The Fox’s DenDanielle Berman

Lianne BuddKimberly ChongKerianne Hofsiss

A.O. Fox Hospital

• Located in Oneonta because we are familiar with the area and its demographics

• 1 Norton AvenueOneonta NY, 13820607-432-2000

• 128 Beds

Mission Statement

• “The Fox’s Den offers comfort food for both on the go as well as fine dining. We are dedicated to satisfying all guests by providing the complete experience through our remarkable food & friendly service!”

Target Market

• Hospital Employees• Visitors• Patients• Based of case study, and our research• This was further developed by a 4 person focus group

Survey

• Target market developed through a 30 question survey to narrow down menu items, type of service, and price ranges

• Focus Group• Provided healthier options and more sides• Helped us decide on menu item prices• Beverage options

• Delphi Method• Interviewed civil engineer, food design consultant, and interior designer

Competitive Analysis

• Dunkin Donuts – churros• KFC – grilled and fried chicken • Friendly’s • Christopher’s

Concept• Through our research, we decided to offer two levels with varying service

styles• The lower level, is where our BOH is located as well as our on the go

dining area• The upper level, is where our loft is located seating 100 people for fine

dining • Food is prepared and produced at our lower level BOH and our wait staff

delivers food to our upper level via heating trays or trays depending on the food item in a separate staircase located in the back of the restaurant

Menu

Financial Feasibility

Manager's Office

Peer Review

• Flow throughout storage, preparation & production works well• Equipment choices increase flexibility and efficiency• Easy service between the two floors• Suggested adding more trash cans• Suggested switching dry storage with chemical storage to

decrease contamination risk• Dry storage near elevator may promote theft

Why our operation will work…

• KISS• Take considerations from peer review• Aware of target market and competitors in the area• According to financial feasibility, our operation can make a

profit

Questions?