The Global BOPP Film Market - Where is it Going? · PDF fileAMI BOPP Film 2009 Conference, June 16-18, 2009 Be ijing, China Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner

AMI BOPP Film 2009 Conference, June 16-18, 2009 Beijing, China

Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner - Sales Director, © Brückner 1

The Global BOPP Film Market -Where is it Going?

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Markus GschwandtnerMarkus GschwandtnerBrücknerBrückner MaschinenbauMaschinenbau GmbH & Co KGGmbH & Co KG

Fine Goods……look even finer with good packaging as marketing tool



The very best space for marketing ...

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... but packaging is a key marketing tool

not available yet !!

Contents

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Industry TrendsCurrent BOPP Market SituationOur Innovative Solutions



Industry Trend - Supply / Value Chain

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An integrated supply / value chain is the key to success !

Value and Innovation Chain

ResinSupplier

Film Producer Converter Packer Brand

Owner

Established Supply Chain

Machine Supplier

Machine Supplier

Machine Supplier

Industry Trend – Brand Owners View

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Industry Trend

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… but before we go deeper let’s look at the current BOPP market …

Contents

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BOPP World: Demand / Production

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Additionally Sold BOPP Capacity 2007in [tpa] based on Name Plate Capacity (NPC) *

China: 663 ktpa Far East: 31 ktpa

South East Asia: 37 ktpa

Middle East: 272 ktpa

E.Europe: 46 ktpa

NAFTA: 79 ktpa

Additional Capacity: 2007 ~1,130 ktpa

South America

W.Europe

2007 * Source: Reference lists and market information of sold and effective equipment orders (05/2009)



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Additionally Sold BOPP Capacity 2007 – 2008in [tpa] based on Name Plate Capacity (NPC) *

China: 116 ktpa

South East Asia: 99 ktpa

Middle East: 198 ktpa

E.Europe: 17 ktpa

W.Europe: 33 ktpa

South America: 34 ktpa

2008 ~ 503 ktpa

66%34%

BrücknerComp.

Additional Capacity: 2007 ~1,130 ktpa

NAFTA

Far East

2007 2008 * Source: Reference lists and market information of sold and effective equipment orders (05/2009)

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Additionally Sold BOPP Capacity 2007 – 2009in [tpa] based on Name Plate Capacity (NPC) *

China: 158 ktpa

Middle East

E.Europe

W.EuropeNAFTA

South America

2009 ~ 158 ktpa

84%

16%

BrücknerComp.

2008 ~ 503 ktpa Additional Capacity: 2007 ~1,130 ktpa

South East Asia

Far East

2007 2008 2009* Source: Reference lists and market information of sold and effective equipment orders (05/2009)



Why Brückner is the First Choice for Many?

Customer’s Satisfaction first

Reliable partner YOU can count on

Contribution to entire Value Chain along the industry by innovation and customers`R&D support

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Customer Satisfaction – BOPP

“Our goal with the new line was to produce fine films at utmost efficiency and productivity.

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Therefore we have chosen Brückner as partner, knowing about their proven, unrivaled expertise in this field.”

Jorge Villalobos, Biofilm`s Vice President Manufacturing

Biofilm`s BOPP film production line in Altamira, Mexico, performing at speeds of 525 m/min on 17 µm continuously.



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“One of our Group`s guidelines is ‘Only performance speaks’.

Brückner`s numerous excellent references in the international film markets, their many times proven technological solutions and services haveconvinced us that we can really rely on them.”

Dinesh Oswal, Managing Director of Nahar Poly Films

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“Our 7th joint project with Brückner has been characterized by an extremely positive cooperation.

A smooth commissioning was followed by a stable production at all times and …. by breaking through the 500 m/min barrier within short time.”

Dr. Detlef Schuhmann, CEO of Taghleef

In Sohar, Oman, Ti`s latest high-performance 8.7 m wide BOPP line runs at speeds of 505 m/min on 20 µm




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Customer Satisfaction – BOPET

“We are really proud to be the first in China to produce BOPET film at speeds above 425 m/min.

To have achieved this speed level in such a short time is due to Brückner`soutstanding expertise.”

Wu Peifu, President of Jiangsu Color Plastic Packaging

Brückner`s unique, proven multi-gap MD stretching unit opens new dimensions in BOPET film production.

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Customer Satisfaction – CPP

“Since the very start of our new line we are continuously running 3 shifts non-stop.

The film quality is absolutely top, our customers are very satisfied.”

Fang Da Guan, Chief Engineer of Zhejiang Great South East

In Zhuji, Zhejiang Province, the latest high-performance 4.2 m wide CPP line runs lamination and metallizable films.



Industry Trend … back to Brand Owners View

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… demands with relationto films

Industry Trend – the “7 R’s” of Packaging *

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REMOVE eliminate unnecessary packaging, boxes or layers, harmful material i.e. PVC for their perceived environmental profile

REDUCE “right size” packaging, optimize material strengthrigid to flexible package, downgauging, new materials

RECYCLE use materials made of highest recycled contentmore Post Consumer Recycling (PCR), more in-line recycling

REUSE reuse or recycle packaging i.e. for transportation meansblending of PCR materials to virgin resins

RENEW use materials made of renewable resources or biodegradableoil based to bio-sourced resins, i.e. PLA

REVENUE achieve principles at cost parity or cost savings in the supply chainREAD get educated on sustainability and how suppliers play a part

