The Future of TV

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Guillaume de Saint Marc

Office of the CTO, SP Video Technology Group

January 2013

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

• The omnipresent nature of content

• Story-telling from device to device, place to place

• Make it easy for me AND fun

• Minimize the pain of paying, and protect my personal data

• Give me the best experience possible

• More devices, with much better screens

• Ubiquitous and smarter networks

• Better video quality

• General Purpose Computing becomes the norm

• Powerful linkages and compute power in the network

• The Home gets a new focus

• Content rights evolve slowly but benefit from cloud brokering & right lockers

• Devices (and UX) lead loyalty to the services

• Advertising is much smarter

• Time to market and service agility is very important

• New partnerships between competitors are inevitable


Large display surface at home

Flexible/tillable screens (no bezel)

Unobtrusive and Frameless

Ultra HD (4K, 8K) coupled with advanced Sound System

Viewer control the level of Content Immersion

Movie, sport, life events: Emotion and Immersion beyond the promise of 3D



Non obtrusive and low energy display

Ambient display function shared across the digital lifestyle functions at home:

Home Security

SoHo IT Features

Automation & Monitoring

Media & Content

eHealth

Personal Content Protection, Backup

Energy Management

Seamless media experience across screens: trans-media and adaptive experience shifting, mirroring, passive follow-me, smart layout


Lead Channels will leverage their brands and keep an important role in commissioning and bulk purchase of content

Their audience will fragment further and compete on all screens with OTT aggregators like Youtube, Netflix etc…

Content rights will continue to be focused on big audiences, and the NOW

Rights will slowly adapt to the economics of new release windows and use cases.


Connected Devices and Smart Home will allow personal TV audience tracking and advanced personalization/recommendation

Cloud-based TV platform and Big Data will enable Smarter Advertising and Offer Bundling

TV User Experience will focus on content discovery of targeted and instantly available programs, becoming de facto the new Scheduling

TV is being re-imagined as a Personal Mass-Media Experience shared within Social Circles (Family, Friends, Colleagues…)


© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Cisco Confidential © 2013 Cisco and/or its affiliates. All rights reserved. 9

Videoscape Unity


Prices rising for

premium content

Broadband Video

providers offering

low cost viewing The threat:

reduced

profitability,

cord-cutting,

irrelevance

Video Operators


Conductor

STBs

Gateways Acquisition

Suite

Distribution

Suite

Videoscape

Clients

Media

Suite

Origination

Suite

Gateway

Software

Cloud Network Client

New &

Unimagined

Personalized Social

Synchronized

Control Suite (Conductor and UHE)

Advertising

Suite

Security

Suite

(CA &

DRM)

Snowflake

User

Interface Gateway

Software

Middleware

Suite

Enhanced Intelligent Branded

New From

NDS


Videoscape Unity

Branded

Client

Enhanced

Cloud Intelligent

Network

STBs

Gateways

Origination

Suite

Media

Suite

Acquisition

Suite

Distribution

Suite

Control Suite ( Conductor and UHE)

Advertising

Suite

Security

Suite

(CA & DRM) Gateway

Software

Middleware

Suite Snowflake

user

interface


New From NDS

Advertising

Suite

Security

Suite

(CA & DRM) Gateway

Software

Middleware

Suite Snowflake

user

interface

AP

I A

PI

AP

I A

PI

AP

I

AP

I A

PI

AP

I

AP

I

AP

I

API


Videoscape Unity

Branded

Client

Enhanced

Cloud Intelligent

Network

Origination

Suite

Media

Suite

Acquisition

Suite

Distribution

Suite


Advertising

Suite

Security

Suite

(CA & DRM) Gateway

Software

Middleware

Suite Snowflake

user

interface


New From NDS

Advertising

Suite

Security

Suite

(CA & DRM) Gateway

Software

Middleware

Suite Snowflake

user

interface

AP

I A

PI

AP

I A

PI

AP

I

AP

I A

PI

AP

I

AP

I

AP

I

API

3rd Party

3rd Party 3rd Party

Examples of 3rd party integrations


Enhanced

Cloud Intelligent

Network

Unified Control – Conductor, UHE

STBs Media

Suite

Acquisition

Suite

Distribution

Suite

Videoscape

Clients Snowflake

User

Experience

Suite

Immersive

Client

Security

Suite

(CA & DRM)

Connected Video Gateway

IP Video Over Cable Multi-screen

Cloud DVR

Video Everywhere

Choices Benefits

Suites Modular, best in class components

Offers Pre-tested and integrated GTM solutions; branded client


• Multi-Screen Cloud DVR

• Video Everywhere

• IP Video over Cable

• Connected Video GW

• An expanding list

Offers

• Services led model

• Customization

• “As A Service” model

(now for CDN)

• Finance & Capital

• Modular & flexible

• Open APIs

• Integrate with installed

& 3rd parties

• Evolving to full

public/private cloud

compatibility

• Multi-screen video

• Synchronized

• Personalized

• Social

Experiences Suites Services


Thank you

Documents

The Future of TV