Inside This Issue:

Keith A. Norden, President and CEO of Team Volusia Econom-ic Development Corporation and SEUS Japan board member, was elected as chairman of Flor-ida Delegation, Southeast U.S. Japan Associa-tion. Norden was elected at a Flor-ida Delegation

Board Meeting held on September 9 in Jacksonville, and succeeds George D. Gabel Jr., Partner, Holland & Knight, Jack-sonville. Norden has a long history of in-volvement in Southeast U.S. Japan Asso-ciation from his previous economic devel-opment work in both Tampa, FL and the state of Virginia. He participated in this year’s SEUS/Japan Joint Meeting in Tokyo this past Septem-ber 18-20 and presided over the Florida Delegation Annual Meeting of Members held this past Sept. 18 in Tokyo in con-junction with the SEUS/Japan Joint Meet-ing. Please join us in welcoming and con-gratulating him on election as our new chairman.

Fall 2014 Edition

The Florida / Japan Report

Florida Secretary of Commerce/EFI Presi-dent & CEO Gray Swoope led the official Florida delegation of 30 delegates and spouses to the 37th Annual Joint Meeting of Japan-U.S. Southeast and SEUS/Japan Associations. Newly elected Florida Delega-tion Chairman, Keith A. Norden, served as co-delegation leader (see article to left).

Florida Delegation successfully organized, planned and coordinated Florida’s official participation in this year’s Annual Joint Meet-ing that was held in Tokyo at the New Otani Hotel this past September 18-20th, working closely with Enterprise Florida.

The conference, which is designed to pro-mote and strengthen business, economic, education, tourism and friendship ties be-tween the Southeast member states and Japan, was well attended with a total of some 300 SEUS/Japan and Japan-U.S. Southeast delegates and guests along with heads of delegation for each of the SEUS member states and Japan delegations. U.S. Ambassador Caroline Kennedy participated as a keynote speaker during the welcome reception held on September 18, and Atsutoshi Nishida, Senior Advisor to the Board of Toshiba Corporation, Tokyo head-quarters, chaired this year’s joint meeting.

From the Japan side, the Japanese Consul General from Miami, and other high-level Japanese officials and top business leaders took part in the conference. The conference program included a golf tournament, sight-seeing tours, networking receptions, meals, entertainment and informative plenary and breakout sessions on trade, investment, alternative energy and tourism.

(Editor’s note: Please see page 2 for the complete official joint statement from this

Joint Statement from 37th Annual Joint

Meeting in Tokyo

2

Mitsubishi Hitachi Power Systems

Announcement 3

Orlando-Urayasu 25th Anniversary 3

Little Known Companies Fuel Japan’s

Economic Rebound

3

Continued Articles/ Save the Dates 4

Secretary of Commerce Swoope leads Florida Delegation to

The 37th Annual Joint Meeting in Tokyo

Florida Delegation Elects

New Chairman

Next year’s 38th Annual SEUS/Japan Joint Meeting will be hosted by Birming-ham, Alabama on November 14-16th, 2015. Please see the save the dates preliminary announcement on page 4, and mark your calendar now! Shown to the right is the official venue hotel se-lected for the 38th Joint Meeting, The Sheraton Hotel, Birmingham. (More de-tails TBA soon; feel free to contact us with any questions in the meantime.

Alabama To Host 38th Annual SEUS Joint Meeting

Published By

“Florida Delegation”

Florida Secretary of Commerce Gray Swoope led the Florida Delegation to Tokyo this past Sept. 18-20. Sec. Swoope is pictured here during the Florida Delegation Annual Meeting of Members held immediately prior to the 37th Annual SEUS/Japan Joint Meeting in Tokyo. From left: The Hon. Shinji Nagashima, Consul General of Ja-pan in Miami; Florida Sec. of Commerce & Delegation

Leader Gray Swoope; Florida Delegation Chairman Keith Norden; and Mario Sacasa, Senior V.P., Int’l Programs, The Miami-Dade Beacon Council.

Keith A. Norden, CEcD,

Chairman, Florida Delega-

tion, SEUS/Japan Associ-

ation/ President & CEO,

Team Volusia Economic

Development Corporation

The Japan-U.S. Southeast Association

and the Southeast U.S./Japan Associa-

tion held their 37th Annual Joint Meet-

ing at the New Otani hotel in Tokyo,

Japan, September 18 to 20, 2014, with

the theme of “Success through Harmo-

ny, Tradition and Innovation.” Japan

Chairman, Mr. Atsutoshi Nishida, Ad-

visor to the Board, Toshiba Corpora-

tion and SEUS Chairman, Mr. Wil-

liam Yates, Chairman of Yates Con-

struction Company, presided over the

meeting which attracted approximately

300 delegates.

