The following are a series of snapshots of a 7UP brand awareness campaign I completed in spring

2016. The campaign was played out over TVSMILES’ KWIZZAD platform. The nature of the campaign

was quiz-based and was produced to promote interest in 7UP’s newest product, released in summer

2016. The campaign was built as per the established AIDA model.

The key demographic was British students between the ages of 18 and 25.

Question one: As users did not know what the quiz was

about when they entered the funnel, question one was

written to initially introduce the brand before discussing

the product.

Question one, incorrect answer text: The incorrect answer

text to question one established the tone of the quiz.

Question one, correct answer text: The correct answer

text to question one established that the quiz was going

to focus on 7UP.

Question two: Question two confirmed 7UP’s chief

product offering: A refreshing, summery beverage.

Question two, incorrect answer text: The incorrect answer

text again supported the entertainment factor of the

campaign.

Question two, correct answer text: The correct answer

text to question two supported 7UP Mojito’s USP.

Question three: The third stage required users to engage

with the product.

Question 3 wrong answer text for option A.

Question 3 incorrect answer text for option B.

Question 3 wrong answer text for option D.

Question 3 wrong answer text for option A.

Question 3 correct answer text.

Question 4: This question was implemented to support 7UP

Mojito’s claim of being a healthy, summery alternative to

alcoholic beverages.

Question four incorrect answer text.

Question four correct answer text.

Question five: This final step reaffirmed the focus of 7UP’s

– that of being a healthy and summery alternative to

many canned beverages – and supported 7UP Mojito’s

secondary USP: It’s calorie free.

Question five incorrect answer text.

Question five correct answer text: After this step, users

would have been redirected to a 7UP Mojito landing page.