pag. 1

Smau Milan 2011

THE FORMATTHE NEW Smau format

The new format has been designed by ICT Ecosystem operators (vendor, channel, universities and business schools, tradepress) together with Industry and Trade Associations (Confindustria and Ascom) to allow Information &Communication Technology enterprises:

• to create new opportunities of doing business with enterprises and public administration;• To develop and/or enhance brand awareness, taking advantage of an authoritative and independentplatform;• To meet ICT partners and new trade operators, developing a direct/indirect network to increase market share.

Demand orientationEach visitor will set a personal agenda according to his/her business needs by means of the online profiling system in order toidentify:

• the educational and information meetings of interest amongst more than 300 50-minutes workshops by the most authoritative lecturers and independent analysts;• success cases of Italian enterprises (ICT Innovation Prize);• the best technology suppliers gathered together in a single event to help visitors in their ICT investments.

Billable services for exhibitors

• Database: a list of profiled participants who expressed interest in the same thematic area sponsored by your enterprise.• Lead Generation: all visitors registered at smau.it website interested in your thematic area will be invited to visit your stand; unlimited number of complimentary invitations sent to your customers; prospects, tailored electronic mailings to users in linewith your target; dedicated call centre.• Brand Awareness: your case history or promotional message published in the Innovation Agenda (handed out to visitors)and on smau.it website; your solutions highlighted in the online Gallery of products; media relation with editorial offices inEconomy of main local newspapers.• 9 sq m turn key fully equipped booths (including personalized graphics arts).

Smau Milan is the most important Italian event dedicated to Information&Communication Technology designed to help main national and international suppliers of ICT solutions meet entrepreneurs, corporate and public administration decision makers and ICT channel operators: three days during which the cutting-edge technological novelties and benefits for businesses deriving from adoption of digital technologies will be presented.

SMAU dimensions today• Smau Business: dedicated to corporate/public administration managers and decision makers• Smau Trade: dedicated to ICT channel operators (vendors, ISV, VAR, system integrators, software houses…)• Smau Media: over 1.800 journalists accredited - TV, raedio stations, daily papers, press agencies, trade journals, web sites - (during Smau 2010 edition)

MILANO

To create new business opportunities

BILLABLE SERVICES•Meetingswithnewbusinessusers/ICTchannelatyourstand•Databaseofprofiledcontactsbusinessusers/ICTchannel•Mediavisibility•Networkingamongstparticipatingenterprises

LEAD GENERATION AND TURNOVER INCREASE

To recruit new ICT channel operators2 OBJECTIVES

2 DIMENSIONS

RESULTS

<<

>>

WHY TO PARTICIPATE

pag. 2

SMAU MEDIA

• ICT Innovation Prize – Premio Innovazione ICT, dedicated to the most innovative Italian enterprises and pubblic administrations

• Innovation Paths. From the Idea to Business - Percorsi dell’Innovazione. Dall’Idea al Business, which brings together over 100 start ups and the most innovative local Pubblic Administrations

• Press Guide, a publication distributed to all journalists, containing the event official program and all the special initiatives of the exhibitors.

• Press Room, which houses more than 1,800 journalists in the three-day event

Communication Plan

• More than 500 advertising pages on main trade magazines and websites

• More than 20 advertising pages on main national newspapers

• More than 600 commercials on major local radio stations and focus on Radio 24

• More than 800,000 targeted paper advertising mailed in collaboration with trade associations, authoritative Universities and

Business Schools, exhibitors

• More than 50,000 calls by a dedicated call centre to invite business decision makers and ICT channel operators

PR actions

• Over 200 editorials, specials and focuses on innovation and technology published on main economics journals (Corriere Economia, Repubblica Affari e Finanza, Il Sole 24Ore, … )

• Over 120 editorials, specials and focuses on innovation and technology published on main trade journals and web sites (Top Trade, PC Professionale, Computer Build, Data Manager, Zerouno, … )

• More than 300 journalists accredited for the ICT Innovation Prize, opening event which takes place in front of the local and national authorities

More than 20 TV reports on national TV station before and during the event l’evento (TG1, TG2, TG3, TG5, TG LA7, Telelombardia Net C@fe, …)

Web

• A dedicated website with more than 700,000 users and over 1,300.000 visited per year

• Continuous presence on main social networks (facebook, twitter, youtube..) before and during the event

pag. 3

END USERS DATABASE (entrepreneurs and managers)divided per area of interest and short-term investment plan of visitors

THEMATIC AREAS Milan 2010

How Enterprise Resource Planning can help manage information and processes in an efficient way 5,044How business intelligence applications can support decisions 3,113CRM applications as a tool to effectively manage relations with client 2,871The opportunities offered by e-invoicing and document dematerialization 3,443Document Management collaboration and support through Intranet and Web 2.0 solutions 3,452Innovating processes through Mobile & Wireless solutions 3,778How innovative solutions can improve the efficiency and flexibility of an ITarchitecture/ITinfrastructure 3,214Innovating corporate communication infrastructures (VoIP, Unified Communication) 2,761How to avoid costs and damages generated by poor IT security systems 2,849How to reach new customers through online marketing services and Web B2C applications 4,029Cloud Computing and Software as a Service to improve the efficiency and flexibility 2,474The benefits of digital printing solutions 2,596CAD and PLM solutions 1,736ICT innovation for companies working in the Retail and Large retail trade sector 873

*exclusive profiled contacts. Each visitor can declare interest in one or more thematic area

Line of Business Profiledpartecipants

Purchase 1.521Administration,finance,control 1.776ICT, Information system 3.861Marketing&Sales 4.044Operation & Logistics 1.497Public Administration 1.397Research and development, design 1.743Retail & Large Retail Trade 1.040Human resources, organization 1.137