The SEUS delegations were led by

senior government officials from each

jurisdiction including: the Honorable

Phil Bryant, Governor, State of Missis-

sippi, this year’s co-host state; the

Honorable Hugh K. Leatherman, Presi-

dent Pro Tempore, State of South Car-

olina Senate; Bart Gobeil, Chief Oper-

ating Officer, State of Georgia; Greg

Canfield, Secretary of Commerce,

State of Alabama; Gray Swoope, Sec-

retary of Commerce, State of Florida;

Sharon Allred Decker, Secretary of

Commerce, State of North Carolina;

and Bill Hagerty, Commissioner, De-

partment of Economic and Community

Development, State of Tennessee.

VIPs attending the conference included

the Honorable Caroline Kennedy, U.S.

Ambassador to Japan; the Honorable

Kazuo Sunaga, Consul General of Ja-

pan in Atlanta; the Honorable Motohi-

ko Kato, Consul General of Japan in

Nashville; and Shinji Nagashima, Con-

sul General of Japan in Miami.

In the opening remarks, William Yates

and Atsutoshi Nishida recognized the

growing significance of the spirit of

harmony and collaboration. They

highlighted the strong ties and mutual

trust between the U.S. and Japan and

urged the two countries to play a lead-

ing role in bringing the world together

to meet pressing global challenges.

Following the opening remarks, each

of the SEUS delegation leaders provid-

ed state-specific information and an-

swered questions in a town-hall for-

mat.

Panel Session I, “Profiting from the

New Environment Landscape,” fea-

tured a discussion on how environmen-

tal changes in the advanced manufac-

turing industry impact business plan-

ning for future growth and future ex-

pansion plans. Panelists included Dr.

David R. Shaw, Vice President, Re-

search and Economic Development,

Mississippi State University; Mr. Erik

M. Kirkhorn, Director, Government

Affairs, Toyota Motor North America,

Inc..; Mr. Harutoshi Tagaya, Managing

Director, The Tokio Marine Research

Institute; and Mr. Kiyoshi Sanehira,

Head of Corporate Environment Man-

agement Office, Toshiba Corporation.

The panel was moderated by Mr. Aki-

hiro Sawa, Executive Fellow, The 21st

Century Public Policy Institute.

“Japan and SEUS: Strategic Anchors

for Global Market Access” was the

theme of Panel Session II. Attendees

heard presentations on how the South-

eastern United States and Japan are

well positioned to serve as the gate-

ways to growing global markets. Pan-

elists included Mr. Jeff McCorstin,

President, Global Freight Forwarding

District, UPS Asia Pacific Region; Mr.

Jonathan Daniels, Executive Director

& CEO, Mississippi State Port Author-

ity at Gulfport; Mr. Yoji Ohashi,

Chairman of the board, ANA Hold-

ings; and Professor Takehiko Sugiya-

ma, President, Institute for Transport

Policy Studies. Mr. Hiroyuki Ishige,

Chairman and CEO, Japan External

Trade Organization (JETRO), served

as moderator.

Throughout the program, views and

opinions were exchanged and under-

standing of the conference issues was

deepened. Participants were able to

see long-time friends and make new

ones. The significance of the partner-

ship was reconfirmed. The value of

working together in harmony was rec-

ognized and a commitment to the joint

effort to help achieve sustainable

growth of the U.S. and Japan as well as

of the world was affirmed.

The meeting was adjourned with an

announcement that the 38th Annual

Joint Meeting will be held in Birming-

ham, Alabama at the Sheraton Bir-

mingham Hotel from November 14-16,

2015.

PAGE 2 FLORIDA/JAPAN REPORT FALL 2014 EDITION

Official Joint Statement from The 37th Joint Meeting

The Chairmen, Heads of Delegation, and Three Japanese Consuls General

(from the Southeast region) at the 37th Annual SEUS/Japan Joint Meeting in

Tokyo on September 19, 2014, just prior to the opening ceremony. The Florida

Delegation Leader and Sec. of Commerce, Gray Swoope, appears second from

left in the photo.

PAGE 3 FLORIDA/JAPAN REPORT

Mitsubishi Hitachi Power Systems To Locate North American Headquarters

To Lake Mary, FL

A group of Florida Delegation from Or-

lando led by Orlando Mayor Buddy Dyer

participated in 25th Anniversary Orlan-

do-Urayasu Sister-City celebration

events held in Urayasu, Japan, this past

September 20, which was purposely

planned in conjunction with the 37th

Annual Japan-US Southeast and South-

east U.S. Japan Associations Joint Meet-

ing held in Tokyo this past September

18-20 (see related article on front page).

Over 50 local Urayasu officials and citi-

zens attended the event to welcome

Mayor Dyer, who gave responding re-

marks to the Urayasu Mayor’s welcome

speech.

