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Strong student philanthropy education programs and meaningful engagement of young alumni are critical components of any annual giving shop because those two audiences are the future the alumni database. Christina Diss, Director of Annual Giving at Linnfield College and Leanne Goolsby, Associate Director of Annual Giving at University of Portland cover how their respective schools built programs to inspire students and young alumni to give back.
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THE FUTURE OF GIVING:WHY STUDENTS AND YOUNG ALUMNI MATTER.Leanne Goolsby, University of Portland
Christina Diss, Linfield College
DEFINING THE IMPORTANCE OF STUDENTS AND YOUNG ALUMNI
Percentage of the alumni base Characteristics of millennial generation
Networkers Influence on peers Influence on prospective students
DEFINING THE IMPORTANCE OF STUDENTS AND YOUNG ALUMNI, CONT.
The Pyramid 80% of $1M donors made their
first gift within four years of graduation (The Core Group)
Participation vs. dollars raised Building the base ROI- is there a return?
Moves management
The Universe
New Donor
Renewed Donor
Special/ Major Donor
Capital Donor
Estate Gifts
STUDENT ENGAGEMENT AND PHILANTHROPY
STUDENT ALUMNI ASSOCIATION
From the Student Giving Committee to the Student Alumni Association Intuitional pride Tradition and lifelong loyalty Need for charitable gifts
Engaging student leaders Recruitment Paid student workers
STUDENT ALUMNI ASSOCIATION
Events Thank-A-Thon Tag Day Happy Birthday Linfield Tuition Free Day
Connecting students with alumni
FROM GRADUATION TO ALUMNI
Events for seniors Grad Finale Almost Alumni Coffee
Communications 10 Ways to Stay Connected
Graduation Message of philanthropy
Solicitations Senior Appreciation Program
Honor loved ones in commencement program Letter from Alumni Leadership Council
Introducing philanthropy as alumni No solicitations until one year out
YOUNG ALUMNI: GRADUATES OF THE LAST DECADE
GOLD: HOW TO GET IT STARTED
Identifying existing GOLD donors Young alumni giving in the past Who is already connected
Focusing your ideas Brainstorm and narrow it down Pick what’s right for your University
Convincing your boss Clear game plan 3 year commitment
GOLD: THE FIRST YEAR
What worked Recognition (Most) events Affinity giving
What didn’t Leadership giving levels Direct mail Static website
Results How to quantify during the first year
GOLD: WHAT’S NEXT?
Updating the program Leadership giving levels Events
Challenges Where do they come from? What’s the motivation?
Upgrading donors Different approaches
Solid GOLD Celebrating loyalty
QUESTIONS?
