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www.stirlingretail.comwww.stirlingretail.comwww.stirlingretail.comwww.stirlingretail.com
The Future for Retail in our Town
Centres
Professor Leigh Sparks,
Institute for Retail Studies,
University of Stirling
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Structure
1. Current Retail Trends
2. Structural and Recessionary Change in Retail
3. Is there a Future for Retailing in Town
Centres?
4. Re-imagining Retail Use and Place
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Current Retail Trends
• New locations and formats
• Technology
– On-line and mobile retailing
– New “shopping” models
• Role of convenience
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New Locations and Formats
2
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Technology: Impacts
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The Online Distribution Issue
• “Dark stores”
– Urban conurbations
• Click and Collect
– Large stores
– Urban collection/delivery
– Argos and Ebay
– Transit Hubs
– On the Move?
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The Blended Retail Revolution?
• Has changed:
– How we shop
– How we think about
shopping
– How we tell others
about shopping and
retailing
– How retailers sell
– Retail operations and
practices
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A Different Blend? Retail Week
20/9/2013
• 40% turnover online by 2020
• Online sales up 17% in first half
2013
• 67% of JLP customers use more
than one channel
• Delivery service with Collect+ to
be launched
• 5,000 convenience stores in
under-represented countries such
as Scotland, Northern Ireland and
Wales
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The Convenience Boom
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But What is Convenience Today?
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Structural Change in Retailing
• Structural Change
– Consumer behaviour
– Technology
– Business reactions
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Recessionary Change and Retailing
• The Banking Crisis
• Consumer Concerns
– The Economic Downturn
and Various Measures
– Unemployment and Loss
of Disposable Income
• Zombie Companies and
Property
4
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… Provides Some Opportunities
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Outcome: Crisis of Retail Space
• We need less space
• We need better fit
space
– Size
– Amount
– Place
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Is There a Future for Retailing in
Town Centres?
• A Town Centre Crisis not a
Retail Crisis Alone
– Decline in importance in
people’s lives
– Concentration of area
(prime zone)
– Costs have risen faster
– Rates are a big issue
– Vacancies and dereliction –
not just ex-shops and not
just street level
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Modern Lives, Modern Places
“Town centres, as we currently see them, and as
most people nostalgically romanticise them, are
in the main anachronistic irrelevancies unsuited
to the changed consumer, business, social and
economic world. We do no one any favours by
clinging to an outdated vision of a past that
arguably never existed, and certainly does not
match our modern twenty-first century society.”
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Re-imaging Retail Use and Place
• Town centres are dysfunctional; people have
reacted to this, but the system(s) have not
• Space and space use are massive wastes in the
hearts of our communities
• Cost burdens of going to, doing up and
operating in town centres are out of line
• The management of towns and town centres
has not been working for some time
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The New Town Centre Retail
Narrative?
• Footfall and Spend
• Diversity
• “Leisure” – places to be,
to dwell etc
• Interest, Innovation and
Entrepreneurship
• Local
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The New and Old Narratives?
• New
– Pleasure
– Attractors
– Access
– People
– Ease
– Interest
– Local
– Showrooming
– Collecting
– Quality
– Different
• Old
– Functional
– Repellers
– Barriers
– Things
– Difficulty
– Boredom
– Remote
– Selling
– Buying
– Dereliction
– Same
Every Town is Different; Some are More Different than Others, and those are the ones I want to be in
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Web: www.stirlingretail.com
Email: [email protected]
Telephone: 01786 467384
Twitter: sparks_stirling
Contact Points