This allowed Mayor Dyer and four dele-

gates from The Greater Orlando Avia-

tion Authority to participate in both the

Urayasu Sister City event and the

SEUS/Japan Joint Meeting.

At the same time, this made it possible

for Florida Delegation, SEUS/Japan As-

sociation to participate in the Urayasu

Sister City event along with Mayor Dy-

er’s delegation.

As many of our readers know, Urayasu

is the city in which Tokyo Disneyland is

located, which helped foster the sister

city relationship.

Florida Delegation members previously

visited Urayasu for an event when the

previous Florida Secretary of State Glen-

da Hood served as delegation leader to

the SEUS/Japan Joint Meeting in Tokyo

in 2005. She had previously served as

Orlando’s Mayor. Also, in 2012, the cur-

rent Florida Secretary of State, Kenneth

Detzner, visited Urayasu for courtesy

meetings with senior Tokyo Disneyland

officials when he led the Florida Delega-

tion to the 35th SEUS/Japan Joint Meet-

ing in Tokyo.

SEUS/Japan Participates in Orlando-Urayasu 25th Anniversary Sister City Celebrations

FALL 2014 EDITION

Today, Governor Rick Scott announced

that Mitsubishi Hitachi Power Systems

Americas, Inc. forecasts adding in excess

of 100 new jobs over the next five years

with the establishment of its North

American headquarters in Lake Mary.

Governor Scott said, “We worked hard to

win this new headquarters for Florida,

and while Mitsubishi Hitachi Power Sys-

tems could have chosen any other state in

the nation they picked Florida because of

our growing opportunity economy that

will create jobs for generations to come.”

Last February, two multinational indus-

trial companies, Hitachi and Mitsubishi

Heavy Industries, merged their fossil

power generation business, Mitsubishi

Hitachi Power Systems Americas, Inc. As

a result, the company is locating its new

North American headquarters in Lake

Mary. The new facility will add signifi-

cant space to accommodate the recent

merger and expansion. The new head-

quarters location will provide overall

management of the strategic and tactical

direction of the company’s activities in

the western hemisphere.

Mitsubishi Hitachi Power Systems Presi-

dent & CEO David Walsh said,

“Mitsubishi Hitachi Power Systems pro-

vides the most efficient electric energy

producing equipment and services to ma-

jor power producers and their millions of

electricity customers throughout the

Western Hemisphere. This new world-

class headquarters facility is essential to

meeting our growth initiatives. As we

move into 2015 and 2016, we will add

positions in management, engineering,

sales & marketing, and necessary admin-

istrative functions to support our opera-

tions, subsidiaries and customers

throughout the Americas.”

The new offices at 400 Colonial Center

Parkway in Lake Mary will also accom-

modate MHPSA’s new shared adminis-

trative services activity. Walsh said,

“This is a significant commitment that

confirms our intent to make Florida the

newly formed MHPSA’s headquarters

home, providing (continued on page 4)

Governor Rick Scott speaking at Mitsubishi Hitachi

Power Systems’ North American Headquarters

Florida Delegation members during Orlando-Urayasu

Sister City 25th Anniversary Celebration Event (from

left): Takako Johnson, President, International Plan-

ning Inc.; SEUS/Japan Executive Director Dave

Woodward; City of Orlando Mayor Buddy Dyer; Great-

er Orlando Aviation Vice Chairman Dean Asher;

Mikako Sato-Stetson, SEUS/Japan Staff/Interpreter;

and Past SEUS/Japan Board Member Shigeko Honda

Little Known Companies Fuel Japan’s Economic Rebound

Toray isn’t a household name outside Ja-

pan. But unlike some such as Sony Corp.

that are, Toray Industries Inc. is thriving,

along with other companies in more-

pedestrian industries that are helping

lead Japan’s comeback from two decades

of economic torpor. Toray helped Japan

out of crisis once before: Today, it exports

carbon fiber for Boeing BA airliners, fab-

ric for Uniqlo underwear, absorbent ele-

ments for disposable diapers and hun-

dreds of other materials. Toray expects to

report its highest net income ever in the

current fiscal year. By contrast, Sony

Corp. says it will report a ¥230 billion

($2.1 billion) loss. But the country is prov-

ing to have a resilient base in the more-

prosaic companies and industries that are

a big part of its profit comeback. Net in-

come at the country’s major corporations

rose 69% to a record ¥25.3 trillion in the

fiscal year ended in March from the prior

year, according to SMBC Nikko Securities.

Major manufacturers’ net income grew

116% to ¥12.1 trillion, and many compa-

nies are forecasting further gains for the

July-September period. Ulrike Schaede,

professor of Japanese business at the Uni-

versity of California, San Diego says

“Everybody focuses on the zombie compa-

nies, but there are all these great firms,

most of which no one has heard of. It’s a

quiet revolution, or a quiet restoration.”

