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Graphology
• The art of studying handwriting.
• Used for centuries to analyze people's characters.
• Since the demise of personal handwriting, the experts have moved on to typefaces to look for clues to our identities.
Choice of Font
• The choice of font used in e-mails and type-written letters could say more about an individual's personality than their creative writing skills.
The Psychology of Fonts
• Dr Aric Sigman study on how a typeface influences what the reader thinks about the author. – Shelly: Kylie Minogue (the sex kitten) – Verdana: Richard Branson (professional
yet appealing)– Times: Anna Ford (trustworthy and respectable)
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Font Use
• It is important to use different fonts for different situations.
• For instance, when applying for a job:– Times for your resume for a traditional
company– Verdana for a more contemporary firm.
Size Matters
• A large font size is important for main topics and power letters.
• A smaller font if preferable when less is more.
Conclusion
• What font you use will say a lot about you.
• Use the appropriate font to communicate the persona you wish to present to your readers.
• Q & A