The Future of Marketing

The Future of Marketing

Mike VolpeVP Marketing @HubSpotTwitter: @mvolpe

Marketing is Changing

1950 - 2000 2000 - 2050

Outbound Marketing

Outbound Marketing is Harder

800-555-1234AnnoyingSalesperson

http://images.google.com/imgres?imgurl=http://www.popandpolitics.com/wp-content/uploads/2008/05/rss_logo2.jpg&imgrefurl=http://www.popandpolitics.com/category/top-five/&h=300&w=300&sz=53&hl=en&start=2&sig2=NB-UQUuJRmwa20dT9yQaXg&um=1&tbnid=gH9Mdv2ae5FLAM:&tbnh=116&tbnw=116&ei=fhd0SI7ILoHIeaWbmNwC&prev=/images?q=rss+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD&sa=N

http://www.apple.com/pr/products/ipod/08classic_front_agreement.html

More Bad News…

The Good News…

Inbound Marketing

Blog SEO Social Media

http://www.google.com/imgres?imgurl=http://lh6.google.com/shaileshdoke/R7Yvft7NeXI/AAAAAAAAAR8/c-KsB1lUh3c/YouTube%20Logo%5B5%5D&imgrefurl=http://digi-soft.blogspot.com/2008/02/high-resolution-1280x905-youtube-logo.html&h=345&w=487&sz=20&tbnid=dI7uwE0TkZ8J::&tbnh=91&tbnw=129&prev=/images?q=youtube+logo&sa=X&oi=image_result&resnum=2&ct=image&cd=1

http://images.google.com/imgres?imgurl=http://www.popandpolitics.com/wp-content/uploads/2008/05/rss_logo2.jpg&imgrefurl=http://www.popandpolitics.com/category/top-five/&h=300&w=300&sz=53&hl=en&start=2&sig2=NB-UQUuJRmwa20dT9yQaXg&um=1&tbnid=gH9Mdv2ae5FLAM:&tbnh=116&tbnw=116&ei=fhd0SI7ILoHIeaWbmNwC&prev=/images?q=rss+logo&um=1&hl=en&rls=com.microsoft:en-us:IE-SearchBox&rlz=1I7GFRD&sa=N

Inbound Gives Leverage

Budget vs. Brains

Flickr: Refracted Moments Flickr: Gaetoan Lee

NY Parking Tickets

Blogging + SEO + Social Media• 7x more website

visitors• 25x more visitors

from Google• 8x more links to

website

Website Visitors

http://www.hubspot.com/customer-case-studies/bid/4976/NYC-Parking-Ticket-Service-Sees-7x-Increase-in-Traffic-With-HubSpot



Vocio

Blogging + SEO + Social Media• 2x more website

visitors• “This puts us on par

with companies that can outspend us 100 fold in marketing”

Website Visitors

http://www.hubspot.com/customer-case-studies/bid/4042/Vocio-Increases-Targeted-Traffic-and-Leads-to-Website-Using-HubSpot

http://www.hubspot.com/customer-case-studies/bid/4042/Vocio-Increases-Targeted-Traffic-and-Leads-to-Website-Using-HubSpot

WebsiteGrader.com

Free Interactive Tool• 1.1 million reports

generated• 30,000+ inbound

links• 50,000+ opt-in

email list• $5,000 marketing

budget

B2B Music Videos

• Video• 40,000 views first week• 10,000 views first day

• Social Media• #1 source = StumbleUpon• #2 source = Twitter• #3 source = Facebook

• SEO• Page 1 for “inbound marketing”• 50+ inbound links to blog article

http://www.youtube.com/watch?v=4-lGe5MnBlY

http://www.youtube.com/watch?v=4-lGe5MnBlY

BlendTec - Will It Blend?

Videos + Social Media• 55,000 inbound links• 83,000 YouTube

subscribers• 500+ Facebook groups• 5 Digg front page

stories• 3x Sales Increase

Questions to ask yourself...

How am I expanding my online footprint?

Am I publishingshare-worthy content?

How can I start and join relevant

conversations?

Am I presenteverywhere people

discussmy industry?

Stop thinking like amarketer or advertiser.

Start thinking like apublisher and

socializer.

Thank You!Today’s slides:www.MikeVolpe.com/TampaBayCEO

Mike VolpeVP Marketing @HubSpotTwitter: @mvolpe

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The Future of Marketing