Source: Asia Wall Street Journal 10-05-14

PAGE 4 FLORIDA/JAPAN REPORT FALL 2014 EDITION

FLORIDA DELEGATION, SEUS/JAPAN ASSOC. MAILING ADDRESS:

P.O. Box 226647

Miami, FL 33222-6647

Newsletter Editor:

Dave Woodward, Executive Director

Florida Delegation SEUS/Japan Association

Acknowledgements & disclaimer:

We welcome contributions and input from our members and readers, and while

every effort is made to report all information accurately, we apologize for any

errors or omissions on our part. Please contact us with any suggested revisions.

This publication was produced with support from the State of Florida, Department of

Economic Opportunity.

Gray Swoope, Secretary of Commerce, State of Florida (Delegation Leader)

Keith A. Norden, Chairman, Florida Delegation, SEUS/Japan Association/President &

CEO, Team Volusia EDC, Daytona Beach (Co-Delegation Leader)

Sayuri Nomura Anderson, Senior Program Coordinator, University of Phoenix, Asia

Pacific Campus, Tokyo/Jacksonville

Steven Archer, Director, Business Development, Avcorp Industries, Inc., Lakeland

Dean Asher, Vice Chairman, Greater Orlando Aviation Authority, Orlando

Jake Baccari, Attorney, White & Case, LLP, Tokyo/Miami

Ivan Barrios, VP, Trade Development, Enterprise Florida, Coral Gables

Phillip N. Brown, Executive Director, Greater Orlando Aviation Authority, Orlando

Frank Camp, Director of Non-Containerized Sales, Jacksonville Port Authority,

Jacksonville

The Hon. Buddy Dyer, Mayor, City of Orlando, Orlando

Kazumi Fujimoto, Deputy Director, Enterprise Florida- Japan Office, Tokyo

Shigeko Honda, Board Member, FL Delegation, SEUS/Japan, Delray Beach

Victoria Jaramillo, Director of Marketing, Marketing & International Development,

Greater Orlando Aviation Authority, Orlando

Takako T. Johnson , President, International Planning Inc., Orlando

Masao Kimura, Director of Japan EMS Sales, Jabil Japan, Tokyo

Frank Kruppenbacher, Chairman, Greater Orlando Aviation Authority, Orlando

Jeffrey Lynne, Board of Directors, Delray Beach Chamber of Commerce, Delray Beach

Joe A. Martinez, Vice President, International Business Development, EFI, Orlando

Marilyn McCain, President, Asia/Pacific Division, PBMA & Assoc. Realty, Palmetto

Melissa Medley, Chief Marketing Officer, Enterprise Florida, Tallahassee

Joseph Napoli, Executive Chief of Staff, Miami-Dade Aviation Department

Ikue Okano, Manager, Overseas Div., Kansai Construction Survey Co., Ltd., Osaka

Mario J. Sacasa, Senior VP, International Programs, The Beacon Council, Miami

Mikako Sato-Stetson, Special Assistant to the Executive Director, Florida Delegation,

SEUS/Japan Assoc., Miami

Roy Schleicher, Executive Vice President & Chief Commercial Officer, Jacksonville

Port Authority, Jacksonville

Sam K. Tabuchi, Director , Enterprise Florida-Japan Office, Tokyo

Douglas Trelfa, Ph. D., Director, University of West Florida Japan Center, Pensacola

Deborah Wilkinson, Executive Director, Tampa Bay Trade and Protocol Council,

Tampa

Dave Woodward, Executive Director, Florida Delegation, SEUS/Japan Assoc., Miami

good jobs in Florida. Our business is

high-tech, and requires a highly

skilled workforce with advanced

education, experience and technical

aptitude. The quality of life in the

Orlando area, the pro-business Flor-

ida environment, the highly devel-

oped Orlando transportation hub,

and the high quality of the regional

talent base, are key reasons why we

are affirming our commitment to

locate here, and call Florida home.”

Florida is the 4th largest state

(based on GDP) in the U.S. and the

18th largest economy in the world.

President & CEO of Enterprise

Florida, Gray Swoope said,

“Mitsubishi Hitachi Power Systems’

joins our growing base of company

headquarters. The strong workforce

in Florida and great tax benefits

will help companies like Mitsubishi

Hitachi continue growing and I look

forward to seeing their future ac-

complishments.” MHPSA has had a

continuous, strong partnership with

Enterprise Florida, CareerSource

Florida, the City of Lake Mary,

Seminole County and Orange Coun-

ty. For the complete article, please

view online at:

www.enterpriseflorida.com/news

Mitsubishi Hitachi Power Systems

To Locate North American

Headquarters To Lake Mary, FL (continued from page 3)

37th Annual SEUS/Japan Joint Meeting Florida Delegation Roster

Source: Enterprise Florida