2010 SMAU MILAN RESULTSEND USERS DATABASE: 25,531 (entrepreneurs and managers)divided per enterprise sector, number of employees, turnover and function/position

- PROFILED PARTICIPANTS: 51,875

(28,531 END USER and 23,344 ICT CHANNEL)

MILAN 2010

SECTOR

Industry Services PA-Health-Education-BodiesTradeOther

43,1%27,9%

24,6%3,1%

NUMBER OF EMPLOYEES

Min 10 11-50 51-250 250-500More than 500

42,1%17,3%16,8%7,2%16,6%

TURNOVER

min 5 mil Euro 5-20 mil Euro21-50 mil Euro 51-100 mil Euro 101-500 mil Euro more than 500 mil Euro

54,2%11,7%9,1%5,7%7,7%11,6%

FUNCTION

PurchaseAdministration, finance, control Sales, business development ICT, Information system Logistics, supply chain Marketing, communicationProduction, operationsResearch and development, design Human resources, organization Other

5,5%12,2%14,4%23%2,4%14,2%5,8%7,6%

2,9%12%

pag. 4

PROFESSIONAL ASSOCIATIONS AND INDEPENDENT ANALYSTS (source: Smau Milan 2010)

ICT CHANNEL OPERATORS DATABASE: 23,344 (dealers, ISV, VAR, system integrators…)divided per enterprise sector, number of employees, turnover and function/position

SECTOR

Hardware and components sales (e.g. networking) Hardware sales and service to the IT infrastructure Third party software integration and development Software development ICT publisher

27,7%

53,1%

47,2%

40,1%4,1%

NUMBER OF EMPLOYEES

Min 1011-50 51-250250-500 More than 500

58%17,8%9%4,2%11%

TURNOVER

min 5 mil Euro 5-20 mil Euro21-50 mil Euro 51-100 mil Euro 101-500 mil Euro more than 500 mil Euro

45,8%17%8,8%4,6%8,1%8,7%7%

FUNCTION

Purchase and LogisticsAdministration Technical Area (research and development, design) Help deskSales Marketing, communication Human resourcesOther

6,4%8,9%27,8%

5%25,6%10%0,8%15%

pag. 5

PROFESSIONAL ASSOCIATIONS AND INDEPENDENT ANALYSTS (source: Smau Milan 2010)

pag. 6

PARTNERS REMARKS (from the closing press release of Smau Milan 2010)

Our presence at this Smau edition wanted to be concrete and we have been able to achieve this aim obtaining the satisfaction of the many business partners in our stand, who were the real protagonists of this event. They are the ones to promote the innovation among small and medium Italian enterprises: they live the needs of the territory, they’re real experts, able to offer advanced solutions, customized for different sectors and market segments. From the mechanical industry, to construction, to fashion. In this context, Smau was a special showcase, but above all a unique occasion for meetings, discussions and new business opportunities. The skills of partners and thetechnological excellence of IBM platforms, among which today the solutions for Cloud Computing stand - are the strength of our presence in the market. And this edition of SMAU showed that. Concreatly.Chiara Grosselli, Marketing and Communications Director - IBM Italia

Cloud computing was the fil rouge of Microsoft participation at SMAU 2010, because we are convinced that this new approach will improve the way companies and people will use the technological solutions, and will also represent a significant opportunity of growth for Italian companies. The 2010 edition of SMAU has also provided for Microsoft also an excellent occasion to launch Windows 7 Phone, “a new concept of phone”, to celebrate the first birthday of Windows 7, to announce Office 365 and finally to show Kinect for Xbox 360. A final orignality that has characterized the 2010 edition: we have brought SMAU online with three days of events in smoothstreaming HD thanks to the Microsoft @ SMAU Live initiative, which allowed all those who have not been able to take part in the event to have anyway a direct web experience of all major technological innovations. A successful Smau edition then, an event for which al so this year the operators of our market have shown great interest.Peter Scott Jovane, Chief Executive Officer - Microsoft Italia

We believe that SMAU is the most suitable window to present to the market the benefits of our latest technology. The participation in this event allows us to establish a direct dialogue with local stakeholders to develop a range closer to their needs, both in terms of technological innovation and economic benefits.Luca Romani, Regional Channel Manager - Intel Italy & Switzerland

We are excited about the success of the 47th edition of SMAU: is the confirmation of the growing attention of the institutions, companies and media to ICT industry, seen more more as the major driver of innovation in our country, essential element to promote the socio-economic growth - in all productive sectors and all aspects of citizens life. Come back as a prominent protagonist in SMAU 2010, Samsung has decided to give the market a strong signal of its will to continue to grow not only in the B2B market, with the goal of positioning itself as a strong partner of the different ICT Italian business and make a tangible contribution to the development of the entire national system.Barlocco Carlo, Vice President Network & Telecom and IT Division - Samsung Electronics Italia

Per maggiori informazioni Segreteria Organizzativa: Tel: 02 283131 / 049 8808444 e-mail: info@smau.it

DICONO DI SMAU MILANO I MEDIA (fonte Smau Milano 2010)

To seize the opportunities of recovery the work of the entire national system is essential. Italy lags behind the strongest economies of Europe and with a gap that, despite the excellence of our country, actually exist. The appointment not to miss to take stock of the situation is Smau.Il Sole24Ore

The largest Information Technology companies present the latest technology novelties during Smau Milan, the number one event reference in Italy to take stock on the development of a strategic sector for the global economy, which can lead to improvements in many areas, from public management to health, from energy conservation to reduce pollution. TG5