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The future of casual games is Smartphones & Tablets
Vlad Suglobov, CEO & Co-Founder
Search “g5” to find games
We develop and publish Free-to-Play and casual games for smartphones and tablets
Opening slide one year ago:
Game platform with 10 BILLION install baseG5 is already making 90%+ revenue from mobile & tablets
Source: The Economist Magazine
New PC sales are declining
For the first time in 11 years…Gartner: Worldwide PC shipments fell 8% in Q3 2012IDC: The drop was 8.6%IDC: US new PC sales were down 12.4% from a year ago
It happens worldwide, it happens in USA
Why?
Smartphones and tabletsStrategy Analytics: Over 1 billion smartphones are in use
Google: 1.3 million Android device activations a day
Over 150M iPhones expected to be sold in 2012
ABI: Tablet shipments to exceed 100M in 2012
Growth dynamics
Where is it going?It took 16 years to have 1 billion people use smartphones2nd billion is expected in 2 years
The rate of iOS and Android device adoption has surpassed that of any consumer technology in history
Smart device adoption is:10X faster than that of the 80s PC revolution2X faster than that of 90s Internet Boom3X faster than that of recent social network adoption
What happens to these companies?
Compare to G5
+1300% in 3 years
G5 Annual Revenue
Tens of millions of dollars earned on iOS and Android
Millions of dollars paid out to developers
Average Revenue Per iOS Casual Game
According to App Annie Intelligence, in July 2012, G5 globally made on average 67% more revenue per ranked iPad game and 143% more revenue
per ranked iPhone game than Big Fish
Android downloads per Game
G5 generates ~10x times more downloads per game than Big Fish
Source: play.google.com
G5 works with 80 partners to bring their games to smart devices
Artifex MundiArtogonAwemHipsoftNational GeographicShaman GamesSMI GamesVogat… and many more
Сompetition is goodG5 brought much needed competition to the casual
games economyDeveloper revenue share went upAdvances went upRoyalties paid went upCompetition is good for everyone
What can a developer do?
Don’t spend time on PCDon’t listen to PC portalsDon’t spend time on “streaming”Bring existing PC games to iOS and AndroidDiversify through Steam and Mac App StoreUse iOS as reference platform for all future gamesBring your best franchises to Mobile F2P format, and go cross-platform
“Streaming”Apple won’t allow it on iOSOn Google Play, it has between 10K-50K downloads, lots
of complaints that it doesn’t work(Many G5 games have 1M-5M downloads on GP)Let’s (optimistically) assume 10K of these subscribed10.000 users * $8 per month / 100 games = …... = $800 / month per gameAnd they say many more games coming, up to 1000Do you really want to sell your games even cheaper?
“Streaming”
OnLive went into bankruptcyGaikai was sold to Sony… to be killed?Theoretically, streaming of 3D games made some sense… until iPads had 3D graphics like PlayStationWith casual games, what is the problem that streaming solves?Bandwidth? Streaming is even MORE sensitive to bandwidth than downloadingIt does not solve real world problem. It’s an attempt to create an unneeded walled garden with the cheapest simple games (which you can already find for free on Google Play)
What can you expect?If you have a great game:
Released in Sep 2010Premium casual gameCasual city simulatorTop 10 Grossing Game in 34 countriesMillions of downloadsWell over $1M of revenue
Premium Game
Released in Sep-Dec 2011Free-to-play gameCasual city simulatorTop 10 Grossing Game in 103 countries$1M revenue and first million downloads in a couple of months
Free-to-Play Game
Revenue: F2P vs Premium
Casual Game Can Become a F2P Hit
Virtual City Playground for iPad
CityVille Hometown iPad
Source: App Annie Analytics
What G5 can do for you:Offer great publishing terms and advancesShare our experience and best practicesLocalize to 12 languagesProvide thorough cross-platform QACross-platform technology if you need itCross-sell with our portfolio:
Over 80 million downloads, millions of MAUMaximize your revenue across ALL platforms
