wellness, Six Senses Hotels Resorts Spas
> Celynn Erasmus, Co-Founder, Resilient Energy Centre
> Ewan Macleod, Chief Digital Officer, Nordea
> Jason Atheron, Michelin starred chef
> Jay Shetty, Host, Presenter & Producer, The Huffington post
> Ken Segall, former Creative Director of Apple
> Tarun Tahiliani, Director, Tahiliani Design
Insights & Partners
A longside our global events programme Connections produces a range of strategic reports and content.
Our industry reports, sponsored by Amadeus, are used to inform a global audience, allowing us to present content gathered from Connections events to the entire industry.
Our network of leaders and decision makers gives us access to a wealth of expertise and experience. When we bring you all together to bond, we also use the opportunity to gather insights – and see where the travel industry is heading.
July 2017
Connections Meetings in Quito: conscientious content that made sustainable MICE seem achievable
July 2017
Generation Z: does luxury travel need to adapt? Delegates at Connections Luxury in Ireland debated the importance of evolving to meet the needs of
Generation Z – those born between approximately 1995 and 2005, the generation after millennials.
www.weareconnections.com
Distribution:
> 7,000+ senior luxury professionals
> 10,000+ senior meeting planners
> 100+ media groups
> 100+ partner associations
Insights & Partners
In addition to weareconnections.com, a bi-monthly digital publication
focuses on the latest news and trends for international luxury leisure, meetings and wellbeing professionals. The digital edition also includes insight from industry experts and the Connections events portfolio.
As part of Jacobs Media Group, Europe’s largest business-to-business travel & hospitality media brand, we are able to distribute content across Europe, the Americas and Asia. At a Connections event, you may be filmed for a video interview for our Connections Leaders YouTube channel. Similarly, a journalist may interview about your business for Travel Weekly or Aspire magazines, website and newsletters.
www.weareconnections.com
Connections social calendar 2018
Exclusive to our clients only, we also offer further networking
opportunities to engage with senior leaders at specific social gatherings.
Places are allocated on a first come first served basis, subject
to availability and free of charge to
Thursday 11 January Connections Social Dinner, The Globe Travel Awards, London
Wednesday 7 March Connections Social Dinner, Berlin
Monday 23 April Connections Social Dinner, Dubai
Monday 30 April Connections Social Dinner, The Hall of Fame, London
Tuesday 15 May Connections Social Dinner, Frankfurt
Monday 11 June Connections Social Drinks, Miami
Wednesday 27 June Connections Social Drinks, London
Tuesday 3 July Connections Social Dinner, The Cateys, London
Monday 10 September Connections Social Drinks, Marrakesh
Tuesday 6 November Connections Social Drinks, London
Wednesday 28 November Connections Social Dinner, Barcelona
Monday 3 December Connections Social Dinner, Cannes
Tuesday 4 December Connections Social Lunch, Cannes
www.weareconnections.com
EVENT DATESEvent Location Date
Connections Luxury La Bagnaia Golf & Spa Resort Siena, Curio Collection by Hilton, Italy 25-28 February
Connections Meetings Anantara Vilamoura Algarve Resort, Portugal 15-18 March
Connections Wellbeing Out of the Blue Capsis Elite Resort, Greece 6-9 May
Connections Argentina Palacio Duhau Park Hyatt Buenos Aires, Argentina (Argentinean suppliers only) 26-29 August
Connections Switzerland Gstaad Palace, Switzerland (Swiss suppliers only) 16-19 September
Connections Adventure Intercontinental Ljubljana, Slovenia 28-31 October
Micaela GiacobbeDirector & Founder
+44 (0)20 7881 [email protected]
David BenitezHead of Business Development – Meetings
+44 (0)20 7881 [email protected]
Greg ReevesHead of Business Development – Leisure Portfolio
+44 (0)20 7881 [email protected]
Ginevra FerneSales Manager
+44 (0)20 7881 [email protected]