* Source: Wal-Mart’s Sustainable Packaging Scorecard



General Trends – Packaging Industry

Cost Efficiency

Impact

Cost / Package Multifunctional films

Packaging speed High stiffness

Material consumption Down gauging

Aspect

Sustainability

Impact

Energy consumption Reduction of production steps

Raw material consumption Down gauging

Renewable sourced materials Push on PLA or others

CO2 foot-prints “Green” materials

Recycling “Green” materialsseparation

Aspect




Consumer‘s Requirements

Environmentally friendly “Green” materials

Convenience Easy to open &re-closable

Brand identification Flashy appearance

See the product Transparent packages

Aspect Impact


Requirements from the Industry

Improvement of …Convenience (easy opening, re-sealable)Shelf life timeHaptics and opticsUnique appearance (marketing)

Reduction of …Packaging costsConverting stepsDelivery time / handling

Think about …Environmental imageSustainabilityRecyclingHealthCO2 footprint



Contents

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Innovative Films for Stand-Up PouchesChallenge

Physical product protectionBarrier functionsSealing reliabilitySuitable for sterilization

PotentialsDown gaugingReduction of production stepsReplacement of aluminium foilMulti-functional filmCost reductions



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Material

0,8 μm HSE-Polymer

0,75 μm Adhesive Layer

PP Core Layer

2 μm PP

1 μm Copolymer

54 dyn without treatment58 dyn with treatment (approx.)

Time

Trea

tmen

t lev

el

(dyn

)

42 dyn with treatment – degrading over time

Innovative High Surface Tension Film – i.e. Pouches

HighlightsHigh surface tensionExcellent metal or clear barrier material adhesionGood printabilityOutstanding optics

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0123456789

10

85 95 105 115 125 135

Seal

ing

Stre

ngth

[N/1

5mm

]

Sealing Jaw Temperature [°C] (Flat Seal)

3-Layer Low SIT (1611- DOW)

5-Layer alternative Intermediate Low SIT (1535- DOW)

3-Layer Reference (0818)

Material

1 μm Copolymer / Corona Treated Surface

2,5 μm PP

13 μm PP Core Layer

2,6 μm Copolymer/ Homopolymer

1 μm Low SIT SEALANT (DOW/Borealis)

Innovative Low SIT / High Sealing Strength Film

BenefitsHigh sealing strengthHigh packaging speed



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Innovative PLA Films30 µmA: 1.5 μm PLAB: 27 μm PLAC: 1.5 μm PLAStretching Ratio: 3.5 x 5.0

BenefitsGood optical propertiesLow water vapor barrierGood resistance to oils, fat, alcoholHigh stiffness

Innovative MD-Shrinkable Lable Films

AdvantagesCost-effective labeling of contoured bottlesExisting roll-fed labeling machines can be adapted 30% reduction of cost in relation to sleeves

Application

0

10

20

30

40

50

70 80 90 100 110 120 130 140

Shrink temperature [°C]

Shrin

kage

[%] MD

TD

ShrinkTunnel

A: PE/Slip + Antiblock MB

B: PP Blend

C: PE/Slip + Antiblock MB



Innovative Environmental Care - Heat Recovery System

Reduction of energy consumption

Energy savings – up to 300 kW/h

Improvement of film qualityReduction of condensate

Optimized oven air distribution

Reduction of emissions to environment

Innovative Environmental Care – Direct Drives


Elimination of gear boxes or flat belts

Optimized power consumption

Improvement of film qualityExcellent control accuracy

Improved film tension control

Reduction of maintenance



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Innovative Environmental Care – Direct Fluff Feeding


Reduced recycling needs

Reduced drying energy

Improvement of film qualityHigh quality of recycling material

Direct liquid masterbatch dosing

Reduction of maintenance

Innovative Environmental Care – Our Achievements

Total Energy Management

Reduced energy consumption

Reduced green house emissions, smaller carbon footprint

Advanced Stretching TechnologyHigh barrier films to replace laminates

Reducing material usage, energy consumption and logistic costs

“Green” Materials – biodegradable or compostable



Innovative Environmental Care – Official Awards

German Environmental Award - 2006

Finalist among more than 500 nominees (one out of four)

Award for downgauging and new film types

Energy Efficiency in Industrial Processes - 2009Program of German Federal Ministry of Economics and Technology

Selected to present on special occasion during Hannover Fair

Innovative Environmental Care

… AND WE ALL FEEL GOOD …



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Brückner Technology Centre

Brückner Technology Centre

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Lab Stretcher Film Testing Lab Life Time Tests

Chemical Laboratory Laboratory Extruder Simulations Services

Pilot Line



Brückner – No Day without a Pilot Line

1960 - 19751976 - 1984

1985 - 19971998 - today

MDTDMD/TD

MDTDMD/TD

MDTDMD/TDMD -TD-MD-TD

MDTDMD/TDLISIM®

MD + LISIM®

Brückner’s Pilot Line

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All Stretching Modes

Processing of all major polymers

PET

PP

PA

PEPVDF

PLA

PSPEN

COC PEEKPMMA



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Outstanding Film Developments on the Brückner Pilot LineBOPET

MD tensilized filmUltra-thin filmThick filmOptical film

BOPEDisplay shrink filmLabel shrink filmBundle shrink filmBreathable film

BOPALow bowing filmLow shrink filmHigh barrier film

SleevesMOPSMOPETMOPLA

BOPPBalanced filmMD tensilized filmLow SIT filmMD shrink lable filmLow density filmBreathable film5-/7-layer barrier filmCapacitor film

OthersBOPLABOPSBOCOCBOPVDV

BOPENBOPEEKBOPMMA

Orientation of Film Best Utilisation of Plastic MaterialPilot Line Best Tool for Film DevelopmentIntegrated Supply Chain New Source for InnovationBrückner Reliable Partner for the Film Industry



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Stretching the Limits!

Thank you

Documents

The Global BOPP Film Market - Where is it Going? · PDF fileAMI BOPP Film 2009 Conference, June 16-18, 2009 Be ijing, China Brückner Maschinenbau GmbH & Co KG, Markus Gschwandtner