The Future of the Information Professional

Dr. Mark Burfoot

April 16th 2013

SLAPharmaceutical & Health Technology Division

What to expect

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The Landscape of Pharma today

What’s changing and how that impacts the information profession• Working styles

• Emerging models

• Area of changing focus

• Big Data

What does it mean for the information professional

Building the Next Generation

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But we still have our challenges..The environment is not so bleak…..

Type of change

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Working styles• Mobility

• Perceptions/expectations

Emerging business models• Open Innovation

• New collaborative styles

New markets

Changing focus

Big Data

Mobility• Access at work is critical for many job roles

• Access on-the-go is growing in importance

Perception• If I can access non-work content easily I should be able to do this for work content

• Security should be seamless

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Working Styles

Open Innovation• Increased challenge of sharing content with academic environment

Technology changes• Multiple platforms

• More visual needs

• Real time access

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Business Models

Beach Incubator

Healthcare informatics• Patient records to social media

Geography• R&D emerging in new places

Cultural challenges• Leads to different expectations

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New Markets, new information

From blockbuster

Orphan Drugs

Niche opportunities

New Patient populations

Healthcare

Regen medicine

New technologies

Big Data

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Change in focus

What is it?

Healthcare data

Next Gen Sequence

Consortiums pooling resources and data

Other

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Pausing on Big Data

Big Data has generated initiatives in Biomedical Research

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Will more data improve quality?

A key concern is still quality!

Quality is always key

Refining the deluge to the interpretable solution -avoid the trap

Engineering the information

Expanding our toolsets

Developing the knowledge worker everywhere

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The problem of the informatician and a challenge for the information scientist

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So how about today

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What’s expected and how to adapt

Still a strong need for information• Not so much the book library

• But....- Simple access

- Portals

- Integration with tools and processes• Still need the one-stop-shop approach• The right information when needed• Enabling the user

- Specific domains of expertise, clinical, pharmacology, biological……

- Help, training, education• Biggest area of need

» How to use and take advantage of what we have» How to best integrate our solutions

Expanding/developing service means expanding the informed users not a bigger department

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Expand the super users to extend your capability

Consider not only what is licensed or external • Internal data is key for decisions

• People need easy access to both

Expand your channels for education• Media variety

• On demand access

• Repeatable solutions

We need to cope with a variety of work styles

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Mobile views

Analysis views

Indexed feeds to be consumed and integrated

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For Information professionals and end usersTools need to be flexible

New Skills and new expectations

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The Professional over the next 5 years• Comfortable with IT

• Able to build solutions in basic tools.- Today SharePoint, Spotfire, how to use an API

As IT professionals work to integrate, store, provide more analysis tools…..• Information professionals have to lead the way with how to maximize

value with what we are generating

• Become more integrated with the biomedical issues and problems to seek solutions

But there will be diversity

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Those that can maximize learning and education will be critical to our success

Those that can engineer solutions will be pioneers

More focused teams to deal with key topics

Move the simple stuff out

The curricula of information and knowledge management

The baseline of Information Technology skills

The ability to connect to pharma’s needs more proactively

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And our next generation of information professionals?

The future worker’s needs will be demanding and constant!

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Questions?